O QUE UM MAPA PRECISA TER PARA GANHAR LIKES, COMENTÁRIOS E COMPARTILHAMENTOS NO INSTAGRAM E NO FACEBOOK  DO PROJETO CARTOGRAFIA VIRAL?

Resumo: O conceito de Cartografia Viral ainda é pouco debatido e aprofundado por geógrafos(as). Todavia, na contemporaneidade, os mapas virais ganham cada vez mais espaço nas mídias sociais. Assim, esse tema se torna relevante aos estudos geográficos e abre inúmeras possibilidades de entendimento e de abordagem frente à viralização destes conteúdos nas redes sociais. Sendo assim, o objetivo desse artigo é realizar uma análise teórica da associação de Cartografia com os conteúdos virais e apresentar e discutir as postagens criadas pelas páginas do projeto “Cartografia Viral” nas plataformas de mídia social Facebook e Instagram. Quanto ao conteúdo produzido, verifica-se diferenças quanto às postagens com maior interação, considerando as duas plataformas e salienta-se que o Instagram é mais adequado para verificar quantitativamente a viralização de um mapa, por meio de suas métricas. O mapa da América Invertida, foi o único conteúdo que foi amplamente curtido, compartilhado e comentado, nas duas plataformas. Concluiu-se que o tema é de grande relevância para a atualidade e que precisa ser explorado pelos pesquisadores da Geografia e da Cartografia, visto que não foram encontradas pesquisas no Brasil que abordem o assunto. Palavras-chave: Viralização. Mapas virais. Cartografia escolar. Facebook. Instagram. WHAT DOES A MAP NEED TO HAVE TO GAIN LIKES, COMMENTS AND SHARES ON INSTAGRAM AND FACEBOOK FROM THE VIRAL CARTOGRAPHY PROJECT? Abstract: The concept of Viral Cartography is still little debated and deepened by geographers. However, in contemporary times, viral maps are gaining more and more space on social media. Thus, this theme becomes relevant to geographic studies and opens up numerous possibilities for understanding and approaching the viralization of these contents on social networks. Therefore, the objective of this article is to conduct a theoretical analysis of the association of Cartography with viral content and to present and discuss the posts created by the pages of the “Viral Cartography” project on the social media platform Facebook and Instagram. As for the content produced, there are differences regarding posts with greater interaction, considering the two platforms, and it should be noted that Instagram is more suitable for quantitatively checking the viralization of a map, through its metrics. The map of Inverted America was the only content that was widely liked, shared and commented, on both platforms. It was concluded that the theme is of great relevance for the present time and that it needs to be explored by the researchers of Geography and Cartography, since there were no studies found in Brazil that address the subject. Keywords: Viralization. Viral maps. Innovation. School cartography. Facebook. Instagram. ¿QUÉ NECESITA UN MAPA PARA TENER ME GUSTA, COMENTARIOS Y COMPARTIDOS EN INSTAGRAM Y FACEBOOK PARA EL PROYECTO DE CARTOGRAFÍA VIRAL? Resumen: El concepto de cartografía viral es poco debatido y estudiado por los geógrafos. Sin embargo, hoy en día, los mapas virales están ganando más espacio en las redes sociales. Así, este tema gana relevancia para los estudios geográficos y abre innumerables posibilidades para comprender y abordar la viralización de estos contenidos en las redes sociales. Por tanto, el objetivo de este artículo es realizar un análisis teórico de la asociación de la cartografía con el contenido viral y también presentar y discutir los posts creados por las páginas del proyecto “Cartografia Viral” en las plataformas de redes sociales Facebook e Instagram. En cuanto al contenido producido, existen diferencias en las publicaciones con mayor interacción, teniendo en cuenta las dos plataformas, y se enfatiza que Instagram es más adecuado para verificar cuantitativamente la viralización de un mapa, mediante sus métricas. El Mapa da América Invertida fue el único contenido que fue ampliamente apreciado, compartido y comentado en ambas redes sociales. Se concluyó que el tema es de gran relevancia para la actualidad y que necesita ser explorado por investigadores en Geografía y Cartografía, ya que no se encontraron investigaciones en Brasil que aborden el tema. Palabras clave: Viralización. Mapas virales. Cartografía escolar. Facebook. Instagram.

