The Relationship between the Using Satisfaction, Revisit, and Purchase Intention towards the Web-sites of Korean Professional Baseball Teams

2011 ◽  
Vol 45 ◽  
pp. 283-294
Author(s):  
Ji Young Kim ◽  
Yun Kil Chung ◽  
Hyun Min Kang
Keyword(s):  
Web Sites ◽  
Purchase Intention ◽  
Professional Baseball ◽  
The Relationship ◽  
The Web

Complementing consumer magazine brands with internet extensions?

2009 ◽  
Vol 19 (4) ◽  
pp. 408-424 ◽  
Author(s):  
Anssi Tarkiainen ◽  
Hanna‐Kaisa Ellonen ◽  
Olli Kuivalainen
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Design Methodology ◽  
Brand Extensions ◽  
Content Type ◽  
Print Version ◽  
Consumer Magazine ◽  
The Relationship ◽  
The Web

PurposeThe purpose of this paper is to increase understanding of the effects of web site extension on the parent‐magazine brand in the context of experiential goods, and to identify factors that are related to success.Design/methodology/approachThe paper focuses on the relationship between consumers' experiences on magazine web sites and their loyalty towards the print magazine.FindingsThere are different ways in which the web site can complement the print version. The first mechanism is related to engaging in more frequent communication with the magazine's readers, and the second is related to consumer‐initiated interaction between other readers. In both cases something is offered that cannot be obtained from the print magazine, but is assumed to complement it.Originality/valueThe paper increases understanding of brand extensions with regard to experiential goods, but more research is needed on the factors that are related to extension success.

Canadian National Sport Organizations’ Use of the Web for Relationship Marketing in Promoting Sport Participation

2009 ◽  
Vol 2 (2) ◽  
pp. 164-184 ◽  
Author(s):  
Vassil Girginov ◽  
Marijke Taks ◽  
Bob Boucher ◽  
Scott Martyn ◽  
Marge Holman ◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Web Sites ◽  
Process Model ◽  
Sport Participation ◽  
Relationship Building ◽  
Sport Organizations ◽  
Building Process ◽  
Use Of The Internet ◽  
The Relationship ◽  
The Web

Sport-participation development requires a systematic process involving knowledge creation and dissemination and interactions between national sport organizations (NSOs), participants, clubs, and associations, as well as other agencies. Using a relationship-marketing approach (Grönroos, 1997, Gummesson, 2002, Olkkonen, 1999), this article addresses the question, How do Canadian NSOs use the Web, in terms of functionality and services offered, to create and maintain relationships with sport participants and their sport-delivery partners? Ten Canadian NSOs’ Web sites were examined. Functionality was analyzed using Burgess and Cooper’s (2000) eMICA model, and NSOs’ use of the Internet to establish and maintain relationships with sport participants was analyzed using Wang, Head, and Archer’s (2000) relationshipbuilding process model for the Web. It was found that Canadian NSOs were receptive to the use of the Web, but their information-gathering and -dissemination activities, which make up the relationship-building process, appear sparse and in some cases are lagging behind the voluntary sector in the country.

A New Web Site Quality Assessment Model for the Web 2.0 Era

2010 ◽  
pp. 387-410 ◽  
Author(s):  
Minseok Pang ◽  
Woojong Suh ◽  
Jinwon Hong ◽  
Jongho Kim ◽  
Heeseok Lee
Keyword(s):  
Web 2.0 ◽  
Quality Assessment ◽  
Web Sites ◽  
Web Site ◽  
Assessment Model ◽  
Site Quality ◽  
Quality Model ◽  
Quality Dimensions ◽  
The Relationship ◽  
The Web

To find a strategy for improving the competitiveness of Web sites, it is necessary to use comprehensive, integrated Web site quality dimensions that effectively discover which improvements are needed. Previous studies on Web site quality, however, seem to have inconsistent and confusing scopes, creating a need of reconciliation among the quality dimensions. Therefore, this chapter attempts to provide a Web site quality model that can comprise all the quality scopes provided by previous studies. The relationship between the specific dimensions of the quality model and the characteristics or merits of Web 2.0 was discussed in this chapter with actual Web site examples. It is expected that this study can help Web sites improve their competitiveness in the Web 2.0 environment.

The effect of information overload and disorganisation on intention to purchase online

2014 ◽  
Vol 38 (4) ◽  
pp. 543-561 ◽  
Author(s):  
Pedro Soto-Acosta ◽  
Francisco Jose Molina-Castillo ◽  
Carolina Lopez-Nicolas ◽  
Ricardo Colomo-Palacios
Keyword(s):  
Web Sites ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Information Overload ◽  
Integrative Model ◽  
Data Set ◽  
Content Type ◽  
Intention To Purchase ◽  
The Relationship

Purpose – The purpose of this paper is to develop a research model that examines the effect of information overload and information disorganisation upon customers’ perceived risk and purchase intention online in a single integrative model. In addition the paper investigates whether internet experience moderates these relationships. Design/methodology/approach – To achieve the paper's objectives an experiment that involved visiting the ten most visited e-commerce web sites in Spain was conducted. Hypotheses were tested by using structural equation modelling on a data set of 1,396 online shopping customers. Findings – The results suggest a positive relationship between information overload and customer purchase intention and that internet experience reinforces this positive effect. Moreover the results confirm that the relationship between information disorganisation and customer purchase intention is not significant and that internet experience does not moderate the relationship. The findings also indicate that perceived risk mediates the relationship between information overload and information disorganisation on customer purchase intention. Originality/value – This work contributes to the literature by exploring the phenomenon of information overload and information disorganisation upon customers’ perceived risk and purchase intention in the e-commerce environment as well as the moderating effect of internet experience on these relationships in a single integrative model. The main conclusions of this investigation can be valuable to organisations that implement or intend to implement e-commerce.

The Effect of Information Satisfaction and Relational Benefit on Consumer's On-Line Shopping Site Commitment

2011 ◽  
pp. 292-312 ◽  
Author(s):  
Chung-Hoon Park ◽  
Young-Gul Kim
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Information Quality ◽  
Product Information ◽  
Service Information ◽  
On Line ◽  
Line Survey ◽  
The Relationship ◽  
Perceptual Weights ◽  
The Web

Among the potential determinants of consumers’ commitment to on-line shopping site are information features of the web site because on-line shopping consumers have to base their judgment solely on the product or service information presented on the site. When consumers are satisfied with such information features and perceive clear benefits from their relationships with the site, we can expect them to be more committed to the site. In this study, we investigate the relationship between such determinants and consumers’ commitment to an on-line shopping site. Results of the on-line survey with 1,278 Korean customers of on-line bookstores and ticketing services indicate that information satisfaction and relational benefit are highly predictable of consumers’ commitment to an on-line shopping site. In addition, we found that information satisfaction is affected most by product information quality while relational benefit is strongly related to service information quality. These results seem to reflect the consumers’ different perceptual weights to different information contents of the web sites in forming their web site perceptions.

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Structural Model ◽  
Distribution Channel ◽  
Online Questionnaire ◽  
Channel One ◽  
Limited Budget ◽  
Marketing Social ◽  
The Relationship

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

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