Media Richness in Online Consumer Interactions

2010 ◽  
pp. 1472-1489
Author(s):  
Irene Pollach

Consumer-opinion Web sites provide people with unparalleled opportunities to articulate their opinions on products and services, read those of others, or interact with other consumers. The success of such Web sites is limited by three challenges: the quality of contributions, users’ motivation to participate, and readers’ trust in the writer’s competence. Drawing on the concept of media richness, this article investigates how such Web sites could provide richer and more useful exchanges to both consumers and companies. The results suggest that consumer-opinion Web sites can provide richer exchanges when they separate the tasks of information exchange and social interaction and support them with appropriate levels of richness.

Author(s):  
Irene Pollach

Consumer-opinion Web sites provide people with unparalleled opportunities to articulate their opinions on products and services, read those of others, or interact with other consumers. The success of such Web sites is limited by three challenges: the quality of contributions, users’ motivation to participate, and readers’ trust in the writer’s competence. Drawing on the concept of media richness, this article investigates how such Web sites could provide richer and more useful exchanges to both consumers and companies. The results suggest that consumer-opinion Web sites can provide richer exchanges when they separate the tasks of information exchange and social interaction and support them with appropriate levels of richness.


Author(s):  
Jane Klobas

Tim Berners-Lee, the inventor of the World Wide Web, envisioned it as a place where “people can communicate … by sharing their knowledge in a pool … putting their ideas in, as well as taking them out” (Berners- Lee, 1999). For much of its first decade, the Web was, however, primarily a place where the majority of people took ideas out rather than putting them in. This has changed. Many “social software” services now exist on the Web to facilitate social interaction, collaboration and information exchange. This article introduces wikis, jointly edited Web sites and Intranet resources that are accessed through web browsers. After a brief overview of wiki history, we explain wiki technology and philosophy, provide an overview of how wikis are being used for collaboration, and consider some of the issues associated with management of wikis before considering the future of wikis.


Author(s):  
Ilaria Durosini ◽  
Lucrezia Savioni ◽  
Stefano Triberti ◽  
Paolo Guiddi ◽  
Gabriella Pravettoni

Psychological interventions are proposed to cancer survivors to support their quality of life against the emotional trauma of cancer and the side effects of treatment. Psychological interventions often require patient engagement and commitment to activities that could be more or less demanding in terms of lifestyle change (e.g., psychotherapy, sports). Analyzing participant motivations (personal aims, expectations, needs) prior to participation is useful to predict their adherence to the intervention as well as final outcomes. Yet, participant motivations may evolve during the intervention because the intervention experience turns out to be meaningful and positively challenging. The present study aimed to obtain a preliminary understanding of the process of motivation change in female cancer survivors who participated in a sport-based intervention to promote quality of life by employing a grounded theory approach. Data analysis took place alongside data collection and according to the procedure of grounded theory (“open coding”, “axial coding”, and “selective coding”) in order to describe the process of motivation change during women’s participation in psychological intervention for quality of life. On 14 women interviewed, 13 reported changing their motivation to participate during the first months of involvement, mostly changing from individualistic to group-related motivations (i.e., from self-care to friendship with other participants and enriching group membership), and from physical to psychological growth (i.e., pursuing not only physical health but also self-fulfillment). The discussion explains the preliminary aspects of the motivation change process and highlights the importance to monitor motivation dynamics within psychological interventions.


2008 ◽  
Vol 14 (4) ◽  
pp. 375-380 ◽  
Author(s):  
Selen Yegenoglu ◽  
Bilge Sozen ◽  
Dilek Aslan ◽  
Zeynep Calgan ◽  
Simge Cagirci

2014 ◽  
Vol 2014 ◽  
pp. 1-14 ◽  
Author(s):  
Alf Inge Wang ◽  
Aleksander Aanesl. Elvemo ◽  
Vegard Gamnes

The paper presents results of a quasiexperiment where the three social classroom applications Post-It, WordCloud, and Categorizer were used in software architecture lectures. Post-It and WordCloud are applications that allow students to brainstorm or give comments related to a given topic. Categorizer is a puzzle game where the students are asked to place a number of terms in one of two correct categories. The three applications are multimodal HTML5 applications that enable students to interact in a classroom using their own digital devices, and the teacher’s laptop is used to display progress and results on the large screen. The focus of this study was to evaluate how the difference of these applications and how their integration into the lecture affected the students’ motivation, engagement, thinking, activity level, social interaction, creativity, enjoyment, attention, and learning. In addition, the study evaluated the usability and the technical quality of the applications. The results of the experiment show that the way such applications are integrated into a lecture highly affects the students’ attitude. The experiment also showed that the game-based application was on average better received among the students and that the students’ attitude was highly sensitive to the difficulty level of the game.


2015 ◽  
Vol 30 (4/5) ◽  
pp. 373-412 ◽  
Author(s):  
Michail Nerantzidis

Purpose – This paper provides evidence regarding the efficacy of the “comply or explain” approach in Greece and has three objectives: to improve our knowledge of the concept of this accountability mechanism, to elevate auditors’ potential role in the control of corporate governance (CG) statements and to contribute to the discussion about the reform of this principle; a prolonged dialogue that has been started by European Commission in the light of the recent financial crisis. Design/methodology/approach – The approach taken is a content analysis of CG statements and Web sites of a non-probability sample of 144 Greek listed companies on the Athens Stock Exchange for the year 2011. Particularly, 52 variables were evaluated from an audit compliance perspective using a coding scheme. From this procedure, the level of compliance with Hellenic Federation of Enterprises (SEV) code, as well as the content of the explanations provided for non-compliance, were rated. Findings – The results show that although the degree of compliance is low (the average governance rating is 35.27 per cent), the evaluation of explanations of non-compliance is even lower (from the 64.73 per cent of the non-compliance, the 40.95 per cent provides no explanation at all). Research limitations/implications – The research limitations are associated with the content analysis methodology, as well as the reliability of CG statements. Practical implications – This study indicates that companies on the one hand tend to avoid the compliance with these recommendation practices, raising questions regarding the effectiveness of the SEV code; while on the other, they are not in line with the spirit of the CG code, as they do not provide adequate explanations. These results assist practitioners and/or policy-makers in perceiving the efficacy of the “comply or explain” approach. Originality/value – While there is a great body of research that has looked into the compliance with best practices, this study is different because it is the first one that rates not only the degree of the compliance with the code’s practices but also the content of the explanations provided for non-compliance. This is particularly interesting because it adds to the body of research by providing a new approach in measuring the quality of the “comply or explain” principle in-depth.


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