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Getting acquainted with social networks and apps: talking about TikTok

Library Hi Tech News ◽

10.1108/lhtn-10-2021-0077 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Katie Elson Anderson

Keyword(s):

Social Networks ◽

Social Media ◽

Literature Review ◽

Design Methodology ◽

Research Literature ◽

Content Type ◽

Social Media Platform ◽

The Social ◽

Media Platform ◽

Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

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Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

10.20944/preprints202101.0084.v2 ◽

2021 ◽

Author(s):

Jashim Khan ◽

Meng Tao ◽

Faizan Alam

Keyword(s):

Social Networks ◽

Social Media ◽

Information And Communication Technologies ◽

Rapid Development ◽

Time Sharing ◽

Social Media Platform ◽

Massive Growth ◽

The Social ◽

Social Currency ◽

Media Platform

Due to the rapid development of information and communication technologies, many daily activities have been merged online, and they have become more flexible and more effective. The massive growth in the number of online users has activated virtual word concepts and created a new phenomenon: the social currency to facilitate e-commerce activities such as buying, selling, and trading on social media. This study aims to recognize how social contacts in 'action' within social media platform permeates sharing and transactions of valuable resources. The active interaction, entertainment, e-WOM traded in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. This study demonstrates the importance of consumers' time-sharing (CTS) concept in the social media environment to earn social reputation (reviews, likes, comments, followers, favorite). A total of eight exploratory semi-structured qualitative depth-interviews were conducted at Dalian China. The data were analyzed using NVivo 12 software. Results suggested that the interaction, entertainment, e-WOM and traded between time and money in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. The current study confirms the importance of the newly developed social currency concept in terms of social circulation.

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Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

10.20944/preprints202101.0084.v1 ◽

2021 ◽

Author(s):

Jashim Khan ◽

Meng Tao ◽

Faizan Alam

Keyword(s):

Social Networks ◽

Social Media ◽

Information And Communication Technologies ◽

Rapid Development ◽

Time Sharing ◽

Social Media Platform ◽

Massive Growth ◽

The Social ◽

Social Currency ◽

Media Platform

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The Social Networks of Cyberbullying on Twitter

Multigenerational Online Behavior and Media Use ◽

10.4018/978-1-5225-7909-0.ch049 ◽

2019 ◽

pp. 905-922

Author(s):

Glenn Sterner ◽

Diane Felmlee

Keyword(s):

Social Networks ◽

Social Media ◽

Comparative Case Study ◽

Case Study Methodology ◽

Social Media Platform ◽

Cyber Aggression ◽

The Social ◽

Media Platform ◽

Study Methodology

This research applies a social network perspective to the issue of cyber aggression, or cyberbullying, on the social media platform Twitter. Cyber aggression is particularly problematic because of its potential for anonymity, and the ease with which so many others can join the harassment of victims. Utilizing a comparative case study methodology, the authors examined thousands of Tweets to explore the use of denigrating slurs and insults contained in public tweets that target an individual's gender, race, or sexual orientation. Findings indicate cyber aggression on Twitter to be extensive and often extremely offensive, with the potential for serious, deleterious consequences for its victims. The study examined a sample of 84 aggressive networks on Twitter and visualize several social networks of communication patterns that emanate from an initial, aggressive tweet. The authors identify six social roles that users can assume in the network, noting differences in these roles by demographic category. Serious ethical concerns pertain to this technological, social problem.

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Promotion of e-cigarettes by providers and users’ feedback in some social networks in Vietnam in 2019

Tạp chí Y học Dự phòng ◽

10.51403/0868-2836/2021/343 ◽

2021 ◽

Vol 31 (4) ◽

pp. 107-117

Author(s):

Nguyen Thi Thu Trang ◽

Le Thi Huong Ly ◽

Do Thi Thanh Toan ◽

Vu Nhat Mai ◽

Nguyen Thi Huong Thao ◽

...

