scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

Educommunication Web 2.0 for Heritage

2020 ◽  
pp. 450-471
Author(s):  
Pilar Rivero ◽  
Iñaki Navarro ◽  
Borja Aso
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
Physical World ◽  
Daily Basis ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies ◽  
The Creation ◽  
Digital Landscape

Museums have now been using social networks for nearly twenty years. While they began by engaging in activities characteristic of web 1.0, they have come to learn how to adapt to the new digital landscape. They are now fluent in the language and conventions of each social media platform and post content on a daily basis. The 2005 Faro Convention is partially responsible for urging museums to develop these new online strategies. The present chapter examines how large institutions are capable of generating daily content that is both multiform and attractive, but which barely encourages the exchange of experiences and opinions between users. Interestingly, it is in the local heritage-based cyber communities that we find the creation of authentic educommunicative spaces that are even capable of moving action from the digital realm of social media into the physical world.

scholarly journals The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth

2020 ◽  
Vol 1 (2) ◽  
pp. 171
Author(s):  
Mashita Phitaloka Fandia Purwaningtyas ◽  
Desti Ayu Alicya
Keyword(s):  
Social Media ◽  
Self Presentation ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
Digital Era ◽  
The Social ◽  
Fragmented Self ◽  
Media Platform ◽  
The Media ◽  
Multiple Accounts

The usage of social media has become a part of youth’s life in this digital era. Particularly in Indonesia, Instagram is one of the most popular platforms among youth. In the practice of Instagram usage, apparently a person could manage more than just one account, creating phenomenon known as ‘real Instagram account’ and ‘fake Instagram account’. Hence this form of practice is raising question in regards to the identity presented by users in those accounts. This paper aims to analyze the practice of having multiple accounts in Instagram platform, focusing on how the self-presentation of users presented and why such presentation displayed, specifically in the contestation between the concept of ‘real’ and ‘fake’. Scope of the study in this research covers the media psychology of interconnection between self and social media platform. Research was conducted by mixed-method of new ethnography and virtual ethnography. Expected findings in this research include the analysis of fragmented self in Instagram multiple accounts, focusing in the issue of how the concept of ‘real’ and ‘fake’ are being defined by users, and the aspects behind such understandings. Apparently, in the social media platform as Instagram, youth is in search for a sense of freedom and authenticity, where they could be free in expressing themselves. Thus, the motivation of having multiple accounts. However, findings in this research also indicate that certain standards have been created in the Instagram, that at some point to some extent have conditioned users to present themselves in certain ways.

scholarly journals Attitudes towards Fake News: A Systematic Literature Review

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 368-376
Author(s):  
Shaikha Mohammed Ali Bin Helal Alkhateri ◽  
S. Indra Devi ◽  
Zanariah Jano ◽  
Samer Ali Al-shami
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Quantitative Methods ◽  
Fake News ◽  
Social Media Platform ◽  
Exposure Response ◽  
Social Media Platforms ◽  
Media Platform ◽  
National Governments

The rise of social media has provided a means for the spread of fake news, factual false information that is used to further a financial, political or societal agenda. The response to fake news on social media can be from individual users, social media platform companies, or respective national governments. This systematic literature review was designed to determine whether there is commonality across cultures and nations as to fake news exposure, response to encountering fake news on social media, and attitudes towards mediating efforts. A total of five published journal articles were selected, each using quantitative methods and representing five distinct geographical areas. These articles formed the bases for a systematic literature review that answered the research questions concerned with attitudes towards the threat of fake news, responses to fake news encountered on social media platforms, and attitudes towards efforts to curb fake news, whether by individuals, social media platform companies, or governments. Results showed universal recognition of fake news as a potential or real threat, mixed results as to whether fake news is read or shared by respondents, and mixed results regarding which actor (people, companies or governments) should lead mitigation efforts. These results emphasize the cultural and societal differences that must be considered when investigating fake news, particularly with the intention to develop recommendations or guidelines for its reduction.

