User-Generated Content and Perceived Customer Value

2019 ◽

Vol 10 (2) ◽

pp. 70-83

Author(s):

Chandan Parsad ◽

Chandra Prakash Chandra ◽

Shekhar Suman

Keyword(s):

Decision Making ◽

Cluster Analysis ◽

Country Of Origin ◽

The Internet ◽

Decision Making Process ◽

Relative Importance ◽

Consumer Decision Making ◽

Consumer Market ◽

Consumer Decision

This study sets out to identify the various factors of a health drink product that affects the consumer decision-making process. It aims to determine the relative importance connected to multiple aspects of health drink beverages, such as brand, nutrition content, taste, muscle building, brain boosting, price, ingredients, and country of origin. The paper also aims to identify consumer segments by the relative importance consumers give to various attributes of health drinks. Through examining the literature, the researchers identified various attributes of health drinks, which they analyzed empirically using a choice-based conjoint survey conducted with the help of the internet-based software 1000minds. Cluster analysis was also done to identify different consumer segments. The study identified two consumer segments: brand conscious and value conscious. As the name indicates, the brand-conscious segment gives more importance to a trusted brand, followed by nutrition content and price.

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E-Marketing and Online Consumer Behavior

Transcultural Marketing for Incremental and Radical Innovation - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-4749-7.ch017 ◽

2014 ◽

pp. 366-381

Author(s):

Neha Jain ◽

Vandana Ahuja ◽

Y. Medury

Keyword(s):

Decision Making ◽

Consumer Behavior ◽

Purchase Behavior ◽

The Internet ◽

Decision Making Process ◽

Consumer Decision Making ◽

Strategy Formulation ◽

Consumer Decision ◽

Online Consumer Behavior ◽

Digital Convergence

The evolution of human society, improvement in communication processes, and digital convergence have provided innovative opportunities and challenges for marketing as the Internet moves ahead to play significant roles in the consumer decision making process. This chapter explores significant issues in the context of the Internet, consumer decision making, and organizational strategy formulation. This framework addresses noteworthy aspects with respect to the role of the Internet in decision making, effect of the Internet on consumer behavior, post-purchase behavior, and the consumer decision-making process. It traces the research design and formulation of a research instrument to address the proposed issues.

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E-Marketing and Online Consumer Behavior

Marketing and Consumer Behavior ◽

10.4018/978-1-4666-7357-1.ch101 ◽

2015 ◽

pp. 2044-2059 ◽

Cited By ~ 1

Author(s):

Neha Jain ◽

Vandana Ahuja ◽

Y. Medury

Keyword(s):

Decision Making ◽

Consumer Behavior ◽

Purchase Behavior ◽

The Internet ◽

Decision Making Process ◽

Consumer Decision Making ◽

Strategy Formulation ◽

Consumer Decision ◽

Online Consumer Behavior ◽

Digital Convergence

The evolution of human society, improvement in communication processes, and digital convergence have provided innovative opportunities and challenges for marketing as the Internet moves ahead to play significant roles in the consumer decision making process. This chapter explores significant issues in the context of the Internet, consumer decision making, and organizational strategy formulation. This framework addresses noteworthy aspects with respect to the role of the Internet in decision making, effect of the Internet on consumer behavior, post-purchase behavior, and the consumer decision-making process. It traces the research design and formulation of a research instrument to address the proposed issues.

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Customer Perceived Value of Travel and Tourism Web Sites

Information Systems and New Applications in the Service Sector ◽

10.4018/978-1-60960-138-6.ch003 ◽

2011 ◽

pp. 31-54

Author(s):

Maria Lexhagen

Keyword(s):

Web Sites ◽

Customer Value ◽

Perceived Value ◽

Social Medium ◽

User Generated Content ◽

The Internet ◽

Travel And Tourism ◽

Customer Perceived Value ◽

Hierarchy Model ◽

Depth Interviews

The continuing development and growth of the Internet imply that business and customers perceive that the Internet provides them with some kind of value. The Internet has also seen an increasing importance of user-generated content and utilisation of the Internet as a social medium often referred to as the Web 2.0. In this study the concept of customer value, based on the typology of consumer value (Holbrook, 1994; 1999) and the value hierarchy model (Woodruff & Gardial, 1996; Woodruff, 1997), is used to identify dimensions and expressions of what customer-perceived value is in travel and tourism web sites and how it is created. Moderately structured in-depth interviews are used to collect data. In the analysis connections between different types of value are presented and the lack of certain types of value is discussed.

