A Research of the Influence on the Consumer Behavior From CSR Information Embedded in the Process of Online Purchasing

2018 ◽  
pp. 117-134
Author(s):  
Li Yu ◽  
Sang-Binge Tsai ◽  
Dakai Li ◽  
Limei Teng ◽  
Guodong Li
Keyword(s):  
Consumer Behavior ◽  
Consumer Response ◽  
Online Retail ◽  
Csr Communication ◽  
Purchasing Intention ◽  
Different Types ◽  
Comparison Of The Results

As the online purchasing is becoming prevalent, more and more corporates started to show their CSR information in the processes of online retail. For example: some CSR information could be showed in the “COMMODITY DETAILS”. Could this kind of information affect consumer behavior? By recognizing three types of embedded CSRC information, according to the consumer behavior experiments, this paper will show CSR's influences on the consumer behavior such as evaluation of the company, purchasing intention, and purchasing intention. By the comparison of the results after three types' CSR communication, we found that CSR information could significantly affect consumer behavior and the consumer response will differ from different types of CSR information embedded.

A Research of the Influence on the Consumer Behavior From CSR Information Embedded in the Process of Online Purchasing

2019 ◽  
pp. 1542-1559
Author(s):  
Li Yu ◽  
Sang-Binge Tsai ◽  
Dakai Li ◽  
Limei Teng ◽  
Guodong Li
Keyword(s):  
Consumer Behavior ◽  
Consumer Response ◽  
Online Retail ◽  
Csr Communication ◽  
Purchasing Intention ◽  
Different Types ◽  
Comparison Of The Results

As the online purchasing is becoming prevalent, more and more corporates started to show their CSR information in the processes of online retail. For example: some CSR information could be showed in the “COMMODITY DETAILS”. Could this kind of information affect consumer behavior? By recognizing three types of embedded CSRC information, according to the consumer behavior experiments, this paper will show CSR's influences on the consumer behavior such as evaluation of the company, purchasing intention, and purchasing intention. By the comparison of the results after three types' CSR communication, we found that CSR information could significantly affect consumer behavior and the consumer response will differ from different types of CSR information embedded.

Deceleration of sliding motorcycles (mainly scooters) in accident reconstructions

2017 ◽  
Vol 232 (7) ◽  
pp. 866-876 ◽  
Author(s):  
Carlo Cialdai ◽  
Dario Vangi ◽  
Antonio Virga
Keyword(s):  
Urban Areas ◽  
Test Session ◽  
Road Accidents ◽  
Factors Affecting ◽  
Different Types ◽  
Energy Dissipated ◽  
Comparison Of The Results ◽  
Two Wheeler ◽  
The Impact ◽  
Good Agreement

This paper presents an analysis of the situation in which a two-wheeler (i.e. a motorcycle, where the term motorcycles includes scooters) falls over to the side and then successively slides; this typically occurs in road accidents involving this type of vehicle. Knowing the deceleration rate of the sliding phase allows the kinetic energy dissipated and the speed of the motorcycle just before the fall to the ground to be calculated. These parameters are very important in the analysis and reconstruction of accidents. The work presented in this paper was developed in two experimental test sessions on fully faired motorcycles which are mainly of the scooter type and widely used in urban areas. In the first session, sliding tests were carried out, with the speed in the range 10–50 km/h, on three different types of road surface. Analysis of the evidence allowed the dissipative main phases of motion of the motorcycle (the impact with the ground, the rebounds and the stabilized swiping) to be identified and some factors affecting the phenomenon to be studied. The coefficient of average deceleration was calculated using two typical equations. The second test session consisted of drag tests. In these tests, the motorcycle, which had previously laid on its side, was dragged for a few metres at a constant speed of about 20 km/h, while the drag force was measured. A comparison of the results obtained in these tests with those obtained in the sliding tests yielded very good agreement in the coefficients of deceleration.