Keyword(s):

Social Networks ◽

Social Media ◽

Electronic Cigarette ◽

Health Consequences ◽

Social Media Platform ◽

Search Terms ◽

The Social ◽

Media Platform ◽

Advertising Content ◽

The Way

E-cigarettes (e-cigarettes) have been using social media as an informative platform to promote e-cigarettes for their users. The most popular social media in Vietnam were YouTube and Facebook. The information and knowledge could affect e-cigarette user’s belief and the way they make a decision. Despite this, there is a gap in our knowledge of policy maker’s in user’s perceptions about how they feel with promotion on social media platform in Vietnam. This study aimed to describe the promotion of e-cigarettes by providers on some social networks and to describe electronic cigarette users’ feedback about videos/posts of providers on some social networks in Vietnam in 2019. Searches in major electronic databases, including Facebook and YouTube, were conducted using the following search terms: “electronic cigarette,” “electronic vaporizer,” “electronic pod,”. The video/post was selected if they’re from providers and include advertising content on the social media platform during 2019. Of the 104 e-cigarette related videos/posts retrieved, there were 27% on Facebook and 28% on YouTube. The three most common advertising contents were beneft of using e-cigarette, negative health consequences and entertainment effects.

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Assessment of Dark Tourism Awareness in Youtube Social Network

Socio-Economic Analyses ◽

10.54664/aqgb2543 ◽

2020 ◽

Vol 12 (1) ◽

Author(s):

Regina Navickiene ◽

◽

Ruta Meiste ◽

Egle Zaleckaite

Keyword(s):

Social Networks ◽

Social Media ◽

Social Network ◽

Web Applications ◽

Video Production ◽

Dark Tourism ◽

Social Media Platform ◽

Musical Background ◽

The Social ◽

Media Platform

This paper deals with dark tourism, as fast-developing phenomenon and a form of alternative tourism, which is defined as visiting real and artificial places of disaster, exile, poverty and death. Dark tourism does not come into existence without social media, which is commonly understood as a set of web applications that allow users to publish and share content online and is associated with international brands. One of the most popular social networks is YouTube, which captures millions of viewers. Therefore, the scientific problem arises that thanks to YouTube social media platform travellers can gather information and experience from others to widen their knowledge, but it’s not clear how dark tourism is rated and assessed on YouTube. The research aim is to assess dark tourism in the social media platform YouTube. The research object is dark tourism in the social media platform YouTube. An empirical study has shown that in order to attract more tourists to visit dark tourism sites through social networks, the technical elements of video production, their content and image quality have to be carefully considered as it is important for the viewers. Respondents were interested not only in the videos about dark tourism, but also in written or spoken information, with particular emphasis on completeness, not just the musical background. Good quality and informative footage on YouTube encourage more interest in the object being seen and lead to a desire to read comments and ratings from other active social network members. The YouTube network is well-suited to promoting a variety of tourist attractions, as it is easily accessible and at no cost. Some respondents emphasized and did not change their opinion even after the discussions that the term ‘dark tourism’ itself is macabre and unattractive and only referred to it as a new trendy word.

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Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

Italian Journal of Marketing ◽

10.1007/s43039-021-00026-9 ◽

2021 ◽

Author(s):

Giandomenico Di Domenico ◽

Annamaria Tuan ◽

Marco Visentin

Keyword(s):

Machine Learning ◽

Social Media ◽

New Technologies ◽

Fake News ◽

Conspiracy Theories ◽

Social Media Platform ◽

The Social ◽

Media Platform ◽

Textual Cues ◽

Twitter Users

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.

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#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽

10.1017/s1353294400014800 ◽

2015 ◽

Vol 20 (4) ◽

pp. 335-349 ◽

Cited By ~ 2

Author(s):

Pierluigi Erbaggio

Keyword(s):

Social Media ◽

Quantitative Analysis ◽

Young People ◽

Qualitative Study ◽

Organised Crime ◽

First Century ◽

Social Media Platform ◽

Screen Viewing ◽

The Social ◽

Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

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Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽

10.25136/2409-8698.2021.1.34869 ◽

2021 ◽

pp. 38-55

Author(s):

Rivaa Mukhammad Salem Alsalibi

Keyword(s):

Social Networks ◽

Social Media ◽

Ethnic Communities ◽

Sense Of Security ◽

The Social ◽

The Subject ◽

Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

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