Capturing Online Collaboration in the Design Elements Model for Web 2.0 and Beyond

2010 ◽  
pp. 647-661
Author(s):  
T. Andrew Yang ◽  
Dan J. Kim ◽  
Tri Vu ◽  
Vishal Dhalwani
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Web Sites ◽  
Reference Model ◽  
Online Collaboration ◽  
Online Social Networking ◽  
Critical Feature ◽  
Design Elements ◽  
The Web

When analyzing the design elements of Web 1.0 applications, Rayport and Jaworski’s 7C Framework (2001) is a model commonly used by researchers. With the advancement of the Web into the Web 2.0 generation, the 7C Framework is insufficient in addressing a critical feature ubiquitously present in Web 2.0 applications, that is, collaboration. In our previous work, we had extended the 7C Framework into the 8C Framework by incorporating the collaboration element in order to capture the collaboration element in Web 2.0 applications (Yang, Kim, Dhalwani, & Vu, 2008). In this chapter, we present the 8C framework as a reference model for analyzing collaborative Web 2.0 applications, including online social networking Web sites and online collaborative sites such as Wikipedia.

Social Networking for Businesses

2012 ◽  
pp. 603-618 ◽  
Author(s):  
Ritesh Chugh
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Information Content ◽  
Social Networking Sites ◽  
General Information ◽  
Online Social Networking ◽  
The World ◽  
Information Group ◽  
Pros And Cons ◽  
The Web

As expected, online social networking offers pros and cons for businesses, and it could be argued that this recent invention has taken the world by surprise as everybody is now coming to grips with the issues faced. Currently some businesses have allowed employees to adopt online social networking while others are wary. It is safe to assume that the non-adoption often stems from a lack of awareness of the benefits that social networking has to offer and the actions that businesses can take to negate the problems. This chapter provides a simple yet detailed overview into the world of online social networking. The pros and cons of social networking have been outlined and a review of four popular social networking sites (Facebook, MySpace, LinkedIn and Viadeo) focussing upon general information, group features, design and information content has been provided. It outlines some practical usage guidelines that can be adopted to make social networking successful. Ultimately to meet the demands of businesses in the age of the Web 2.0 cyberworld it has become more important than ever before to understand this trend-setting movement.

Web Sites for Young Children: Gateway to Online Social Networking?

2009 ◽  
Vol 13 (1) ◽  
pp. 2156759X0901300
Author(s):  
Sheri Bauman ◽  
Tanisha Tatum
Keyword(s):  
Young Children ◽  
Social Networking ◽  
School Counselors ◽  
21St Century ◽  
Web Sites ◽  
21St Century Skills ◽  
The Internet ◽  
Online Social Networking ◽  
Basic Information ◽  
Developmental Issues

Traffic on Web sites for young children (ages 3-12) has increased exponentially in recent years. Advocates proclaim that they are safe introductions to the Internet and online social networking and teach essential 21st-century skills. Critics note developmental concerns. In this article, we provide basic information about Web sites for young children, discuss developmental issues, and make recommendations for school counselors to be proactive and aware of the advantages and dangers inherent in these sites.

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Designing and Implementing Online Collaboration Tools in West Africa

2012 ◽  
pp. 33-60
Author(s):  
Caitlin M. Bentley
Keyword(s):  
Web 2.0 ◽  
Online Collaboration ◽  
Development Aid ◽  
West African ◽  
Development Cooperation ◽  
Implementation Processes ◽  
Civil Society Organisations ◽  
Funded Project ◽  
The Web

This chapter explores how the Web 2.0 principle of the Web as a platform was applied in the context of a development aid-funded project aimed to enhance online collaboration capacities of 17 Civil Society Organisations (CSOs) in five West African Nations. The main issues confronted in the project related to the linear project design and a misconceptualisation of technology as an input, thus separating the design and implementation processes from the ultimate collaboration aims that are desired outcomes. It is therefore argued that technology-mediated collaboration initiatives within development cooperation contexts can draw from underlying Web 2.0 principles, but that these principles could more usefully be linked to development concepts in order to further enable critical reflection by primary stakeholders, so as to include them in all aspects of technology design. By focusing less on technology provision and more on the capacity of users to assess their own emergent needs has potentially more important long-term collaboration impacts.

