scholarly journals Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context

2022 ◽  
Vol 12 (1) ◽  
pp. 1-14
Author(s):  
Anoop George ◽  
Manu Melwin Joy ◽  
Muhammed Sajid. ◽  
Muhammed Nowfal S.
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Future Research ◽  
Intention To Use ◽  
Virtual Currency ◽  
Intent To Use ◽  
Future Research Directions ◽  
Acceptance Model

Gamification is all about using game features in a serious context to encourage people to use products or services. E-commerce has used gamification for marketing determinations to strengthen intent to use. Technology Acceptance Model is employed in the current study to investigate the intention to use gamified virtual currency in the Indian context. A survey was used to accumulate records from a random sample of relevant virtual currency users in an e-commerce context using a quantitative approach. Structural equation modeling (SEM) is expended for data analysis in this research. This empirical research shows the incremental impact of the users' perceptions of the ease of use and usefulness on intention to use virtual currency. The variable attitude seems to be not mediating significantly. There are also discussions, restrictions, and future research directions mentioned in this study

A comprehensive acceptance model for smart home services

2022 ◽  
Vol 6 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Amer Al-Husamiyah ◽  
Mahmood Al-Bashayreh
Keyword(s):  
Technology Acceptance ◽  
Smart Home ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Smart home services (SHSs) afford users an effective lifestyle management system, which provides human-oriented networking of smart devices and applications that enable users to control their homes from anywhere at any time. Despite the benefits of SHSs, however, their acceptance is very low. There remains a gap in the literature in terms of a comprehensive model that addresses users’ intention to use SHSs. To address this gap, the present study explored the factors that influence SHS acceptance among users based on well-established theoretical frameworks, such as the technology acceptance model, innovation diffusion theory, and the theory of planned behavior. To this end, the study integrated four additional factors, namely, perceived convenience, perceived connectedness, perceived cost, and perceived privacy risk, into the exploration and carried out structural equation modeling to quantitatively determine the effects of these factors. Questionnaires were administered to 750 users. The findings indicated that perceived compatibility, perceived convenience, perceived connectedness, perceived cost, perceived behavioral control with perceived usefulness, and perceived ease of use directly and indirectly exerted a significant influence on users’ intention to use SHSs.

Consumer acceptance of smart speakers: a mixed methods approach

2018 ◽  
Vol 12 (4) ◽  
pp. 418-431 ◽  
Author(s):  
Pascal Kowalczuk
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Content Type ◽  
Acceptance Model

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

scholarly journals Platform Adoption Factors in the Internet Industry

2018 ◽  
Vol 10 (9) ◽  
pp. 3185 ◽  
Author(s):  
Junic Kim
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Internet Industry ◽  
Acceptance Model

This study examines the factors influencing the choices of Internet platform services by applying the technology acceptance model. For this purpose, the analysis is conducted with 222 people who use different types of Internet platforms by utilizing structural equation modeling. The results show that perceived usefulness had positive effects on the intention to use, perceived ease of use, diversity, and security risks affected by the perceived usefulness, and the indirect influences on the intention to use. In addition, satisfaction (in relation to service quality) was found to affect both perceived ease of use and perceived usefulness. This research is significant because it will make it possible to predict users’ perceptions of Internet platforms, which is important for establishing relevant strategies.

scholarly journals Penerimaan mahasiswa terhadap pembelajaran daring selama pandemi Covid-19 dengan pendekatan Technology Acceptance Model

