Sustainability in Mountain Tourism

2018 ◽  
pp. 18-35
Author(s):  
Valentina Crestani
Keyword(s):  
Discourse Analysis ◽  
Fundamental Concept ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The World ◽  
Verbal Strategies ◽  
The Relationship ◽  
Selection Of ◽  
The Eu

Sustainability is a fundamental concept of Alpine tourism in countries like Germany and Austria, which have signed the Alpine Convention, a treaty between Alpine countries and the EU. The following paper presents the main results of a multimodal discourse analysis conducted on selected online presentations of eco-friendly hotels in Austria and in Germany. The selection of this textual genre is due primarily to the fact that online presentations are a sort of gateway to introduce the reader into the world of tourism—a world that, at the pre-trip stage, is only virtual, becoming real in the ongoing-trip stage. Hotel presentations try to convince readers to go beyond the pre-trip stage and to choose the accommodation structure for the holiday. Austrian and German presentations use common verbal strategies, but they differ in the relationship between visual and verbal components.

scholarly journals A Multimodal Discourse Analysis of “Lathi” Song

2022 ◽  
Vol 5 (1) ◽  
pp. 66-72
Author(s):  
SINDA ◽  
Ahmad Jum’a Khatib Nur Ali
Keyword(s):  
Discourse Analysis ◽  
Facial Expression ◽  
Analytical Study ◽  
Video Clip ◽  
The Other ◽  
Unique Characteristic ◽  
Personal Interest ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The World

Music has a personal interest in its individual. It can deliver happiness for those who listen to it. On the other hand, the music should correlate with its pictures through the video clip, such as color, sound, gesture, etc. This article attempts to investigate and explore the interpersonal meaning of the LATHI Song. This study was conducted qualitatively using a descriptive-analytical study to check how different semiotic and modes such as music, sound, speech, color, action, and facial expression work together to build the interpersonal meaning. LATHI song is successful in attracting audiences' attention around the world. The song's lyrics are mainly in English, except for the bridge sung in Javanese. Not only that, but the bridge also employs pelog, a Javanese seven-note scale used in gamelan arrangements. In addition, its instruments played has a unique characteristic and easy listening.

scholarly journals A Multimodal Discourse Analysis of Pictures in ELT Textbooks: Modes of Communication in Focus

2021 ◽  
Vol 13 (4) ◽  
pp. 623-644
Keyword(s):  
Discourse Analysis ◽  
Visual Images ◽  
Multimodal Texts ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Analytical Strategies ◽  
Interpretive Strategies ◽  
Verbal Strategies ◽  
Verbal Discourse ◽  
Verbal Analysis

There is a tight nexus between visual literacy and textbook picture representations. This is of paramount importance when textbooks in general and ELT textbooks, in particular, are under question. To conduct a visual and verbal discourse analysis based on modes of communication, ELT textbook pictures were analyzed under the assumption that visual and verbal discourse interacts with reflected modes of communication. To this end, 50 ELT textbook pictures were used as the corpus and analyzed according to KvL's (2006) visual images analytical strategies in multimodal texts and Halliday’s (1985) transitivity system for verbal analysis of textbook pictures. The analysis of multimodal resources revealed that the analyzed visual images were used to represent non-human images; close-up images, frontal images, left-right compositions were the most frequent visual modes in the selected pictures. In the case of verbal mode, the relational main-type and verbal minor-type level with 39% and 2% were the most and least frequent verbal strategies, respectively. The findings might have significant theoretical and pedagogical implications for scholars, L2 teachers, and ELT textbook designers to consider the potential of using multimodal resources for non-pedagogical purposes while integrating textbook visual images and verbal strategies to create meanings. Keywords: Multimodal Discourse Analysis, Transitive System’s Processes, Visual Images Interpretive Strategies, Modes of Communication, ELT Textbooks.

scholarly journals A Systemic Functional Multimodal Discourse Analysis of English Micro-lectures

2021 ◽  
Vol 2 (5) ◽  
Author(s):  
Haili Feng
Keyword(s):  
Discourse Analysis ◽  
Learning Strategies ◽  
Information Age ◽  
Meaning Construction ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Semiotic Resources ◽  
The Media ◽  
Relationship Of ◽  
The Relationship

Lim (2019) states that one challenge for the researchers in multimodal discourse analysis is to describe and discuss the interplay across various semiotic resources. English micro-lectures, as a kind of popular and widespread teaching materials in the information age, are typical multimodal discourses involving multi-semiotic resources. This article adopts the systemic-functional synthetic framework for multimodal discourse analysis from Zhang Delu (2018) to explore the relationship of various modes involved in excellent English micro-lectures and further examine how the semiotic resources cooperate and interact to construct communicative meaning. By analyzing and interpreting the context of culture, the meaning, the lexico-grammar, the media and the substance systems of involved modes in micro-lectures, it proves that English micro-lectures demonstrate complicated intersemiosis and various modes cooperate in a perfect way in meaning construction. This comprehensive investigation of semiotic systems sheds light on teachers’ mode choice and teaching design in producing micro-lectures and students’ learning strategies of micro-lectures in the mobile-assisted learning environment.

