A Theoretical Approach for Sustainable Communication in City Branding

2017 ◽  
pp. 41-66
Author(s):  
Ayşe Banu Bıçakçı ◽  
Zeynep Genel
Keyword(s):  
Cultural Studies ◽  
Theoretical Approach ◽  
Essential Role ◽  
Brand Image ◽  
Theoretical Framework ◽  
Brand Value ◽  
Communication Model ◽  
City Branding ◽  
Symmetrical Communication ◽  
The Impact

The key to success of cities having high brand-value and awareness is the configuration of successful brand structures for the participation of stakeholders into the process. Starting from this point, symmetric and sustainable communication among stakeholders is assumed to play an essential role as a prerequisite for achieving success. The key to ensuring sustainable practice of any discipline is the communication. In this regard, in infrastructure, renovation, finance, tourism, sociology and cultural studies, the symmetry and participation of all of the parties are also considered to be important in terms of communication. Alongside the theoretical framework of city branding, this chapter seeks to contribute to the literature with “Multilateral Symmetrical Communication Model,” which has been created to meet the requirements for city brands. The impact of stakeholders' interaction on the brand image, the impact of ensuring multilateral communication between both parts, and demonstrating applicability of these are the main focuses of this chapter.

A Theoretical Approach for Sustainable Communication in City Branding

2017 ◽  
pp. 65-90
Author(s):  
Ayşe Banu Bıçakçı ◽  
Zeynep Genel
Keyword(s):  
Cultural Studies ◽  
Theoretical Approach ◽  
Essential Role ◽  
Brand Image ◽  
Theoretical Framework ◽  
Brand Value ◽  
Communication Model ◽  
City Branding ◽  
Symmetrical Communication ◽  
The Impact

The key to success of cities having high brand-value and awareness is the configuration of successful brand structures for the participation of stakeholders into the process. Starting from this point, symmetric and sustainable communication among stakeholders is assumed to play an essential role as a prerequisite for achieving success. The key to ensuring sustainable practice of any discipline is the communication. In this regard, in infrastructure, renovation, finance, tourism, sociology and cultural studies, the symmetry and participation of all of the parties are also considered to be important in terms of communication. Alongside the theoretical framework of city branding, this chapter seeks to contribute to the literature with “Multilateral Symmetrical Communication Model,” which has been created to meet the requirements for city brands. The impact of stakeholders' interaction on the brand image, the impact of ensuring multilateral communication between both parts, and demonstrating applicability of these are the main focuses of this chapter.

scholarly journals THE IMPACT OF CHOCOLATE BRAND IMAGE, SATISFACTION, AND VALUE ON BRAND LOYALTY // UTICAJ IMIDŽA BRENDA ČOKOLADE, ZADOVOLJSTVA I VRIJEDNOSTI NA LOJALNOST BRENDA

2018 ◽  
Vol 15 (1) ◽  
Author(s):  
Adis Puška ◽  
Ilija Stojanović ◽  
Selma Berbić
Keyword(s):  
Empirical Research ◽  
Bosnia And Herzegovina ◽  
Brand Loyalty ◽  
Structural Model ◽  
Brand Image ◽  
Brand Value ◽  
Direct Effects ◽  
The Impact ◽  
Practical Recommendations ◽  
Brand Satisfaction

This paper deals with direct effects ofbrand image, satisfaction and value on consumer loyaltytowards branded chocolates. In the empirical research, a model with these four brand dimensions was established to examine different direct effects - how brand image is related to brand satisfaction and its value, and how brand satisfaction is related to brand value. The research was conducted in Bosnia and Herzegovina andincluded 432 respondents based on a snowball sample. The results show that the established structural model is factual,enabling the acceptance of set hypotheses. It has also been proven that the brand satisfaction has the greatest impact on brand loyalty.Based on the findings, the paper additionally contains practical recommendations for production to creating a brand of chocolate.

scholarly journals The Need for Theory in Actuarial Economic Models

1999 ◽  
Vol 5 (2) ◽  
pp. 377-395 ◽  
Author(s):  
P.P. Huber ◽  
R.J. Verrall
Keyword(s):  
Financial Economics ◽  
Theoretical Approach ◽  
Economic Models ◽  
Theoretical Framework ◽  
Empirical Approach ◽  
Specific Reference ◽  
Economic Modelling ◽  
Empirical Testing ◽  
The Uk ◽  
The Impact

