Electronic Word-of-Mouth

2016 ◽  
pp. 61-75 ◽  
Author(s):  
Azizul Hassan
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Word Of Mouth ◽  
Appropriate Technology ◽  
Technology Application ◽  
Market Structures ◽  
Tourism Promotion ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

From technology focused conceptual perspectives, the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theory of technology acceptance postulates four identified constructs as: performance expectancy, effort expectancy, social influence and facilitating conditions (Venkatesh, Morris, Davis, & Davis, 2003). This study concentrates on digital storytelling as a form of eWOM for tourism promotion within the UTAUT capacities in selected ‘developing' tourism market perspectives. Results outline that in almost every aspects and contexts, appropriate technology application is supportive for tourism promotion where institutionalisation of market structures is relatively weaker.

scholarly journals Analisis Penerimaan dan Penggunaan Aplikasi Gojek Menggunakan Model UTAUT

2020 ◽  
Vol 1 (1) ◽  
pp. 85-95
Author(s):  
Nadiyah Hidayati ◽  
Yudi Ramdhani
Keyword(s):  
Data Processing ◽  
Social Influence ◽  
Significant Influence ◽  
Behavioral Intention ◽  
Strong Relationship ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Data Processing Method ◽  
Effort Expectancy ◽  
Facilitating Conditions

Abstrak Objektif. Aplikasi Gojek merupakan aplikasi berbasis android yang menjadi pintu masuk bagi pelanggan untuk mendapatkan layanan yang disediakan PT Gojek Indonesia. Penelitian ini dilakukan untuk menganalisa faktor-faktor yang mempengaruhi penerimaan dan penggunaan aplikasi Gojek menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) dengan 4 variabel bebas dan 1 variabel terikat yaitu ekspektasi kinerja, ekspektasi usaha, faktor sosial, kondisi-kondisi pemfasilitasi, dan niat perilaku. Penelitian ini dilakukan terhadap 100 responden pengguna aplikasi Gojek  pada SMK MVP Ars Internasional. Material and Metode. Model UTAUT digunakan untuk mengetahui tingkat keberhasilan penerimaan aplikasi Gojek agar dapat diterima oleh masyarakat. Metode pengolahan data yang digunakan adalah regresi linear berganda yang menggunakan software SPSS 22. Hasil. Dari pengolahan data tersebut didapatkan hasil bahwa variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial dan kondisi-kondisi pemfasilitasi memiliki nilai korelasi sebesar 0,867 terhadap niat perilaku, artinya antara variabel independen dan dependen dalam penelitian ini memiliki hubungan yang sangat kuat, nilai R Square (R2) sebesar 75,2% sedangkan sisanya dipengaruhi variabel lain. Kesimpulan. Dengan demikian dapat disimpulkan bahwa secara simultan, variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial, dan kondisi-kondisi pemfasilitasi berpengaruh secara positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan secara parsial, hanya variabel ekspektasi kinerja dan faktor sosial yang memiliki pengaruh positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan variabel ekspektasi usaha dan kondisi-kondisi pemfasilitasi tidak memiliki pengaruh positif dan signifikan terhadap niat perilaku dalam menggunakan aplikasi Gojek. Abstrack Objective. Gojek application is an android-based application that is the entrance for customers to get the services provided PT Gojek Indonesia. This study was conducted to analyze the factors that influence the acceptance of Gojek applications using the UTAU) method with 4 independent variables and 1 dependent variable namely Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Behavioral Intention. This research was conducted on 100 respondents of the Gojek application SMK MVP Ars International. Materials and Methods. The UTAUT model is used to determine the level of success in accepting Gojek applications to be accepted by the community. The data processing method used is multiple linear regression using SPSS 22 software. Results From the data processing, the results show that the variables of performance expectancy, effort expectancy, social influence, and facilitating conditions have a correlation value of 0,867 to behavioral intention, meaning between independent and dependent variables in this study has a strong relationship, the value of R Square (R2) of 75,2% while the rest is influenced by other variables. Conclusion. Thus it can be concluded that simultaneously, the variable performance expectancy, effort expectancy, social influence, and facilitating conditions positively and significantly affect the behavioral intention of Gojek applications. While partially, only the performance expectancy and social influence variables that have a positive and significant influence on the behavioral intention of Gojek application. While the effort expectancy and facilitating conditions variable does not have a positive and significant influence on Behavioral Intentionin using the Gojek application.