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Nur Latifah ◽  
Sulis Rokhmawanto ◽  
Purwanto Purwanto ◽  
Laili Syarifah
Keyword(s):  
Online Learning ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Test Results ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Pandemi Covid-19 memberikan perubahan dalam proses pembelajaran di lembaga pendidikan termasuk pada pendidikan tinggi. Perubahan tersebut dapat dilihat dari pelaksanaan pembelajaran dalam satu tahun terakhir yang harus dilaksanakan secara daring. Pembelajaran daring dilaksanakan guna mendukung kebijakan pemerintah berupa Pembatasan Berskala Besar (PSBB). Para dosen telah berupaya melaksanakan pembelajaran daring dengan menggunakan berbagai aplikasi yang telah tersedia seperti zoom meeting, google meet, quiz dan aplikasi lainnya. Penelitian ini bertujuan untuk membuktikan secara empiris terkait intention to use dalam pembelajaran daring dengan attitude sebagai variabel mediasi. Data penelitian sebanyak 297 yang dikumpulkan secara daring. Responden penelitian merupakan mahasiswa aktif di berbagai perguruan tinggi yang ada di Kabupaten Magelang. Data penelitian dianalisis structural equation modeling dengan menggunakan software Smart PLS. Hasil pengujian membuktikan bahwa pedagogic competence, perceived ease of use dan perceived usefulness dapat mempengaruhi attitude. Hasil pengujian lainnya membuktikan perceived usefulness dan attitude berpengaruh terhadap intention to use, namun pedagogic competence tidak terbukti. Hasil pengujian pengaruh tidak langsung dapat diketahui bahwa attitude dapat memediasi hubungan antara pedagogic competence, perceived ease of use dan perceived usefulness terhadap intention to use.Student acceptance of online learning during the Covid-19 pandemic with the Technology Acceptance Model approach AbstractCovid-19 pandemic provided a change in the learning process in educational institutions included in higher education. These changes could be seen from the implementation of learning in the past year which should be implemented online. Online learning was be implemented to support government policies in the form of Large-Scale Restrictions (PSBB). The lecturers had made efforts to implement online learning by using various available applications such as zoom meetings, google meet, quizzes, and other applications. This study aims to prove empirically the intention to use online learning with attitude as a mediating variable. The research data were 297 collected online. Research respondents were active students in various universities in Magelang Regency. The research data were analyzed structural equation modeling using Smart PLS software. The test results prove that pedagogic competence, perceived ease of use, and perceived usefulness could affect attitude. Other test results prove that perceived usefulness and attitude had an effect on the intention to use, but pedagogic competence is not proven. The results of the indirect effect test show that attitude can mediate the relationship between pedagogic competence, perceived ease of use, and perceived usefulness for intention to use.

Analyzing Factors Influencing Behavior Intention to Use Snapchat and Instagram Stories

2017 ◽  
Vol 4 (2) ◽  
pp. 75-81 ◽  
Author(s):  
Vincent Valiant Coa ◽  
Johan Setiawan
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Presence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Generation Z ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Snapchat, and Instagram are two social networks which recently gain their users after adopting such a feature called "Story" which allows a certain post to be disappeared after a certain time. This research takes up this technology trends analyzing the factors that probably affect the behavioral intention to use Snapchat and Instagram stories among generation Z. Factors are analyzed using Structural Equation Modeling, with basis model and variables from Technology Acceptance Model. Data collection was targeted to finished within 1 week using online questionnaire with respondent from Jakarta and Tangerang for 100 respondent that are using both Snapchat stories and Instagram Stories. There are two tools researcher usually use to analyze Structural Equation Modeling: SPSS AMOS and LISREL. In this research, researchers choose AMOS. From six hypothesis proposed for Snapchat analysis, four hypothesis is accepted, while the other two are rejected. Meanwhile, on Instagram Stories analysis, five hypothesis is accepted and one hypothesis is rejected. This study finds out the Social Presence is an exogenous variable which has a major role in affecting other variables. While Perceived Enjoyment influenced the behavioral intention to use Snapchat and Instagram Stories the most. Index Terms—Structural Equation Modeling, Technology Acceptance Model, influence, generation Z, Snapchat, Instagram REFERENCES [1] L. Chin and Z. Ahmad, "Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform EPayment", SHS Web of Conferences, vol. 18, 2015. [2] M. Ariff, T. Shan, N. Zakuan, N. Ishak and M. Wahi, "Examining Users' E-Satisfaction in the Usage of Social Networking Sites; Contribution from Utilitarian and Hedonic Information Systems", IOP Conference Series: Materials Science and Engineering, vol. 58, 2014. [3] K. Hassanein and M. Head, "Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping", International Journal of HumanComputer Studies, vol. 65, no. 8, pp. 689-708, 2007. [4] P. Surendran, "Technology Acceptance Model: A Survey of Literature", 2012. [5] F. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, vol. 13, no. 3, p. 319, 1989

