PLBsearch: Growing with LinkedIn

2013 ◽  
pp. 1-10
Author(s):  
Meghan Murray ◽  
Marian Chapman Moore
Keyword(s):  
Social Interaction ◽  
Digital Media ◽  
User Experience ◽  
Growth Strategy ◽  
Digital Marketing ◽  
New Model ◽  
Market Capitalization ◽  
Media Space ◽  
Marketing Positioning

This case is used in Darden’s “Digital Marketing” course elective. It explores the experience of a niche search firm whose founder attributed her ability to open her recruiting firm to LinkedIn and the new model of recruiting it created. LinkedIn Corporation had been one of the most successful companies in the digital media space, with more than 4,000 employees and a market capitalization of over $25.5 billion in August 2013. But few people knew how LinkedIn had grown and how it had become profitable. LinkedIn had multiple unique aspects to explore: its focus on professional--not simply personal--social interaction, the company’s B2B components, and also its marketing positioning from user experience to targeting and growth strategy.

scholarly journals Working from Home During Covid-19: Doing and Managing Technology-enabled Social Interaction With Colleagues at a Distance

2021 ◽  
Author(s):  
Banita Lal ◽  
Yogesh K. Dwivedi ◽  
Markus Haag
Keyword(s):  
Social Interaction ◽  
Social Interactions ◽  
Digital Media ◽  
Social Life ◽  
Full Time ◽  
Work Lives ◽  
Work Related ◽  
Work From Home ◽  
Working From Home ◽  
Time Basis

AbstractWith the overnight growth in Working from Home (WFH) owing to the pandemic, organisations and their employees have had to adapt work-related processes and practices quickly with a huge reliance upon technology. Everyday activities such as social interactions with colleagues must therefore be reconsidered. Existing literature emphasises that social interactions, typically conducted in the traditional workplace, are a fundamental feature of social life and shape employees’ experience of work. This experience is completely removed for many employees due to the pandemic and, presently, there is a lack of knowledge on how individuals maintain social interactions with colleagues via technology when working from home. Given that a lack of social interaction can lead to social isolation and other negative repercussions, this study aims to contribute to the existing body of literature on remote working by highlighting employees’ experiences and practices around social interaction with colleagues. This study takes an interpretivist and qualitative approach utilising the diary-keeping technique to collect data from twenty-nine individuals who had started to work from home on a full-time basis as a result of the pandemic. The study explores how participants conduct social interactions using different technology platforms and how such interactions are embedded in their working lives. The findings highlight the difficulty in maintaining social interactions via technology such as the absence of cues and emotional intelligence, as well as highlighting numerous other factors such as job uncertainty, increased workloads and heavy usage of technology that affect their work lives. The study also highlights that despite the negative experiences relating to working from home, some participants are apprehensive about returning to work in the traditional office place where social interactions may actually be perceived as a distraction. The main contribution of our study is to highlight that a variety of perceptions and feelings of how work has changed via an increased use of digital media while working from home exists and that organisations need to be aware of these differences so that they can be managed in a contextualised manner, thus increasing both the efficiency and effectiveness of working from home.

Young consumer-brand relationship building potential using digital marketing

2016 ◽  
Vol 50 (11) ◽  
pp. 1993-2017 ◽  
Author(s):  
Nicolla Confos ◽  
Teresa Davis
Keyword(s):  
Digital Media ◽  
Relationship Building ◽  
Digital Marketing ◽  
Content Type ◽  
Marketing Environment ◽  
Online Branding ◽  
Brand Relationship ◽  
Branding Strategies ◽  
Young Consumers ◽  
Mobile Phone Applications

Purpose This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context. Design/methodology/approach This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing environment. Findings The use of sophisticated integrated branding strategies in immersive online media creates the potential for marketers to build relationships between young consumers and brands at an interactive, direct and social level not seen in traditional media. Categories of relationships and brand tactics are identified as outcomes of this analysis and linked to brand relationship building potential. Research limitations/implications The results suggest that branded communication strategies that food companies use in the online environment are creating conditions that appeal to young consumers, fostering new ways to build brand relationships. As this is a dynamic medium in a fluid state of change, this exploratory study identifies and categorises the marketing strategy, but not the young consumers’ response to such branding strategies (a limitation). Originality/value This study details the potential for child–brand relationship building in the context of online branding environments. It identifies the potential for longer-term effects of embedded advertising directly to young consumers, within and across three digital media platforms.

Sports fans in the digital age: will virtual reality integrate into the sports space?

