An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film

Author(s):  
Yoji Kawamura

This chapter describes the concepts behind a Commercial Film Production Support System (CFPSS) in terms of related studies in the areas of advertising, image techniques and rhetoric, cognitive science, and information engineering. The chapter then analyzes the structure of commercial films to establish and describe an information system that is tested with a viewing experiment. The proposed system reflects the environment by implementing basic image techniques to create commercial films through an interaction between the users and the system. The experiment uses commercial films for beer with 55 participants. The results show that evaluations for image types related to the advertising story generate the most interest and high evaluations for the provider type of rhetoric stimulates willingness to buy. In terms of technique, mise-en-scène and editing attracts interest, and the advertising story associated with the product function and the supporting production and distribution stimulates willingness to buy.

Author(s):  
Yoji Kawamura

This chapter describes the concepts behind a commercial film production support system (CFPSS) in terms of related studies in the areas of advertising, image techniques and rhetoric, cognitive science, and information engineering. The chapter then analyzes the structure of commercial films to establish and describe an information system that is tested with a viewing experiment. The proposed system reflects the environment by implementing basic image techniques to create commercial films through an interaction between the users and the system. The experiment uses commercial films for beer with 55 participants. The results show that evaluations for image types related to the advertising story generate the most interest and high evaluations for the provider type of rhetoric stimulates willingness to buy. In terms of technique, mise-en-scène and editing attracts interest, and the advertising story associated with the product function and the supporting production and distribution stimulates willingness to buy.


2017 ◽  
pp. 304-325
Author(s):  
Yoji Kawamura

This chapter describes the concepts behind a Commercial Film Production Support System (CFPSS) in terms of related studies in the areas of advertising, image techniques and rhetoric, cognitive science, and information engineering. The chapter then analyzes the structure of commercial films to establish and describe an information system that is tested with a viewing experiment. The proposed system reflects the environment by implementing basic image techniques to create commercial films through an interaction between the users and the system. The experiment uses commercial films for beer with 55 participants. The results show that evaluations for image types related to the advertising story generate the most interest and high evaluations for the provider type of rhetoric stimulates willingness to buy. In terms of technique, mise-en-scène and editing attracts interest, and the advertising story associated with the product function and the supporting production and distribution stimulates willingness to buy.


2019 ◽  
Vol 1 (1) ◽  
pp. 123-142
Author(s):  
Sang Ayu Putu Arie Indraswarawati ◽  
I Putu Deddy Samtika Putra ◽  
Ni Wayan Cahyani

The use of Accounting Information System (AIS) is very helpful in accommodating all the information needed to make an accurate decision. Indicators in determining the good and bad performance of an information system can be seen through AIS user satisfaction and usage. The purpose of this study was to determine the effect of top management support, system quality and information quality on AIS user satisfaction. The sample selection method used was purposive sampling. The research sample was 147 people consisting of administrators, loan officers and savings at 29 Lembaga Perkreditan Desa (LPD) in Ubud Subdistrict. The data in this study is primary data which is the answer from the questionnaire. The regression results show that all variables have a significance of 0,000. It shows that top management support, system quality and information quality have positive influences on Accounting Information System user satisfaction.


1993 ◽  
Vol 23 (6) ◽  
pp. 1078-1095 ◽  
Author(s):  
Robert G. Davis ◽  
David L. Martell

This paper describes a decision support system that forest managers can use to help evaluate short-term, site-specific silvicultural operating plans in terms of their potential impact on long-term, forest-level strategic objectives. The system is based upon strategic and tactical forest-level silvicultural planning models that are linked with each other and with a geographical information system. Managers can first use the strategic mathematical programming model to develop broad silvicultural strategies based on aggregate timber strata. These strategies help them to subjectively delineate specific candidate sites that might be treated during the first 10 years of a much longer planning horizon using a geographical information system and to describe potential silvicultural prescriptions for each candidate site. The tactical model identifies an annual silvicultural schedule for these candidate sites in the first 10 years, and a harvesting and regeneration schedule by 10-year periods for aggregate timber strata for the remainder of the planning horizon, that will maximize the sustainable yield of one or more timber species in the whole forest, given the candidate sites and treatments specified by the managers. The system is demonstrated on a 90 000 - ha area in northeastern Ontario.


