scholarly journals E-Commerce Competence Assessment Mobile Application Development for SMEs in Thailand

Author(s):  
Thipsuda Wongkhamdi ◽  
Nagul Cooharojananone ◽  
Jintavee Khlaisang

The objectives of this study are to develop e-Commerce self-assessment application based on research and to evaluate the adoption of the system by using the Technology Acceptance Model (TAM) which are designed for SMEs self-assessment and the government agencies are able to retrieve the report. The system development deployed Microsoft .NET CORE Technology with C# language, HTML/CSS/JS for Mobile Web Development. All data will store on Aurora RDS. The web deployed on Amazon public cloud that will automatic scale when a lot of traffic arrived. Since the indicators from the research have been developed as an application, users will be able to use it conveniently anytime and anywhere. The system will help entrepreneurs realize the level of ecommerce knowledge of their own in various areas and help them to know what needs to be improved and more importantly, government officials can allocate budget for training in order to improve entrepreneurs’ performance. The evaluation result of system adoption in 30 cosmetic and supplementary food entrepreneurs showed that for Perceive Usefulness, the use of application systematically revealed the strength, weakness and potential of themselves and was beneficial for self-assessment in online selling skills, <em>xÌ„</em> = 4.50 equally. Perceived Ease of Use, it is very easy to do self-assessment through application, <em>xÌ„</em> = 4.63. Attitude Toward Using, in general, the attitude toward using the application was positive, <em>xÌ„</em> = 4.73. Behavioral Intention to Use, the intention to use this application in the future, <em>xÌ„</em> = 4.57 and 100% of 30 respondents were interested to use the system.

2018 ◽  
Vol 14 (3) ◽  
pp. 12-31 ◽  
Author(s):  
Isaac Kofi Mensah

This research article explores the important elements of trust and transparency to the adoption of e-government services. The Technology Acceptance Model was used as the theoretical framework. The data capture and analyses were conducted with SPSS. The results indicate that trust in the internet was a significant predictor of both the intention to use and perceived ease of use (PEOU), but was not significant in predicting perceived usefulness (PU) and the actual use (AU) of e-government services. Trust in the government (TG) was also not significant in determining both the intention to use and PEOU of e-government services. Rather TG had a significant impact on PU and the actual use (AU) of e-government services. Furthermore, perceived transparency was a significant predictor of PU, IU, and AU of e-government services. The implications of these findings on the implementation of e-government are thoroughly discussed.


2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.


2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model


2022 ◽  
Vol 6 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Amer Al-Husamiyah ◽  
Mahmood Al-Bashayreh

Smart home services (SHSs) afford users an effective lifestyle management system, which provides human-oriented networking of smart devices and applications that enable users to control their homes from anywhere at any time. Despite the benefits of SHSs, however, their acceptance is very low. There remains a gap in the literature in terms of a comprehensive model that addresses users’ intention to use SHSs. To address this gap, the present study explored the factors that influence SHS acceptance among users based on well-established theoretical frameworks, such as the technology acceptance model, innovation diffusion theory, and the theory of planned behavior. To this end, the study integrated four additional factors, namely, perceived convenience, perceived connectedness, perceived cost, and perceived privacy risk, into the exploration and carried out structural equation modeling to quantitatively determine the effects of these factors. Questionnaires were administered to 750 users. The findings indicated that perceived compatibility, perceived convenience, perceived connectedness, perceived cost, perceived behavioral control with perceived usefulness, and perceived ease of use directly and indirectly exerted a significant influence on users’ intention to use SHSs.


2021 ◽  
Vol 17 (3) ◽  
pp. 84-97
Author(s):  
Sinda Agrebi

This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.


2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.


2020 ◽  
Vol 3 (1) ◽  
pp. 46
Author(s):  
Yacobo P Sijabat ◽  
Heni Hirawati ◽  
Axel Giovanni

The technology applied by companies in transactions must pay attention to aspects of behavior. Researchers use the Technology Acceptance Model (TAM) as the main model of research. The researcher's goal is to determine the effect of several Technology Acceptance Model (TAM) variables on the intention to use financial technology as a means of payment. The data used by researchers are data from 118 students of the Faculty of Economics, Tidar University. Researchers use primary data by distributing questionnaires to students to determine the effect of each variable studied. The validity test used by researchers is the Corrected Item-Total Correlation value, while for the reliability test the Cronbach Alfa Test is used. Researchers use multiple linear regression methods in analyzing data and variables. Researchers found that the effect of perceived ease of use and perceived benefits on the intention to use financial technology in simultaneous transactions and had a significant effect. Likewise, partially, for each variable influences the intention to use financial technology in transactions and reliability.


