scholarly journals Consumer-Generated versus marketer-generated websites in consumer decision making

2010 ◽  
Vol 52 (2) ◽  
pp. 231-248 ◽  
Author(s):  
Fred Bronner ◽  
Robert de Hoog
Keyword(s):  
Decision Making ◽  
Decision Process ◽  
Market Research ◽  
Word Of Mouth ◽  
The Internet ◽  
Consumer Decision Making ◽  
Central Question ◽  
Internet Users ◽  
Advertising Strategies

Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic word-of-mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commercial-marketer-generated information and advertising on the internet?’ The vacation decision process was used as the domain of investigation, but these results are also compared with four other domains. The conclusion is that the roles of both types of site are complementary. Furthermore, it was found that, overall, positive and neutral/mixed contributions to consumer-generated websites are far more frequent than negative ones. Based on these findings, the implications for marketing and advertising strategies are sketched out: additional to existing strategies, market research has to monitor the eWOM about brands and, by using this information, companies should flexibly adapt their advertising to the discussion points raised at the consumer-generated sites.

scholarly journals Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making

2021 ◽  
Vol 13 (5) ◽  
pp. 110
Author(s):  
Mirko Duradoni ◽  
Stefania Collodi ◽  
Serena Coppolino Perfumi ◽  
Andrea Guazzini
Keyword(s):  
Decision Making ◽  
Ultimatum Game ◽  
The Internet ◽  
Self Disclosure ◽  
Quantitative Evidence ◽  
Web Technologies ◽  
Social Acts ◽  
Good Reputation ◽  
The Stranger

The stranger on the Internet effect has been studied in relation to self-disclosure. Nonetheless, quantitative evidence about how people mentally represent and perceive strangers online is still missing. Given the dynamic development of web technologies, quantifying how much strangers can be considered suitable for pro-social acts such as self-disclosure appears fundamental for a whole series of phenomena ranging from privacy protection to fake news spreading. Using a modified and online version of the Ultimatum Game (UG), we quantified the mental representation of the stranger on the Internet effect and tested if people modify their behaviors according to the interactors’ identifiability (i.e., reputation). A total of 444 adolescents took part in a 2 × 2 design experiment where reputation was set active or not for the two traditional UG tasks. We discovered that, when matched with strangers, people donate the same amount of money as if the other has a good reputation. Moreover, reputation significantly affected the donation size, the acceptance rate and the feedback decision making as well.

scholarly journals Online Reviews and Product Sales: The Role of Review Visibility

2021 ◽  
Vol 16 (4) ◽  
pp. 638-669
Author(s):  
Miriam Alzate ◽  
Marta Arce-Urriza ◽  
Javier Cebollada
Keyword(s):  
Decision Making ◽  
Dynamic Models ◽  
Generalized Method Of Moments ◽  
Online Reviews ◽  
Consumer Decision Making ◽  
Product Sales ◽  
The Impact ◽  
The Relationship ◽  
The Empirical Analysis

When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and information processing theories underline that the accessibility of information plays a role in consumer decision-making. We incorporate the notion of review visibility to study the relationship between online reviews and product sales, which is proxied by sales rank information, studying three different cases: (1) when every online review is assumed to have the same probability of being viewed; (2) when we assume that consumers sort online reviews by the most helpful mechanism; and (3) when we assume that consumers sort online reviews by the most recent mechanism. Review non-textual and textual variables are analyzed. The empirical analysis is conducted using a panel of 119 cosmetic products over a period of nine weeks. Using the system generalized method of moments (system GMM) method for dynamic models of panel data, our findings reveal that review variables influence product sales, but the magnitude, and even the direction of the effect, vary amongst visibility cases. Overall, the characteristics of the most helpful reviews have a higher impact on sales.

scholarly journals The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092703
Author(s):  
Andriani Kusumawati ◽  
Sari Listyorini ◽  
Suharyono ◽  
Edy Yulianto
Keyword(s):  
Decision Making ◽  
Human Life ◽  
Consumer Decision Making ◽  
Fashion Products ◽  
Managerial Implications ◽  
Research Findings ◽  
Store Patronage ◽  
Life Values ◽  
Patronage Intention

Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products.

scholarly journals The Possibility of Using the Internet to Transform the Role of Its Users to Promoters of Medical Products in Jordan

2016 ◽  
Vol 11 (3) ◽  
pp. 163
Author(s):  
Muhamad Abu-Jalil ◽  
Ashraf Aaqoulah
Keyword(s):  
Internet Technology ◽  
The Internet ◽  
Interactive Communication ◽  
Medical Products ◽  
Independent Variables ◽  
Internet Users ◽  
Internet Information ◽  
Reduced Costs ◽  
Use Of Internet

This study aimed to identify the role of Internet technology in transforming the role of its users to promoters of medical products in Jordan. The study found that there are statistically significant effects of independent variables (multipurpose and advanced Internet programs, reduced costs of the use of Internet programs, collective and interactive communication via the Internet, and Internet information abundance and variety of its resources) on the dependent factor, which is transformation of the role of Internet users to promoters of medical products in Jordan. The study recommended increasing attention on networks to promote medical products in Jordan. This is consistent with the fact that promotion via networks has become an effective way to support and enhance the image of products and its delivery to the target group in all markets around the world.

