This article focuses on the case of the city of Kortrijk, Belgium, which in 2017 received the title of Creative City of Design from Unesco, especially the MyMachine, SPEK, and 5X5® Projects. The objective was to identify the main elements responsible for winning the title. To meet this objective, we opted for descriptive exploratory research, through bibliographic research. Among the results, it was possible to show that the city has come over the years, developing socially and economically based on its actions and strategies in the design and education, creative projects, and entrepreneurship, even long before being part of Unesco's World Network of Creative Cities. It was observed that Kortrjik has a driving role, mainly because it manages to create an innovation ecosystem with all the social actors involved in this process, highlighting the MyMachine, SPEK and 5X5® Projects, articulated with governmental, private initiative and civil society, giving the city a potential for relevant social innovation.