scholarly journals The Shop of the Future

2017 ◽  
pp. 42-68
Author(s):  
Christian Hendrik Toma
Keyword(s):  
Virtual Reality ◽  
Sensory Attributes ◽  
Fashion Industry ◽  
Online Retailing ◽  
Contributing Factors ◽  
Consumer Electronic ◽  
Online Retailers ◽  
Touch Point ◽  
Promising Solution ◽  
Potential Impact

Fashion customers often regard shopping online for clothing as being more of a convenience-based event rather than an experience-bearing touch point, lacking both relational and sensory attributes (Cai, Shen, & Guo, 2012). In a clear attempt to add further dimensions to online retailing, virtual reality (VR) clearly emerged at CES 2015 (Consumer Electronic Show) as a promising solution to watch (Housley, 2015). Within the context outlined above, this chapter set out to explore whether and how online retailers within the fashion industry could bridge the gap between the offline and online customer experience through the use of virtual reality solutions. More specifically, the objectives of this chapter are to: (1) explore the potential impact and possible applications of VR within the fashion retailing industry, (2) identify and critically analyse consumers' and fashion retailers' attitudes towards VR, (3) assess contributing factors and barriers to investment in VR solutions by fashion retailers.

The Shop of the Future

2017 ◽  
pp. 164-190
Author(s):  
Christian Hendrik Toma
Keyword(s):  
Virtual Reality ◽  
Sensory Attributes ◽  
Fashion Industry ◽  
Online Retailing ◽  
Contributing Factors ◽  
Consumer Electronic ◽  
Online Retailers ◽  
Touch Point ◽  
Promising Solution ◽  
Potential Impact

Fashion customers often regard shopping online for clothing as being more of a convenience-based event rather than an experience-bearing touch point, lacking both relational and sensory attributes (Cai, Shen, & Guo, 2012). In a clear attempt to add further dimensions to online retailing, virtual reality (VR) clearly emerged at CES 2015 (Consumer Electronic Show) as a promising solution to watch (Housley, 2015). Within the context outlined above, this chapter set out to explore whether and how online retailers within the fashion industry could bridge the gap between the offline and online customer experience through the use of virtual reality solutions. More specifically, the objectives of this chapter are to: (1) explore the potential impact and possible applications of VR within the fashion retailing industry, (2) identify and critically analyse consumers' and fashion retailers' attitudes towards VR, (3) assess contributing factors and barriers to investment in VR solutions by fashion retailers.

Risk Management, Trust and Repeat Online Shopping Intentions

2018 ◽  
pp. 68-87
Author(s):  
Mercy Mpinganjira
Keyword(s):  
Risk Management ◽  
Significant Influence ◽  
Online Shopping ◽  
Product Information ◽  
Positive Influence ◽  
Online Retailing ◽  
Successful Management ◽  
Online Store ◽  
Online Retailers ◽  
Online Stores

E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.

Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles

2010 ◽  
pp. 628-636
Author(s):  
Tony Pittarese
Keyword(s):  
Research Literature ◽  
Design Guidelines ◽  
Online Retailing ◽  
Online Store ◽  
Online Retailers ◽  
Common Practices ◽  
Store Design ◽  
Online Stores ◽  
Visual Merchandising ◽  
Effective Design

Effective design guidelines aid in the creation of successful online stores. One possible resource to aid in formulating effective online store design guidelines is found in principles and practices of physical retailers. In particular, physical store merchandising techniques provide a significant body of research from which online store guidelines may be constructed. By examining the research literature and common practices of physical retailers, online retailers may glean new and interesting ideas upon which to base guidelines for online store design.

To Bid or to Buy?

2010 ◽  
Vol 6 (2) ◽  
pp. 1-20 ◽  
Author(s):  
Fan-Chen Tseng
Keyword(s):  
Online Auctions ◽  
Online Retailing ◽  
Online Retailers ◽  
Online Shoppers ◽  
Online Stores ◽  
The Right ◽  
Practical Implications

Online retailing is a rapidly expanding business. There are three major purchasing channels for online shoppers to choose when they conduct online purchasing: (1) shopping in online stores, (2) bidding in online auctions, and (3) direct purchasing in online auctions. Each channel has its strengths and weaknesses, and suits different kinds of online shoppers. This article explores the relationships between online shoppers’ lifestyles and their preferences for online purchasing channels. Knowledge about online shoppers’ preferences for online purchasing channels helps online retailers place right products in the right channel for the right customers and consequently generate stable revenues. Major findings are: (1) the online shoppers with extravert lifestyle prefer online auctions, (2) the online shoppers with indulgent lifestyle prefer online stores, and (3) the online shoppers with shrewd lifestyle have a more balanced preference for all three purchasing channels. Theoretical and practical implications are discussed.

Online-Händler als Marke

2010 ◽  
Vol 51 (1) ◽  
pp. 17-21
Author(s):  
Sonja Rodenkirchen ◽  
Kai Hudetz
Keyword(s):  
Customer Loyalty ◽  
Brand Image ◽  
Competitive Environment ◽  
Online Retailing ◽  
Positive Correlation ◽  
Eine Hohe ◽  
Online Retailers ◽  
Online Shops

