The Effect of Information Satisfaction and Relational Benefit on Consumer's On-Line Shopping Site Commitment

2011 ◽  
pp. 292-312 ◽  
Author(s):  
Chung-Hoon Park ◽  
Young-Gul Kim
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Information Quality ◽  
Product Information ◽  
Service Information ◽  
On Line ◽  
Line Survey ◽  
The Relationship ◽  
Perceptual Weights ◽  
The Web

Among the potential determinants of consumers’ commitment to on-line shopping site are information features of the web site because on-line shopping consumers have to base their judgment solely on the product or service information presented on the site. When consumers are satisfied with such information features and perceive clear benefits from their relationships with the site, we can expect them to be more committed to the site. In this study, we investigate the relationship between such determinants and consumers’ commitment to an on-line shopping site. Results of the on-line survey with 1,278 Korean customers of on-line bookstores and ticketing services indicate that information satisfaction and relational benefit are highly predictable of consumers’ commitment to an on-line shopping site. In addition, we found that information satisfaction is affected most by product information quality while relational benefit is strongly related to service information quality. These results seem to reflect the consumers’ different perceptual weights to different information contents of the web sites in forming their web site perceptions.

Complementing consumer magazine brands with internet extensions?

2009 ◽  
Vol 19 (4) ◽  
pp. 408-424 ◽  
Author(s):  
Anssi Tarkiainen ◽  
Hanna‐Kaisa Ellonen ◽  
Olli Kuivalainen
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Design Methodology ◽  
Brand Extensions ◽  
Content Type ◽  
Print Version ◽  
Consumer Magazine ◽  
The Relationship ◽  
The Web

PurposeThe purpose of this paper is to increase understanding of the effects of web site extension on the parent‐magazine brand in the context of experiential goods, and to identify factors that are related to success.Design/methodology/approachThe paper focuses on the relationship between consumers' experiences on magazine web sites and their loyalty towards the print magazine.FindingsThere are different ways in which the web site can complement the print version. The first mechanism is related to engaging in more frequent communication with the magazine's readers, and the second is related to consumer‐initiated interaction between other readers. In both cases something is offered that cannot be obtained from the print magazine, but is assumed to complement it.Originality/valueThe paper increases understanding of brand extensions with regard to experiential goods, but more research is needed on the factors that are related to extension success.

Web atmospheric qualities in luxury fashion brand web sites

2015 ◽  
Vol 19 (4) ◽  
pp. 384-401 ◽  
Author(s):  
Hyeonsoo Kim ◽  
Yun Jung Choi ◽  
Yuri Lee
Keyword(s):  
Customer Service ◽  
Web Sites ◽  
Web Site ◽  
Product Information ◽  
Web Site Design ◽  
Content Type ◽  
Fashion Brand ◽  
Site Design ◽  
Revisit Intentions ◽  
The Web

Purpose – The purpose of this paper is to explore the relationship between atmospheric qualities with different levels of task relevance in luxury fashion brand web sites and their impact on consumer attitude toward the site and brand, which is essential to build valid strategies for e-retailing. Design/methodology/approach – An empirical study was conducted and quantitative analyses of 292 respondents’ shopping experiences yielded findings that confirm the impact of atmospherics upon the shopper’s views of the web site and the brand. Structural equation modeling was used to test the research hypotheses. Findings – Both low task-relevant atmospherics (web site design, responsive customer service) and high task-relevant atmospherics (product information, convenience) affect the consumers’ revisit intentions toward the web site, while web site design directly affected brand attitude. The study also illustrates the mediating roles of product information and convenience to the relationships between web site design and responsive customer service and the consumers’ revisit intentions toward the site. Practical implications – This study provides insights for luxury e-tailing. Luxury e-tailers should understand the different effects depending upon the types of web atmospheric qualities and use them strategically. Originality/value – The main contribution of the study is to highlight the unique aspects of luxury online shopping in the Korean context. This study also contributes to e-commerce research by providing an expanded understanding of the interrelationship between types of web atmospheric qualities.

A New Web Site Quality Assessment Model for the Web 2.0 Era

2010 ◽  
pp. 387-410 ◽  
Author(s):  
Minseok Pang ◽  
Woojong Suh ◽  
Jinwon Hong ◽  
Jongho Kim ◽  
Heeseok Lee
Keyword(s):  
Web 2.0 ◽  
Quality Assessment ◽  
Web Sites ◽  
Web Site ◽  
Assessment Model ◽  
Site Quality ◽  
Quality Model ◽  
Quality Dimensions ◽  
The Relationship ◽  
The Web

To find a strategy for improving the competitiveness of Web sites, it is necessary to use comprehensive, integrated Web site quality dimensions that effectively discover which improvements are needed. Previous studies on Web site quality, however, seem to have inconsistent and confusing scopes, creating a need of reconciliation among the quality dimensions. Therefore, this chapter attempts to provide a Web site quality model that can comprise all the quality scopes provided by previous studies. The relationship between the specific dimensions of the quality model and the characteristics or merits of Web 2.0 was discussed in this chapter with actual Web site examples. It is expected that this study can help Web sites improve their competitiveness in the Web 2.0 environment.

