Using Market Research as the Basis for Successful Content Product Decisions

2015 ◽  
pp. 152-169
Author(s):  
Judith Durgin Pilla ◽  
Louis Pilla
Keyword(s):  
Product Development ◽  
Case Studies ◽  
Research Methods ◽  
Real World ◽  
Quantitative Research ◽  
Market Research ◽  
Target Audience ◽  
Business Decisions ◽  
Qualitative And Quantitative ◽  
Methodological Approaches

For publishers and content providers, basing content decisions on one's own perception of what users need can be fraught with peril. Adopting an “outside-in” approach to product development – in which customer needs, not internal desires of the organization, drive product development – leads to the greatest chances for success. When it comes to understanding the audience, content providers and product teams have a variety of methodological approaches from which they can choose. These methods fall into two overarching approaches: qualitative and quantitative research. This chapter provides descriptions of several qualitative and quantitative research approaches that are frequently used to inform publishing business decisions. The authors discuss the importance of researching a target audience and present methods to discover their needs. Through two case studies, they provide an example of how research methods are employed in real-world situations.

scholarly journals Forskningstraditioner krydser deres spor - Kvalitative og kvantitative socio-kulturelle empiriske forskningsmetoder

2000 ◽  
Author(s):  
Inge Henningsen ◽  
Dorte Marie Søndergaard
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Empirical Studies ◽  
Academic Disciplines ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Methodological Approaches

The article takes up the discussion about qualitative and quantitative research methods as ostensibly incopatible approaches to empirical studies - an understanding which is broadly disseminated within a range of academic disciplines. The authors trouble this dualistic understanding through concrete discussions of methodological approaches conducted by as well qualitatively as quantitatively oriented reseachers. It is argued, that difference and potential incompatibility must be seen in relation to the metatheoretical basis for the studies and thereby in relation to the research ambitions, in which the studies are involved.

scholarly journals KARAKTERISTIK PETERNAK TERHADAP KEMAMPUAN BETERNAK SAPI POTONG DI KELURAHAN KLAMPOK KECAMATAN SANANWETAN KOTA BLITAR

2020 ◽  
Vol 14 (1) ◽  
pp. 44-58
Author(s):  
Achmad Sambodo ◽  
Agustina Widyasworo ◽  
Resti Yuliana Rahmawati
Keyword(s):  
Data Collection ◽  
Beef Cattle ◽  
Case Studies ◽  
Research Methods ◽  
Quantitative Research ◽  
Education Level ◽  
Quantitative Research Methods ◽  
Long Time ◽  
Cattle Farms ◽  
Collection Methods

This study aims to determine the characteristics of breeders with regard to the ability to keep beef cattle in Klampok Village, Sananwetan District, Blitar City. The material in this study concerns beef cattle farms in Klampok sub-district, sananwetan sub-district, Blitar city using quantitative research methods in the form of case studies with 33 farmer respondents. Data collection methods are conducted through surveys, pre-questioned interviews and observation. The results obtained from this study are that the ability to raise beef cattle is appropriate in the category. Breeding experience has a significant effect on the ability to keep beef cattle, as Klampok has had a business for raising beef cattle for a long time, while age and education level have no effect because age and education level in the study area are relative. uniform so that they have no effect, then the number of animal possession has no effect. because the breeders in the Klampok sub-district consider beef cattle only as an afterthought, so it has no significant effect on the ability to keep beef cattle

scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Research Method ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

Disparity between Boys and Girls

2016 ◽  
pp. 157-174
Author(s):  
Afsana Islam
Keyword(s):  
Research Methods ◽  
Gender Inequality ◽  
Quantitative Research ◽  
Secondary Level ◽  
Gender Stereotyping ◽  
Influential Factor ◽  
Dhaka City ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Masculinity And Femininity

Gender inequality is the most eminent issue that happens to women in many ways. Perceiving gender inequality and discriminatory treatment towards women has inspired and derived to do this study. The objectives of this study were to examine the interrelation between and among gender inequality, gender stereotyping, perception - support of parents and teachers for girls' sports in the secondary level academic institutions in Dhaka city, Bangladesh. Both qualitative and quantitative research methods have been implied in conducting this study. Findings are such that the socio-bio- cultural constrains influence the facilities, perceptions and participation of girls in sports. Education so as Sports is powerful agents of socialization and plays influential roles in the construction of masculinity and femininity also an influential factor of empowerment.

Article Commentary: Mixed Methods in Visitor Studies Research

2000 ◽  
Vol 5 (1) ◽  
pp. 45-52 ◽  
Author(s):  
Steven S. Yalowitz ◽  
Marcella D. Wells
Keyword(s):  
Mixed Methods ◽  
Research Methods ◽  
Quantitative Research ◽  
Quantitative Methods ◽  
Visitor Studies ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Advantages And Disadvantages ◽  
Research Studies

In visitor studies, there has been some debate about the use of qualitative versus quantitative research methods. Many evaluators understand the advantages and disadvantages of both methods, but deciding on the most appropriate method can still be problematic. This article summarizes the tenets of both qualitative and quantitative methods and provides examples of visitor studies for each. It also reviews several research studies that have successfully used mixed methods to evaluate visitors.

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