An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products

2019 ◽  
pp. 128-153 ◽  
Author(s):  
Jaya Rani Pandey ◽  
Ajeya Jha ◽  
Samrat Kumar Mukherjee ◽  
Saibal Kumar Saha
Keyword(s):  
Factor Analysis ◽  
Regression Model ◽  
Pharmaceutical Products ◽  
Latent Factors ◽  
Direct To Consumer ◽  
Related Information ◽  
Health Related ◽  
Empirical Note ◽  
Physician Relationship ◽  
The Impact

Direct promotion of pharmaceutical products to patients is not legal in India. Internet healthcare websites, however, have rendered this law moot. Patients today increasingly flock to websites to find health-related information. With the help of a survey involving 400 patients and 200 physicians, this chapter attempts to identify the differences in the perception of physicians and patients. The results indicate that major differences exist in the beliefs held by physicians and patients vis-à-vis merits and demerits of DTC-promotion through health-related websites. As patients and physicians operate as a team while health-solutions are made available to the patients, such major differences in their beliefs regarding the merits and demerits of DTC-promotion may result in emergence of fault lines in their relationship. An exploratory factor analysis has been conducted to confirm if the underlying variables measure the latent factors or not. Regression model has been developed to measure the impact of information perception on patient-physician relationship.

An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products

2018 ◽  
pp. 65-87 ◽  
Author(s):  
Ajeya Jha ◽  
Jaya Rani Pandey ◽  
Samrat Kumar Mukherjee
Keyword(s):  
Pharmaceutical Products ◽  
Direct To Consumer ◽  
Related Information ◽  
Health Related ◽  
Empirical Note ◽  
Fault Lines

Direct promotion of pharmaceutical products to patients is not legal in India. Internet healthcare websites, however, have rendered this law as merely a paper-feast. Patients today increasingly flock to websites to find health related information, including those related to drugs. This paper attempts to identify the differences in the perception of physicians and patients in this context. This is an important issue as differences in perception may result in newer conflict-points between patients and physicians. The study is based on a survey involving 400 patients and 200 physicians. The results indicate that major differences exist in the beliefs held by physicians' and patients' vis-à-vis merits and demerits of DTC-promotion through online-health related websites. As patients and physicians operate as a team while health-solutions are made available to the patients, such major differences in their beliefs regarding the merits and demerits of DTC-promotion may result in emergence of fault-lines in their relationship.

scholarly journals Internet and its Impact on the Patient-Physician Relationship Patient Visiting Various Dental Clinics in Northern India

2020 ◽  
Vol 3 (12) ◽  
pp. 390-395
Author(s):  
Rajesh Sharma ◽  
Inder Sharma ◽  
Pradeep Kumar
Keyword(s):  
Statistical Significance ◽  
The Internet ◽  
Related Information ◽  
Northern India ◽  
Dental Clinics ◽  
Internet Users ◽  
Significant Difference ◽  
Health Related ◽  
Physician Relationship ◽  
The Impact

INTRODUCTION: Readily available health-related information over the internet has led to increased patient awareness, and this might be a possible factor straining the patient-physician relationship. AIM: To assess the impact of the internet on the patient-physician relationship amongst patient visiting various dental clinics in Northern India. MATERIALS AND METHODS: Of the 600 pre-tested online questionnaires distributed, a total of 456 (response rate 76%) adequately filled questionnaires were analysed for the impact of internet on the patient-physician relationship. Responses were subsequently tabulated and analysed using SPSS Version 21.0. Statistical significance was kept as p≤0.05. RESULTS: A statistically significant difference (p=.04) was seen amongst males and females regarding their internet usage with a higher proportion of health information being seeked by males. Most internet users (66.6%) followed their physician’s advice before they began using the internet with behavioural changes seen mostly in the 18-30 years age group (75.64%), yet only 14.38% of them informing their physician about such changes. CONCLUSION: It is important that people be advised about the potential risks of believing in sources from the internet with physicians also being advised to spend more quality time with their patients to alleviate them of their fears and doubts.

