scholarly journals The Impact of Sport Sponsorship on Brand Value: Evidence from Algeria

2016 ◽  
Vol 6 (1) ◽  
pp. 363 ◽  
Author(s):  
Sid Ahmed Hadj Aissa ◽  
Ali Matar
Keyword(s):  
Public Relations ◽  
Brand Image ◽  
Brand Value ◽  
Sampling Frame ◽  
Cognitive Component ◽  
Sporting Event ◽  
Sports Sponsorship ◽  
Communication Devices ◽  
Emotional Component ◽  
The Impact

<p class="ber"><span lang="EN-GB">The study aims to explore the influential relationship between sports sponsorship and brand value dimensions (consumer trends, brand image and loyalty to the mark). Non-random sample is used and 345 single surveys have been distributed in Algeria. Non-random sampling is any other kind of sampling. Such methods are often used for speed and convenience, and also they do not require a sampling frame. The result suggested that there is a significant impact of sports sponsors on consumer trends (cognitive component, emotional component, component behavior). Besides, there is another impact of sports sponsors towards the brand image of sporting event. The study also detected the impact of sports sponsors on the brand loyalty for sponsors of sporting event. On the other hand, with respect to the differences between sample answers, the results suggested that there are differences in the trends sample about the impact of sports sponsors brand value dimensions (consumer attitudes towards the brand, brand image, loyalty to the mark) depending on the demographic and functional variables (age, sex, educational level, profession, trader type).In summary, the study recommended to activate the sports sponsorship process by various communication devices such as advertising and public relations. </span></p>

A Theoretical Approach for Sustainable Communication in City Branding

2017 ◽  
pp. 41-66
Author(s):  
Ayşe Banu Bıçakçı ◽  
Zeynep Genel
Keyword(s):  
Cultural Studies ◽  
Theoretical Approach ◽  
Essential Role ◽  
Brand Image ◽  
Theoretical Framework ◽  
Brand Value ◽  
Communication Model ◽  
City Branding ◽  
Symmetrical Communication ◽  
The Impact

The key to success of cities having high brand-value and awareness is the configuration of successful brand structures for the participation of stakeholders into the process. Starting from this point, symmetric and sustainable communication among stakeholders is assumed to play an essential role as a prerequisite for achieving success. The key to ensuring sustainable practice of any discipline is the communication. In this regard, in infrastructure, renovation, finance, tourism, sociology and cultural studies, the symmetry and participation of all of the parties are also considered to be important in terms of communication. Alongside the theoretical framework of city branding, this chapter seeks to contribute to the literature with “Multilateral Symmetrical Communication Model,” which has been created to meet the requirements for city brands. The impact of stakeholders' interaction on the brand image, the impact of ensuring multilateral communication between both parts, and demonstrating applicability of these are the main focuses of this chapter.

scholarly journals THE IMPACT OF CHOCOLATE BRAND IMAGE, SATISFACTION, AND VALUE ON BRAND LOYALTY // UTICAJ IMIDŽA BRENDA ČOKOLADE, ZADOVOLJSTVA I VRIJEDNOSTI NA LOJALNOST BRENDA

2018 ◽  
Vol 15 (1) ◽  
Author(s):  
Adis Puška ◽  
Ilija Stojanović ◽  
Selma Berbić
Keyword(s):  
Empirical Research ◽  
Bosnia And Herzegovina ◽  
Brand Loyalty ◽  
Structural Model ◽  
Brand Image ◽  
Brand Value ◽  
Direct Effects ◽  
The Impact ◽  
Practical Recommendations ◽  
Brand Satisfaction

This paper deals with direct effects ofbrand image, satisfaction and value on consumer loyaltytowards branded chocolates. In the empirical research, a model with these four brand dimensions was established to examine different direct effects - how brand image is related to brand satisfaction and its value, and how brand satisfaction is related to brand value. The research was conducted in Bosnia and Herzegovina andincluded 432 respondents based on a snowball sample. The results show that the established structural model is factual,enabling the acceptance of set hypotheses. It has also been proven that the brand satisfaction has the greatest impact on brand loyalty.Based on the findings, the paper additionally contains practical recommendations for production to creating a brand of chocolate.

A Theoretical Approach for Sustainable Communication in City Branding

2017 ◽  
pp. 65-90
Author(s):  
Ayşe Banu Bıçakçı ◽  
Zeynep Genel
Keyword(s):  
Cultural Studies ◽  
Theoretical Approach ◽  
Essential Role ◽  
Brand Image ◽  
Theoretical Framework ◽  
Brand Value ◽  
Communication Model ◽  
City Branding ◽  
Symmetrical Communication ◽  
The Impact

The key to success of cities having high brand-value and awareness is the configuration of successful brand structures for the participation of stakeholders into the process. Starting from this point, symmetric and sustainable communication among stakeholders is assumed to play an essential role as a prerequisite for achieving success. The key to ensuring sustainable practice of any discipline is the communication. In this regard, in infrastructure, renovation, finance, tourism, sociology and cultural studies, the symmetry and participation of all of the parties are also considered to be important in terms of communication. Alongside the theoretical framework of city branding, this chapter seeks to contribute to the literature with “Multilateral Symmetrical Communication Model,” which has been created to meet the requirements for city brands. The impact of stakeholders' interaction on the brand image, the impact of ensuring multilateral communication between both parts, and demonstrating applicability of these are the main focuses of this chapter.

