scholarly journals User Perception of Media Content Association in Olfaction-Enhanced Multimedia

Author(s):  
Gheorghita Ghinea ◽  
Oluwakemi Ademoye

Olfaction (smell) is one of our commonly used senses in everyday life. However, this is not the case in digital media, where it is an exception to the rule that usually only our auditory and visual senses are employed. In mulsemedia, however, together with these traditional senses, we envisage that the olfactory will increasingly be employed, especially so with the increase in computing processing abilities and in the sophistication of olfactory devices employed. It is not surprising, however, that there are still many unanswered questions in the use of olfaction in mulsemedia. Accordingly in this chapter we present the results of an empirical study which explored one such question, namely does the correct association of scent and content enhance the user experience of multimedia applications?’

KWALON ◽  
2021 ◽  
Vol 26 (1) ◽  
pp. 7-23
Author(s):  
Fred Wester

Abstract Studying societal trends through analyzing media content Digital media, social media and public media reflect many aspects of our everyday life and of social and cultural developments in our societies. However, one finds relatively few studies based on media data to describe and analyze these developments. This paper is an appeal and helping hand for those who hesitate and wonder how to design and conduct such media studies.


Author(s):  
Gheorghita Ghinea ◽  
Oluwakemi Ademoye

Multimedia lies on an infotainment continuum, using multiple forms of information content to both inform and entertain users. In other words, multimedia applications are usually intended to add to the knowledge of the user, via its information content, as well as to keep the user entertained, i.e. interested or amused. In previous work, the authors have presented details of studies carried out to study the influence of using olfactory media content to augment multimedia applications on user perception and particularly focusing on users’ enjoyment of the multimedia experience. Thus, in this respect, the authors have studied the influence of the use of olfaction in multimedia applications on entertaining users. Consequently, in this chapter, they focus their attention on the influence of using olfaction to augment multimedia applications with regards to the informational aspect of multimedia systems and applications.


2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Stina Bengtsson ◽  
Karin Fast ◽  
André Jansson ◽  
Johan Lindell

AbstractThe extended reliance on media can be seen as one indicator of mediatization. But even though we can assume that the pervasive character of digital media essentially changes the way people experience everyday life, we cannot take these experiences for granted. There has recently been a formulation of three tasks for mediatization research; historicity, specificity and measurability, needed to empirically verify mediatization processes across time and space. In this article, we present a tool designed to handle these tasks, by measuring the extent to which people experience that media reach into the deeper layers of daily human life. The tool was tested in an empirical study conducted in Sweden in 2017. The results show that perceived media reliance is played out in relation to three types of basic desires: (1) (re)productive desires, (2) recognition desires, and (3) civic desires, and is socially structured and structuring. We argue this tool, in diachronic analyses, can measure one important aspect of mediatization.


2018 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Laura Marcu

Abstract The article presents an analysis of the awareness of the population about the kinds of contagious diseases to which it is exposed, as well as ways to prevent known and applied in everyday life. Presentation exposes results of a survey in the Dambovita county of Romania and tries to explain it by reference to information campaigns on contagious diseases. The empirical study reveals the main contagious diseases known and those less known by people, the favourite sources of information, the main measures of prevention known and applied by individuals. Finally some considerations are made regarding the future organization of information campaigns in this area.


2021 ◽  
Vol 126 ◽  
pp. 103090
Author(s):  
Xin Zou ◽  
Steve O'Hern ◽  
Barrett Ens ◽  
Selby Coxon ◽  
Pascal Mater ◽  
...  

Author(s):  
Meghan Murray ◽  
Marian Chapman Moore

This case is used in Darden’s “Digital Marketing” course elective. It explores the experience of a niche search firm whose founder attributed her ability to open her recruiting firm to LinkedIn and the new model of recruiting it created. LinkedIn Corporation had been one of the most successful companies in the digital media space, with more than 4,000 employees and a market capitalization of over $25.5 billion in August 2013. But few people knew how LinkedIn had grown and how it had become profitable. LinkedIn had multiple unique aspects to explore: its focus on professional--not simply personal--social interaction, the company’s B2B components, and also its marketing positioning from user experience to targeting and growth strategy.


2020 ◽  
Vol 40 (1) ◽  
pp. 50-59
Author(s):  
Marta Royo González ◽  
Elena Mulet ◽  
Vicente Chulvi ◽  
Julia Galán

The aim of adaptable design is to create products that can easily adapt to different needs. The objective if this study is to analyze the effectivenes in communication to promote an adaptable baby stroller, in order to know the user perception of the advantages derived from its adaptability, as well as the environmental ones, and if there is correlation between them. It is also intended to determine whether age or previous experience with this type of product can influence this perception. To this effect, a study with 54 participants has been conducted. Results show that users percieve the advantages and find the adaptable design interesting. Valuation of the advantages of the product is affected by previous user experience with the need for adaptability. Valuation of the environmental benefits is independent from the degree of experiense, as well as from the age of the participants (between 30 and 45 years old).


Religions ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 758
Author(s):  
Katie Christine Gaddini

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.


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