Motion estimation in vehicular environments based on Bayesian dynamic networks

2021 ◽  
pp. 1-12
Author(s):  
Lauro Reyes-Cocoletzi ◽  
Ivan Olmos-Pineda ◽  
J. Arturo Olvera-Lopez
Keyword(s):  
Real World ◽  
Dynamic Networks ◽  
Ground Truth ◽  
Change Of Direction ◽  
Prediction Rate ◽  
Different Types ◽  
Novel Method ◽  
Comparison Of The Results ◽  
Multiple Obstacles ◽  
Real Traffic

The cornerstone to achieve the development of autonomous ground driving with the lowest possible risk of collision in real traffic environments is the movement estimation obstacle. Predicting trajectories of multiple obstacles in dynamic traffic scenarios is a major challenge, especially when different types of obstacles such as vehicles and pedestrians are involved. According to the issues mentioned, in this work a novel method based on Bayesian dynamic networks is proposed to infer the paths of interest objects (IO). Environmental information is obtained through stereo video, the direction vectors of multiple obstacles are computed and the trajectories with the highest probability of occurrence and the possibility of collision are highlighted. The proposed approach was evaluated using test environments considering different road layouts and multiple obstacles in real-world traffic scenarios. A comparison of the results obtained against the ground truth of the paths taken by each detected IO is performed. According to experimental results, the proposed method obtains a prediction rate of 75% for the change of direction taking into consideration the risk of collision. The importance of the proposal is that it does not obviate the risk of collision in contrast with related work.

Comparing conspicuous consumption across different experiential products: Culture and leisure

2018 ◽  
Vol 61 (4) ◽  
pp. 430-446 ◽  
Author(s):  
Fred Bronner ◽  
Robert de Hoog
Keyword(s):  
Consumer Behavior ◽  
Performing Arts ◽  
Classical Music ◽  
Conspicuous Consumption ◽  
Minor Importance ◽  
Cultural Events ◽  
Different Types ◽  
Social Visibility ◽  
Experiential Purchases ◽  
Cultural Marketing

Consumer behavior recently underwent three main developments: a shift from material purchases to immaterial experiences, a shift from signaling status and wealth by means of consumer behavior to signaling identity, and increased social visibility due to the growing importance of social media. These trends did arouse a renewed interest in the concept of conspicuous consumption in the area of experiential purchases. Seven different types of experiential purchases are compared as regards the role of conspicuous consumption: the main summer holiday and participation in six different types of cultural events. In the culture study, the same measurement tools were used as in the leisure study. It was found that conspicuous consumption plays a role in these types of purchases. This holds true for status demonstration as well as for identity demonstration. However, there are substantial differences between the different types of cultural events. Conspicuous consumption is important to those who attend festivals, classical music concerts, and pop concerts and is of minor importance as regards going to movies. Based on these findings, we propose a tentative theory about the relationship between conspicuous consumption and type of experiential purchase. Practical implications for marketing are sketched out. In cultural marketing for museums, the performing arts, and cinema, attention should be paid not only to the quality of the event for the self-experience, but also to its status and identity-signaling potential to relevant others.

scholarly journals Customer game experience impact on gamification and online purchasing

2019 ◽  
Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova
Keyword(s):  
Consumer Behavior ◽  
Game Design ◽  
Positive Impact ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Board Games ◽  
Purchasing Intention ◽  
Gamified Learning ◽  
Game Elements ◽  
Practical Implications

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

scholarly journals The Influences of Live Streaming Affordance in Cross-Border E-Commerce Platforms

2022 ◽  
Vol 30 (2) ◽  
pp. 1-24
Author(s):  
Yujing Xu ◽  
Wenqian Jiang ◽  
Yu Li ◽  
Jia Guo
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Live Streaming ◽  
Information Transparency ◽  
Cross Border ◽  
Different Types ◽  
Unique Nature ◽  
The Cross ◽  
Types Of Information ◽  
The Relationship

Despite the promise of cross-border e-commerce, attracting consumers is still a worldwide challenge. Many cross-border e-commerce platforms have responded to the challenges by embracing innovative tools like live streaming. However, there has been limited understandings of the unique nature of live streaming and its empirical influence. Taking an affordance view of live streaming, this study defines affordance of live streaming as the capacities provided by live streaming and examines how affordance of live streaming affect consumer behavior in the cross-border e-commerce context based on information transparency perspective. Results show that although live streaming does not directly affect consumers’ cross-border purchase intention, it can increase consumers’ purchase intention through increasing perceived information transparency. In addition, affordance of live streaming can further moderate the relationship between different types of information transparency and consumers’ cross-border purchase intention. The findings provide a much-needed contribution to academia and business.

scholarly journals Communicating philanthropic CSR versus ethical and legal CSR to employees: empirical evidence in Turkey