Working Memory, Test Anxiety and Effective Interventions: A Review

2012 ◽  
Vol 29 (2) ◽  
pp. 141-156 ◽  
Author(s):  
Tony Mowbray
Keyword(s):  
Working Memory ◽  
Control Theory ◽  
Test Anxiety ◽  
Attentional Control ◽  
Cognitive Component ◽  
Effective Interventions ◽  
Emotional Component ◽  
Attentional Control Theory ◽  
Cognitive Therapies ◽  
The Impact

Test anxiety (TA) affects exam performance and has been found to be composed of a cognitive (worry) and emotional component. The cognitive component has been implicated in the performance decrements seen in individuals with high TA; however, interventions involving cognitive therapies have provided mixed and limited outcomes with regard to improvement in performance. This article explores TA in relation to attentional control theory, which provides a framework for the impact of anxiety on working memory and cognitive performance. Possible interventions for the treatment of TA guided by attentional control theory will then be discussed and the need for further research to explore the efficacy of these interventions established.

scholarly journals THE ROLE OF SPORTS SPONSORSHIP IN IMPROVING BRAND EQUITY A STUDY ON THE SAUDI AUDIENCE IN RIYADH

2020 ◽  
pp. 5-15
Author(s):  
Dr. Iyad A Al-Nsour
Keyword(s):  
Brand Equity ◽  
Sampling Method ◽  
Brand Image ◽  
Sport Sponsorship ◽  
Brand Knowledge ◽  
Sports Sponsorship ◽  
Research Population ◽  
The Impact ◽  
The City

The study aims at diagnosing the impact of the sports sponsorship on the brand equity in the minds of Saudi sports audience as well as determining the statistical differences in using the sports sponsorship and brand equity according to some organizational and demographical variables. The research population consists of two sub-populations which are the sports journalists and the Saudi sports audience in the city of Riyadh. The purposive sampling method is used and the calculated samples size reaches 40 of Saudi sports journalists and 387 of the sports audience. The study concludes that sport sponsorship has a positive significant effect on brand equity in the minds of the Saudi sports audience. The study finds that there are no statistical differences in using the sports sponsorship while such differences in brand equity are proved according to age. Finally, the study suggests a set of recommendations and implications that enhance the sport sponsorship in the Saudi market. KEY WORDS: Sponsorship, Sports , Brand Knowledge, Brand Image, Mental Associations, Sports journalists, Sports Audience, Riyadh , KSA.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

A Study of the Impact of Increased Productivity on Tourism Product Brand Image

2010 ◽  
Vol 24 (1) ◽  
pp. 5-28
Author(s):  
백현 ◽  
정인석 ◽  
Kim,Joung-Man
Keyword(s):  
Brand Image ◽  
Tourism Product ◽  
The Impact

Can Values of Honesty, Hard Work, Loyalty and Discipline Predict Entrepreneurial Orientation of Muslim Owner Managers?

2015 ◽  
Vol 3 (1) ◽  
pp. 31 ◽  
Author(s):  
Rohani Mohd ◽  
Badrul Hisham Kamaruddin ◽  
Khulida Kirana Yahya ◽  
Elias Sanidas
Keyword(s):  
Entrepreneurial Orientation ◽  
Two Dimensions ◽  
Hard Work ◽  
Small Scale ◽  
Sampling Frame ◽  
Policy Makers ◽  
Learning Institutions ◽  
Innovative Orientation ◽  
The Impact ◽  
True Values

The purpose of the present study is twofold: first, to investigate the true values of Muslim owner managers; second, to examine the impact of these values on entrepreneurial orientations of Muslim small-scale entrepreneurs. 850 Muslim owner managers were selected randomly using the sampling frame provided by MajlisAmanah Rakyat Malaysia (MARA). 162 completed questionnaires were collected and analyzed. For this paper only two dimensions of entrepreneurial orientations were analyzed: proactive orientation and innovative orientation. Interestingly, the findings revealed that Muslim businessmen/women are honest, loyal, disciplined and hard working. Loyalty and honesty are positively related to proactive orientation, while discipline and hard-work are positively related to innovative orientation. The findings provide implications for existing relevant theories, policy makers, practitioners and learning institutions. 

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

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