scholarly journals TELEVISION MARKET DEVELOPMENT DURING THE COVID-19 PANDEMIC

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Hennadii Mitrov ◽  

The article covers the issues surrounding the global Internet TV market’s evolution during the COVID-19 pandemic. The rapid changes in the modern Internet television market mean that an in-depth analysis of its development strategies is necessary for further development. The article goes over current trends that affect the development of the industry, and the factors that have led to its changes listed. Today, the main directions of the development of Internet television include multi-screen, video on demand, and the evolution of streaming platforms. This phenomenon became possible by the growing convergence of the Internet and television. The main driving force of the industry has become the so-called streaming services that provide content to subscribers anywhere and anytime — the main requirement to access it being the Internet. The battle for audiences has become truly international. But due to quarantine in many countries, most viewers have drastically changed their habits. Home entertainment has been taking first place, and television became one of them. For the first time in years, TV channel ratings have doubled, movie premieres have been delayed, and sports events around the world have come to a standstill. Audiences turned to those who could offer them the best content. The article examines trends caused by the pandemic, such as a significant increase in Internet traffic, the halting of movie and TV series production, a decrease in the number of sports games and related events, streaming services changing their tariff plans, and the subscription payment model taking leadership in the video-on-demand market. Both the negative and positive effects of these factors on television service providers’ activities, as well as the new habits of subscribers are analyzed. This situation has completely changed the industry, but it has only helped the business of large and local operators. Companies around the world have had to improve their service in a matter of weeks. These changes in the market would have taken years under normal conditions, but the pandemic has significantly accelerated the progress of Internet television and made it possible for end-users to get high-quality services.

2012 ◽  
Vol 2012 ◽  
pp. 1-18
Author(s):  
R. Arockia Xavier Annie ◽  
P. Yogesh ◽  
A. Kannan

Recently, many video applications like video telephony, video conferencing, Video-on-Demand (VoD), and so forth have produced heterogeneous consumers in the Internet. In such a scenario, media servers play vital role when a large number of concurrent requests are sent by heterogeneous users. Moreover, the server and distributed client systems participating in the Internet communication have to provide suitable resources to heterogeneous users to meet their requirements satisfactorily. The challenges in providing suitable resources are to analyze the user service pattern, bandwidth and buffer availability, nature of applications used, and Quality of Service (QoS) requirements for the heterogeneous users. Therefore, it is necessary to provide suitable techniques to handle these challenges. In this paper, we propose a framework for peer-to-peer- (P2P-) based VoD service in order to provide effective video streaming. It consists of four functional modules, namely, Quality Preserving Multivariate Video Model (QPMVM) for efficient server management, tracker for efficient peer management, heuristic-based content distribution, and light weight incentivized sharing mechanism. The first two of these modules are confined to a single entity of the framework while the other two are distributed across entities. Experimental results show that the proposed framework avoids overloading the server, increases the number of clients served, and does not compromise on QoS, irrespective of the fact that the expected framework is slightly reduced.


2021 ◽  
Vol 49 (1) ◽  
pp. 51-83
Author(s):  
Jorre Vannieuwenhuyze ◽  
Karen Donders ◽  
Ike Picone

Abstract Do I see or not? A study on the impact of placement on program consumption in an on-demand environment The European Union (2018) stipulates that Member States can implement rules to ensure the findability and visibility of local content in video- on- demand environments. Indeed, several countries are concerned that their own audiovisual programs or journalistic products will be consumed less in such environments. It is argued that, in such environments, media users completely decide themselves about their consumption agency, but such statements are also contested. In this research we analyze the impact of placement on the consumption of audiovisual programs in the video-on-demand environments of the Flemish broadcasters VRT and DPG. From experimental research we conclude that there is indeed a significant impact of placement on consumption behavior and that, in other words, manipulations by intermediary gatekeepers can have potentially negative and positive effects on the consumption of local content. Government regulation would therefore be a useful tool to safeguard the importance of proximity of content.


2017 ◽  
Vol 19 (3) ◽  
pp. 241-256 ◽  
Author(s):  
Ramon Lobato

This article considers how established methodologies for researching television distribution can be adapted for subscription video-on-demand (SVOD) services. Specifically, I identify a number of critical questions—some old, some new—that can be investigated by looking closely at SVOD catalogs in different countries. Using Netflix as an example, and drawing parallels with earlier studies of broadcast and cinema schedules, I ask what Netflix’s international catalogs can tell us about content diversity within streaming services, and how this can be connected to longer traditions of debate about the direction and intensity of global media flows. Finally, I describe what a research agenda around Netflix catalogs might look like, and assess the utility of various kinds of data within such a project (as well as some methodological pitfalls).


2020 ◽  
pp. 136787792095316
Author(s):  
Amanda D Lotz

The different technological affordances and revenue models of subscriber-funded, internet-distributed video streaming services have altered the competitive environments of audiovisual services. One category of these services, multinational SVODs (subscription video on demand), are changing the dynamics of transnational video distribution. Although having subscribers and offices, and commissioning content from many countries, are obvious measures of these services’ multinational status, the extent to which the distinct affordances of these services diminish the national lens through which all other international television trade occurs may be the most profound measure. The article explores how this too becomes a distinguishing competitive tool for Netflix that enables uncommon content strategies, such as the ability to program for tastes and sensibilities too small to effectively form a viable market for services limited by national reach.