Sporting Safe in the Liminal Sphere

2016 ◽  
pp. 865-875
Author(s):  
Santosh Khadka
Keyword(s):  
New Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Site ◽  
Public And Private ◽  
Public Spheres ◽  
Private And Public ◽  
Definition Of ◽  
Rhetorical Performance ◽  
The Web

Facebook, like any other social networking site, troubles the traditional categories of private and public spheres. As it complicates (and transcends) the distinction, it can be called a different space, or a liminal space, which falls somewhere in-between private and public spheres. The author argues that this recognition of Facebook as a liminal sphere has important implications to the (re) definition of public and private spheres and to the ways rhetoric should work or be used in the Web 2.0 sites like Facebook. The author also proposes that Michael de Certeau's notions of “strategy” and “tactics” can be powerful rhetorical tools to deal with Facebook's liminality and to enhance the rhetorical performance of self in Facebook and other similar new media forums.

OLnet

2010 ◽  
pp. 123-144 ◽  
Author(s):  
Gráinne Conole ◽  
Patrick McAndrew
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Research Work ◽  
User Participation ◽  
Open Educational Resources ◽  
Face To Face ◽  
Research Activities ◽  
Form Part ◽  
Networking Tool ◽  
The Web

The web 2.0 practices of user participation and experimentation have created models for social networking that influence the way people communicate and interact online. This chapter describes an initiative, OLnet, that is creating a technical environment based on web 2.0 principles to support the sharing of experiences around the design and use of Open Educational Resources (OER) in order to facilitate closer links between researchers and users. The aim is to combine online functionality, face-to-face events and research activities so that research outputs can inform users and users can help steer future areas for research work. This chapter sets out the challenges and background that have motivated OLnet before looking at two of the tools that form part of the initial OLnet technical infrastructure; a tool for visualising OER designs – CompendiumLD, and a social networking tool for exchange of ideas – Cloudworks.

Web 2.0 Social Networking Sites

2010 ◽  
pp. 248-266 ◽  
Author(s):  
D. Sandy Staples
Keyword(s):  
General Population ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Future Research ◽  
New Developments ◽  
Challenges And Opportunities ◽  
History Of ◽  
Definition Of ◽  
The Web

This chapter describes one of the Web 2.0 technologies, Social Networking Sites (SNS). A definition of SNS is offered, as is a short history of these sites. The existing research is reviewed and organized to summarize what we know about SNS usage (from the perspectives of student use, general population use and organizational use), and what we know about the antecedents and outcomes of SNS use. The chapter concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.

scholarly journals APPLICATION OF WEB 2.0 IN PRIVATE UNIVERSITY LIBRARIES OF NORTHERN NIGERIA USING THE THEORY OF MANNES LIBRARY 2.0.

2020 ◽  
Author(s):  
Abdullahi Bala Shehu
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Private University ◽  
School Curriculum ◽  
Northern Nigeria ◽  
University Libraries ◽  
Web Tool ◽  
Ict Infrastructure ◽  
The Web

This paper investigated application of web 2.0 to private university libraries of northern part ofNigeria based on Mannes theory which emphasizes on changing scenario of librarianship withthe presence of the web, (10) private university libraries website which are of quality and ICTcompliant by Nigerian standard were surveyed to identify the presence of web 2.0 toolapplication and purpose for application. Only (4) 40% had applied web 2.0 tool, the mostapplied web tool was WebOPAC followed by social networking sites, and (1) private universitylibrary had applied RSS, no other web tool have been applied. Even with the web 2.0 boom andadvantages web 2.0 provides to library professional for interaction, the application is still verymuch low in Nigerian libraries. The study recommends Training of library professionals,provision of ICT infrastructure, restructuring of library school curriculum.

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