Educommunication Web 2.0 for Heritage

2020 ◽  
pp. 450-471
Author(s):  
Pilar Rivero ◽  
Iñaki Navarro ◽  
Borja Aso
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
Physical World ◽  
Daily Basis ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies ◽  
The Creation ◽  
Digital Landscape

Museums have now been using social networks for nearly twenty years. While they began by engaging in activities characteristic of web 1.0, they have come to learn how to adapt to the new digital landscape. They are now fluent in the language and conventions of each social media platform and post content on a daily basis. The 2005 Faro Convention is partially responsible for urging museums to develop these new online strategies. The present chapter examines how large institutions are capable of generating daily content that is both multiform and attractive, but which barely encourages the exchange of experiences and opinions between users. Interestingly, it is in the local heritage-based cyber communities that we find the creation of authentic educommunicative spaces that are even capable of moving action from the digital realm of social media into the physical world.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

Gender, rank, and social networks on an enterprise social media platform

2020 ◽  
Vol 62 ◽  
pp. 58-67 ◽  
Author(s):  
Giorgia Di Tommaso ◽  
Mauro Gatti ◽  
Michela Iannotta ◽  
Ajay Mehra ◽  
Giovanni Stilo ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Media Platform ◽  
Enterprise Social Media ◽  
Media Platform

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

scholarly journals Effect of brand communities on consumer engagement and trust

2020 ◽  
Vol 9 (4) ◽  
pp. 244-252
Author(s):  
Jeanine Niyonkomezi ◽  
Juniter Kwamboka
Keyword(s):  
Social Media ◽  
Consumer Product ◽  
Brand Trust ◽  
Consumer Engagement ◽  
Social Media Platform ◽  
Brand Communities ◽  
Brand Engagement ◽  
Media Platform ◽  
The Creation ◽  
Brand Promotion

The use of Facebook as a social media platform has been cited to revolutionize the performance of different brand and firms globally.  The performance of the products and brands has been attributed to the creation of Facebook media brand communities, whose level of engagement influences consumer product outcomes. This study attempted to establish to what extend Facebook social media brand communities and brand engagement on brand trust. The study established that the three attributes of Facebook brand communities positively influenced consumer brand engagement (shared consciousness (β=1.52, p=0.001), shared rituals (β=1.44, p=0.001), obligations to society (β=2.11, p=0.001). The study further established that social media brand engagement positively influenced brand trust. The study recommends that firms should effectively increase their product and brand promotion and engagement through Facebook.

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

2021 ◽  
Author(s):  
Jashim Khan ◽  
Meng Tao ◽  
Faizan Alam
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Time Sharing ◽  
Social Media Platform ◽  
Massive Growth ◽  
The Social ◽  
Social Currency ◽  
Media Platform

Due to the rapid development of information and communication technologies, many daily activities have been merged online, and they have become more flexible and more effective. The massive growth in the number of online users has activated virtual word concepts and created a new phenomenon: the social currency to facilitate e-commerce activities such as buying, selling, and trading on social media. This study aims to recognize how social contacts in 'action' within social media platform permeates sharing and transactions of valuable resources. The active interaction, entertainment, e-WOM traded in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. This study demonstrates the importance of consumers' time-sharing (CTS) concept in the social media environment to earn social reputation (reviews, likes, comments, followers, favorite). A total of eight exploratory semi-structured qualitative depth-interviews were conducted at Dalian China. The data were analyzed using NVivo 12 software. Results suggested that the interaction, entertainment, e-WOM and traded between time and money in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. The current study confirms the importance of the newly developed social currency concept in terms of social circulation.

Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

2021 ◽  
Author(s):  
Jashim Khan ◽  
Meng Tao ◽  
Faizan Alam
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Time Sharing ◽  
Social Media Platform ◽  
Massive Growth ◽  
The Social ◽  
Social Currency ◽  
Media Platform

Due to the rapid development of information and communication technologies, many daily activities have been merged online, and they have become more flexible and more effective. The massive growth in the number of online users has activated virtual word concepts and created a new phenomenon: the social currency to facilitate e-commerce activities such as buying, selling, and trading on social media. This study aims to recognize how social contacts in 'action' within social media platform permeates sharing and transactions of valuable resources. The active interaction, entertainment, e-WOM traded in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. This study demonstrates the importance of consumers' time-sharing (CTS) concept in the social media environment to earn social reputation (reviews, likes, comments, followers, favorite). A total of eight exploratory semi-structured qualitative depth-interviews were conducted at Dalian China. The data were analyzed using NVivo 12 software. Results suggested that the interaction, entertainment, e-WOM and traded between time and money in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. The current study confirms the importance of the newly developed social currency concept in terms of social circulation.

scholarly journals Identification of Social-Media Platform of Videos through the Use of Shared Features

2021 ◽  
Vol 7 (8) ◽  
pp. 140
Author(s):  
Luca Maiano ◽  
Irene Amerini ◽  
Lorenzo Ricciardi Celsi ◽  
Aris Anagnostopoulos
Keyword(s):  
Neural Networks ◽  
Social Networks ◽  
Social Media ◽  
Transfer Learning ◽  
Multitask Learning ◽  
Social Media Platform ◽  
New Methods ◽  
Media Platform ◽  
Revenge Porn ◽  
Illegal Activities

Videos have become a powerful tool for spreading illegal content such as military propaganda, revenge porn, or bullying through social networks. To counter these illegal activities, it has become essential to try new methods to verify the origin of videos from these platforms. However, collecting datasets large enough to train neural networks for this task has become difficult because of the privacy regulations that have been enacted in recent years. To mitigate this limitation, in this work we propose two different solutions based on transfer learning and multitask learning to determine whether a video has been uploaded from or downloaded to a specific social platform through the use of shared features with images trained on the same task. By transferring features from the shallowest to the deepest levels of the network from the image task to videos, we measure the amount of information shared between these two tasks. Then, we introduce a model based on multitask learning, which learns from both tasks simultaneously. The promising experimental results show, in particular, the effectiveness of the multitask approach. According to our knowledge, this is the first work that addresses the problem of social media platform identification of videos through the use of shared features.

The Social Networks of Cyberbullying on Twitter

2019 ◽  
pp. 905-922
Author(s):  
Glenn Sterner ◽  
Diane Felmlee
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Case Study ◽  
Case Study Methodology ◽  
Social Media Platform ◽  
Cyber Aggression ◽  
The Social ◽  
Media Platform ◽  
Study Methodology

This research applies a social network perspective to the issue of cyber aggression, or cyberbullying, on the social media platform Twitter. Cyber aggression is particularly problematic because of its potential for anonymity, and the ease with which so many others can join the harassment of victims. Utilizing a comparative case study methodology, the authors examined thousands of Tweets to explore the use of denigrating slurs and insults contained in public tweets that target an individual's gender, race, or sexual orientation. Findings indicate cyber aggression on Twitter to be extensive and often extremely offensive, with the potential for serious, deleterious consequences for its victims. The study examined a sample of 84 aggressive networks on Twitter and visualize several social networks of communication patterns that emanate from an initial, aggressive tweet. The authors identify six social roles that users can assume in the network, noting differences in these roles by demographic category. Serious ethical concerns pertain to this technological, social problem.

scholarly journals O QUE UM MAPA PRECISA TER PARA GANHAR LIKES, COMENTÁRIOS E COMPARTILHAMENTOS NO INSTAGRAM E NO FACEBOOK DO PROJETO CARTOGRAFIA VIRAL?

