Kajian Penggunaan Bahasa Indonesia Yang Baik Dan Benar dalam Pendeskripsian Produk Dan Pelayanan Bisnis Daring
Online business world requires business owners to always try to maintain the best quality of service by using good and correct language so that customers feel comfortable and satisfied and to avoid miss communication between the seller and buyer. This article was written with the aim of describing the role of language in attracting buyers and increasing and increasing product sales of an online business. This research uses descriptive qualitative method with a case study approach, data collection is done using purposive sampling by taking several random samples from several online stores on Instagram with different products. The results of this study indicate that each online store provides different services to each of its customers, however, most of them will use good language when serving customers and describing products to attract buyers and make buyers feel comfortable and satisfied with the service. This research is able to increase the knowledge of business people in the field of customer service and increase knowledge in languages that can be used as good habits in communication.