2021 ◽  
Vol 46 (3) ◽  
pp. 309-327
Author(s):  
Christopher Meir

This article utilizes Canal+’s film production and distribution subsidiary Studiocanal as a way to understand both companies’ impacts on French cinema since the formation of the subsidiary in the early 1990s. As such, the article is structured as a chronology and an analysis of the major films made in French and financed by Studiocanal in terms of their critical and popular reception. The article also examines the talent relationships underpinning this production and the trajectories of the various stars, writers, directors, and producers who worked on the films as well as the executives who oversaw them. Finally, the article analyzes the corporate rhetoric that was advanced by both Studiocanal and Canal+ over the years to position itself in the French and international markets. Synthesizing these branches of the analysis and noting certain cyclical patterns, the article argues that Studiocanal’s relationship to French cinema has been complex and changeable, at times limited in favor of pursuing the international market, at times devoting ample amounts of rhetoric and resources to pursuing success in its home market. Moreover, the article demonstrates that the company’s production activities have helped to mold a generation of French filmmakers and industry executives who have in turn gone on to influential careers. Looking forward, the article concludes by arguing that by virtue of its size and scale as a producer and distributor, Studiocanal will always be a significant player in French cinema.


Author(s):  
Jean-Fabrice Lebraty ◽  
Cécile Godé

This article explores the ability of a decision support system (DSS) to improve the quality of decision making in extreme environment. This DSS is actually based on a networked information system. Academic literature commonly mentions models of fit to explore the relationship between technology and performance, reckoning users' evaluations as a relevant measurement technique for Information System (IS) success. Although effective contributions have been achieved in measurement and exploration of fit, there have been few attempts to investigate the triangulation of fit between “Task-DSS-Decision Maker” under stressful and uncertain circumstances. This article provides new insights regarding the advantages provided by networked IS for making relevant decisions. An original case study has been conducted. It is focused on a networked decision support system called Link 16 that is used during aerial missions. This case study shows that the system improves decision making on an individual basis. Our result suggest the importance of three main fit criteria – Compliance, Complementarity and Conformity – to measure DSS performance under extreme environment and display a preliminary decisional fit model.


Author(s):  
Alfredo Luiz Suppia

At first glance, contemporary Brazilian cinema seems to be the byproduct of a mid-1990s renaissance in national film production. Accordingly, to better understand contemporary Brazilian cinema, it is advisable to recall the Brazilian film industry’s situation in the 1980s. An unsteady period followed by a major decline in national film production in the late-1980s and early-1990s, these were years illustrated by the dismantling of Embrafilme (Empresa Brasileira de Filmes), culminating in the complete eradication of the state-run film production and distribution company in March 1990. Around 1993–1994, however, a renaissance of Brazilian cinema occurred, in terms of film production and ticket sales, which has been called “Cinema da Retomada.” A cinematic phenomenon, fundamentally fueled by the industry’s access to new sources of state funding, the Retomada was predominately brought about by fiscal exemptions allowed by the Audiovisual Law (Lei do Audiovisual), as well as by grants such as the “Prêmio Resgate do Cinema Brasileiro,” coming from the Ministry of Culture. Later, the Rouanet Law (Lei Rouanet) strengthened the funding not only for film, but for cultural projects and events as a whole. Likewise, municipal and state laws promoting fiscal exemptions also had a fundamental role in the recovery of film production in the country. All these laws allowed the private initiative to redirect funds from taxes to film production. This article will provide a basic bibliography of the aforementioned topics, addressing the economic, sociological, and aesthetic issues related to contemporary Brazilian cinema.


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