Die zunehmende Bedeutung des Internets als Absatzkanal hat den Wettbewerbsdruck und damit auch den Markt für Handelsunternehmen verändert Um der im Internet vorherrschenden hohen Austauschbarkeit und dem intensiven Preiswettbewerb erfolgreich zu begegnen, ist eine Alleinstellung sowie eine hohe Kundenbindung von besonderer Bedeutung. Eine starke Marke kann hier eine Lösung sein, da diese die Einstellung und das Verhalten steuern und somit hohe Erlöse – sowohl monetär als auch emotional – erzielen kann. Die Zielsetzung dieses Artikels besteht darin aufzuzeigen, welche Bedeutung das Markenimage für Online-Shops hat, welche Einfl ussfaktoren darauf wirken und welche Konsequenzen hieraus für die Online-Händler entstehen. In diesem Zusammenhang gehen die Autoren auf die neuesten Erkenntnisse des ECCShopmonitor und des ECC-Shopmonitor Spezial ein. The competitive environment in online retailing makes it increasingly important for online-retailers to be aware of a strong brand image. This article argues that a strong brand image can help to reduce the price focused competition in online retailing. There is a positive correlation between the perceived image of a store and customer loyalty. Two of the key determinants influencing the online shop image are the logistical performance and the degree of fame. Keywords: online händler als marke

Effects of cognitive and affective trust on online customer behavior

2019 ◽  
Vol 37 (1) ◽  
pp. 80-96 ◽  
Author(s):  
Plavini Punyatoya
Keyword(s):  
Consumer Trust ◽  
Equation Modeling ◽  
Online Retailing ◽  
Online Retailer ◽  
Cognitive Trust ◽  
Content Type ◽  
Affective Trust ◽  
Online Retailers ◽  
Indian Consumers ◽  
The Relationship

Purpose Although prior works in online retailing have addressed the influence of trust on customer responses, they conceptualized trust as a single dimension. Based on social-psychological literature and sociological literature, this study proposes that consumer trust in an online retailer has two principal forms: cognitive trust and affective trust. The purpose of this paper is to examine various factors influencing the development of each form of customer online trust and the subsequent effect on customer satisfaction (CS) and loyalty intention (LI). Design/methodology/approach Survey approach is employed to validate the research model. Data are collected from 334 Indian consumers and using structural equation modeling the causal pathways of the model are investigated. Findings The results show that cognitive trust and affective trust are empirically distinguished variables in online retailing context. Cognitive trust and affective trust are found to mediate the relationship between perceived website quality, security and privacy policy, prior-interaction experience, perceived e-tailer reputation and shared value and CS. CS also positively influences LI toward the online retailer. Practical implications The paper provides interesting insights about Indian consumers’ evaluation of online retailers. These useful insights would enable both international and national online retailers to develop and apply different strategies to improve customer trust, which is a key driver of CS and LI. Originality/value Drawing from signaling theory and organizational studies literature, this paper investigates the relationship between different antecedents and affect-based and cognition-based trust in online retailing context. In particular, this is the first study to examine multi-dimensional nature of consumer trust in online retailing context. Besides, this paper clearly shows that cognitive trust and affective trust are the mediating variables that positively affect CS toward online retailers and help in building strong customer LI.

scholarly journals Responding To State Sales Tax Laws For Online Retailers A Case Study Of Amazon And The States

2012 ◽  
Vol 28 (6) ◽  
pp. 1229
Author(s):  
Ross A. Malaga
Keyword(s):  
The State ◽  
Sales Tax ◽  
Online Retailers ◽  
Tax Laws ◽  
State Budgets ◽  
Potential Impact

As state budgets have come under increasing pressure, many states have enacted so called Amazon taxes that seek to have large online retailers collect state sales tax. States are attempting to expand the concept of nexus to include marketing affiliates and corporate subsidiaries. Amazon and other large retailers have reacted in different ways depending on the state and the specific legislation. This paper discusses the potential impact of these new laws and how both states and online retailers have dealt with the issues involved.

To Bid or to Buy?

2011 ◽  
pp. 1-19
Author(s):  
Fan-Chen Tseng
Keyword(s):  
Online Auctions ◽  
Online Retailing ◽  
Online Retailers ◽  
Online Shoppers ◽  
Online Stores ◽  
The Right ◽  
Practical Implications

Online retailing is a rapidly expanding business. There are three major purchasing channels for online shoppers to choose when they conduct online purchasing: (1) shopping in online stores, (2) bidding in online auctions, and (3) direct purchasing in online auctions. Each channel has its strengths and weaknesses, and suits different kinds of online shoppers. This article explores the relationships between online shoppers’ lifestyles and their preferences for online purchasing channels. Knowledge about online shoppers’ preferences for online purchasing channels helps online retailers place right products in the right channel for the right customers and consequently generate stable revenues. Major findings are: (1) the online shoppers with extravert lifestyle prefer online auctions, (2) the online shoppers with indulgent lifestyle prefer online stores, and (3) the online shoppers with shrewd lifestyle have a more balanced preference for all three purchasing channels. Theoretical and practical implications are discussed.

Online Retailing and Customer Engagement

2021 ◽  
pp. 184-195
Author(s):  
Ramanjaneyulu Mogili ◽  
Thamaraiselvan Natarajan
Keyword(s):  
Relationship Management ◽  
Customer Relationship ◽  
Customer Engagement ◽  
Online Retailing ◽  
Online Retail ◽  
Doing Business ◽  
Factors Influencing ◽  
Online Retailers ◽  
Challenging Tasks ◽  
Social Media Platforms

The growth of online retail has changed the course of customer relationship management (CRM) at large. There are a variety of challenges faced by the marketers besides the opportunities of doing business online although the application of advance technologies has helped resolve issues pertaining to CRM to the maximum extent. However, customer engagement (CE), one very important of aspects of CRM, is very critical in online retailing and dynamically complex. Online retailers are using advance technologies and social media platforms to engage customers and optimize the benefits of customer engagement. To gain new customers and retain loyal ones have been challenging tasks, and hence, continuous customer engagement with creative ideas and content is the only solution. The present chapter focuses on the important of customer engagement by online retailers, factors influencing CE, and how marketers need to optimize customer engagement through innovative and analytical methods.

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