Students Seeking Health-related Information over Internet

2017 ◽  
Vol 19 (2) ◽  
pp. 352-367 ◽  
Author(s):  
Asad Ahmad ◽  
Mohammed Naved Khan
Keyword(s):  
Factor Analysis ◽  
Technology Acceptance ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
The Internet ◽  
Related Information ◽  
College Going ◽  
Internet Users ◽  
Health Related ◽  
Acceptance Model

The use of Internet to search information related to health has become a common phenomenon. This article investigates the seeking of health-related information of the college going students over the Internet. The researchers have tested the technology acceptance model (TAM) to determine the behavioural intention of the students to seek health-related information over the Internet. A self-administered questionnaire was distributed among the students who were involved in Internet use. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were applied to the responded data. The results showed that it is the perceived usefulness (PU) which has a direct impact on the behavioural intention of the Internet users to search health-related information over the Internet.

scholarly journals The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health

2021 ◽  
Author(s):  
Rui Liu ◽  
Suraksha Gupta ◽  
Parth Patel
Keyword(s):  
Social Media ◽  
Health Care Professionals ◽  
Digital Health ◽  
Social Media Marketing ◽  
Ethical Concerns ◽  
Related Information ◽  
Health Related ◽  
Research Propositions ◽  
The Impact ◽  
Depth Interviews

AbstractSocial media enables medical professionals and authorities to share, disseminate, monitor, and manage health-related information digitally through online communities such as Twitter and Facebook. Simultaneously, artificial intelligence (AI) powered social media offers digital capabilities for organizations to select, screen, detect and predict problems with possible solutions through digital health data. Both the patients and healthcare professionals have benefited from such improvements. However, arising ethical concerns related to the use of AI raised by stakeholders need scrutiny which could help organizations obtain trust, minimize privacy invasion, and eventually facilitate the responsible success of AI-enabled social media operations. This paper examines the impact of responsible AI on businesses using insights from analysis of 25 in-depth interviews of health care professionals. The exploratory analysis conducted revealed that abiding by the responsible AI principles can allow healthcare businesses to better take advantage of the improved effectiveness of their social media marketing initiatives with their users. The analysis is further used to offer research propositions and conclusions, and the contributions and limitations of the study have been discussed.

scholarly journals The Power of Radio to Promote Health and Resilience in Natural Disasters: A Review

2019 ◽  
Vol 16 (14) ◽  
pp. 2526 ◽  
Author(s):  
Karin Hugelius ◽  
Mike Adams ◽  
Eila Romo-Murphy
Keyword(s):  
Natural Disasters ◽  
Psychosocial Support ◽  
Grey Literature ◽  
Related Information ◽  
Psychosocial Wellbeing ◽  
Health Response ◽  
Scientific Papers ◽  
Health Related ◽  
Community Efficacy ◽  
The Impact

Humanitarian radio has been used in humanitarian aid efforts and after natural disasters over the last 15 years. However, the effects have barely been evaluated, and there are few scientific reports on the impact of radio as a disaster health response intervention. Therefore, this study aimed to provide an overview of the use and impact of humanitarian radio in natural disasters from a health perspective. A literature review of 13 scientific papers and grey literature resources was conducted. The results show that humanitarian radio could be used to promote both physical and psychosocial wellbeing by providing health-related information, advice and psychosocial support in natural disasters. Community resilience can be enhanced by the promotion of community engagement and can strengthen self-efficacy and community efficacy. Radio also has the potential to cost-effectively reach a large number of affected people in areas with severely damaged infrastructure. Radio could, therefore, contribute to health recovery and wellbeing from both individual and community perspectives. As such, health professionals; crises communication professionals, including radio journalists; and disaster-managing stakeholders should be prepared and trained to use humanitarian radio as an integrated part of the disaster health response in natural disasters.

scholarly journals The Impact of Internet Usage and Knowledge-Intensive Activities on Households’ Healthcare Expenditures