scholarly journals Students' Acceptance to Self-Archive in Institutional Repositories towards a Unified View

2017 ◽  
pp. 89-101
Author(s):  
Fatin Amirah Amirah Masrich ◽  
Noraisah Dili ◽  
Umi Amneezatun Hamzah ◽  
Malisa Muhammed ◽  
Nurafida Aidi ◽  
...  
Keyword(s):  
Social Influence ◽  
Higher Learning ◽  
Institutional Repositories ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Unified View ◽  
Convenience Sampling ◽  
Facilitating Conditions ◽  
Self Administered Questionnaire

This paper aims to examine the students' acceptance on using self-archive in open access repositories guiding by the Unified Theory of Acceptance and Use of Technology (UTAUT) model. This paper utilized convenience sampling method, with a total of 204 sets of self-administered questionnaire collected among the students of public higher learning institution in Federal Territory of Labuan, Malaysia. Multiple regressions were performed to examine the relationships between performance expectancy, effort expectancy, social influence, and facilitating conditions towards the intention to use self-archive in institutional repository. The findings revealed that the students behavioural attention on the acceptance of using self-archive in repository were positively influence by social influence and facilitating condition. The repository administrators shall increase the efforts to enhance the quality of the repository as well as encouraging students' interest to use the service.

scholarly journals ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2019 ◽  
Vol 8 (2) ◽  
pp. 394
Author(s):  
Nita Rianadewi ◽  
Dewa Gede Hendra Divayana ◽  
I Made Ardwi Pradnyana
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni  performance expectancy,  effort expectancy, social influence dan  facilitating conditions sebagai variable bebas dengan  behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap  minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator  umur  memperkuat hubungan antara  kondisi yang memfasilitasi  dengan  perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan.  Kata Kunci :  Sistem Informasi Perpustakaan,  Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan,  Perilaku pengguna, UTAUT

scholarly journals Analisis Penerimaan dan Penggunaan Transportasi Online di Kalangan Pelajar (Studi Kasus: SMA di Kecamatan Blimbing, Kota Malang)

2021 ◽  
Vol 15 (2) ◽  
pp. 1
Author(s):  
Geraldo James Sahertian ◽  
Addin Aditya ◽  
Siti Aminah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Transportation Services ◽  
Purposive Sampling ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Penggunaan telepon pintar atau smartphone di Indonesia, dan di dukung oleh kemajuan teknologi informasi yang semakin pesat, berkembanglah transportasi  berbasis online atau biasa disebut ojek online. Ojek online  memberikan akses kemudahan bagi masyarakat dan pelajar yang menggunakan aplikasi tersebut, dengan melakukan transaksi pemesanan melalui aplikasi maka ojek tersebut akan datang. Namun berdasarkan informasi dari TribunJatim News yang di dapatkan bahwa ojek online mengalami kenaikan yang cukup signifikan, yang membuat sebagian masyarakat khususnya kalangan pelajar mengeluh akan kebijakan tarif yang diberlakukan mulai Agustus 2019, maka dari itu diperlukan adanya analisis untuk melihat bagaimana kalangan pelajar menerima dan menggunakan layanan transportasi online tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan dan penggunaan terhadap layanan transportasi online GOJEK, di kalangan pelajar SMA Kecamatan Blimbing Kabupaten Malang Jumlah sampel yang diambil sebanyak 160. Penelitian ini menggunakan model Unified Theory Of Acceptance and use of Technology (UTAUT) dengan variabel behavioral intention dan use behavior sebagai variabel dependen dan menggunakan variabel indenpenden yaitu performance excpectancy, effort expectancy, social influence, dan facilitating conditions. Metode yang digunakan pada penelitian ini dengan penyebaran kuesioner menggunakan teknik sampling purposive sampling. Untuk pengelohan data, menggunakan program SPSS untuk menguji instrument penelitian dan model penelitian. Hasil yang didapatkan dari penelitian ini adalah penerimaan dan penggunaan dikalangan pelajar terhadap layanan terhadap layanan transportasi online dipengaruhi oleh faktor social influence, facilitating conditions, behavioral intention, use behavior, sedangkan faktor performance expectancy dan effort excpectancy tidak menggunakan layanan transportasi online. The use of smartphones or smartphones in Indonesia, and supported by increasingly rapid advances in information technology, has developed-based transportation online or commonly known as motorcycle taxis  online. taxis Online provide easy access for people and students who use the application, motorcycle by making an order transaction through the application, the ojek will come. However, based on information from TribunJatim News, it was obtained that motorcycle taxis online have increased quite significantly, which made some people, especially students complain about the tariff policy that was implemented starting in August 2019, therefore an analysis is needed to see how students receive and use the service.transportation online . This study aims to determine how the acceptance and use of transportation services online GOJEK, among high school students in Blimbing District, Malang Regency. The number of samples taken is 160. This study uses the Unified Theory of Acceptance and use of Technology (UTAUT) model with variables. behavioral intention and  use behavior as the dependent variable and using independent variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. The method used in this study by distributing questionnaires using purposive sampling technique. For data collection, use the SPSS program to test research instruments and research models. The results obtained from this study are that acceptance and use among students of transportation services is online influenced by social influences, facilitating conditions, behavioral intention, use behavior, while performance expectancy expectancy and  effort factors do not use transportation services online.