2021 ◽  
Author(s):  
Kristian Kletke
Keyword(s):  
Virtual Reality ◽  
Digital Media ◽  
New Technology ◽  
Sports Fans ◽  
Theoretical Frameworks ◽  
Sports Media ◽  
Distribution Strategy ◽  
Media Space ◽  
Points Of View ◽  
Sports Broadcasting

Virtual reality (VR) is an immersive technology that is increasingly considered for use in the sports media space. With the proliferation of digital media, stakeholders in the sports ecosystem are looking to leverage new technology as part of their distribution strategy. This paper will seek to investigate the potential for virtual reality as a sports broadcasting medium. Through an exploration of various points of view in the field, use cases, and theoretical frameworks, this research will attempt to understand the various barriers to mainstream adoption. This MRP concludes that virtual reality for sport viewing is still in its infancy, but will pervade the market as a complementary broadcasting offering in the future. It will furthermore seek to outline a business model for virtual reality sports to monetize content.

A Study on the Relationship between Deviation and Digital Media Space

2021 ◽  
Vol 39 (4) ◽  
pp. 449-460
Author(s):  
da eun Jeong ◽  
sun jung Lee
Keyword(s):  
Digital Media ◽  
Media Space ◽  
The Relationship

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

2021 ◽  
Vol 14 (1) ◽  
pp. 42-53
Author(s):  
Raditya Pratama Putra ◽  
Indri Rachmawati ◽  
Yuristia Wira Cholifah
Keyword(s):  
Digital Media ◽  
Communication Process ◽  
Digital Marketing ◽  
Communication Media ◽  
Digital Information ◽  
The Public ◽  
Study Approach ◽  
Marketing Performance ◽  
Information Media ◽  
Ease Of Access

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.

Of Digital Images and Digital Media

2018 ◽  
Vol 21 (3) ◽  
pp. 74-102
Author(s):  
Nicole Karapanagiotis
Keyword(s):  
United States ◽  
New Jersey ◽  
Digital Media ◽  
Digital Images ◽  
The United States ◽  
Digital Marketing ◽  
The Public ◽  
Media Imagery

This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by attending to the vastly different ways in which these temples present and portray ISKCON online—including the markedly different media imagery by which they aim to draw the attention of the public—we can learn about an ideological divide concerning marketing within American ISKCON. This divide, I argue, highlights different ideas regarding how potential newcomers become attracted to ISKCON. It also illuminates an unexplored facet of the heterogeneity of American ISKCON, principally in terms of the movement’s public face.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

scholarly journals Disminución de la ansiedad en las víctimas del bullying durante el confinamiento por el COVID-19

2021 ◽  
Vol 21 (65) ◽  
Author(s):  
María Isabel Gómez León
Keyword(s):  
Mental Health ◽  
Academic Performance ◽  
Social Interaction ◽  
Digital Media ◽  
Before And After ◽  
Victim Group ◽  
Salud Mental ◽  
Anxiety Depression ◽  
Victims Of Bullying

Los factores estresantes asociados a la pandemia por el COVID 19 han tenido importantes consecuencias en la salud mental de muchos adolescentes, sin embargo, es posible que este confinamiento junto con los medios digitales disponibles para el aprendizaje y la interacción social hayan supuesto un alivio para aquellos que eran víctimas de bullying. En esta investigación se comparan las puntuaciones que han obtenido 276 adolescentes (94 víctimas de bullying y 182 no víctimas) de entre 12 y 14 años, en ansiedad, depresión, rendimiento académico y ciberbullying antes y después del confinamiento. Antes del confinamiento las víctimas obtuvieron puntuaciones significativamente mayores en ansiedad, depresión y ciberbullying y menores en rendimiento académico. Durante el confinamiento las diferencias en ansiedad se invirtieron, siendo significativamente menores en el caso de las víctimas de bullying, quienes, además, obtuvieron puntuaciones significativamente menores en depresión y en ciberbullying que antes de la pandemia. Sin embargo, el rendimiento académico descendió significativamente en el grupo no-víctimas mientras que no se apreciaron cambios significativos en las puntuaciones de ciberbullying. The stressors associated with the pandemic by COVID 19 have had important consequences on the mental health of many adolescents, however, it is possible that this confinement along with the digital media available for learning and social interaction have provided relief for those who were victims of bullying.. This research compares the scores obtained by 76 adolescents (94 victims of bullying and 182 not victims) between 12 and 14 years old, in anxiety, depression, academic performance and cyberbullying before and after confinement. Before confinement, the victims obtained significantly higher scores in anxiety, depression and cyberbullying and lower scores in academic performance. During confinement, the differences in anxiety were reversed, being significantly lower in the case of victims of bullying, who also obtained significantly lower scores in depression and cyberbullying than before confinement. However, academic performance decreased significantly in the non-victim group, while no significant changes in cyberbullying scores were observed.

scholarly journals A STUDY OF VARIOUS DIGITAL MARKETING TRENDS USED BY VARIOUS BUSINESSES DURING THE PANDEMIC

2021 ◽  
pp. 56-60
Author(s):  
Sanjeevani Pandey ◽  
Dr Pranati Tilak
Keyword(s):  
Digital Media ◽  
Core Competencies ◽  
Secondary Data ◽  
Digital Marketing ◽  
Survival Strategies ◽  
Primary Data ◽  
Website Development ◽  
Life Saving ◽  
Marketing Firms ◽  
Start Ups

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).

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