New Communication Techniques and Online Image Management via Narrative Advertising

2019 ◽  
pp. 211-218
Author(s):  
Murat Koçyiğit
Keyword(s):  
Digital Storytelling ◽  
Word Of Mouth ◽  
Digital Communication ◽  
Communication Technologies ◽  
Internet Technology ◽  
Image Management ◽  
Control Plan ◽  
New Developments ◽  
Communication Techniques ◽  
Word Of Mouth Communication

New developments and changes in Internet technology have also changed communication techniques. New communication technologies with interactive features have a user-based content control feature. It also offers new possibilities to share content more easily. New communication technologies have changed the communication techniques. In this direction, new communication techniques come to the forefront with the features of up-to-date, multi-use, sharing and digital storytelling. In this direction, online image management has become a necessity with new communication technologies. The effect of electronic word-of-mouth communication is increasing rapidly. However, the importance of the crisis control plan and online image management has also increased. Online image management has become one of the most important components in new communication techniques. New digital communication platforms have increased consumer interaction with the brand. In this respect, transparency is the most important feature of new communication techniques.

scholarly journals Pengaruh e-WOM (Electronic Word of Mouth) Terhadap Keputusan Pembelian online di Daerah Istimewa Yogyakarta

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Hardoko Hardoko
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Internet Technology ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Internet Users ◽  
Internet Media ◽  
Use Of The Internet ◽  
Word Of Mouth Communication ◽  
Special Region

Transactions with internet media in Indonesia have experienced rapid growth along with the increasing use of the internet in Indonesia. In 2018 internet users in Indonesia reached 171.17 million users, or 64.8% of the population of Indonesia. Of these, 96% of internet users in Indonesia have made transactions with internet media. Word of mouth communication is transformed into E-WOM (electronic word of mouth) along with the development of internet technology at this time. The purpose of this study is to analyze the dimensions of e-Wom, namely the effect of intensity (intensity), valence of opinion (content of opinion) and content (content) on online purchasing decisions in the Special Region of Yogyakarta. The sampling method used in this study was non-probability sampling using purposive sampling technique for a sample of 100 respondents scattered in Sleman, Yogyakarta, Bantul, Kulonprogo and Gunungkidul. Data analysis in this research uses Multiple Linear Regression. The results of this study indicate that valence of opinion and content are variables that have a positive and significant influence on online purchasing decisions in the Special Region of Yogyakarta. While the intensity variable has a positive but not significant effect on online purchasing decisions in the Special Region of Yogyakarta. 24.6% of online purchasing decisions in the Special Region of Yogyakarta are influenced jointly by intensity, valence of opinion and content, the rest by other reasons

scholarly journals DIGITAL PRESENTATION AND COMMUNICATION OF CULTURAL HERITAGE IN THE POST-PANDEMIC ERA

2021 ◽  
Vol VIII-M-1-2021 ◽  
pp. 187-192
Author(s):  
F. F. Wang ◽  
J. Du
Keyword(s):  
Cultural Heritage ◽  
Digital Communication ◽  
Physical Space ◽  
Communication Technologies ◽  
Internet Technology ◽  
Digital Data ◽  
Communication Model ◽  
Communication Ecology ◽  
Virtual Interaction ◽  
The Times

Abstract. In the post-pandemic era, coronaviruses will forge a long-term coexistence with humanity, and the fight against the pandemic will become the normal. With international social isolation and limited physical space for communication during the COVID-19 pandemic, the digital communication of cultural heritage based on internet technology has not only proven the importance and necessity of cultural heritage digitalization, but will also greatly accelerate the digital transformation that has already begun. In the post-pandemic era, the accumulation of rich digital data on cultural heritage will form the basis for further cultural communication. However, the collection of digital data is not the final link in this digital chain. Effectively leveraging the advantages of the digital technology – which spreads rapidly and has a broad audience as well as vivid information presentation – to integrate and digitally process the existing and emerging cultural heritage data will continuously combine the cultural heritage with new communication technologies. We should use diversified media platforms to achieve further breakthroughs in the communication model, present the digital communication content of the cultural heritage showing the characteristics of the times, and form real and virtual interaction of cultural heritage in a converged media environment, in order to further ease interpersonal isolation and even space-time constraints brought about by the pandemic, reconstruct the communication ecology of cultural heritage, and inherit and utilize the precious wealth left to humanity by history.

scholarly journals SLOW TOURISM CONSUMERS’ RECOMMENDATIONS

TEME ◽  
2021 ◽  
pp. 1429
Author(s):  
Dražen Marić ◽  
Ksenija Leković ◽  
Slavica Tomić
Keyword(s):  
Interpersonal Communication ◽  
Information And Communication Technologies ◽  
Word Of Mouth ◽  
Communication Technologies ◽  
Face To Face ◽  
Reliable Source ◽  
Information And Communication ◽  
The Republic ◽  
Word Of Mouth Communication ◽  
Source Of Information

Tourism represents a sector in an economy within which consumers – tourists – readily share their personal impressions, thoughts, attitudes and experiences regarding a tourist offer. They do it through interpersonal communication, both face to face, i.e. offline, and with the aid of contemporary information and communication technologies, i.e. online. Such communication, referred to as Word of Mouth communication - WOM in Marketing literature, is considered to be the most reliable source of information about products and services. This paper presents the results of the research which links a special form of tourism – slow tourism with consumer motivations and one of the main outcomes of travel – consumer recommendations. The main aim of the study is to explore the influence of motivations on consumer recommendations as one of the outcomes of slow travel. Recommendations refer to interpersonal communication which is generated independently of business and occurs spontaneously between the consumers. The research was conducted on a sample of 320 respondents in the Republic of Serbia at the end of 2017. The data were analysed by one-factor analysis of variance (ANOVA).