Understanding the Moderating Impact of Context-Awareness and Ubiquity on Mobile Government Services Adoption

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Technology Acceptance ◽  
Context Awareness ◽  
Structural Equation ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Policy Implications ◽  
Equation Modeling ◽  
Future Research ◽  
The Impact

The factors of context-awareness and mobile ubiquity are major components in the development and diffusion of any mobile technology-driven applications and services. Principally in the m-government development space, the issues of context-awareness and ubiquity are crucial if m-government initiatives are to be successful. The moderating effect of context-awareness and ubiquity on mobile government adoption is examined for 409 students from a Chinese University based on the Technology Acceptance Model. Using the Structural Equation Modeling technique, the results indicate that perceived ease of use (PEOU) was significantly related to intention to use, but perceived usefulness (PU) did not have a significant effect on mobile government adoption. The moderating analysis indicated that context-awareness significantly moderated the impact of PU but had no moderating effect on PEOU. Also, it was discovered that ubiquity was significant in moderating both the PEOU and PU on mobile government adoption. Policy implications and directions for future research are presented.

scholarly journals Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)

What Predicts Commercial Bank Leaders’ Intention to Use Mobile Commerce?

2013 ◽  
pp. 151-170 ◽  
Author(s):  
Maddy Halbach ◽  
Tao Gong
Keyword(s):  
Technology Acceptance ◽  
Leadership Behaviors ◽  
Resistance To Change ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Behavioral Intent ◽  
Intent To Use ◽  
Acceptance Model

The purpose of this study was to investigate the roles leadership behaviors have on technology acceptance models, focusing on bank leaders’ intention to use mobile-commerce. The study included responses from 101 senior-level managers working at FDIC-insured commercial banks in the United States. Three instruments including Kouzes and Posner’s (1987) leadership practice inventory (LPI), Wu and Wang’s (2005) mobile commerce technology acceptance model (MC-TAM), and Oreg’s (2003) resistance to change model (RTC) were employed. A correlation analysis revealed that two transformational leadership behaviors—model the way and enabling others to act—positively relate to behavioral intent to use mobile commerce. A regression analysis found that perceived compatibility, perceived usefulness, and perceived ease of use are positively related to the behavioral intent to use m-Commerce. However, the authors found that the RTC and LPI model cannot predict the willingness to use m-Commerce.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals Predictive factors of physicians’ satisfaction with telemedicine services acceptance

2019 ◽  
Vol 26 (3) ◽  
pp. 1866-1880 ◽  
Author(s):  
Jonathan Kissi ◽  
Baozhen Dai ◽  
Courage SK Dogbe ◽  
Jonathan Banahene ◽  
Oyeh Ernest
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Predictive Factors ◽  
Structural Equation ◽  
Care Delivery ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Despite the significant increase in telemedicine services technology, its adoption and use have been quite slow in some healthcare settings. It is generally accepted in today’s globalizing world that the success of telemedicine services relies on users’ satisfaction. Satisfying physicians and patients is one of the crucial objectives of telemedicine success. This study seeks to evaluate physicians’ satisfaction with telemedicine services adoption and utilization using the technology acceptance model. A structured questionnaire based on the construct of technology acceptance model was used to solicit for data from participants in four different government health institutions. Purposive and convenience sampling techniques were employed to select healthcare professionals from various medical fields. Structural equation modeling was utilized in the data analysis. Perceived ease of use and perceived usefulness of telemedicine services were found to influence physicians’ behavioral intentions. This resulted in increased efficiency, quality of services, quality patient care delivery, and satisfaction among physicians in using telemedicine services. We noted that the adoption of telemedicine services in clinical settings depends on physicians’ and patients’ satisfaction with the use of the service. The study contributes to empirical knowledge by identifying the vital predictive factors affecting telemedicine services satisfaction among physicians.

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