A Study of the Impact of Individual Differences on Online Shopping

2011 ◽  
pp. 271-286
Author(s):  
Jianfeng Wang ◽  
Linwu Gu ◽  
Milam Aiken
Keyword(s):  
Individual Differences ◽  
Technology Acceptance ◽  
Online Shopping ◽  
Perceived Usefulness ◽  
Internet Usage ◽  
Personal Innovativeness ◽  
Cognitive Absorption ◽  
Shopping Experience ◽  
Using Data ◽  
Acceptance Model

Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of reasoned action (TRA) and the technology acceptance model (TAM) as it attempts to gain understanding of individual difference impacts on online shopping attitudes. The model was tested using data collected from a Web survey, and 171 questionnaires were collected and analyzed. Results show that online shopping experience, level of Internet usage, cognitive absorption, personal innovativeness, and computer self-efficacy positively influence online shopping attitudes, and that perceived usefulness is a significant mediator, but only between online shopping attitudes and two individual differences variables: the level of Internet usage and cognitive absorption.

A Study of the Impact of Individual Differences on Online Shopping

2010 ◽  
Vol 6 (1) ◽  
pp. 52-67 ◽  
Author(s):  
Jianfeng Wang ◽  
Linwu Gu ◽  
Milam Aiken
Keyword(s):  
Individual Differences ◽  
Technology Acceptance ◽  
Online Shopping ◽  
Reasoned Action ◽  
Perceived Usefulness ◽  
Internet Usage ◽  
Personal Innovativeness ◽  
Cognitive Absorption ◽  
Using Data ◽  
The Impact

Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of reasoned action (TRA) and the technology acceptance model (TAM) as it attempts to gain understanding of individual difference impacts on online shopping attitudes. The model was tested using data collected from a Web survey, and 171 questionnaires were collected and analyzed. Results show that online shopping experience, level of Internet usage, cognitive absorption, personal innovativeness, and computer self-efficacy positively influence online shopping attitudes, and that perceived usefulness is a significant mediator, but only between online shopping attitudes and two individual differences variables: the level of Internet usage and cognitive absorption.

scholarly journals The Determinant of Acceptance of SIMDA (Information System of District Management) Implementation on the Government of Batu City

2017 ◽  
Vol 1 (2) ◽  
pp. 298
Author(s):  
Umar Maksum ◽  
Zaki Baridwan ◽  
Imam Subekti
Keyword(s):  
Information System ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Acceptance Model ◽  
Computer Self Efficacy

<p>This study aims to examine the factors influencing the acceptability of SIMDA in the Batu Municipal Government. The research model used the <em>Technology Acceptance Model</em> (TAM), which add external construct from D&amp;M success model of information system and other construct namely the <em>commitment of management</em>, <em>social influence</em> and the Individually influence such as <em>computer self-efficacy</em> and <em>personal innovativenes</em>. This research employed census sampling method. The samples are all official of in financial department who use SIMDA. Results of the research showed that <em>perceived usefulness</em> was affected by <em>management commitment</em>, <em>social influence</em>, <em>information quality, system quality</em>, <em>personal innovativeness</em>, and<em> perceived ease of use</em>. In addition, <em>Computer self-efficacy</em>, and <em>personal innovativeness</em> influenced to <em>perceived ease of use</em>. Furthermore, the <em>acceptance SIMDA</em> was influenced <em>perceived usefulness</em> and <em>perceived ease of use</em>. On the contrary, <em>computer self-efficacy</em> did not affect to <em>perceived usefulness</em><strong></strong></p><p><strong>Keywords: </strong>Technology Acceptance Model (TAM), Acceptance SIMDA, perceived usefulness, perceived ease of use</p>

The Factors Driving Continuance Online Shopping in Saudi Arabia

2010 ◽  
Vol 1 (2) ◽  
pp. 11-34 ◽  
Author(s):  
Talal Al-Maghrabi ◽  
Charles Dennis
Keyword(s):  
Saudi Arabia ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Regional Differences ◽  
Online Shopping ◽  
Perceived Usefulness ◽  
Factors Affecting ◽  
Central Regions ◽  
Acceptance Model ◽  
Intention To Continue

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern, western, and central region groups are equivalent. The structural weights are also largely equivalent, but the regression path from perceived usefulness to enjoyment is not invariant between female shoppers in the eastern and western regions or in the eastern and central regions. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the intention to continue shopping online. Furthermore, this research suggests that online strategies cannot ignore the influence of either direct or indirect regional differences on continuance intentions; the model can be generalized across Saudi Arabia.

