Consumer Acceptance of Internet Banking

The purpose of this research is to investigate the main factor that influences the usage of internet banking in Malaysia. This study applies the concept of Unified Theory of Acceptance and Use of Technology (UTAUT) in internet banking context. This research implements hierarchical regression for All the bank company should be alert in customer satisfaction for their system and not just focus for the profit. The framework will be useful for bank to improve their system to more systematic and efficient. data analysis. Data was collected from 210 students of public higher learning institution in Federal Territory of Labuan, Malaysia via convenience sampling technique. The result of this study give impacts towards the future research in technology acceptance. The empirical results will be useful for financial institution or bank in order to improve the internet banking system that they currently used.

Students' Information-Seeking Intention in Academic Digital Libraries

The purpose of this research is to examine students' information-seeking intention regarding academic digital library services guiding by the Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB). Data was collected among students in a public higher learning institution in Federal Territory of Labuan Malaysia. The empirical result of the hierarchical regression had confirmed that students' intention to seek for information in digital library was influenced mainly by their attitude, implying that, in predicting the information-seeking intention in an academic digital library with TPB was much better than TRA. The findings of the research provide broader insights for the academic digital libraries to be more aware of the important factors that influence library users in seeking for information and fulfil their requirement. A new motion can be developed by using the result of this research, which improve the knowledge from previous studies via the assessment from TPB.

Students' Acceptance to Self-Archive in Institutional Repositories towards a Unified View

This paper aims to examine the students' acceptance on using self-archive in open access repositories guiding by the Unified Theory of Acceptance and Use of Technology (UTAUT) model. This paper utilized convenience sampling method, with a total of 204 sets of self-administered questionnaire collected among the students of public higher learning institution in Federal Territory of Labuan, Malaysia. Multiple regressions were performed to examine the relationships between performance expectancy, effort expectancy, social influence, and facilitating conditions towards the intention to use self-archive in institutional repository. The findings revealed that the students behavioural attention on the acceptance of using self-archive in repository were positively influence by social influence and facilitating condition. The repository administrators shall increase the efforts to enhance the quality of the repository as well as encouraging students' interest to use the service.

Factors Influencing Consumer Acceptance of Internet of Things Technology

The aim of this research is to examine factors influencing consumer acceptance of Internet of Things Technology (IoT) guiding by the Technology Acceptance Model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of people who have never utilized an IoT innovation react.

Students' Experiential Motives and Intention to Play Online Games

This study aims to examine the linkages between students' multi-dimensional experiential motives and intention to use online games. The study uses convenience sampling technique for sample selection of 210 respondents. Their participation was purely voluntary. Social affiliation was found as the most influential factor in the objective to play online games among students. However, enjoyment insignificantly related with the purpose to play online games. This research contributes significantly to the online gaming industry, and marketers in boosting their profit within undergraduate by know which aspect they look into when having an intention on online gaming. The proposed framework can be the basis for further research to investigate again the intention to play online games.

Factors Affecting Hotel Visitors' Usage of Guest Empowerment Technology (GET)

The aim of this study is to determine the factors affecting the usage of Guest Empowerment Technologies (GET) in hotels among hotel visitors in Labuan, Malaysia. The research used multiple regression for data analysis across a sample of 225 respondents who stayed in hotel at least once in a year. Their participation was voluntarily. Results confirmed that the core factor affecting users' intention to use of GET is perceived usefulness. Meanwhile, all variables are proven to be significant to each other and perceived usefulness had the strongest influencing on the users' intention to use of GET. The findings provide additional information to the hotels for further understanding their consumers' characteristics in hotels. Having this information, the proposed framework can be use as the basis for further research.

Consumer Intention to Use Smartphone for Mobile Shopping

The purpose of this study is to identify the determinants to use the mobile phone to make purchases. The study involved a total of 210 respondents approached in a public higher learning institution in Federal Territory of Labuan, Malaysia. This study applies convenience sampling technique to ensure researcher to monitor the participation of the sample. They were chosen to identify the intention to use smartphones for mobile shopping among young adults. The concept of using smartphones for mobile shopping was explained to the respondents to ensure full understanding in order to obtain best result. Multiple regression analysis asserted that Perceived Usefulness (PU), Perceived Enjoyment (PE), Perceived Ease of Use (PEOU), and Satisfaction (SAT) influence the Intention to use (INT). The results could help online retailers in improving their marketing platform and to understand more of their customers' needs and wants.

An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia

In promoting tourism, businesses in entertainment industry should provide e-commerce to their potential customers. Amongst the businesses in entertainment that are engaged in e-commerce include Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. Hence, this chapter presents an evaluation of online marketing strategies and tools used by airlines industries like Malaysia Airlines System (MAS), Firefly, AirAsia, and Malindo Air, besides entertainment industries such as Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. This research noted that websites need to be more interactive, enable customers to interact and socialize among each other through membership management and additional value-added information. Website with graphics and hyperlinks are not persuasive enough, website should improve with additional suggestions or ‘show more' features to invite customer perform additional clicks and explore to the website. Most of the website offers membership to its customer. This, this membership function should be fully utilized.

Mastering Consumer Attitude and Sustainable Consumption in the Digital Age

This chapter presents the overview of consumer attitude; the aspects of consumer attitude, trust propensity, purchasing behavior, and consumer confidence; the perspectives of consumer attitude, social media, and online brand community; the facets of consumer attitude and technology adoption; the emerging trends of consumer attitude and Corporate Social Responsibility (CSR); the concept of sustainable consumption; the characteristics of sustainable fashion consumption and sustainable apparel consumption; sustainable energy consumption; sustainable food consumption; the challenges of sustainable development; and the importance of sustainable consumption and sustainability. The chapter argues that mastering consumer attitude and sustainable consumption has the potential to enhance organizational performance and reach strategic goals in the digital age.

Moderating Effect of Races towards Consumers' Feeling of TCM Usage

Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional “native”, traditional Indian, traditional Chinese, and modern medicine. This study was conducted to identify the moderating effects of races on the relationships between safeness, efficacy, trust, holistic view and health awareness, and feeling of TCM usage. About 288 self-administered questionnaire data analysis was carried out using Structural Equation Modeling Approach to the public in Labuan and Sabah, East Malaysia. The moderating effect of races on the relationships between predictor variables such as safeness, efficacy, trust, holistic view and health awareness and criterion variable (i.e. feeling) was evaluated. The study showed that holistic balance view of TCM not significantly influences the TCM usage. Thus, the results of this study are importance to the practical industry application and future research.