scholarly journals Analisis Tingkat Penerimaan Dan Penggunaan Aplikasi Evaluasi PBM Menggunakan Model UTAUT (Unified Theory of Acceptance and Use of Technology) yang Diperluas Di Universitas Negeri Padang

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Suci Indah Kemala Dewi ◽  
Denny Kurniadi ◽  
Titi Sriwahyuni
Keyword(s):  
Online Learning ◽  
Social Influence ◽  
Evaluation System ◽  
Unified Theory ◽  
State University ◽  
Performance Expectancy ◽  
Learning Evaluation ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

Padang state university is one of the universities that provide the academicians with information system in order to make them easier when looking for information that they need. One of the information systems is online learning evaluation system. The aim of this research is examining some factors that impacting the acceptance and the usage of online learning evaluation system interest by using Venkatesh's model (2003) that is Unified Theory of Acceptance and Use of Technology (UTAUT). Variables that used are: performance expectancy, effort expectancy, social influence, facilitating condition and hedonic motivation. The result of the data analysis shows that the variables of performance expectancy, effort expectancy, social influence, facilitating conditions and hedonic motivation together have a significant effect of 67% on the interest of acceptance and use of Online Learning Evaluation Information System at State University of Padang. So it can be concluded that the factors of performance expectancy, effort expectancy, social influence, facilitating conditions and hedonic motivation have contributed to the interest of acceptance and use of the system. If each variable has a higher correlation it will increase the acceptance of Information Systems Online Learning Evaluation at State University of Padang.Keywords: Unified Theory Of Acceptance And Use Of Technology (UTAUT), performance Expectancy, Effort Ecpectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Online Learning Evaluation

scholarly journals Analisis Penerimaan Sistem Pembelajaran Online Edmodo Menggunakan Unified Theory of Acceptance and Use of Technology (UTAUT) Studi Kasus : Kelas IX di SMP Negeri 1 Singaraja)”

2019 ◽  
Vol 8 (2) ◽  
pp. 467
Author(s):  
Syzca Taqwatika ◽  
Ketut Agustini ◽  
P.Wayan Arta Suyasa
Keyword(s):  
Social Influence ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui bagaimana penerimaan pengguna terhadap sistem Pembelajaran Online Edmodo sehingga pengembangan sistem layak dilaksanakan. Salah satu pendekatan teori penerimaan dan penggunaan terhadap suatu teknologi yaitu Unified Theory Of Acceptance And Use Of Technology (UTAUT). UTAUT merupakan salah satu model penerimaan teknologi yang dikembangkan oleh Vankatesh, et al. (2003) dengan menggabungkan delapan teori penerimaan teknologi sebelumnya. UTAUT memiliki empat konstruk utama yaitu 1) performance expectancy, 2) effort expectancy, 3) social influence, dan 4) facilitating conditions. Penelitian ini selanjutnya akan menjelaskan tentang hubungan faktor-faktor yang mempengaruhi penerimaan dan penggunaan sistem Pembelajaran Online Edmodo menggunakan model UTAUT. Data diperoleh dengan cara menyebarkan kuesioner tertutup kepada siswa dan wawancara bersama guru dan siswa. Besar sampel pada penelitian ini berjumlah 72 siswa, setalah menyebarkan kuisioner data lalu dianalisis menggunakan Smart PLS Hasil penelitian ini menunjukkan bahwa Variabel Ekpektansi Kinerja berpengaruh positif terhadap minat penggunaan  Sedangkan variabel Ekspektasi usaha dan Pengaruh Sosial  tidak berpengaruh positif terhadap  minat penggunaan Sistem Pembelajaran Online Edmodo. Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Pembelajaran Online Edmodo. Kata kunci :Pembelajaran Online Edmodo,Siswa, Unified Theory Of Acceptance And Use Of Technology (UTAUT),

scholarly journals Implementasi dan Evaluasi Penerimaan Sistem Presensi Siswa LKP dengan QR Code Berbasis Android