Political and Economic Determinants of Asynchronous Approval of New GM Events

2018 ◽  
Vol 19 (1) ◽  
pp. 75-90
Author(s):  
Maurício Benedeti Rosa ◽  
Rosane Nunes de Faria ◽  
Eduardo Rodrigues de Castro
Keyword(s):  
Political Economy ◽  
The Internet ◽  
Negative Bias ◽  
Economic Determinants ◽  
Trade Relations ◽  
Regulatory Quality ◽  
Internet Users ◽  
Negative News ◽  
Consumer Access

AbstractWe use a political economy perspective to provide the first empirical analysis of the main political and economic determinants of asynchronous approval (AA) for a variety of countries over the period 2000–2015. The key results that emerge from our paper are the prominent role of regulatory quality and the number of internet users in a particular country in influencing AA across countries. We found that the higher the share of internet users in a country, the lower the AA. Consumer access to the internet makes them less exposed to negative news about genetically modified (GM) products, as they are less influenced by the negative bias of traditional mass media toward biotechnology. Additionally, the better the regulation quality (the more efficiently a government formulates and implements regulation), the shorter the time necessary to approve new GM events, and the lower the AA. Furthermore, our findings confirm that determinants such as corruption, trade relations with stringent markets, and the size of the rural population are also important in explaining AA of GM events.

scholarly journals Trayectorias productivas y tecnología ambiental en la industria maquiladora electrónica de Tijuana

2016 ◽  
Vol 11 (18) ◽  
Author(s):  
Humberto García Jiménez
Keyword(s):  
Decision Making ◽  
Knowledge Level ◽  
Central Question ◽  
Environmental Decision Making ◽  
Corporate Network ◽  
Transnational Companies ◽  
Manufacturing Knowledge ◽  
Environmental Technologies ◽  
Environmental Decision

Resumen:El objetivo principal del presente estudio es analizar los fa c t o res de aprendizaje y de competencias involucrados en la selección, introducción y puesta en práctica de tecnologías ambientales en las empresas filiales electrónicas de Tijuana. La pregunta central que se pretende responder en esta investigación es: ¿De qué manera la evolución de competencias productivas de las filiales transnacionales condiciona la introducción y puesta en marcha de tecnologías ambientales? En virtud de que la industria maquiladora de exportación electrónica en Tijuana ha experimentado diferentes fases de evolución productiva, la hipótesis de este documento establece que la capacidad, habilidad y necesidad de incorporar tecnologías ambientales se encuentra asociada con el nivel de conocimiento manufacturero y el rol de la empresa filial dentro de su red corporativa. Este trabajo muestra algunos resultados del proyecto de investigación del mismo título, desarrollado entre los meses de enero y agosto de 1998. El estudio abarcó una muestra de 12 empresas, que fueron seleccionadas y clasificadas en tres momentos de evolución productiva a partir de los trabajos de Alonso y Carrillo (1996) y Contreras et al. (1996). El análisis de trayectorias productivas en relación con el medio ambiente identifica los factores principales involucrados en la selección, introducción y aplicación de tecnologías ambientales, con los cuales enriquecemos el contexto de decisiones productivas y ambientales propuestas por nuestro modelo hipotético.Palabras clave: Electrónica, Industria maquiladora, Tijuana, Tecnologías ambientales, Conocimiento manufacturero. Abstract:The main objective of this study is to analyze the learning and competency factors involved in the selection, introduction, and implementation of environmental technologies in electronic plants from Tijuana. The central question addressed is as follows: In which way do the evolution of productive competencies of the transnational companies affect the introduction and implementation of environmental technologies? Given the fact that the maquiladora industry of electronic exportation in Tijuana has experienced different faces of productive evolution, the hypothesis of this document is that the cap a city, skill, and need to incorporate environmental technologies are associated to manufacturing knowledge level and the role of the subsidiary within its corporate network . We show some findings as a part of the research projectlabeled as this essay, which was carried out from January to August 1998.The study encompassed a twelve-plants sampling, selected and classified in three stage of productive evolution following Alonso y Carrillo (1996) and Contreras et al. (1996) . The analysis of productive trajectories identifies the mains factors involved in selecting, introducing and implementing environmental technologies. This allow to enrich the context of productive and environmental decision making proposed by our hypotetical model.Key words: Electronics, Export-oriented industry, Tijuana, Environmental technologies, Manufacture knowledge.

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