Marketing and Technologies Platforms in Smart F-Store

2019 ◽  
pp. 139-159
Author(s):  
José Duarte Santos ◽  
Fernando Luís Almeida
Keyword(s):  
Social Networks ◽  
Human Resources ◽  
Customer Service ◽  
Information Technologies ◽  
Indirect Benefits ◽  
The Social ◽  
Commercial Market ◽  
Online Stores ◽  
Direct And Indirect Benefits ◽  
Product Sales

Social networks, originally built as channels for personal interaction, are being used in the commercial market as a support for product sales. The use of applications integrated in social networks appears as an opportunity to explore by companies. Facestore emerged in 2013 as the first e-commerce solution integrated in social networks, allowing the creation of online stores within Facebook, without the customer having to leave the social network interface. Operations like looking into the catalog, choosing the product, and paying the transaction is carried out without the customer need to open a new website. The use of Facestore offers direct and indirect benefits on the different areas of an organization. At the direct level, there are changes in processes in terms of customer service and marketing and sales. However, its use also potentiates indirect benefits in other organizational areas, such as operations, finance, administration and information technologies support, human resources, and research and development.

scholarly journals Analysis of The Utilization of the Social Center for Orangutan Protection (COP) In Kalimantan in Orangutan Saving Efforts

2020 ◽  
Vol 1 (1) ◽  
pp. 9-17
Author(s):  
Octalina Hardiyanti ◽  
Agustin Nurmanina
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Human Resources ◽  
The Other ◽  
Weak Ties ◽  
Power Networks ◽  
Network Stability ◽  
Work Patterns ◽  
The Social ◽  
Local Actors

ABSTRACT: Utilization of the Center for Orangutan Protection (COP) 2 social network in Kalimantan. With the limited number of human resources compared to the wide scope of work in all of Kalimantan, COP makes use of its social networks to meet the needs and the functioning of the organization. In investigative activities, COP has effectively used weak ties to obtain information on the whereabouts of orangutans and the destruction of their habitat. The policies in this activity are also dominated by central actors through their power networks which result in network stability. In contrast to the use of social networks for educational activities, local actors are more dominant in making program policies and work patterns. In the alternation between actors from time to time, there are differences in assumptions and work patterns of the actors in charge, resulting in differences in utilization results and potential network damage. COP can utilize its social network in fulfilling its function as an NGO campaigning for the protection and rescue of orangutans, but on the other hand, COP's bonding social network only connects this NGO with similar organizations, limited to handling cases of orangutans and their habitat. Supporting nature conservation, such as economic, social, and cultural, as part of the needs of the community around the ring habitat is not fulfilled. ABSTRAK: Pemanfaatan jaringan sosial Centre for Orangutan Protection (COP)2 di Kalimantan. Dengan keterbatasan jumlah SDM dibanding luasnya cakupan kerja di seluruh Kalimantan, COP memanfaatkan jaringan sosialnya untuk memenuhi kebutuhan dan berjalannya fungsi organisasi. Dalam kegiatan investigasi COP efektif menggunakan ikatan lemah untuk memperoleh informasi keberadaan orangutan dan perusakan habitatnya. Kebijakan dalam aktivitas ini pun didominasi aktor pusat melalui jaringan powernya yang menghasilkan stabilitas jaringan. Berbeda dengan pemanfaatan jaringan sosial untuk kegiatan edukasi, aktor lokal lebih dominan mengambil kebijakan program dan pola kerja. Dalam pergantian antar aktor pada masa ke masa terdapat perbedaan asumsi dan pola kerja aktor-aktor yang bertugas sehingga menimbulkan perbedaan hasil pemanfaatan hingga potensi terjadinya kerusakan jaringan. COP mampu memanfaatkan jaringan sosialnya dalam memenuhi fungsinya sebagai LSM yang mengkampanyekan perlindungan dan penyelamatan orangutan, namun sisi lainnya jaringan sosial COP yang bersifat bonding (tertutup) hanya menghubungkan LSM ini dengan organisasi sejenis terbatas pada penanganan kasus orangutan dan habitatnya. Pendukung konservasi alam seperti ekonomi, sosial dan budaya sebagai bagian dari kebutuhan masyarakat di sekitar ring habitat tak terpenuhi.

scholarly journals Kajian Penggunaan Bahasa Indonesia Yang Baik Dan Benar dalam Pendeskripsian Produk Dan Pelayanan Bisnis Daring