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The economics of user-generated content : impacts on consumer decision-making and consumption

10.32657/10220/48376 ◽

2019 ◽

Author(s):

Yimiao Zhang

Keyword(s):

Decision Making ◽

User Generated Content ◽

Consumer Decision Making ◽

Consumer Decision

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Marketing communications in place promotion

Regional Economics Theory and Practice ◽

10.24891/re.18.10.2001 ◽

2020 ◽

Vol 18 (10) ◽

pp. 2001-2018

Author(s):

M.A. Komarov

Keyword(s):

Decision Making ◽

Place Branding ◽

Marketing Communications ◽

The Internet ◽

Place Marketing ◽

Consumer Decision Making ◽

Concept Model ◽

Place Promotion ◽

Development Objectives ◽

Marketing Methods

Subject. This article discusses the marketing aspects of place branding development. Objectives. The article aims to summarize current ideas about communications in place marketing. Methods. For the study, I used comprehensive and systems approaches. Results. The article identifies the main types of motivation that encourage consumer decision-making and substantiates the application of the 7C concept model in order to position the place using the Internet. Conclusions. Developing a place branding, building an umbrella brand model and forming numerous sub-brands based on it are more preferable to hit the target. The most promising approach to place marketing is the relational one that can help build an extensive network of marketing communications.

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Web Experience Effects in a Virtual Shopping Interaction Environment

Consumer Information Systems and Relationship Management - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-4082-5.ch008 ◽

2013 ◽

pp. 136-155

Author(s):

Carlota Lorenzo-Romero ◽

Efthymios Constantinides ◽

Miguel A. Gómez-Borja

Keyword(s):

Decision Making ◽

Consumer Behaviour ◽

Ethnic Origin ◽

The Internet ◽

Consumer Decision Making ◽

Cultural Backgrounds ◽

Online Vendor ◽

Experience Effects ◽

Internet Environment ◽

Web Experience

The objective of this chapter is to contextualize the concepts of web atmospherics and web experience in the particular case of a shopping situation in the Internet environment. Based on a broader concept of user experience, the chapter identifies the main influencers of consumer behaviour in the Internet environment assessing the role and degree of importance of usability, trust and other web experience dimensions on consumer decision-making processes and responses. The chapter presents the results of a research project comparing the influence of the web experience on consumer behaviour in different cultural environments; the study analyses the role of cultural differences on the online shopping behaviour of consumers from two different European countries. The study identifies several similarities and a few differences in the way web experience factors affect the decision making process and the choice of an online vendor by customers with different cultural backgrounds. The findings provide evidence of behavioural homogenization between consumers of different ethnic origin in the new global virtual marketplace.

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Consumer-Generated versus marketer-generated websites in consumer decision making

International Journal of Market Research ◽

10.2501/s1470785309201193 ◽

2010 ◽

Vol 52 (2) ◽

pp. 231-248 ◽

Cited By ~ 63

Author(s):

Fred Bronner ◽

Robert de Hoog

Keyword(s):

Decision Making ◽

Decision Process ◽

Market Research ◽

Word Of Mouth ◽

The Internet ◽

Consumer Decision Making ◽

Central Question ◽

Internet Users ◽

Advertising Strategies

Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic word-of-mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commercial-marketer-generated information and advertising on the internet?’ The vacation decision process was used as the domain of investigation, but these results are also compared with four other domains. The conclusion is that the roles of both types of site are complementary. Furthermore, it was found that, overall, positive and neutral/mixed contributions to consumer-generated websites are far more frequent than negative ones. Based on these findings, the implications for marketing and advertising strategies are sketched out: additional to existing strategies, market research has to monitor the eWOM about brands and, by using this information, companies should flexibly adapt their advertising to the discussion points raised at the consumer-generated sites.

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