Promotion and Relationship Marketing

2011 ◽  
pp. 284-302
Author(s):  
Sylvie Albert ◽  
Don Flournoy ◽  
Rolland LeBrasseur
Keyword(s):  
Relationship Marketing ◽  
Global Cities ◽  
Education Development ◽  
Community Forum ◽  
Intelligent Community ◽  
Measurement And Evaluation ◽  
Development Center ◽  
Commercial Relationships

This chapter introduces the concept of marketing and explores its relevance for networked communities. The specific topics include: • An introduction to relationship marketing; • A review of transactional marketing; • Transactional versus relationship marketing, with Ottawa, Canada, as an example; • Commercial relationships, giving the example of the Digital Harbour, Australia; • Non-commercial relationships such as the Education Development Center; • Global alliances using the examples of the Intelligent Community Forum (ICF) and Global Cities Dialogue (GCD); • Measurement and evaluation of marketing efforts.

Consumer relationship proneness revisited: A multidimensional formative measure

2019 ◽  
Vol 62 (6) ◽  
pp. 758-779
Author(s):  
Kamilia Bahia
Keyword(s):  
Relationship Marketing ◽  
Retail Banking ◽  
Theory And Practice ◽  
Measurement Scale ◽  
Marketing Theory ◽  
Validation Process ◽  
Banking Services ◽  
Development And Validation ◽  
Commercial Relationships ◽  
Item Scale

Despite the interest of consumer relationship proneness (CRP) in consumer behavior research and managerial practice in Relationship Marketing, its past conceptualization and measurement bear several shortcomings. To address them, this article first develops an integrative conceptualization of CRP based on the motivations that animate the consumer and lead him or her to engage in commercial relationships. Then, it reports the development and validation process of a comprehensive, multidimensional measurement scale for CRP. This multiphase process has resulted in a 19-item scale that measures CRP across four formative motivational facets that were validated in two different sectors: retail banking services and apparel stores. This scale exhibits satisfactory psychometric qualities in both sectors. The article concludes with implications for marketing theory and practice.

Letters to the Editor

PEDIATRICS ◽  
1982 ◽  
Vol 69 (5) ◽  
pp. 666-666
Author(s):  
Leon Eisenberg
Keyword(s):  
Curriculum Materials ◽  
Letters To The Editor ◽  
Education Development ◽  
Educational Activities ◽  
Legal Questions ◽  
Development Center

Whatever the legal questions that concern DiTraglia, they have not prevented the implementation of either of the programs I referred to in my paper (education for parenthood and intermittent schooling). As to the first, the Education Development Center (55 Chapel Street, Newton, MA 02160) has developed excellent curriculum materials entitled: "Exploring Childhood" for just such purposes. EDC reports that the curriculum has been field tested successfully in more than 500 classrooms across the country. I urge pediatricians to become familiar with it in order to promote similar educational activities in their own communities.

Algebraic Thinking: A Theme for Professional Development

1997 ◽  
Vol 90 (2) ◽  
pp. 150-154
Author(s):  
Faye Ruopp ◽  
Al Cuoco ◽  
Sue M. Rasala ◽  
M. Grace Kelemanik
Keyword(s):  
Professional Development ◽  
Mathematics Teachers ◽  
National Science Foundation ◽  
Algebraic Thinking ◽  
Education Development ◽  
National Science ◽  
Development Center

Education Development Center (EDC), Incorporated, with support from the National Science Foundation (ESI-9253322), created a professionaldevelopment program for mathematics teachers, Teachers Time and Transformations (TTT), with algebraic thinking as its content focus.

scholarly journals Measurement and Evaluation of Collaborative Development Level of Higher Education

2021 ◽  
Vol 16 (01) ◽  
pp. 275
Author(s):  
Qian Liu ◽  
Yongzhe Wang ◽  
Shaoda Kang
Keyword(s):  
Higher Education ◽  
Evaluation Index System ◽  
The Other ◽  
Focal Points ◽  
Education Development ◽  
Collaborative Development ◽  
Development Level ◽  
Comprehensive Development ◽  
Measurement And Evaluation ◽  
Grey Correlation Theory

With the aid of grey correlation theory and technique for order of preference by similarity to ideal solution (TOPSIS), this paper sets up a multi-dimensional evaluation index system (EIS) for the comprehensive development level (CDL) of China’s higher education, and quantifies the state of collaborative development in 2005-2017 with an improved distance collaboration model. The results show that: Being the premises and bases of higher education, the supply subsystem develops much slower than the other subsystems (i.e. participation, output, and environment), and clearly pulls the development of the other subsystems. From 2012 onwards, the subsystems conformed to basically the same trend for the degree of collaboration: the degree of collaboration tended to be stable. There was even a slight dent in overall degree of collaboration between 2012 and 2016. Hence, the overall degree of collaborative development was far slower than the overall degree of development. After more than a decade of development, the degree of development, degree of collaboration, and degree of collaborative development reached basically the same level in 2017. The empirical results shed new lights on the focal points of higher education development in China.