Social Media Marketing

2013 ◽  
pp. 56-68 ◽  
Author(s):  
Abeer A. Mahrous
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Media Use ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
Social Media Use ◽  
Social Media Platform ◽  
Media Platform

This chapter aims at shedding the light on the rising global phenomena of social media marketing either in the B2C or in the B2B markets. Specifically, the chapter provides a review and synthesis of the prominent literature on social media marketing as well as examining the best practices of companies that use social media platform to achieve marketing objectives. A special emphasis is given on delineating the effect of social media use on customer buying behavior. The chapter concludes with useful insights and tips that can help companies to develop social media marketing strategies in order to boost brand visibility and enhance sales.

scholarly journals Towards a Digital Sensorial Archaeology as an Experiment in Distant Viewing of the Trade in Human Remains on Instagram

Heritage ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 208-227 ◽  
Author(s):  
Shawn Graham ◽  
Damien Huffer ◽  
Jeff Blackadar
Keyword(s):  
Machine Learning ◽  
Computer Vision ◽  
Social Media ◽  
Cloud Computing ◽  
Human Remains ◽  
The Self ◽  
Self Presentation ◽  
Social Media Platform ◽  
Automated Annotation ◽  
Media Platform

It is possible to purchase human remains via Instagram. We present an experiment using computer vision and automated annotation of over ten thousand photographs from Instagram, connected with the buying and selling of human remains, in order to develop a distant view of the sensory affect of these photos: What macroscopic patterns exist, and how do these relate to the self-presentation of these individual vendors? Using Microsoft’s Azure cloud computing and machine learning services, we annotate and then visualize the co-occurrence of tags as a series of networks, giving us that macroscopic view. Vendors are clearly trying to mimic ‘museum’-like experiences, with differing degrees of effectiveness. This approach may therefore be useful for even larger-scale investigations of this trade beyond this single social media platform.

The thing-power of the Facebook assemblage: Why do users stay on the platform?

2021 ◽  
pp. 144078332198945
Author(s):  
Deborah Lupton ◽  
Clare Southerton
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Empirical Research ◽  
Theoretical Perspective ◽  
Social Media Platform ◽  
Facebook Use ◽  
Media Platform ◽  
Nuanced Understanding

Facebook is the most used social media platform globally, despite frequent and highly publicised criticism of some of its practices. In this article, we bring together perspectives from vital materialism scholarship – and particularly Jane Bennett’s concept of ‘thing-power’ – with our empirical research on Australian Facebook users to identify what they find important and valuable about the platform. Findings are presented in the form of seven case studies of Facebook use, identifying lively affective forces, relational connections and agential capacities that drive people to continue to use Facebook, moderate their use or take a break. We argue that this theoretical perspective allows for a nuanced understanding of the distributed and relational agencies generated with and through Facebook assemblages that motivate people to stay on this social media platform.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

Value cocreation behavior of customers and companies on the Weibo social media platform

2020 ◽  
Vol 48 (3) ◽  
pp. 1-11
Author(s):  
Huiqin Zhang ◽  
Hai Lan ◽  
Xudong Chen
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Customer Value ◽  
Two Dimensions ◽  
Customer Participation ◽  
Citizenship Behavior ◽  
Generation Process ◽  
Social Media Platform ◽  
Value Cocreation ◽  
Media Platform

The Weibo social media platform in China has an important role in the value-generation process between a company and a customer. We investigated the relationship between the service quality provided on a company's Weibo page and the two dimensions of customer value cocreation behavior, namely, participation and citizenship, as well as the moderating effect of collectivism on this relationship. Participants were 354 active users of Weibo. Our findings confirmed that the service quality provided on a company's Weibo page was critical to the generation of customer value cocreation behavior. Further, collectivism moderated this relationship, with higher levels of collectivism strengthening the Weibo page service quality and customer value cocreation behavior relationship. In addition, customer citizenship behavior was positively related to customer perceptions of brand image, whereas customer participation was not. Implications for companies in the Chinese context are discussed.

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