scholarly journals A Multimodal Discourse Analysis of “Lathi” Song

2022 ◽  
Vol 5 (1) ◽  
pp. 66-72
Author(s):  
SINDA ◽  
Ahmad Jum’a Khatib Nur Ali
Keyword(s):  
Discourse Analysis ◽  
Facial Expression ◽  
Analytical Study ◽  
Video Clip ◽  
The Other ◽  
Unique Characteristic ◽  
Personal Interest ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The World

Music has a personal interest in its individual. It can deliver happiness for those who listen to it. On the other hand, the music should correlate with its pictures through the video clip, such as color, sound, gesture, etc. This article attempts to investigate and explore the interpersonal meaning of the LATHI Song. This study was conducted qualitatively using a descriptive-analytical study to check how different semiotic and modes such as music, sound, speech, color, action, and facial expression work together to build the interpersonal meaning. LATHI song is successful in attracting audiences' attention around the world. The song's lyrics are mainly in English, except for the bridge sung in Javanese. Not only that, but the bridge also employs pelog, a Javanese seven-note scale used in gamelan arrangements. In addition, its instruments played has a unique characteristic and easy listening.

scholarly journals Multimodal enactment of characters in conference presentations

2019 ◽  
Vol 21 (5) ◽  
pp. 561-583 ◽  
Author(s):  
Julia Valeiras-Jurado ◽  
Noelia Ruiz-Madrid
Keyword(s):  
Discourse Analysis ◽  
Facial Expression ◽  
Effective Communication ◽  
Head Movements ◽  
Ethnographic Methods ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Persuasive Strategies ◽  
Conference Presentations ◽  
Persuasive Effect

In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference presentations, is frequently achieved through a combination of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to achieving effective communication in this genre. However, our understanding of persuasion has often focused on specific elements of the message considered in isolation and mainly from the linguistic perspective. Relatively little attention has been paid to the overall persuasive effect achieved by the complex multimodal ensemble. This study approaches the analysis of persuasive strategies in conference presentations combining multimodal discourse analysis and ethnographic methods. It focuses on a particular attention-getting technique: enactment of characters, or acting the part of a person that is being referred to. Our analysis shows how it is achieved through the orchestration of different modes such as words, intonation, gestures, head movements, gaze and facial expression.

scholarly journals QUEER FEMINITY MULTIMODAL DISCOURSE ANALYSIS ON WEB SERIES BOUNDARIES: CONFINING OR FREEING(?)

2021 ◽  
Vol 9 (1) ◽  
pp. 23-35
Author(s):  
Samuel Rihi Hadi Utomo ◽  
Wening Udasmoro
Keyword(s):  
Discourse Analysis ◽  
The Other ◽  
Dominant Discourse ◽  
Multimodal Discourse Analysis ◽  
Series Analysis ◽  
Web Series ◽  
Multimodal Discourse ◽  
Other Hand

This study attempts to explain and dissect the position of queer femininity in the gender order constellation in the context of queer in Indonesia, exploring the position of queer femininity on the Batas web series. Analysis of multimodal discourse from the perspective of Kress and van Leeuwen with terminologies; representational meaning, interactive meaning and compositional meaning, shows that queer femininity discourse within Batas explains the shifting and blurring of boundaries between subject-object and active-passive which always refers to rigid masculine and feminine binary. Queer femininity discourse in Batas shows that femininity is not monolithic. A queer perspective can provide a subversive position, negotiate and resist the dominant discourse. On the other hand, it shows the idealized codes of heterosexual discourse, patriarchy and media. Keywords: Queer, Femininity, Discourse, Multimodal, Webseries

scholarly journals Masculinity in Selected L-Men Advertisements

K ta Kita ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 244-250
Author(s):  
Albertus Sebastian Adi Prasetyo
Keyword(s):  
Discourse Analysis ◽  
The Other ◽  
Target Market ◽  
Physical Strength ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse

This study analyzes how L-Men persuades its target market to buy its products through the use of a masculinity image in its two advertisements. The two advertisements which the writer studied are entitled “L-Men 2018: 2Go & Gain Mass: Men’s Guide” and “Iklan L-Men Gain Mass Terbaru 2014 Versi Albert Sultan”. In order to find out how masculinity is portrayed in the two advertisements, the researcher sets his analysis on the advertisements’ verbal and non-verbal expressions. In so doing, the researcher conducts his analysis using the theory of Multimodal Discourse Analysis. Within the findings, it is revealed that despite both advertisements are indeed portraying masculinity, how each advertisement shows what is seen as masculine is different from one another.  One advertisement shows that masculinity is based on a man’s aesthetical appearance and the other advertisement shows that masculinity is based on the physical strength of a man. Keywords: Multimodal Discourse Analysis, Masculinity, Advertisement, L-Men

scholarly journals Days of our ‘quarantined’ lives

2021 ◽  
Author(s):  
Erhan Aslan
Keyword(s):  
Discourse Analysis ◽  
Physical Appearance ◽  
Well Being ◽  
Psychological Effects ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The World ◽  
Perceived Effects ◽  
Mental Well Being ◽  
Popular Texts

Abstract During the early stages of the COVID-19 pandemic, many users around the world exploited internet memes as a digital source of humour to cope with the negative psychological effects of quarantining. Drawing on multimodal discourse analysis, this study investigates a set of COVID-19 internet memes to explore the quarantine activities and routines to understand ordinary people’s mindsets, anxieties and emotional narratives surrounding self-isolation as well as the pragmatically generated humorous meanings relying on verbal and visual components of memes. The findings revealed that quarantine humour is centred around themes including quarantine day comparisons focusing on the perceived effects of home quarantines on physical and mental well-being, quarantine routines, and physical appearance predictions at the end of quarantine. Intertextuality was a productive resource establishing connections between quarantine practices and popular texts. In addition, humorous meanings were created through anomalous juxtapositions of different texts and incongruity resolution is largely dependent on the combined meanings of verbal and visual components.