An Empirical Investigation into Personal Characteristics' Effect on Choosing Complaint Channels

2019 ◽  
Vol 3 (4) ◽  
pp. 195-208
Author(s):  
Hannes Boepple ◽  
Janine Göttling ◽  
Marie-Christin Papen ◽  
Florian U. Siems
Keyword(s):  
Word Of Mouth ◽  
Empirical Investigation ◽  
Personal Characteristics ◽  
Negative Word ◽  
Channel Choice ◽  
Valuable Customer ◽  
Word Of Mouth Communication ◽  
Customer Reaction ◽  
Managerial Perspective ◽  
Selection Of

For companies, complaints are a valuable customer reaction to dissatisfaction. They enable the company to respond to customer issues to prevent them from changing supplier or spreading negative word-of-mouth communication. Previous research identified various influencing factors of complaint behaviour. However, it has been scarcely considered which aspects influence the selection of the complaint channel (e. g. telephone, social media). Therefore, a 1x2 experimental study (n = 244) was conducted. Results reveal effects of personal characteristics (aggressiveness, argumentativeness and social anxiety) on complaint channel choice. A moderating effect of failure severity was also partially found. From a managerial perspective, it is recommended to provide various complaint options. This would allow the disappointed consumer to choose an adequate complaint channel depending on his or her personality.

PENGARUH CORPORATE IMAGE, TRUST, WORD OF MOUTH DAN COMMUNICATION MARKETING TERHADAP CUSTOMER SATISFACTION PADA PT. BANK NEGARA INDONESIA (PERSERO) CERME, GRESIK

Develop ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 27
Author(s):  
Chandra Kartika Kartika ◽  
Akhmad Kusaeri ◽  
Muhammad Taufik ◽  
Moh Deni Kurniawan Yusuf ◽  
Mozha Pramesti Putri ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Word Of Mouth Communication

Persaingan bank dalam pelayanan jasa banyak competitor yang ingin memperbaiki kesalahan yang sebelumnya. Corporate image, trust, word of mouth, dan communication marketing diduga mempunyai peran penting dan perlu diperhatikan dalam upaya meningkatkan kinerja pemasaran dalam suatu perusahaan layanan jasa seperti  perbankan dan lembaga keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh Corporate image, trust, word of mouth, dan communication marketing terhadap customer satisfaction. Sampel yang digunakan sebanyak 80 responden dari populasi 400 Nasabah PT. Bank Negara Indonesia (persero) cerme, gresik. Metode penelitian ini menggunakan metode kuantitif dan teknik analisis yang digunakan regresi linier berganda Y= 0,057 + 0,126 X1 + 0,892 X2 + 0,173 X3 + 0,444 X4 + 2,857. Hasil penelitian secara simultan menunjukkan Corporate image, trust, word of mouth, dan communication marketing berpengaruh signifikan terhadap customer satisfaction. Secara parsial menunjukkan corporate image, word of mouth, dan communication marketing tidak berpengaruh signifikan terhadap customer satisfaction, sedangkan trust berpengaruh terhadap customer satisfaction. sebaiknya manajemen PT. Bank Negara Indonesia (persero) Cerme, Gresik memperhatikan Corporate image, trust, word of mouth, communication marketing, dan  customer satisfaction. Manajemen juga dapat memberikan pelayanan yang baik.Kata kunci :   corporate image, trust, word of mouth,communication marketing, customer satisfaction

Chinese brand–individual values congruity and willingness of consumers from other countries to use positive word of mouth

2020 ◽  
Vol 48 (8) ◽  
pp. 1-14
Author(s):  
Xi Chen ◽  
Qing Fang ◽  
Zhenyuan Wang
Keyword(s):  
Word Of Mouth ◽  
Brand Commitment ◽  
Positive Word ◽  
Individual Values ◽  
Mediating Role ◽  
Perceived Values ◽  
Word Of Mouth Communication ◽  
Positive Word Of Mouth ◽  
The Impact ◽  
The Relationship

Congruity of brand and individual values is the degree of fit or similarity between consumers' personal values and the perceived values of a certain brand. In this study, we took Huawei as the test brand and investigated 525 consumers in 30 countries to examine whether congruity of brand and individual values influences consumer word-of-mouth communication in an international context. The results show that (a) brand commitment played a mediating role in the effect of brand–individual values congruity on word of mouth, (b) the consistency of a brand's practices and its values (brand behavior congruity) moderated the relationship between brand–individual values congruity and the consumers' brand commitment, and (c) brand behavior congruity moderated the mediating role of brand commitment in the relationship between values congruity and positive word of mouth. Our findings provide insight into the impact of values congruity for consumers.

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