2020 ◽  
Author(s):  
irfan agung ashary
Keyword(s):  
Customer Service ◽  
Business World ◽  
Study Approach ◽  
Random Samples ◽  
Online Business ◽  
Online Stores ◽  
Product Sales

Online business world requires business owners to always try to maintain the best quality of service by using good and correct language so that customers feel comfortable and satisfied and to avoid miss communication between the seller and buyer. This article was written with the aim of describing the role of language in attracting buyers and increasing and increasing product sales of an online business. This research uses descriptive qualitative method with a case study approach, data collection is done using purposive sampling by taking several random samples from several online stores on Instagram with different products. The results of this study indicate that each online store provides different services to each of its customers, however, most of them will use good language when serving customers and describing products to attract buyers and make buyers feel comfortable and satisfied with the service. This research is able to increase the knowledge of business people in the field of customer service and increase knowledge in languages that can be used as good habits in communication.

scholarly journals Implementasi Asisten Virtual Dalam Komunikasi Pelayanan Pelanggan (Studi Kasus Pada Layanan Pelanggan Telkomsel)

2019 ◽  
Vol 11 (2) ◽  
pp. 183
Author(s):  
Rangga Putera Perdana ◽  
Irwansyah Irwansyah
Keyword(s):  
Social Networks ◽  
Human Resources ◽  
Natural Language ◽  
Programming Languages ◽  
Customer Service ◽  
Language Program ◽  
Descriptive Qualitative

The virtual assistant is basically a series of programming languages based on NLP (Natural Language Program) that allow users to talk and get responses in the form of replies from applications in the same way as what happens to other individuals. The purpose of this research is to know the form of implementation of virtual assistants in the field of customer service in Telkomsel. The method used in this research is descriptive qualitative by collecting data through interviews and literature studies. The results of this study explain the implementation of chatbot and AI technology in the Telkomsel virtual assistant. Even so, aspects of human resources still play a role in training AI to understand what is written by customers. The Telkomsel virtual assistant uses the Facebook Messenger, Line and Telegram social networks, and has been implemented on the Telkomsel website and the myTelkomsel application. The form of development that will be carried out is to add WhatsApp, make improvements to AI, migrate technology from version one to version three and collaborate with Google Assistant. Asisten virtual pada dasarnya merupakan serangkaian bahasa pemograman dengan basis NLP (Natural Language Program) yang memungkinkan pengguna untuk berbicara dan mendapatkan respon berupa balasan dari aplikasi dengan cara yang sama halnya dengan apa yang terjadi pada individu-individu lainnya. Tujuan dari penelitian ini adalah mengetahui bentuk implementasi asisten virtual dalam bidang pelayanan pelanggan di Telkomsel. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara dan studi literatur. Hasil penelitian ini menjelaskan tentang implementasi teknologi chatbot dan AI pada asisten virtual Telkomsel. Walaupun begitu, aspek sumber daya manusia masih berperan dalam melatih AI untuk memahami apa yang dituliskan oleh pelanggan. Asisten virtual Telkomsel menggunakan jejaring sosial Facebook Messenger, Line dan Telegram, serta sudah terimplementasi pada situs web Telkomsel dan aplikasi myTelkomsel. Bentuk pengembangan yang akan dilakukan yaitu menambah WhatsApp, melakukan peningkatan pada AI, migrasi teknologi dari versi satu ke versi tiga dan melakukan kolaborasi dengan Google Assistant.

New Musicians and Travelers in Cuba

2020 ◽  
pp. 112-136
Author(s):  
Timothy P. Storhoff
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Network ◽  
Human Resources ◽  
The Social ◽  
Florida Straits ◽  
Pilgrimage Tourism ◽  
Musical Networks

This chapter focuses on why musicians want to visit Cuba, how social networks help them get there, and how the influx of new visitors impacted US-Cuban musical relations. An analysis of the social network that has brought a group of Minnesota musicians to the Cubadisco Festival in 2013 and the Minnesota Orchestra there in 2015 shows how Obama-era policies spawned and strengthened transnational musical networks. Both US and Cuban musicians drew upon some amount of previously-accumulated social capital or other human resources available to them in order to navigate the complicated bureaucracies that govern travel across the Florida Straits. Through participation in musical exchanges they blurred the lines between pilgrimage, tourism, and purposeful travel.

scholarly journals As Manifestações no Brasil e a formação de redes sociais móveis no contexto da sociedade atual │ The protests in Brazil and the formation of mobile social networks in the context of today's society