Multimodal Discourse Analysis of Judges’ Footing Shifts in Criminal Courtroom

2020 ◽  
Vol 43 (1) ◽  
pp. 5-25
Author(s):  
Jinshi Chen
Keyword(s):  
Discourse Analysis ◽  
Criminal Trials ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Criminal Courtroom ◽  
The Relationship

AbstractThe paper, based on the concept of FOOTING, makes a multimodal discourse analysis of the relationship between the judge’s discourse and his footing shifts in a criminal courtroom. The results show that in the interaction, multimodal resources in judges’ discourse include conversational features (prolonging keywords, interrupting, repeating, taking turns, etc.), acoustic ones (ascending F0 for pitches and dB for intensity, transition tracks between consonants and formants of vowels, duration of some keywords in important sentences, etc.), and visual ones (facing other parties, facing the materials, etc.). The multimodal resources activate different judges’ footings, including ANIMATOR, ANIMATOR + AUTHOR and ANIMATOR + AUTHOR + PRINCIPAL, and identify the judge’s footing shifts in the courtroom. The results also demonstrate that the judge’s footing shifts perform the functions of trial organizing, information confirming, fact investigating, spokesperson of the collegial panel, law educating and so on in criminal trials.

scholarly journals Days of our ‘quarantined’ lives

2021 ◽  
Author(s):  
Erhan Aslan
Keyword(s):  
Discourse Analysis ◽  
Physical Appearance ◽  
Well Being ◽  
Psychological Effects ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The World ◽  
Perceived Effects ◽  
Mental Well Being ◽  
Popular Texts

Abstract During the early stages of the COVID-19 pandemic, many users around the world exploited internet memes as a digital source of humour to cope with the negative psychological effects of quarantining. Drawing on multimodal discourse analysis, this study investigates a set of COVID-19 internet memes to explore the quarantine activities and routines to understand ordinary people’s mindsets, anxieties and emotional narratives surrounding self-isolation as well as the pragmatically generated humorous meanings relying on verbal and visual components of memes. The findings revealed that quarantine humour is centred around themes including quarantine day comparisons focusing on the perceived effects of home quarantines on physical and mental well-being, quarantine routines, and physical appearance predictions at the end of quarantine. Intertextuality was a productive resource establishing connections between quarantine practices and popular texts. In addition, humorous meanings were created through anomalous juxtapositions of different texts and incongruity resolution is largely dependent on the combined meanings of verbal and visual components.

scholarly journals Live Fast, Die Young: Bad Girls Do It Well – A Multimodal Discourse Analysis of M.I.A’s Music Video “Bad Girls”

2020 ◽  
Vol 3 (2) ◽  
pp. 65-76
Author(s):  
Fabiola Martínez Guerrero
Keyword(s):  
Discourse Analysis ◽  
Music Video ◽  
Pop Music ◽  
Functional Linguistics ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Song Lyrics ◽  
The Relationship

Feminism has become part of the pop music discourse in recent years. Through M.I.A’s “Bad Girls” video, not only the image of empowered, independent, rebel women are portrayed, but also the celebration of culture and the relationship between women and men in an environment of equity is suggested. In order to propose an analysis and interpretation of “Bad Girls” video and song lyrics, a multimodal discourse analysis (Machin, 2010) is followed, as well as Halliday’s systematic functional linguistics framework. The findings from this analysis suggest a discourse of feminism and empowerment, but also inclusion and acceptance regardless of race, religion or gender.

scholarly journals Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Hesham Suleiman Alyousef
Keyword(s):  
Discourse Analysis ◽  
Undergraduate Students ◽  
Meaning Making ◽  
Linguistic Knowledge ◽  
Bachelor Of Science ◽  
Lexical Cohesion ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Cohesive Devices ◽  
Analysis Scheme

This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.

Māori Gender Non-conforming Identity: Analysing the ‘Takatāpui’ Discourse

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Francesca Marino
Keyword(s):  
Discourse Analysis ◽  
Cultural Identity ◽  
Indigenous Peoples ◽  
First Century ◽  
Sex Characteristics ◽  
Analysis Framework ◽  
Culturally Specific ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Decolonizing Methodologies

AbstractThis study aims to investigate the process of reconstruction of Māori postcolonial cultural identity in the twenty-first century which also passes through the reclamation and redefinition of ‘takatāpui’ notion. ‘Takatāpui’ is an umbrella term that nowadays indicates all the Māori with non-conforming wairua (spiritualities, gender identities), sexualities and sex characteristics. It is a culturally specific word which represents a form of intersectionality by identifying people as both Māori and queer.As a consequence of the increasing spread of the Internet, which has become a virtual place to construe identity and to promote the dissemination of ideas, a Multimodal Discourse Analysis is conducted on a corpus comprising 10 audiovisual texts fully retrieved from the web and exclusively produced by Māori takatāpui activists and/or containing Māori takatāpui activists’ self-narratives or claims.The corpus is analysed by applying a MMDA (Multimodal Discourse Analysis) framework based on Kress and van Leeuwen’s social semiotic framework (2006). The analysis is conducted also by taking into account Blommaert’s linguistic and ethnographic framework (2014).The findings of the analysis show the different strategies through which Māori identities are construed and conveyed reinforcing what the Māori scholar, Tuhiwai Smith (1999. Decolonizing Methodologies: Research and Indigenous Peoples. Dunedin: Zed Books Limited, 28), calls “a very powerful need to give testimony to and restore a spirit, to bring back into existence a world fragmenting and dying”.

Sign in / Sign up

Export Citation Format

Share Document