Understanding Consumer Fandom

2020 ◽  
pp. 18-37
Author(s):  
Andy Hao
Keyword(s):  
Social Identity ◽  
Social Integration ◽  
Conceptual Framework ◽  
Social Identity Theory ◽  
Word Of Mouth ◽  
Identity Theory ◽  
Subjective Norms ◽  
Self Discovery ◽  
Antecedents And Consequences ◽  
Insight Into

The interest in consumer fandom has been strong in the last two decades and different perspectives have been proposed to examine the issue. However, the current literature only offers limited insight into what consumer fandom means and what the main antecedents and consequences of consumer fandom are. To fill the gap, the aim of this chapter is to integrate various perspectives and theoretical bases on formulating consumer fandom and to present an integrated conceptual framework of the antecedents and consequences of consumer fandom. Grounded on social identity theory, the conceptual framework proposed in this chapter identifies two self-related antecedents: self-identify and self-discovery, and three social-related antecedents: social integration, social enhancement, and subjective norms. In addition, purchase and repurchase intention, loyalty, and word of mouth are highlighted as three consequences of consumer fandom. Level of engagement is identified as the moderator between consumer fandom and its consequences.

scholarly journals Auditor Integration of IT Specialist Input on Internal Control Issues: How a Weaker Team Identity Can Be Beneficial

2021 ◽  
Author(s):  
Cassandra Estep
Keyword(s):  
Information Technology ◽  
Social Identity ◽  
Financial Reporting ◽  
Internal Control ◽  
Social Identity Theory ◽  
Audit Quality ◽  
Identity Theory ◽  
Team Identity ◽  
The Impact ◽  
Insight Into

I investigate how auditors integrate information technology (IT) specialist input into internal control over financial reporting (ICFR) issue classifications. Given the ill-structured nature of evaluating ICFR issues and the impact of these issues on audit quality, combining knowledge from different perspectives is likely beneficial. Drawing on social identity theory, I predict and find that a weaker one-team identity between auditors and IT specialists yields benefits. Auditors with a weaker versus stronger team identity place more weight on IT specialist input for IT-related issues and differentially weight higher and lower quality input for non-IT issues. I also find that more severe ICFR issues drive the predicted results. My study provides insight into how team identity influences auditor integration of input from specialists. The implications of my study are of interest to researchers, regulators, and practitioners, especially as recent firm initiatives encourage a one-team view for auditors and IT specialists.

Latino Representation on Primetime Television

2005 ◽  
Vol 82 (1) ◽  
pp. 110-130 ◽  
Author(s):  
Dana E. Mastro ◽  
Elizabeth Behm-Morawitz
Keyword(s):  
Social Identity ◽  
Real World ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Cultivation Theory ◽  
World Population ◽  
Primetime Television ◽  
Insight Into ◽  
Made In

This study analyzes the frequency and quality of depictions of Latinos during the 2002 primetime television season. Research on cultivation theory and social identity theory provides insight into the potential implications of exposure to these images. Findings suggest that while advances have been made in terms of the quality of depictions of Latinos, many of these images remain tied to a few, longstanding media stereotypes. In addition, the rate at which Latinos are portrayed on television remains dramatically below that of the real-world population.

Gender disparaging jokes: An investigation of sexist-nonstereotypical jokes on funniness, typicality, and the moderating role of ingroup identification

2015 ◽  
Vol 28 (2) ◽  
Author(s):  
Jessica R. Abrams ◽  
Amy M. Bippus ◽  
Karen J. McGaughey
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Intergroup Relations ◽  
Identity Theory ◽  
Social Groups ◽  
The Social ◽  
Ingroup Identification ◽  
Moderating Role ◽  
Insight Into

AbstractThis experiment relied on social identity theory to investigate jokes that express superiority and denigration toward social groups. In particular, the social identity of gender is examined in the context of sexist-nonstereotypical jokes. Results revealed that sexist-nonstereotypical jokes had the greatest impact on women. Specifically, women rated jokes about men funnier than jokes about themselves, and highly identified women found jokes targeting men significantly funnier than jokes targeting women. These results, and others relating to prototypicality, offer insight into how disparaging intergroup jokes function to accentuate and attenuate intergroup relations.

scholarly journals The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory

2021 ◽  
Vol 13 (9) ◽  
pp. 4700
Author(s):  
Rui Ma ◽  
Jacob Cherian ◽  
Wen-Hsien Tsai ◽  
Muhammad Safdar Sial ◽  
Li Hou ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Identity ◽  
Social Responsibility ◽  
Social Identity Theory ◽  
Word Of Mouth ◽  
Identity Theory ◽  
Healthcare Sector ◽  
Electronic Word Of Mouth ◽  
Company Identification ◽  
Corporate Social

The concept of corporate social responsibility (CSR) is an ever-evolving concept in the field of business management. Even in 2021, its boundaries are evolving and researchers are linking the concept of CSR to different variables to achieve different outcomes. However, the concept of CSR in the healthcare sector is not well-explored in prior literature. The current study is an application of social identity theory to induce electronic word-of-mouth (eWOM) from consumers for a specific brand, through its CSR engagement on social media (CSRS) and consumer-company identification (CCI) in the healthcare sector of an emerging economy. The data of the current survey were collected from different patients of four large hospitals in a large city through a self-administered questionnaire (paper-pencil technique). To validate different hypotheses of the current study, the authors employed the structural-equation-modeling (SEM) technique using AMOS software. The output of SEM analysis confirmed that CSRS positively influences eWOM, and CCI mediates this relationship. The findings of the current study will be helpful for policymakers in the healthcare industry to improve their understanding of CSRS and CCI, inducing eWOM through the lens of social identity theory.