scholarly journals International smart cities ratings and Russian cities IQ rating comparative study

2021 ◽  
Vol 92 ◽  
pp. 05012
Author(s):  
Sergei Kamolov ◽  
Ksenia Kornaukhova
Keyword(s):  
Smart Cities ◽  
Value Added ◽  
Global Rating ◽  
United Nations Economic Commission ◽  
Main Research ◽  
Economic Commission ◽  
Community Forum ◽  
The Russian Federation ◽  
Intelligent Community ◽  
Source Of Information

Research background: The global rating methods of smart cities rankings used in such international organizations as The Intelligent Community Forum, Center for Globalization and Strategy IESE and the United Nations Economic Commission for Europe. International ratings are considered to be a source of information that allows everyone to see and evaluate the scale of it. Along with this phenomenon, the Russian Federation develops national smart cities IQ index which creates the case in rating methodology to help researches assess and better understand smart cities revolution. Purpose of the article: Major international rankings of smart cities arise alongside one national rating through the prism of the following methodological objects: comparison criteria, scope and structure of the study, research goals and priorities, obtaining information methods, number of criteria, range of estimated values, frequency of ranking compilation and compilers. All mentioned comes up with the basics of global metarating and possibility of its creation. Methods: As for the main research methods, we turned to analysis and developed our own criteria in comparison, synthesis of metarating and approaches to the study of smart cities development. Findings & Value added: As a result of the study, the main criteria of the considered rating assessment methods and the basis of metarating were identified. Based on the study, substantiated conclusions are formulated, and scientifically based recommendations are given to provide the basis for further metarating creation and elaboration.

Design Considerations for Shipboard Vibration

1971 ◽  
Vol 8 (01) ◽  
pp. 22-57
Author(s):  
E. F. Noonan
Keyword(s):  
Research And Development ◽  
Design Procedure ◽  
Coast Guard ◽  
Design Considerations ◽  
Naval Ship ◽  
Measurement And Evaluation ◽  
Development Center ◽  
Early Phases ◽  
The U.S

Shipboard vibration continues to present serious problems to both the shipbuilder and operator. The principal reasons for this deficiency is the lack of a design procedure, useful in the early phases of design, and the absence of a suitable criterion for hull vibration. This paper describes a detailed study carried out for the U.S. Coast Guard for a "new design polar icebreaker" and a procedure for further simplification of this approach presently under development at the Naval Ship Research and Development Center (NSRDC). Procedures for the measurement and evaluation of shipboard vibration are briefly discussed together with possible approaches to the development of suitable shipboard vibration criteria.

Using research in teaching: What does research say about geometry in the elementary school?

1972 ◽  
Vol 19 (2) ◽  
pp. 97-104
Author(s):  
Harold Williford
Keyword(s):  
Elementary School ◽  
Good Deal ◽  
Educational Services ◽  
Education Development ◽  
Textbook Series ◽  
Modern Textbook ◽  
Development Center ◽  
Geometry Instruction

In recent years a good deal of emphasis has been placed on the study of geometry in the elementary school. Modern textbook series give more attention to the study of geometry than more traditional series. Curriculum committees such as the Cambridge Conference (Educational Services Inc. 1963; Education Development Center 1969[b]) and the Ontario Institute for Studies in Education (1967) have presented arguments favoring the study of geometry in the elementary school. Also, many articles dealing with geometry (Brydegaard and Inskeep 1970) employ “what to teach,” “how to teach,” or “why teach” approaches. The intent of this review is to determine what recent research has to say about geometry instruction in the elementary school. The research described here has been classified in related sections.

A Mathematical Conversation With Fourth Graders

1991 ◽  
Vol 38 (8) ◽  
pp. 38-43
Author(s):  
E. Paul Goldenberg
Keyword(s):  
Curriculum Development ◽  
Fourth Graders ◽  
Development Project ◽  
Mathematical Ability ◽  
The Other ◽  
Blue Collar ◽  
Education Development ◽  
Development Center ◽  
Better Than

This article reports a mathematical conversation with some fourth graders. As part of an NSF-funded curriculum-development project conducted at Education Development Center, we wanted to see how students would think about decimals if their first encounter with them was as “more numbers between the familiar numbers.” Two groups of eight fourth graders were selected in a school serving a predominantly blue-collar semiurban community near Boston. One group was identified as “better than average but not the brightest,” whereas the other was decribed as having “real problems” and “little mathematical ability.” None of the sixteen students had apparently learned anything about decimals before.

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