2016 ◽  
Vol 12 (1) ◽  
pp. 13
Author(s):  
Wahyu Prabawati Putri Handayani ◽  
Mugi Harsono

Abstrak: Aplikasi Technology Acceptance Model (TAM) Pada Komputerisasi Kegiatan Pertanahan. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh Technology Acceptance Model (TAM) Pada Komputerisasi Kegiatan Pertanahan. Sebuah metodologi survey digunakan untuk mengumpulkan data 100 karyawan. Path analysis menunjukkan bahwa (1) Computer self-efficacy berpengaruh pada persepsi kemudahan penggunaan dan persepsi manfaat teknologi, (2) Persepsi kemudahan penggunaan teknologi berpengaruh pada persepsi manfaat dan sikap untuk menggunakan teknologi, (3) Persepsi manfaat teknologi berpengaruh pada sikap dalam menggunakan teknologi, dan (4) Sikap untuk menggunakan teknologi berpengaruh pada niat untuk menggunakan teknologi. Kata kunci: Technology Acceptance Model (TAM), computer self-efficacy, persepsi manfaat teknologi, sikap menggunakan teknologi, niat menggunakan teknologi Abstract: Application of Technology Acceptance Model (TAM) On Computerized Land Activities. The purpose of this study was to examine and analyze the effect of the Technology Acceptance Model (TAM) on computerized land activities. A survey methodology used to collect data of 100 employees. The results indicated that (1) Computer self-efficacy affected the perceived ease of use and usefulness of the technology, (2) the perceived ease of use technology affected of perceived usefulness and attitude towards using technology, (3) the perceived usefulness affected attitude towards using technology, and (4) the attitude to use technology affected intention to use technology. Keywords: Technology Acceptance Model (TAM), computer self-efficacy, perceived usefulness, attitude to use technology, intention to use technology


2020 ◽  
Vol 21 (2) ◽  
pp. 108-115
Author(s):  
Muhamad F Martasubrata ◽  
Yudi Priyadi

Salah satu UMKM yang paling terkenal dari Bandung adalah UMKM yang bergerak di bidang sandang atau industri pakaian termasuk UMKM Clothing Line.  Namun berkembangnya UMKM di Indonesia akan menimbulkan dampak tersendiri salah satunya dengan bertambah banyaknya pelaku usaha tentu akan berpengaruh pada persaingan dalam bisnis terutama pada bisnis yang sejenis. Untuk menambah daya saing mereka, terdapat suatu sistem rantai pasok elektronik atau e-SCM, namun belum semua pelaku usaha bisa menerima teknologi baru tersebut. Oleh Karena itu dilakukan penelitian tentang kesiapan UMKM mengadopsi e-SCM menggunakan Techonlogy acceptance model (TAM) (Studi pada Clothing Line lokal Bandung) Penelitian ini bertujuan untuk mengetahui kesiapan UMKM Clothing Line dalam menerima teknologi e-SCM menggunakan TAM. Selain itu penelitian ini juga dilakukan untuk mengetahui pengaruh antar variabel Technology Acceptance Model dan memberikan rekomendasi berupa rancangan proses rantai pasok dalam bentuk data flow diagram. Metode yang digunakan adalah kuantitatif deksriptif dengan partisipasi dari 50 responden dengan teknik sampling purposive sampling. Teknik analisis yang digunakan adalah analisis statistik deskriptif dan Partial Least Square (PLS). Variabel yang diteliti adalah ease of use, attitude toward using, precieved of usefulness dan behavior intention to use. Berdasarkan hasil penelitian diketahui bahwa kesiapan UMKM Clothing Line di Bandung dalam mengadopsi e-SCM berada dalam kategori baik dilihat dari ke empat variabel penelitian yang semuanya memiliki skor yang berada dalam kategori ”baik” pada garis kontinuum. Selain itu berdasrkan hasil bootstraping diketahui bahwa terdapat tiga hubungan siginifikan positif yaitu perceived ease of use terhadap perceived of usefulnes, Perceived ease of use terhadap attitude toward using dan perceived of usefulness terhadap intention to use. Sementara itu terdapat dua hubungan yang tidak positif yaitu Perceived of usefullness terhadap attitude toward using dan Attitude toward using terhadap behavioral intention to use. Rekomendasi model proses rantai pasok dibuat dalam bentuk sebuah data flow diagram. Dalam rekomendasi Context Diagram/ Data Flow Diagram yang terdapat lima entitas dan empat data store.


2019 ◽  
Vol 4 (2) ◽  
pp. 186-195
Author(s):  
Erma Setiawati ◽  
Rina Trisnawati ◽  
Ulfi Diana

The purpose of this study was to determine the acceptance of Hospital Management Information Systems related to accounting transactions using the Technology Acceptance Model (TAM) methode. Constructs in TAM used are Perceived Ease of Use, Perceived Usefulness, Behavior Intention to Use, and Actual Technology Usage. The population in this study were users of systems related to accounting transactions, with a total of 150 people. The sampling technique using the convenience non random sampling method. The data in this study were obtained by distributing questionnaires to 150 respondents. Data analysis using SEM-PLS with WarpPLS 5.0 software. The results showed that Perceived ease of use had an effect on Perceived usefulness and Behavior Intention to Use. Whereas, Perceived Usefulness influences Behavior Intention to Use, and Behavior Intention to Use has an effect on Actual Technology Usage. Keywords: Technology Acceptance Model, Partial Least Square, Hospital Management Information System, Accounting Management System


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