Impact and Role of Social Media in Tourism Sector

2017 ◽  
pp. 337-350
Author(s):  
Ramesh Kait
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Tourism Industry ◽  
Tourism Sector ◽  
Hospitality Sector ◽  
Use Of Social Media ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

In the recent era social media is growing tremendously in right direction to develop the tourism and hospitality sector. Obviously, this technology enables the versatile people to think about it and more researchers have inclined to undertake studies in the area of tourism and hospitality industry. The role of social media to the tourism products/services has proved to be a good strategic technique not only to improve the quality of the business but also cost control to the industry at large scale. Thus, this chapter aims to analyse the use of social media and its impact in tourism industry.

The Role of Social Media Marketing in the Tourism and Hospitality Industry

2022 ◽  
pp. 213-229
Author(s):  
Md Yusuf Hossein Khan ◽  
Tanvir Abir
Keyword(s):  
Social Media ◽  
Information Source ◽  
Social Media Marketing ◽  
Specific Information ◽  
Government Officials ◽  
Internet Users ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Social networking is a series of Web 2.0-based applications that connect, communicate, and exchange ideas, views, perspectives, knowledge, and relationships among internet users worldwide. In the age of social media, businesses' marketing tactics have shifted from bringing products out to encouraging customers to buy things into their stores to foster a more engaging and mutually beneficial relationship. It is a significant player in the online tourism sector since it is a common and influential information source for tourists looking for destination-specific information. This study was conducted qualitatively, and this illustrates and discusses the role of social media marketing and how it works in the tourism and hospitality industries, with an emphasis on Bangladesh in particular, using a range of literature, including academic articles, journals, and books. This study would educate academics, researchers, politicians in tourism industries, and government officials about the importance of social media marketing.

scholarly journals Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry

2019 ◽  
Vol 11 (1) ◽  
pp. 212 ◽  
Author(s):  
Angelo Presenza ◽  
Antonio Messeni Petruzzelli ◽  
Angelo Natalicchio
Keyword(s):  
Business Model ◽  
Business Model Innovation ◽  
Tourism Industry ◽  
Special Issue ◽  
Multiple Perspectives ◽  
Hospitality Sector ◽  
Tourism And Hospitality Industry ◽  
Hospitality And Tourism Industry ◽  
Tourism And Hospitality ◽  
The Relationship

In this paper, we introduce the themes addressed and the approaches used in this Special Issue to investigate the relationship between business model innovation and sustainability in the hospitality and tourism industry. After presenting the topics under investigation, we briefly discuss how the articles in the collection allow to unveil firms’ approaches used to innovate their business model focusing upon sustainable practices and goals. Therefore, by offering multiple perspectives of analysis, this Issue increases our comprehension and understanding of which sustainable strategies companies may adopt to compete in the tourism and hospitality sector.

scholarly journals Assessment of status, problems and trends in development of tourist service market in Russian regions in terms of COVID-19 pandemic

2021 ◽  
Vol 2021 (2) ◽  
pp. 119-128
Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Service Market ◽  
Russian Economy ◽  
Tourism Sector ◽  
Tourism Potential ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Novel Coronavirus ◽  
The Impact

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.

scholarly journals Menimbang Daya Saing Pariwisata Indonesia (Dibandingkan Singapura, Malaysia, Dan Thailand)

2015 ◽  
Vol 2 (3) ◽  
pp. 422-442
Author(s):  
Vonny Setianda ◽  
Roos Kities Andadari
Keyword(s):  
Economic Growth ◽  
Tourism Development ◽  
Secondary Data ◽  
Development Strategies ◽  
Tourism Industry ◽  
Tourism Sector ◽  
Asean Countries