scholarly journals An Empirical Study Of User Acceptance Of Online Social Networks Marketing

2013 ◽  
Vol 50 ◽  
Author(s):  
Olumayowa Mulero ◽  
Michael Adeyeye
Keyword(s):  
Social Networks ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Social Networks ◽  
User Acceptance ◽  
Perceived Usefulness ◽  
Western Cape ◽  
User Intentions ◽  
Using Data ◽  
Acceptance Model

The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM). Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for researchers to identify some of the factors that determine users’ acceptance of social networks marketing using Technology Acceptance Model (TAM). This study extended the Technology Acceptance Model theoretical framework to predict consumer acceptance of social networks marketing within Western Cape Province of South Africa. The research model was tested using data collected from 470 questionnaires and analysed using linear regression. The results showed that user intentions to use SNM are strongly and positively correlated with user acceptance of using SNM systems. Empirical results confirmed that perceived credibility and perceived usefulness are the strongest determinant in predicting user intentions to use SNM system.

scholarly journals An Analysis of Attitude Towards Online Shopping in Pakistan Using the Technology Acceptance Model

2021 ◽  
Vol 3 (1) ◽  
pp. 27-56
Author(s):  
Usman Mohammed Nooruddin
Keyword(s):  
Technology Acceptance ◽  
Leadership Style ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Online Portal ◽  
Online Shoppers ◽  
To Come ◽  
Acceptance Model

This empirical study aims to examine the factors that Online Shopping Users exhibit which can be used to help the online shopping platforms further work on their online presence in order to make sure that all potential users stay on their platforms and most of all, are content using their platforms. Personality, Web Experiences, Perceived Usefulness, Perceived Ease of Use, Attitude were used to determine how these factors affect Online Shoppers. A survey (Google Forms) was distributed via social media and social messengers which comprised of virtually infinite respondents. The results showed that most of our respondents are not akin to finding the perceived usability or perceived ease of use of online shopping irrespective they have a certain online leadership style, or are impulsive buyers, and are also not deterred even if they are satisfied with a website or are security conscious. But if they end up finding an online system useful and user-friendly, they will definitely intend to come back to the online portal again for future purchases. This research was conducted inside Pakistan comprising respondents distributed in different cities due to the questionnaire being circulated via online mediums. Future researchers can employ the same model to conduct the same research in another country. This study proposes a framework to quantitatively analyzing the link between different aspects of Personality and different aspects of Web Experiences with Perceived Usefulness and Perceived Ease of Use, and furthermore the Attitude of the respondents towards Online Shopping Platforms.

scholarly journals Analisis Minat Penggunaan Mobile Banking Dengan Pendekatan Technology Acceptance Model (TAM) Yang Telah Dimodifikasi

2017 ◽  
Vol 4 (1) ◽  
pp. 24 ◽  
Author(s):  
Hanif Astika Kurniawati ◽  
Alfi Arif ◽  
Wahyu Agus Winarno
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
External Variables ◽  
Using Data ◽  
Acceptance Model

This study aimed to analyze the factors that may affect students' perceptions about the intention to use mobile bankingapplications to support their daily activities. The research model was developed using a Technology Acceptance Modeldeveloped by Davis (1989), and by including three external variables that experience, complexity, and gander. The researchmodel empirically tested using data from a survey of students at the University of Jember. The sampling method in this studyusing a clustered random sampling. The questionnaire of 120 students who receive offers mobile banking service that qualifiesas a sample analyzed using Structural Equation Modelling (SEM) using AMOS 22.0. The results showed that all constructs inthe original TAM model was statistically significant. On the other hand, gender as external variables in this study had no effecton perceived usefulness and perceived ease of use. The implications of this study are relevant for students who are interested inusing mobile banking in order to better take into account the experience and ease of use. Mobile banking users is expected tobe more confident with using mobile banking can simplify their banking activity.