Relaying Rio Through an Australian Gaze: Australian Nationalistic Broadcast Focus in the 2016 Summer Olympic Games

2018 ◽  
Vol 7 (2) ◽  
pp. 198-220 ◽  
Author(s):  
Olan Scott ◽  
Andrew Billings ◽  
Qingru Xu ◽  
Stirling Sharpe ◽  
Melvin Lewis
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Olympic Games ◽  
Identity Theory ◽  
Prime Time ◽  
Media Consumption ◽  
Categorization Theory ◽  
Athletic Success ◽  
Group Members ◽  
Insight Into

This study explored how potential national biases unfolded within the Australian broadcast of the 2016 Rio Summer Olympics. Applying social identity theory and self-categorization theory, this study content analyzed a total of 45 prime time broadcast hours of Australia’s Seven Network’s coverage of the Rio Games. Although the majority of top 20 most-mentioned athletes were Australian, non-Australian athletes were mentioned more frequently regarding total name mentions. Moreover, Australian athletes and non-Australian athletes were described in significantly different manners when ascribing reasons for athletic success and failure. This study contributed to the literature by uncovering how in-group members were portrayed in the Australian sports context while also providing insight into how consumers’ media consumption could potentially affect how the network broadcast the Olympics from a nationally partisan perspective.

Can modern racism theory or social identity theory account for opposition to reparations for historical harms?

2007 ◽  
Author(s):  
Jillian C. Banfield ◽  
Craig W. Blatz ◽  
Katherine B. Starzyk ◽  
Michael A. Ross
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Modern Racism

Comparative Context and Relevant Group Membership: Attitudes on Gender Inequality within the Context of Contrasting Leaders

2018 ◽  
Author(s):  
Ayoub Bouguettaya
Keyword(s):  
Social Identity ◽  
Gender Inequality ◽  
Social Identity Theory ◽  
Context Effect ◽  
Group Membership ◽  
Identity Theory ◽  
Relevant Group ◽  
Leader Perceptions ◽  
Main Effects

In this paper, the interaction between relevant group membership (i.e. gender) and context on leader perceptions was analysed within the paradigm of social identity theory. It was hypothesised that sharing group membership with a leader would result in to more positive ratings of a leader, while context would change how leaders were viewed depending on how much they embodied group values in relation to other leaders. The issue of contention to be contrasted between leaders was gender inequality. This context effect pattern was predicted to be different for males than females; males were believed to rate a leader more positively when the leader expressed a contextually more dismissive view, while females were predicted to rate a leader better when the leader expressed a contextually more proactive view. The hypotheses about the main effects of gender and context were supported; however, the results for the interaction were mixed in support. Gender and context did significantly interact, but it was not always in the directions predicted. Further research into this interaction is needed.

scholarly journals The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zeeshan Ahmed Bhatti ◽  
Ghulam Ali Arain ◽  
Hina Mahboob Yasin ◽  
Muhammad Asif Khan ◽  
Muhammad Shakaib Akram
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Theoretical Perspective ◽  
Social Groups ◽  
Social Activity ◽  
Past Research ◽  
Social Identification ◽  
Content Type ◽  
Activity Integration

PurposeDrawing on social identity theory and prosocial behaviour research, this study explores how people's integration of their offline and online social activities through Facebook cultivates their Facebook citizenship behaviour (FCB). It also offers further insight into the underlying mechanism of offline and online social activity integration - FCB relation by investigating people's social identification with their offline and online social groups as possible mediators.Design/methodology/approachBased on social identity theory (SIT) literature, community citizenship behaviour and offline-online social activity integration through Facebook, we developed a conceptual model, which was empirically tested using data from 308 Facebook usersFindingsThe results confirm that the participants' offline-online social activity integration via Facebook is positively linked to their FCB. Further, the integration of offline and online social activity through Facebook positively affects how a person identifies with their offline and online social groups, which in turn causes them to display FCB. In addition, offline/online social identification mediates the integration – FCB relation.Practical implicationsIn practice, it is interesting to see people's tendency towards altruistic behaviours within groups they like to associate themselves with. Those who share their Facebook network with their offline friends can use such network to seek help and support.Originality/valueFrom a theoretical perspective, unlike past research, this study examines how individuals' offline-online social activity integration via Facebook helps them associate with groups. In addition, this study investigates social identification from an offline and online perspective.

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