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yijing Wang ◽  
Buket Pala
Keyword(s):  
Social Media ◽  
Banking Sector ◽  
Media Communication ◽  
Content Type ◽  
Moderation Effect ◽  
Csr Communication ◽  
Different Types ◽  
Employee Identification ◽  
Corporate Social ◽  
Social Media Communication

PurposeThis study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.Design/methodology/approachA sample of 254 respondents was collected through surveying the employees of one of the largest banks in Turkey.FindingsFindings suggest that ethical and legal CSR is perceived more importantly than philanthropic CSR by employees in the banking industry. In addition, the level of transparency and frequency of CSR communication through corporate social media moderates the CSR types–employee identification relationship distinctively.Practical implicationsSpecial attention should be paid to the conditions under which CSR communication takes place effectively, as skeptics toward certain types of CSR initiatives may occur along with the disclosure of information about them.Social implicationsIf organizations use social media communication in a way that would bring the CSR interests of their employees to light, it is likely that CSR initiatives will become more meaningful and have a greater societal impact.Originality/valueThis study contributes to the CSR literature through identifying the value of different types of CSR initiative and confirming the importance of transparent and proactive CSR communication on employee identification in the banking sector.

Transmission of family identity and consumer response: do consumers recognize family firms?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
María José Ibáñez ◽  
Manuel Alonso Dos Santos ◽  
Orlando Llanos-Contreras
Keyword(s):  
Consumer Behavior ◽  
Visual Attention ◽  
Family Business ◽  
Purchase Intention ◽  
Family Firms ◽  
Positive Influence ◽  
Consumer Response ◽  
Family Identity ◽  
Content Type ◽  
Digital Platforms

PurposeCommunicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential for designing family firms' marketing communication strategies.Design/methodology/approachAn experimental study based on the eye-tracking technique was designed to determine how attention to (familiar vs non-familiar) visual stimuli on a website influences consumer recognition of a family firm status and how it influences consumer behavior. A sample of 212 individuals was exposed to (simulated) websites of family and non-family firms in the hospitality industry to capture information about their eye movements and measure visual attention to specific stimuli that communicated family identity.FindingsVisual attention has a direct and positive influence on recognizing family firm's identity (FFI). Through FFI, visual attention has an indirect positive effect on trust in the company and attitude toward the brand (BraAtt). Trust in a firm positively affects purchase intention (PurInt).Originality/valueIt is known that consumers can perceive a FFI; however, there is no study on the sensory mechanisms operating in consumers' perceptions of family identity. The study contributes to understanding how consumers can perceive a FFI. This study proposes a novel method for evaluating consumer responses by transmitting family business identity on digital platforms.

Plantation Studies of Crude Rubber Variation

1934 ◽  
Vol 7 (3) ◽  
pp. 525-537
Author(s):  
George A. Sackett
Keyword(s):  
Seasonal Variation ◽  
Fuel Consumption ◽  
Geographical Location ◽  
Rubber Content ◽  
Manufacturing Equipment ◽  
Rolling Equipment ◽  
Acid Addition ◽  
Different Types ◽  
Short Space ◽  
Comparison Of The Results

Abstract 1. A comparison of the results of the present work with that of previous investigators shows that certain natural and processing variations have the same effect on a Captax-accelerated stock as they have on a rubber-sulfur stock. 2. In attempting to produce a uniform sheet on a plantation the following points should be remembered: Latex should be blended so that the effect of the tapping system is minimized. Latex should be brought to a standard dry rubber content before coagulation. The anticoagulant and coagulant must be carefully controlled as to quality and quantity. The length of time between acid addition and rolling should be carefully standardized. The rolling equipment should be sturdily constructed and the rolls so fixed that they cannot be easily changed. The temperature of drying should be so fixed that it is always the same and at such a point that fuel consumption is at a minimum. 3. The causes of variation are so many that unless everything is held absolutely constant, the product may vary in rate of cure as much as if nothing is done in the way of standardization. 4. While it is conceivable that a plantation may produce a uniform product for a short space of time through careful supervision, no amount of care in processing can entirely overcome the seasonal variation, or the variations due to rainfall and wind. It is not probable, however, that all plantations will be able to produce a material with the same rate of cure as all the others, for they must overcome variations caused by climate and geographical location as well as those caused by different types of all the manufacturing equipment of all kinds. The consumer of crude rubber must bear the burden of eliminating most of these variables by blending the crude rubber just prior to use, for only at that time does the rubber accumulate in such a way that blending is economical.

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