Recommendations to Buy in Online Retailing and Their Acceptance

2011 ◽  
pp. 237-252 ◽  
Author(s):  
Daniel Baier ◽  
Eva Stüber
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Shopping ◽  
External Factors ◽  
Specific Recommendation ◽  
Online Retailing ◽  
Shopping Experience ◽  
Acceptance Model ◽  
Online Shops ◽  
Adequate Design

Personal welcomings, individual assistance, as well as recommendations to inform and buy are becoming an integral part in online retailing. These new so-called personalization elements are assumed to increase the retailer’s share of wallet and the customer’s satisfaction. However, up to now only little is known about which external factors influence the customer’s acceptance of such personalization elements. This chapter discusses the forms of recommendations to buy and how their acceptance can be measured using the well-known Technology Acceptance Model (TAM) approach. An experiment is used, where volunteers are offered an online shopping experience with individually generated recommendations to buy. The experiment shows how high the acceptance of the generated recommendations is and how close this acceptance is connected to the quality and shopping relevance of the recommendations. Even though the results are limited to the specific recommendation types used, they give important implications for an adequate design of modern online shops.

A User Acceptance Study on a Plant Mixed Reality System for Primary School Children

2011 ◽  
pp. 87-97 ◽  
Author(s):  
Charissa Lim Mei-Ling ◽  
Yin-Leng Theng ◽  
Wei Liu ◽  
Adrian David Cheok
Keyword(s):  
Primary School ◽  
Technology Acceptance ◽  
School Children ◽  
Mixed Reality ◽  
Perceived Usefulness ◽  
Primary School Children ◽  
Intention To Use ◽  
Personal Innovativeness ◽  
Perceived Usability ◽  
Acceptance Model

Based on the initial findings of Study I (Theng, Lim, Liu, & Cheok, 2007) on our plant mixed reality system (PMRS), designed for primary school children (11-12 years old), this chapter describes Study II, employing the well-established technology acceptance model (TAM) to investigate participants’ perceptions of usefulness and usability, identified as key determinants of participants’ intention to use the system. Preliminary results seemed to indicate participants’ intention to use the PMRS for learning, and this intention was influenced directly by perceived usefulness and indirectly through perceived usability and social influence. System quality, personal innovativeness, and compatibility were found to be important external factors. The chapter concludes with a discussion of implications on the design of mixed reality systems for education.

Analyzing Online Reviews to Measure Augmented Reality Acceptance at the Point of Sale

2016 ◽  
pp. 1714-1736
Author(s):  
Daniel Baier ◽  
Alexandra Rese ◽  
Stefanie Schreiber
Keyword(s):  
Technology Acceptance ◽  
New Technology ◽  
Online Reviews ◽  
Mobile App ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Point Of Sale ◽  
Shopping Experience ◽  
Brick And Mortar ◽  
Acceptance Model

Increasingly, brick and mortar retailers compete with their counterparts by enriching the point of sale through technological innovations that make use of customer-owned mobile devices. So, for example, IKEA, the world's largest furniture retailer, has introduced an interactive mobile app that provides the customer with additional insights in a personalized and convenient way: by scanning quick response codes in the printed catalogue, 3D objects, pictures, text, or videos are provided on the customer's smartphone or tablet. They inform about a furniture's interior or its potential usage, give planning aids, or visualize the furniture in alternative surroundings. In this chapter, the perceived usefulness, ease of use, and attitude towards such new technology-based innovations are discussed. Customers' perceptions are measured by applying a modified technology acceptance model. Traditional customer surveys as well as online customer reviews are analyzed. The results are encouraging: the mobile app is seen as an enrichment of the shopping experience but can be improved. Both data collection formats lead to similar results.

Adoption of Mobile Video-Call Service

2013 ◽  
pp. 49-72
Author(s):  
Ángel Hernández-García ◽  
Ángel Francisco Agudo-Peregrina ◽  
Santiago Iglesias-Pradas
Keyword(s):  
Technology Acceptance ◽  
Critical Role ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Mobile Video ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Actual Use ◽  
Acceptance Model

The main results from the study confirm the influence of the variables from Technology Acceptance Model –perceived ease of use and perceived usefulness– and of perceived compatibility on the adoption of this service. Although self-expressiveness was also found to be an antecedent of perceived usefulness, all other variables –personal innovativeness, subjective norm, perceived behavioral control, perceived cost, and perceived quality of service– were found to have no influence on the adoption of mobile video-calls. Other important findings are the critical role played by perceived usefulness, the existing gap between attitudes, intentions and actual use, and the role of perceived cost in the adoption of mobile video-call. Other findings and recommendations for future research are also discussed.

Sign in / Sign up

Export Citation Format

Share Document