2020 ◽  
Vol 11 (1) ◽  
pp. 81-95 ◽  
Author(s):  
Petros Iosifidis

This article is my response to the House of Lords Communications Committee Inquiry on ‘Public service broadcasting in the age of video on demand’, which was carried out in 2019. The inquiry was important and relevant as the successful UK public service broadcasters (PSBs) BBC, ITV, C4, C5 and S4C are currently facing major challenges from video-on-demand (VoD) services. These challenges primarily concern competition for content from VoD services in a highly competitive broadcasting market characterized by shifts in audience behaviour. Audiences are watching less scheduled TV as they are attracted by the business model of global streaming services like YouTube, Amazon Prime Video and Netflix. Fierce competition from mainly US-based, unregulated global VoD players investing billions of pounds in content has escalated programming costs and made it difficult for tightly regulated PSBs with modest domestic UK budgets to compete. This article is largely in favour of sustaining properly funded, universally available PSBs, who can deliver quality and original programming, alongside impartial and trusted news in the era of fake news and post-truth politics.


2021 ◽  
Vol 9 (2) ◽  
pp. 120-132
Author(s):  
Steffiani Reisa ◽  
Irwansyah Irwansyah

One of digital transformation of television systems is an interactive service called video-on-demand (VOD). VOD provides full control to its users, by allowing viewers to enjoy, choose, store, and even download the desired audio-visual content anytime and through any electronic communication device. The presence of Netflix and other VOD service providers is transforming people's behavior patterns in watching television. People are beginning to switch to watching audiovisual content and episodes the same televisions or programs known as binge-watching through online streaming. This study focused on the concept of audiences’ activities based on Levy and Windahl’s typology model. The study also explored the motivation that was a part of uses and gratification theory. This new audience habit and motivation were explored by qualitative approach. The interview was conducted to the Netflix subscribers in Jakarta to discover the behavior activities and motivation of binge-watching. The thematic analysis was applied to analyze the process of fragmentation and audience activity that occurs in a very active new media society.


2021 ◽  
Vol 4 (6) ◽  
pp. 2203
Author(s):  
Aushofi Zuhrotul Ulya

AbstractThe new broadcast media is broadcast digitization in the form of a platform accessed via the internet network. Netflix as a provider of the Subscription Video on Demand service broadcasts uncensored films which result in the films being against the culture and laws and regulations in Indonesia because they contain pornography to violence even though there is an obligation to be censored by a film before the film will be shown. This research is a legal research that analyzes the uncensored film broadcasting activities carried out by Netflix according to the laws and regulations in Indonesia and Netflix's legal liability for uncensored film broadcasting by using a statutory approach and a conceptual approach. From this research it was found that Netflix broadcasts uncensored films in Indonesia in violation of the statutory provisions concerning Broadcasting, Film, Pornography, and ITE. However, Netflix does not automatically account for all provisions of the laws and regulations because the locus of broadcasting activities carried out by Netflix cannot be reached by all the provisions of the laws and regulations.Keywords: Film Broadcasting; Netflix; Film Censorship; Internet.AbstrakMedia penyiaran baru merupakan digitalisasi penyiaran dalam bentuk platform yang diakses melalui jaringan internet. Netflix sebagai penyedia layanan Subscription Video on Demand menyiarkan film tanpa sensor yang mengakibatkan filmnya bertentangan dengan budaya dan peraturan perundang-undangan di Indonesia karena bermuatan pornografi hingga kekerasan padahal terdapat kewajiban untuk dilakukan sensor film dikeluarkan oleh lembaga sensor film sebelum film akan dipertunjukkan. Penelitian ini merupakan penelitian hukum yang menganalisis kegiatan penyiaran film tanpa sensor yang dilakukan oleh Netflix menurut peraturan perundang-undangan di Indonesia dan pertanggungjawaban hukum Netflix terhadap penyiaran film tanpa sensor dengan mengggunakan pendekatan undang-undang dan pendekatan konseptual. Dari penelitian ini ditemukan bahwa Netflix melakukan penyiaran film tanpa sensor di Indonesia melanggar ketentuan peraturan perundang-undangan tentang Penyiaran, Perfilman, Pornografi, dan ITE. Namun, tidak serta merta semua ketentuan peraturan perundang-undangan yang dilanggar dapat dipertanggungjawabkan pada Netflix karena locus kegiatan penyiaran yang dilakukan oleh Netflix tidak dapat dijangkau semua ketentuan peraturan perundang-undangan. Kata Kunci: Penyiaran Film; Netflix; Sensor Film; Internet.


2021 ◽  
Vol 37 (70) ◽  
pp. 050-065
Author(s):  
Tim Raats ◽  
Tom Evens

Faced with heavy competition of global subscription-video-on-demand (SVOD) streaming services, along with increased pressure on fi nancing and distribution of domestic content, legacy media players are increasingly exploring the potential of local SVOD services as domestic alternatives to global platforms such as Netflix and Disney+, often in collaboration with other European broadcasters and/or distributors.This article presents an in-depth case study of Streamz, a domestic SVOD alternative launched in Belgium in September 2020. Building on scholarly work on media disruption and platform power, the case study examines the political and market context that shaped the existence of the platform, and critically analyses the strategies pursued by legacy media players in attempting to develop and emulate key competitive advantages of global SVOD players. The article demonstrates how a persistent policy push to collaborate in a small market resulted in an unusual joint venture and, at the same time, how diff erent market factors, most of them characteristic for small media markets, pose signifi cant challenges for domestic players to develop a profi table platform in Europe, let alone be able to stand achance in a highly competitive streaming market.


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