Sustainability in Mountain Tourism

2018 ◽  
pp. 18-35
Author(s):  
Valentina Crestani
Keyword(s):  
Discourse Analysis ◽  
Fundamental Concept ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The World ◽  
Verbal Strategies ◽  
The Relationship ◽  
Selection Of ◽  
The Eu

Sustainability is a fundamental concept of Alpine tourism in countries like Germany and Austria, which have signed the Alpine Convention, a treaty between Alpine countries and the EU. The following paper presents the main results of a multimodal discourse analysis conducted on selected online presentations of eco-friendly hotels in Austria and in Germany. The selection of this textual genre is due primarily to the fact that online presentations are a sort of gateway to introduce the reader into the world of tourism—a world that, at the pre-trip stage, is only virtual, becoming real in the ongoing-trip stage. Hotel presentations try to convince readers to go beyond the pre-trip stage and to choose the accommodation structure for the holiday. Austrian and German presentations use common verbal strategies, but they differ in the relationship between visual and verbal components.

scholarly journals Insecurity and Self-Acceptance Portrayed in Samsung Galaxy A8 Advertisement “Lets You Be You”: A Multimodal Analysis

K ta Kita ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 260-268
Author(s):  
Stefanus Fernando
Keyword(s):  
Discourse Analysis ◽  
Facial Expression ◽  
Key Words ◽  
Body Language ◽  
Qualitative Approach ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Before And After ◽  
Self Acceptance

This study analyzed the issue of insecurity and self-acceptance portrayed in Samsung Galaxy A8 advertisement entitled “Lets You Be You”. The main theory for this study is the theory of multimodal discourse analysis by Paltridge (2012) and the theory of body language by Pease (2004) as the supporting theory. Qualitative approach is applied because this study involves the interpretation of both verbal and nonverbal data. The findings showed how the issue of insecurity is reflected through the reaction of the participants in the video before and after receiving a compliment. Furthermore, the construction of the changing process from insecurity to self-acceptance can be seen from the genuine reaction of the compliment, as well as the change of facial expression throughout the video. Key words: Insecurity, Self-acceptance, Multimodal Discourse Analysis, Advertisement, Samsung

scholarly journals Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Hesham Suleiman Alyousef
Keyword(s):  
Discourse Analysis ◽  
Undergraduate Students ◽  
Meaning Making ◽  
Linguistic Knowledge ◽  
Bachelor Of Science ◽  
Lexical Cohesion ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Cohesive Devices ◽  
Analysis Scheme

This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.

Māori Gender Non-conforming Identity: Analysing the ‘Takatāpui’ Discourse

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Francesca Marino
Keyword(s):  
Discourse Analysis ◽  
Cultural Identity ◽  
Indigenous Peoples ◽  
First Century ◽  
Sex Characteristics ◽  
Analysis Framework ◽  
Culturally Specific ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Decolonizing Methodologies

AbstractThis study aims to investigate the process of reconstruction of Māori postcolonial cultural identity in the twenty-first century which also passes through the reclamation and redefinition of ‘takatāpui’ notion. ‘Takatāpui’ is an umbrella term that nowadays indicates all the Māori with non-conforming wairua (spiritualities, gender identities), sexualities and sex characteristics. It is a culturally specific word which represents a form of intersectionality by identifying people as both Māori and queer.As a consequence of the increasing spread of the Internet, which has become a virtual place to construe identity and to promote the dissemination of ideas, a Multimodal Discourse Analysis is conducted on a corpus comprising 10 audiovisual texts fully retrieved from the web and exclusively produced by Māori takatāpui activists and/or containing Māori takatāpui activists’ self-narratives or claims.The corpus is analysed by applying a MMDA (Multimodal Discourse Analysis) framework based on Kress and van Leeuwen’s social semiotic framework (2006). The analysis is conducted also by taking into account Blommaert’s linguistic and ethnographic framework (2014).The findings of the analysis show the different strategies through which Māori identities are construed and conveyed reinforcing what the Māori scholar, Tuhiwai Smith (1999. Decolonizing Methodologies: Research and Indigenous Peoples. Dunedin: Zed Books Limited, 28), calls “a very powerful need to give testimony to and restore a spirit, to bring back into existence a world fragmenting and dying”.

Subverting superhero and meiga imaginaries in street art narrative Fenómenas do rural

2021 ◽  
pp. 136754942110032
Author(s):  
Beatriz Carbajal-Carrera
Keyword(s):  
Discourse Analysis ◽  
Street Art ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Narrative Patterns

Heroic narratives are often biased towards a conceptualization of the rural/urban difference that positions rural identities at the margins. In particular, superhero stories have traditionally offered a vision of heroism assumed to be male, urban and young. How can post-rural contexts shaped by migration contest these narrative patterns? This article examines the street narrative of Fenómenas do rural, which recognizes older female rural identities and casts them as superheroines. Through a multimodal discourse analysis, I examine its contestation of heroic patterns, its recognition of older female rural identities and its creation of affiliation opportunities for the Galician community. I argue that this narrative stands as a reflection of the rurban (rural + urban) and the glocal (global + local) elements that subverts pre-existing canons in the superhero and the meiga (‘witch’) mythology imaginaries.

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