2021 ◽  
Vol 12 (1) ◽  
pp. 68-76
Author(s):  
Sri widiyanti Sri widiyanti ◽  
Ina Sholihah Widiati
Keyword(s):  
Action Research ◽  
Social Influence ◽  
Qr Code ◽  
Unified Theory ◽  
Student Attendance ◽  
Student Data ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

Penelitian ini membahas tentang implementasi dan pengujian sistem presensi siswa. Kehadiran siswa atau presensi di Lembaga Keterampilan dan Pelatihan (LKP) merupakan hal yang sangat utama, hal tersebut dilakukan karena untuk mengetahui kehadiran siswa dan keperluan manajemen lembaga. Masalah yang terjadi di sistem yang telah berjalan saat ini, persiapan sebelum memulai pembelajaran pengajar harus mengambil lembar presensi dan mengembalikan lagi ke bagian administrasi jika sudah selesai, serta  pelaksanaan presensi masih dilakukan secara manual sehingga rawan terjadi manipulasi. Penyelesaian terhadap permasalahan tersebut yaitu dengan membuat sistem presensi yang terhubung langsung dengan perangkat pintar berbasis android, sehingga akan mempermudah dalam presensi dan setiap siswa juga sudah mempunyai perangkat tersebut. Untuk membaca data siswa, sistem ini dibuat dengan menggunakan QR code karena unutk melakukan presensi dibutuhkan waktu sekitar 15 detik/kartu. Kartu siswa yang terdapat QR code di scan pada aplikasi android pada penyedia scan untuk melakakukan presensi. Hasil dari sistem ini dapat mempermudah dalam melakukan presensi, pengolahan data siswa oleh instruktur, dan kemudahan laporan di bagian administrasi . Hasil dari implementasi ini diujikan oleh peserta didik atau siswa dengan menggunkana metode action research dan pengisian kuesioner melalui google form. Hasil pengolahan kuesioner menggunakan model penerimaan Unified Theory of Acceptance and Use of Technology (UTAUT). Hasilnya dari kelima varibel UTAUT yaitu  Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, dan Habbit mendapatkan hasil yang positif dan signifikan. Abstract  This study discusses the implementation and testing of the student attendance system. The presence of students or attendance at the Skills and Training Institute (LKP) is very important, this is done because it is to determine student attendance and the needs of institutional management. Problems that occur in the current system, preparation before starting learning, the teacher must take the attendance sheet and return it to the administration when it is finished, and the implementation of attendance is still done manually so that it is prone to manipulation. The solution to this problem is by creating a presence system that is directly connected to an Android-based smart device, so that it will make it easier to attend and every student already has this device. To read student data, this system is built using a QR code because it takes about 15 seconds per card to attend. Student cards that contain a QR code are scanned on the android application on the scan provider to make attendance. The results of this system can make it easier to make presence, processing student data by the instructor, and ease reports in the administration section. The results of this implementation were tested by students using the action research method and filling out a questionnaire via google form. The results of the questionnaire processing use the Unified Theory of Acceptance and Use of Technology (UTAUT) acceptance model. The results of the five UTAUT variables, namely Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Habbit got positive and significant results.

scholarly journals ANALISIS MINAT DAN PERILAKU PENGGUNAAN APLIKASI SHAREIT DENGAN PENDEKATAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY

2021 ◽  
Vol 4 (2) ◽  
pp. 170-184
Author(s):  
Qona'ah El Hasan ◽  
Budi Permana
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Unified Theory ◽  
Personal Innovativeness ◽  
Use Of Technology ◽  
User Communities ◽  
Effort Expectancy ◽  
Facilitating Conditions