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

Personalization Systems and Their Deployment as Web Site Interface Design

2011 ◽  
pp. 147-155
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Understanding Brand Web Site Positioning in the New EU Member States

2011 ◽  
pp. 99-117
Author(s):  
Shintaro Okazaki ◽  
Radoslav Škapa
Keyword(s):  
Czech Republic ◽  
Multinational Corporations ◽  
Web Sites ◽  
Web Site ◽  
The Czech Republic ◽  
Eu Member States ◽  
Analysis Technique ◽  
Similarity Ratings ◽  
New Eu Member States ◽  
The Web

This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.

Personalization Systems and Their Deployment as Web Site Interface Design Decisions

2009 ◽  
pp. 212-219
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Multilingual Web Sites in Global Electronic Commerce

2011 ◽  
pp. 823-828
Author(s):  
Shaoyi He
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Web Site ◽  
The Internet ◽  
Web Content ◽  
Fortune 500 Companies ◽  
National Boundaries ◽  
The Many ◽  
Content Design ◽  
The Web

The World Wide Web (the Web), a distributed hypermedia information system that provides global access to the Internet, has been most widely used for exchanging information, providing services, and doing business across national boundaries. It is difficult to find out exactly when the first multilingual Web site was up and running on the Internet, but as early as January 1, 1993, EuroNews, the first multilingual Web site in Europe, was launched to simultaneously cover world news from a European perspective in seven languages: English, French, German, Italian, Portuguese, Russian, and Spanish. (EuroNews, 2005). In North America, Web site multilinguality has become an important aspect of electronic commerce (e-commerce) as more and more Fortune 500 companies rely on the Internet and the Web to reach out to millions of customers and clients. Having a successful multilingual Web site goes beyond just translating the original Web content into different languages for different locales. Besides the language issue, there are other important issues involved in Web site multilinguality: culture, technology, content, design, accessibility, usability, and management (Bingi, Mir, & Khamalah, 2000; Dempsey, 1999; Hillier, 2003; Lindenberg, 2003; MacLeod, 2000). This article will briefly address the issues related to: (1) language that is one of the many elements conforming culture, (2) culture that greatly affects the functionality and communication of multilingual Web sites, and (3) technology that enables the multilingual support of e-commerce Web sites, focusing on the challenges and strategies of Web site multilinguality in global e-commerce.

Customer Goals Online

2011 ◽  
pp. 163-167
Author(s):  
Thomas W. Porter
Keyword(s):  
Customer Service ◽  
Web Sites ◽  
Web Site ◽  
Traditional Approach ◽  
Product Line ◽  
Specific Product ◽  
Large Product ◽  
Apparent Reason ◽  
Goal Directed Behavior ◽  
The Web

Marketing managers charged with developing effective e-marketing strategies need to understand the implications of goal-directed behavior online. Traditionally, the marketer’s job has involved capturing the customer’s attention and communicating a message about products or services. The customer is essentially a passive receiver of the marketer’s message with little control over the marketing messages they are exposed to. Contrast the traditional approach to marketing with a Web site. Online the customer arrives at the marketer’s Web site with a goal. The customer has something that he or she wants to accomplish, whether it be to acquire information about a product, to make a purchase, or to just be entertained. By understanding the customer’s purpose for a Web site visit, the Web marketer is in a position to develop a Web site that provides significant value. Furthermore, a failure to deliver a Web site that enables customers to accomplish their goals is likely to result in dissatisfaction and defection to other more useful Web sites. Understanding customer online goals is critical because it gets at the heart of what the Web site should or could “do.” The challenge for e-marketers is that for most businesses, there are likely to be multiple goals that represent the “reason why” customers could come to the Web site. For example, an e-tailing site might be very effective for customers who already know the specific product they want to purchase. However, there are likely to be many other goals that could lead people to visit the site, such as selecting the appropriate product form a large product line, selecting an appropriate gift, or perhaps receiving customer service. If important customer goals are not supported by the Web site, the firm is at risk of losing a significant amount of business. Other times businesses compete in markets where there may be little apparent reason for a consumer to visit a Web site. As a result, and because firms feel they should have an online presence, many e-marketing sites are created that offer little more than online reproductions of the marketer’s off-line advertising. The purpose of this article is to help e-marketers better understand the nature of customer goals online so that they may be prepared to create the types of Web site experiences that provide value to their customers.

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