ABSTRACTThis paper addresses the fundamental issues in the construction and use of actuarial economic models, with specific reference to those described in the UK literature. Two approaches are considered: an empirical approach and a theoretical approach using financial economics. Although empirical testing is essential, the difficulties associated with it should not be underestimated. A theoretical framework can be used to limit the impact of these difficulties. However, economic modelling is further complicated by the lack of a reliable and comprehensive theoretical framework. This suggests that economic models are always likely to be inaccurate and consequently actuarial judgement is likely to be indispensable.

scholarly journals The Impact of Sport Sponsorship on Brand Value: Evidence from Algeria

2016 ◽  
Vol 6 (1) ◽  
pp. 363 ◽  
Author(s):  
Sid Ahmed Hadj Aissa ◽  
Ali Matar
Keyword(s):  
Public Relations ◽  
Brand Image ◽  
Brand Value ◽  
Sampling Frame ◽  
Cognitive Component ◽  
Sporting Event ◽  
Sports Sponsorship ◽  
Communication Devices ◽  
Emotional Component ◽  
The Impact

<p class="ber"><span lang="EN-GB">The study aims to explore the influential relationship between sports sponsorship and brand value dimensions (consumer trends, brand image and loyalty to the mark). Non-random sample is used and 345 single surveys have been distributed in Algeria. Non-random sampling is any other kind of sampling. Such methods are often used for speed and convenience, and also they do not require a sampling frame. The result suggested that there is a significant impact of sports sponsors on consumer trends (cognitive component, emotional component, component behavior). Besides, there is another impact of sports sponsors towards the brand image of sporting event. The study also detected the impact of sports sponsors on the brand loyalty for sponsors of sporting event. On the other hand, with respect to the differences between sample answers, the results suggested that there are differences in the trends sample about the impact of sports sponsors brand value dimensions (consumer attitudes towards the brand, brand image, loyalty to the mark) depending on the demographic and functional variables (age, sex, educational level, profession, trader type).In summary, the study recommended to activate the sports sponsorship process by various communication devices such as advertising and public relations. </span></p>

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

Fictive Fathers in the Field

2020 ◽  
Vol 1 (3) ◽  
pp. 265-273
Author(s):  
Katrina Daly Thompson
Keyword(s):  
Cultural Studies ◽  
Ethnographic Research ◽  
A Site ◽  
The Impact

Through my own narrative about my relationship with my fictive father in Zanzibar and the impact of this relationship on my research, in this autoethnographic essay I explore three themes: fictiveness, fatherhood, and the field. These themes tie together different aspects of the term “patriography,” linking them to ethnography and its subgenre autoethnography. Drawing on the term “patriography” as the science or study of fathers, I use the concept of “the field” to examine the impact of narratives about fathers on not only the field as a site of ethnographic research but also on the field of African cultural studies.

A Study of the Impact of Increased Productivity on Tourism Product Brand Image

2010 ◽  
Vol 24 (1) ◽  
pp. 5-28
Author(s):  
백현 ◽  
정인석 ◽  
Kim,Joung-Man
Keyword(s):  
Brand Image ◽  
Tourism Product ◽  
The Impact

Interpreting Revelation through African American Cultural Studies

2020 ◽  
pp. 482-498
Author(s):  
Thomas B. Slater
Keyword(s):  
African American ◽  
Cultural Studies ◽  
Identity Construction ◽  
Social History ◽  
Liberation Theology ◽  
Biblical Interpretation ◽  
Resistance Literature ◽  
Political Perspective ◽  
Similarities And Differences ◽  
The Impact

African American scholarship on Revelation makes fruitful use of cultural studies as a discipline. This approach draws on the field of sociology, social history, literature, anthropology, linguistics, and other cultural markers. As a method for biblical interpretation it values both the ancient context and the current cultural contexts of readers, and is open to multiple interpretations. This essay considers the various ways Revelation has functioned in African American congregations, the impact of Liberation theology, womanist and postcolonial perspectives, and the notion that Revelation is subversive or resistance literature. Attention is given to similarities and differences between African American scholars concerning Revelation’s political perspective, its approach to identity construction, and the way in which the book might engage current readers.

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