The Innovative Blockchain Technology in the Sharing Economy Subject Decision Making
The relevance of research is defined by the increasing importance of information technology support of managerial decisions of the modern economy subjects, whose priorities are progressively shifting from property to consumption, in the context of society innovation-digital transformation. The research is aimed at proposing ways to introduce the breakthrough blockchain technology into the system of interactions between sharing economy agents and at assessing the effect arising from the perspective of the transition to a true market economy of equal subjects. Achieving the goal of the study required the solution of such tasks as the identification of economic entities' decision-making algorithm and analysis of the advantages of innovative blockchain technology compared to the information sharing economy platforms that are actively working today. The novelty of the author's approach consists in substantiating the advantages of blockchain technology in approaching the goal of creating a socially oriented system of cooperation between equal actors.