Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

2020 ◽  
Keyword(s):  
Social Media ◽  
Hospitality Sector ◽  
Tourism And Hospitality ◽  
Media Applications

scholarly journals Strategi Bisnis Primebiz Hotel Surabaya Menghadapi Pandemi Covid-19

2021 ◽  
pp. 192
Author(s):  
Michelle Vebby Tanzil Salim ◽  
I Dewa Gde Satrya ◽  
Mohamad Yusak Anshori
Keyword(s):  
Social Media ◽  
Business Strategy ◽  
Research Method ◽  
Negative Impact ◽  
Hotel Management ◽  
Structured Interviews ◽  
Hospitality Sector ◽  
Use Of Social Media ◽  
Tourism And Hospitality ◽  
The Right

The Covid-19 pandemic has a negative impact on the tourism and hospitality sector, one of which is PrimeBiz Hotel Surabaya (PHS). The lack of income for the hotel forces hotel management to think creatively and make the right decisions to maintain hotel operations. This study aims to describe the strategies that PHS has implemented during the Covid-19 pandemic. The research method was carried out qualitatively, the data were obtained through structured interviews with key informants from management, marketing experts, hospitality experts and PHS consumers. The conclusion of this study are; first, the Covid-19 pandemic makes PHS management have to weigh income and expenditure to be balanced. Second, the marketing strategy implemented by PHS is to maximize the use of social media for all employees. Third, the strategy carried out by PHS is to continue to implement a multitasking system, employees must be able to innovate and make adjustments to conditions that occur in the future. Keywords: business strategy, hotel, Covid-19

Impact and Role of Social Media in Tourism Sector

2017 ◽  
pp. 337-350
Author(s):  
Ramesh Kait
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Tourism Industry ◽  
Tourism Sector ◽  
Hospitality Sector ◽  
Use Of Social Media ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

In the recent era social media is growing tremendously in right direction to develop the tourism and hospitality sector. Obviously, this technology enables the versatile people to think about it and more researchers have inclined to undertake studies in the area of tourism and hospitality industry. The role of social media to the tourism products/services has proved to be a good strategic technique not only to improve the quality of the business but also cost control to the industry at large scale. Thus, this chapter aims to analyse the use of social media and its impact in tourism industry.

scholarly journals An Efficient QR Methodology for Authentication of Reviews in Hospitality Sector

2021 ◽  
Vol 9 (11) ◽  
pp. 1837-1843
Author(s):  
Mahoor Khan
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Sentiment Analysis ◽  
Qr Code ◽  
Holistic View ◽  
Number Concept ◽  
Hospitality Sector ◽  
Media Applications

Abstract: Consumer-created reviews of services are a critical driver of everyday decision-making. A service that has a higher average review or rating usually gets picked against a similar service with less favourable reviews. Customer feedbacks are useful for restaurants in order for them to recognize their strengths and weaknesses, and therefore generate ideas to enhance their services. Social media applications already provide us with an option of sharing our reviews which helps a new visitor to know the place in advance, but it is really hard to get a holistic view of the restaurant mainly due to the fact that almost anyone can submit a review regardless of whether they have actually visited the restaurant or not. Some mischievous people deliberately put-up misleading reviews about a particular restaurant due to which other people get a bad image of that restaurant, thus bringing down the business. This paper aims to address all these concerns specifically. The objective was to build an interface that would prevent malicious users uploading deceptive reviews about a restaurant. Two techniques namely Bill Number Concept and QR Code Concept were proposed to build the required interface. Sentiment Analysis was then used to convert these reviews into ratings. The interface created using the mentioned techniques enabled only verified users to submit their reviews thereby successfully preventing malicious users from submitting a review. Keywords: feedback, reviews, bill number, QR code, sentiment analysis

scholarly journals The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study

2021 ◽  
Vol 13 (12) ◽  
pp. 6581
Author(s):  
Jooyoung Hwang ◽  
Anita Eves ◽  
Jason L. Stienmetz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Selection Process ◽  
Decision Making Process ◽  
Structured Interviews ◽  
High Standards ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Search For Information ◽  
The Impact

Travellers have high standards and regard restaurants as important travel attributes. In the tourism and hospitality industry, the use of developed tools (e.g., smartphones and location-based tablets) has been popularised as a way for travellers to easily search for information and to book venues. Qualitative research using semi-structured interviews based on the face-to-face approach was adopted for this study to examine how consumers’ restaurant selection processes are performed with the utilisation of social media on smartphones. Then, thematic analysis was adopted. The findings of this research show that the adoption of social media on smartphones is positively related with consumers’ gratification. More specifically, when consumers regard that process, content and social gratification are satisfied, their intention to adopt social media is fulfilled. It is suggested by this study that consumers’ restaurant decision-making process needs to be understood, as each stage of the decision-making process is not independent; all the stages of the restaurant selection process are organically connected and influence one another.

Playing videogames or using social media applications on smartphones causes mental fatigue and impairs decision-making performance in amateur boxers

2021 ◽  
pp. 1-12
Author(s):  
Leonardo Sousa Fortes ◽  
Petrus Gantois ◽  
Dalton de Lima-Júnior ◽  
Bruno Teixeira Barbosa ◽  
Maria Elisa Caputo Ferreira ◽  
...  
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Mental Fatigue ◽  
Media Applications

scholarly journals The Impact of COVID-19 on Hospitality Industry in Greece and Its Treasured Santorini Island

2021 ◽  
Vol 13 (14) ◽  
pp. 7906
Author(s):  
Nikola Medová ◽  
Lucie Macková ◽  
Jaromir Harmacek
Keyword(s):  
Social Impact ◽  
Tourism Sector ◽  
Challenges And Opportunities ◽  
Multiple Variables ◽  
Hospitality Sector ◽  
Tourism And Hospitality ◽  
The Impact ◽  
Further Development

This paper focuses on the dynamic of the recent upheaval in the tourism and hospitality sector due to the COVID-19 epidemic in Greece and Santorini island. It uses the case study of a country one-fourth of whose GDP consists of tourism. We compare the available statistical data showing the change in variables in the previous years with 2020 and look into the new challenges and opportunities posed by the drop in the numbers of visitors and flights. We focus mainly on the economic and social impact on the destination and possible future scenarios for further development in the area. Data show a significant effect of the pandemic on multiple variables, such as the long-term trend of the importance of tourism sector in GDP in Greece, the number of flights and visitors to Greece and Santorini island, and the contribution of tourism and travel to GDP. Based on the available data, we also construct three foresight scenarios that describe the possible futures for Santorini island in terms of the pandemic evolution. These scenarios may help various stakeholders and policymakers to be better prepared for different developments that may appear.

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