Technology acceptance is important for identifying elements that influence the user, so it is easy to use apps. The evaluation of technology reception will help to improve the system better in the future and indicate whether the system succeeded or not, so the users will keep using the apps. SHAREit is a program that can be downloaded on the Android Smartphone platform and on personal computers. It is able to transfer documents, pictures, music, and videos rapidly. Even so, the applications are faster than Bluetooth and Wifi. Then, Indonesia is the biggest second market for SHAREit in the world. The research is proposed to detect how the user accepts SHAREit in Kuningan Regency by using the Unified Theory of Acceptance and Use of Technology Method. It has been modified. The instrument of research is a questionnaire then distributed to user communities of SHAREit in Kuningan Regency by using Incidental Sampling, instrument testing and data processing Structural Equation Modelling by AMOS apps. Furthermore, the hypothesis is arranged through moderator variables; age, gender, and experience. The result of research indicates that there are three factors possessing positive influence on Behavioral Intention of usage SHAREit, such as Performance Expectancy, Social Influence, and Facilitating Conditions. A factor influencing use of behavioral is behavioral intention. Whereas, Personal Innovativeness in the Domain of Information Technology and Effort Expectancy do not influence the Behavioral Intention of SHAREit Apps in Kuningan Regency.

scholarly journals Faktor-Faktor yang Mempengaruhi Minat Menggunakan Layanan Financial Technology Peer To Peer Lending Syariah

2021 ◽  
Vol 31 (5) ◽  
pp. 1201
Author(s):  
Henny Triyana Hasibuan
Keyword(s):  
Social Influence ◽  
Peer To Peer ◽  
Behavior Intention ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Analysis Technique ◽  
Effort Expectancy ◽  
Peer Lending ◽  
Facilitating Conditions ◽  
Positive Effect

The purpose of this study was to see the factors that influence the interest of users of Islamic peer to peer lending services using the Unified Theory Of Acceptance and Use Of Technology 2 (UTAUT2) model. The exogenous variables in this study are performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation and habit, while the endogenous variable is behavior intention. The data was collected by distributing questionnaires using google forms. The data analysis technique used is Structural Equational Modeling (SEM). The results showed that the variables of performance expectancy, social influence, hedonic motivation and habit had no effect on behavior intention to use Islamic peer to peer landing fintech services, while the variables Effort Expectancy, Facilitating Condition and Price Value had a positive effect on behavior intention using Islamic peer to peer lending services. Keywords: UTAUT2; Behavior Intention; Financial  Peer To Peer Islamic Lending; SEM.

scholarly journals PEMANFAATAN MODEL UTAUT UNTUK MENGANALISIS PERILAKU PENGGUNA PADA SISTEM E-TICKET PT.X

2018 ◽  
Vol 7 (2) ◽  
pp. 51-58
Author(s):  
Ahmad Huzaemi ◽  
Sufa Atin
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior ◽  
Theory Acceptance

PT.X merupakan salah satu Perusahaan Milik Negara di Indonesia yang bergerak dibidang jasa transportasi. Didalam proses penjulaan tiketnya PT X sudah menerapkan sebuah sistem e-ticket sebagai alternative bagi pelangga untuk melakukan pembelian tiket. Sudah beberapa tahun e-ticket diterapkan di perusahaan tersebut, namun pengguna jasa transportasi di PT.X, hingga saat ini belum banyak yang menggunakan sistem tersebut. Pihak PT.X menyaranakan adanya penelitian untuk menganalisis penerimaan penggunaan sistem e-ticket di PT.X guna pengembangan Sistem E-ticket selanjutnya. Salah satu model yang dapat digunakan untuk menganalisis perilaku penggunaan teknologi adalah model Unified Theory Acceptance and Use of Technology (UTAUT). UTAUT adalah salah satu model yang digunakan untuk melakukan pengukuran terhadap penerimaan pengguna pada sistem yang sedang diterapkan. Pengurukan dilakukan dengan memperhatikan beberapa indikator pengukuran, yaitu : performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), gender (G), age (A), experience (E), voluntariness of use (VoU), behavioral intention (BI), dan use behavior (UB). Penelitian ini memperoleh variabel yang mempengaruhi penerimaan penggunaan e-ticket di PT.X yang meliputi ekspektansi kinerja (PE), ekspektasni usaha (EE), dan pengaruh sosial (SI) berpengaruh positif terhadap niat dari penggunaan sistem (BI) dengan pemoderasinya jenis kelamin (G), usia (A), dan pengalaman (E). Kata kunci : sistem, e-ticket, UTAUT, PE, EE, SI, BI

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