GEOgraphia ◽  
2021 ◽  
Vol 23 (51) ◽  
Author(s):  
Carina Petsch ◽  
Natália Lampert Batista ◽  
Ana Paula Kiefer ◽  
Franciele Delevati Ben
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Theoretical Analysis ◽  
Redes Sociales ◽  
Social Media Platform ◽  
Palabras Clave ◽  
The Social ◽  
Media Platform ◽  
Great Relevance ◽  
The Subject

Resumo: O conceito de Cartografia Viral ainda é pouco debatido e aprofundado por geógrafos(as). Todavia, na contemporaneidade, os mapas virais ganham cada vez mais espaço nas mídias sociais. Assim, esse tema se torna relevante aos estudos geográficos e abre inúmeras possibilidades de entendimento e de abordagem frente à viralização destes conteúdos nas redes sociais. Sendo assim, o objetivo desse artigo é realizar uma análise teórica da associação de Cartografia com os conteúdos virais e apresentar e discutir as postagens criadas pelas páginas do projeto “Cartografia Viral” nas plataformas de mídia social Facebook e Instagram. Quanto ao conteúdo produzido, verifica-se diferenças quanto às postagens com maior interação, considerando as duas plataformas e salienta-se que o Instagram é mais adequado para verificar quantitativamente a viralização de um mapa, por meio de suas métricas. O mapa da América Invertida, foi o único conteúdo que foi amplamente curtido, compartilhado e comentado, nas duas plataformas. Concluiu-se que o tema é de grande relevância para a atualidade e que precisa ser explorado pelos pesquisadores da Geografia e da Cartografia, visto que não foram encontradas pesquisas no Brasil que abordem o assunto.  Palavras-chave: Viralização. Mapas virais. Cartografia escolar. Facebook. Instagram.  WHAT DOES A MAP NEED TO HAVE TO GAIN LIKES, COMMENTS AND SHARES ON INSTAGRAM AND FACEBOOK FROM THE VIRAL CARTOGRAPHY PROJECT? Abstract: The concept of Viral Cartography is still little debated and deepened by geographers. However, in contemporary times, viral maps are gaining more and more space on social media. Thus, this theme becomes relevant to geographic studies and opens up numerous possibilities for understanding and approaching the viralization of these contents on social networks. Therefore, the objective of this article is to conduct a theoretical analysis of the association of Cartography with viral content and to present and discuss the posts created by the pages of the “Viral Cartography” project on the social media platform Facebook and Instagram. As for the content produced, there are differences regarding posts with greater interaction, considering the two platforms, and it should be noted that Instagram is more suitable for quantitatively checking the viralization of a map, through its metrics. The map of Inverted America was the only content that was widely liked, shared and commented, on both platforms. It was concluded that the theme is of great relevance for the present time and that it needs to be explored by the researchers of Geography and Cartography, since there were no studies found in Brazil that address the subject. Keywords: Viralization. Viral maps. Innovation. School cartography. Facebook. Instagram. ¿QUÉ NECESITA UN MAPA PARA TENER ME GUSTA, COMENTARIOS Y COMPARTIDOS EN INSTAGRAM Y FACEBOOK PARA EL PROYECTO DE CARTOGRAFÍA VIRAL? Resumen: El concepto de cartografía viral es poco debatido y estudiado por los geógrafos. Sin embargo, hoy en día, los mapas virales están ganando más espacio en las redes sociales. Así, este tema gana relevancia para los estudios geográficos y abre innumerables posibilidades para comprender y abordar la viralización de estos contenidos en las redes sociales. Por tanto, el objetivo de este artículo es realizar un análisis teórico de la asociación de la cartografía con el contenido viral y también presentar y discutir los posts creados por las páginas del proyecto “Cartografia Viral” en las plataformas de redes sociales Facebook e Instagram. En cuanto al contenido producido, existen diferencias en las publicaciones con mayor interacción, teniendo en cuenta las dos plataformas, y se enfatiza que Instagram es más adecuado para verificar cuantitativamente la viralización de un mapa, mediante sus métricas. El Mapa da América Invertida fue el único contenido que fue ampliamente apreciado, compartido y comentado en ambas redes sociales. Se concluyó que el tema es de gran relevancia para la actualidad y que necesita ser explorado por investigadores en Geografía y Cartografía, ya que no se encontraron investigaciones en Brasil que aborden el tema. Palabras clave: Viralización. Mapas virales. Cartografía escolar. Facebook. Instagram.

Sign in / Sign up

Export Citation Format

Share Document