Experience from many countries shows that tourism contributes greatly to the economic growth that can improve the welfare and quality of citizens’ lives. To enhance the role of the tourism sector to improve the economy, increasing the competitiveness of this sector is the key. For Indonesia, which has great potential in the tourism sector, tourism development strategies are needed to improve the competitiveness of the tourism industry. The purpose of this study is to determine the position of competitiveness in Indonesia’s tourism sector, especially compared to some major ASEAN countries, and propose appropriate tourism development strategies. After mapping the condition of Indonesia’s tourism competitiveness compared to some other major ASEAN countries, this study uses STP (segmenting, targeting, and positioning) to find appropriate tourism development strategies. This research utilizes secondary data. The results show that compared to some other major ASEAN countries (Singapore, Malaysia and Thailand), Indonesia's tourism competitiveness in some aspects is low, although this condition has improved in recent years. However, given the demands of the dynamic tourism market, the competitiveness needs to be improved continuously. This necessitates special strategies, so that the efforts match with the target. Keywords: Indonesian tourism, competitiveness of the tourism industry, tourism development strategies

scholarly journals Hospitality index as a stimulating factor in the development of the Russian Federation Regions

2021 ◽  
Vol 7 (Extra-D) ◽  
pp. 452-461
Author(s):  
Larisa Ivanovna Skabeeva ◽  
Lyudmila Vyacheslavovna Stakhova
Keyword(s):  
Russian Federation ◽  
Future Research ◽  
The Sustainable Development ◽  
Research Areas ◽  
Tourism Sector ◽  
The Russian Federation ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Stimulating Factor

The purpose of the present article is to review published studies on the competitiveness of destinations and hotels, to determine the future research areas on the competitiveness of tourism and hotels. Also, this article considers the hospitality index as a factor for the development of the Russian Federation regions. The report and the TTCI, published every two years, compare competitiveness in 140 countries and measure a set of factors and policies that ensure the sustainable development of the hospitality and tourism sector, which, in turn, contributes to the development of the country and its competitiveness. Further, the article studies and substantiates the purpose of development and implementation of the hospitality index of the Russian Federation regions. Based on a comparative analysis of approaches to assessing the quality of services in the tourism and hospitality industry in the Russian Federation region, the main indicators and criteria that should be included in the list of the hospitality index are presented.

scholarly journals THE ROLE OF TOURISM AND HOSPITALITY OF COVID – 19 AND WORLD ECONOMY STRATEGIES FOR ECONOMIC RECOVERY AND SUSTAINABILITY

2020 ◽  
Vol 5 (2) ◽  
pp. 47-55
Author(s):  
Maryam Bichi ◽  
Keyword(s):  
Global Economy ◽  
World Economy ◽  
Hospitality Industry ◽  
Tourism Industry ◽  
Travel Agencies ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Real Scenario ◽  
Day By Day

In the Global economy, tourism is one of the most noticeable and growing sectors. This sector plays an important role in boosting a nation’s economy. An increase in tourism flow can bring positive economic outcomes to the nations, especially in gross domestic product GDP. The tourism industry is an engine of economic development and GDP growth. As the number of COVID-19 positive cases increasing day by day, government bound to take this hard decision (lockdown). All international flight have been cancelled and stopped for long days accommodation business, hotels, motels/resort owners, already started to face a countless loss, hotels/motels, restaurant, travel agencies already closed their businesses, thousands of people working in tourism industry have started to become jobless. Already government of Nigeria offered different special packages for recovery and ensuring sustainability of different sector. This study also presents the real scenario of tourism industry during COVID-19 pandemic which will help to know the update knowledge regarding the impacts of COVID-19 in tourism and hospitality industry and to take proper recovery steps.

scholarly journals Management models of tourism industry: The case of Greece

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Georgia Papadopoulou
Keyword(s):  
State Level ◽  
Tourism Industry ◽  
Government Policies ◽  
Management Model ◽  
Management Models ◽  
Long Run ◽  
Tourism Sector ◽  
Tourism And Hospitality ◽  
Of Greece