2014 ◽  
Vol 10 (1) ◽  
Author(s):  
Sandra Henriques
Keyword(s):  
Social Networks ◽  
Mobile Communication ◽  
Online Social Networks ◽  
Information Technologies ◽  
Mobile Social Networks ◽  
Information And Communications Technologies ◽  
The Social ◽  
Communications Technologies ◽  
Social Protests ◽  
Mobile Information

RESUMO Este artigo propõe-se a compreender como as manifestações sociais no Brasil, ocorridas em junho de 2013, foram difundidas por meio das redes sociais na internet e como as tecnologias móveis de comunicação e informação tiveram papel chave na ampliação e potencialização dessas informações na sociedade brasileira durante os eventos, transformando-os em redes sociais conectadas por aparatos móveis. O artigo utiliza o método fenomenológico-hermenêutico (GAMBOA, 2002) como suporte para o questionamento acerca de como as redes sociais móveis podem ser observadas nas manifestações sociais ocorridas no Brasil em junho de 2013. O referencial teórico traz como aporte os estudos relacionados às redes sociais na internet (RECUERO, 2009), às tecnologias móveis de comunicação e informação (MANOVICH, 2005; SANTAELLA, 2013) e às manifestações sociais (CASTELLS, 2013), dentre outros. Durante o processo, foi possível observar que a utilização das tecnologias móveis de comunicação e informação foi fundamental para a ampliação e disseminação das manifestações sociais no Brasil e para a formação de redes sociais móveis.Palavras-chave: Redes sociais na internet; Tecnologias móveis de comunicação e informação; Redes sociais móveis; Manifestações sociais no Brasil.             ABSTRACT This paper tries to comprehend how the social protests that happened in June 2013 in Brazil radiated through social networks in the web and how mobile communication and information technologies had a key role in amplifying and empowering this information in Brazilian society during those events, turning them into social networks connected through mobile devices. This paper uses the phenomenological-hermeneutics method (GAMBOA, 2002) to support the question as to how mobile social networks can be observed in the 2013 social demonstrations in the country. The theoretical references stand on studies about online social networks (RECUERO, 2009), mobile information and communications technologies (MANOVICH, 2005; SANTAELLA, 2013) and social protests (CASTELLS, 2013), among others. During this process, it was possible to observe that the use of mobile information and communications technologies was essential to amplify and spread the social demonstrations in Brazil and to form mobile social networks. Keywords: Social networks on the Internet; Mobile communication and information technologies; Mobile social networks; Social manifestations in Brazil.

scholarly journals ВИКОРИСТАННЯ ЕЛЕКТРОННИХ СОЦІАЛЬНИХ МЕРЕЖ ДЛЯ ФОРМУВАННЯ УПРАВЛІНСЬКОЇ КУЛЬТУРИ МАЙБУТНІХ ЕКОНОМІСТІВ

2016 ◽  
Vol 51 (1) ◽  
pp. 95
Author(s):  
Oksana M. Khomik
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Information Technologies ◽  
Educational Process ◽  
Teaching Staff ◽  
Managerial Culture ◽  
The Social ◽  
Higher Educational ◽  
Managerial Activity

The article reveals the system of views concerning the problem of training of future economists in the context of managerial activity in the higher educational establishments. The effectiveness of information technologies use, including electronic social networks, in future economists’ educational process has been analyzed. The proportion of teaching staff which use information technologies to form a managerial culture of future economists was found out. The results of students’ questionnaire concerning the social network «VKontakte» are represented. The expedience for creating an internet-club of managerial mastery to form the managerial culture of future economists has been substantiated.

Prospects for the use of modern technologies to increase student involvement

2020 ◽  
Vol 1 (1) ◽  
pp. 28-33
Author(s):  
Iu. V. Amelina ◽  
R. V. Amelin
Keyword(s):  
Social Networks ◽  
Information Technologies ◽  
Role Playing ◽  
Educational Process ◽  
State University ◽  
Role Playing Games ◽  
It Education ◽  
Interaction Plot ◽  
Role Playing Game ◽  
Live Action

The article discusses the prospects of role-playing games in the educational process to increase students’ motivation and involvement, as well as the possibility of modern information technologies (primarily social networks) for constructing innovative forms of such games. The author’s format of the live-action role-playing game is presented. It was developed and tested at the Saratov State University. It involves the integration of numerous educational tasks into a single plot, within which each participant plays a role and communicates with other participants to complete tasks. The main interaction, plot development and group activities occur in dialogs, conversations and groups of social networks. This approach has shown its viability in teaching legal disciplines, and also has prospects for use in IT education.

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