2020 ◽  
Vol 17 (12) ◽  
pp. 4470
Author(s):  
Marco Benvenuto ◽  
Alexandru Avram ◽  
Francesco Vincenzo Sambati ◽  
Marioara Avram ◽  
Carmine Viola
Keyword(s):  
Impulse Response Function ◽  
Internet Usage ◽  
The Internet ◽  
Healthcare Expenditures ◽  
Vector Autoregressive ◽  
Related Information ◽  
Health Related ◽  
Knowledge Intensive ◽  
Reading Key ◽  
The Impact

This paper examines the impact of the internet usage and knowledge intensive activities on households’ healthcare expenditures Similarly, the paper aims to recognize and understand, from a value-creation perspective, the correlation between: internet access of households (IA), individuals frequently using the internet (IU), individuals searching on internet for health-related information (HI), payments made by households for healthcare (PHH), expressed as euro per inhabitant and employment in knowledge-intensive activities (KIA). The approach utilized in the present study consists of two steps. First, a theoretical framework was conducted to determine the existing relationship between major variables. Next, the Vector Autoregressive (VAR) approach was applied in a case study at European level to prove the three hypothesis we consider. By analyzing the connection between the major variables, a positive and long- lasting impulse response function was revealed, followed by an ascending trend. This suggests that a self-multiplying effect is being generated; and it reasonable to assume that the more individuals use the Internet, the more electronic acquisitions occur. We can thus reasonably conclude that the improvement of the internet usage and knowledge intensive activities on households’ healthcare expenditures process is strongly dependent on people’s capability. Improving IU and KIA is the new reading key in the decision-making process in health system approach.

Impact of Manipulative Character of Direct-to-Consumer Promotion

2019 ◽  
pp. 198-211 ◽  
Author(s):  
Jaya Rani Pandey ◽  
Ajeya Jha ◽  
Saibal Kumar Saha
Keyword(s):  
Pharmaceutical Products ◽  
Direct Access ◽  
Healthcare Sector ◽  
Pharmaceutical Companies ◽  
Self Medication ◽  
Negative Perception ◽  
Legal Norms ◽  
Direct To Consumer ◽  
Poor Patient ◽  
Physician Relationship

Marketing of pharmaceutical products has remained under firm hold of ethical and legal norms. Direct advertising or any other form of direct promotion has been illegal in any or every country. Arrival of information technology, however, has ensured patients now have direct access to every possible detail of their ailments and their treatment through direct-to-consumer promotion (DTCP). Certain studies have shown that physicians consider DTCP to have manipulative character and are designed by pharmaceutical companies with ulterior motives. The aim is to explore relationship between manipulative character on self-medication propensity, negative perception, and poor patient-physician relationship as per the perception of physicians. With data from 218 physicians, insights into perceived manipulative character, self-medication propensity, negative perception, and poor patient-physician relationship have been achieved. The finding has important implications for regulatory bodies, pharmaceutical companies, and healthcare sector stakeholders.

A patient information video for treatment under intravenous conscious sedation: considerations, challenges and prospects

Dental Update ◽  
2021 ◽  
Vol 48 (9) ◽  
pp. 752-758
Author(s):  
Harjit Tagar ◽  
Omesh Modgill ◽  
Jashme Patel ◽  
Julie Edwards ◽  
Olamide Obisesan
Keyword(s):  
Patient Experience ◽  
Patient Information ◽  
Dental Care ◽  
Conscious Sedation ◽  
Dental Treatment ◽  
Digital Health ◽  
Related Information ◽  
Health Related ◽  
The Impact ◽  
Insight Into

This article describes the use of a newly developed animation for the delivery of patient information pertinent to dental treatment performed under intravenous conscious sedation, and provides an understanding of how digital health-related information impacts upon the patient experience. This article provides insight into the rationale for using animation as a means to deliver healthcare-related information, the process undertaken to develop this animation and how the themes and imagery in the animation can be used more broadly to further enhance the patient experience in primary and secondary dental care settings. CPD/Clinical Relevance: This article outlines the process of developing an animation for patient information and the impact animation can have upon patient experience locally as an aid to delivering instructions.

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