Management has been the focus of studies in the field of tourism and hospitality and other related sectors. However, recently, investigators began examining the role of a management model in improving the competitiveness of a country both at the firm and state level. The literature reviewed in the current study has shown that management models affect the success, productivity, and effectiveness of firms in the sector. More researchers have noted that the management model should focus on the sustainability of the ecosystem and economy. The management model adopted by Greece has not been effective in improving its level of competitiveness compared to other European nations. Although various studies have examined the phenomenon, there is yet a need for more explorations to exploit how various antecedents of management models affect the tourism sector in the long-run. The current study has established that the management model supported by positive government policies affects the tourism industry and attracts more visitors, growth, and competitiveness.

scholarly journals Social media in the accommodation industry: A cluster analysis

2016 ◽  
Vol 14 (1) ◽  
pp. 251-258
Author(s):  
Claudette Rabie
Keyword(s):  
Social Media ◽  
Cluster Analysis ◽  
Major Influence ◽  
Western Cape ◽  
Web Based ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Self Administered Questionnaire

In today’s technologically driven and revolutionised era of digital communication, numerous people combine a complex collection of social media platforms and technology to connect them to the world and people around them. The online participation of consumers has forced companies to embrace social media marketing efforts. The continuous advancements in marketing mediums have a major influence on the success and growth of companies, particularly within the tourism and hospitality industry, as increasingly more travellers are using social media as a means of communicating and seeking information. The purpose of this research study was therefore to explore if users of social media as a promotional mix element could be clustered into different groups based on characteristics they possess. A web-based self-administered questionnaire was distributed to accommodation establishments located in the Western Cape province of South Africa and a total of 361 useable responses were received. A four-step cluster analysis was performed in order to identify similar groups of respondents in their use of social media as a promotional mix element. The findings presented four distinct users of social media in the accommodation industry based on six variables identified from the literature.

A Tourism Planning of Zimbabwe for 1980-2018: A Critical Assessment

2020 ◽  
Vol 1 (2) ◽  
pp. 14-24
Author(s):  
Dr Shepherd Nyaruwata
Keyword(s):  
Hospitality Industry ◽  
Effective Response ◽  
Negative Image ◽  
Tourism Sector ◽  
World Tourism Organization ◽  
Hospitality Sector ◽  
The Government ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Tourism Organization

Purpose: The purpose of the study was to assess how far the government of Zimbabwe’s tourism policies and strategies have affected the development of the tourism and hospitality sector. Methods: The study was based on a review of the literature on tourism development in Zimbabwe. A range of peer-reviewed papers, reports from the United Nations World Tourism Organization (UNWTO). reports from the Zimbabwe Tourism Authority (ZTA), and those of the Ministry of Environment, Tourism, and Hospitality Industry were consulted. The information offered a clear picture of how far the government had contributed to influencing the development of the tourism and hospitality industry during the period. Results: The results of the study showed that for the period up to 2000 the government played only a facilitating role in the development of the sector. The results further showed that the government took a more proactive role in planning the development of the industry only when the persistent negative image of the country threatened the collapse of the sector. Implications: It is recommended that the country effectively implements the National Tourism Master Plan and the National Tourism Sector Strategy which were launched in 2016 and 2018 respectively. A constant review of the National Tourism Sector Strategy will ensure an effective response to the global and national macro-economic, social and political changes that will occur during the plan period.

New Practices in the Tourism Sector During COVID-19

2021 ◽  
pp. 645-663
Author(s):  
Meral Büyükkuru ◽  
Neşe Yılmaz
Keyword(s):  
Developing Countries ◽  
Hospitality Industry ◽  
Tourism Industry ◽  
Economic Sectors ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Normalization Process

The tourism sector is one of the main economic sectors of both developed and developing countries. It is one of the sectors that feels the most destructive effects of COVID-19 in terms of generating income, providing employment, and covering many sub-sectors. A number of practices, recommendations, and decisions have been put forward to minimize the devastating effects of the pandemic by the international bodies. Although the COVID-19 epidemic has been brought under control in some countries with various vaccination practices and a new normalization process has been entered into, the traces of its destructive effects are still visible in the tourism industry. Therefore, this chapter draws the attention of the reader to comprehensive and up to the present unconventional practices in the industry due to the impacts of COVID-19 on the tourism and hospitality industry.

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