Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

The new marketing solutions that will drive strategy implementation

2016 ◽  
Vol 44 (3) ◽  
pp. 20-26 ◽  
Author(s):  
Kenneth Alan Grossberg
Keyword(s):  
Social Media ◽  
Digital Technology ◽  
Design Methodology ◽  
Content Type ◽  
Marketing Automation ◽  
Marketing Innovation ◽  
The Social ◽  
Efficiency And Effectiveness ◽  
Media Platform ◽  
Practical Implications

Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing automation and of deriving value from social media. Findings Under all emerging digital technology scenarios, the marketer’s job becomes more complex and more central to the interaction between the customers and the corporation. Practical implications Social marketing will increasingly involve co-creation of product and brand story with customers, experienced-based marketing and more sophisticated management of the interface between the social media platform and automated marketing. Originality/value This article identifies the integral relationship between advances in marketing technology and strategic opportunities for marketing innovation.

This thing of social media! Going business or socialisation? Solving the great dilemma

foresight ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 331-350
Author(s):  
Akwesi Assensoh-Kodua
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Continuance Intention ◽  
Content Type ◽  
Social Media Platform ◽  
Actual Usage ◽  
The Future ◽  
Social Media Platforms ◽  
Media Platform ◽  
Near Future

Purpose Social media has become a “thing” not just for its historical purpose of socialisation, but a multi-faceted platform of unpredictable possibilities. With the current high levels of actual usage, business on the platform has assumed different styles and has become one of the competing activities on this platform, creating a dilemma for the future. However, as social beings, we can manage such capricious adventure by means of research, to predict the possible destination before we are taken by surprise. One of such medium of studies is through the philosophies of the continuance intention theories. To this end, the purpose of this paper was to investigated some antecedents of social media that are capable of predicting the direction of this platform to test this theory of continuance intention, and the results from the predictive Smart PLS3 shows that the continuance intention for business on this platform will overtake socialisation to offer the biggest market among the elitist class in the near future, and not China, Nigeria or the NYSE. Design/methodology/approach This paper uses Predictive Smart PLS3 to analyse the continuance intention of social media platforms. Findings Predictive Smart PLS3 shows that the continuance intention for business on social media platform will overtake socialisation to offer the biggest market. Research limitations/implications The questions asked in this study focussed on buyers and not platform managers. As the continuance intention depends on the latter as well, it would have been better if their opinions were also sought to determine what will make them continue to provide social media. Originality/value This paper is among the first to do such a study.

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brinda Sampat ◽  
Sahil Raj
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Information Sharing ◽  
Fake News ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
News Sharing

Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

2021 ◽  
Author(s):  
Jashim Khan ◽  
Meng Tao ◽  
Faizan Alam
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Time Sharing ◽  
Social Media Platform ◽  
Massive Growth ◽  
The Social ◽  
Social Currency ◽  
Media Platform

Due to the rapid development of information and communication technologies, many daily activities have been merged online, and they have become more flexible and more effective. The massive growth in the number of online users has activated virtual word concepts and created a new phenomenon: the social currency to facilitate e-commerce activities such as buying, selling, and trading on social media. This study aims to recognize how social contacts in 'action' within social media platform permeates sharing and transactions of valuable resources. The active interaction, entertainment, e-WOM traded in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. This study demonstrates the importance of consumers' time-sharing (CTS) concept in the social media environment to earn social reputation (reviews, likes, comments, followers, favorite). A total of eight exploratory semi-structured qualitative depth-interviews were conducted at Dalian China. The data were analyzed using NVivo 12 software. Results suggested that the interaction, entertainment, e-WOM and traded between time and money in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. The current study confirms the importance of the newly developed social currency concept in terms of social circulation.

Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

2021 ◽  
Author(s):  
Jashim Khan ◽  
Meng Tao ◽  
Faizan Alam
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Time Sharing ◽  
Social Media Platform ◽  
Massive Growth ◽  
The Social ◽  
Social Currency ◽  
Media Platform

Due to the rapid development of information and communication technologies, many daily activities have been merged online, and they have become more flexible and more effective. The massive growth in the number of online users has activated virtual word concepts and created a new phenomenon: the social currency to facilitate e-commerce activities such as buying, selling, and trading on social media. This study aims to recognize how social contacts in 'action' within social media platform permeates sharing and transactions of valuable resources. The active interaction, entertainment, e-WOM traded in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. This study demonstrates the importance of consumers' time-sharing (CTS) concept in the social media environment to earn social reputation (reviews, likes, comments, followers, favorite). A total of eight exploratory semi-structured qualitative depth-interviews were conducted at Dalian China. The data were analyzed using NVivo 12 software. Results suggested that the interaction, entertainment, e-WOM and traded between time and money in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. The current study confirms the importance of the newly developed social currency concept in terms of social circulation.

The influencing role of social media in the consumer’s hotel decision-making process

2019 ◽  
Vol 11 (4) ◽  
pp. 378-391 ◽  
Author(s):  
Vikas Gupta
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Search ◽  
Decision Making Process ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.

The Social Networks of Cyberbullying on Twitter

2019 ◽  
pp. 905-922
Author(s):  
Glenn Sterner ◽  
Diane Felmlee
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Case Study ◽  
Case Study Methodology ◽  
Social Media Platform ◽  
Cyber Aggression ◽  
The Social ◽  
Media Platform ◽  
Study Methodology

This research applies a social network perspective to the issue of cyber aggression, or cyberbullying, on the social media platform Twitter. Cyber aggression is particularly problematic because of its potential for anonymity, and the ease with which so many others can join the harassment of victims. Utilizing a comparative case study methodology, the authors examined thousands of Tweets to explore the use of denigrating slurs and insults contained in public tweets that target an individual's gender, race, or sexual orientation. Findings indicate cyber aggression on Twitter to be extensive and often extremely offensive, with the potential for serious, deleterious consequences for its victims. The study examined a sample of 84 aggressive networks on Twitter and visualize several social networks of communication patterns that emanate from an initial, aggressive tweet. The authors identify six social roles that users can assume in the network, noting differences in these roles by demographic category. Serious ethical concerns pertain to this technological, social problem.

scholarly journals O QUE UM MAPA PRECISA TER PARA GANHAR LIKES, COMENTÁRIOS E COMPARTILHAMENTOS NO INSTAGRAM E NO FACEBOOK DO PROJETO CARTOGRAFIA VIRAL?

GEOgraphia ◽  
2021 ◽  
Vol 23 (51) ◽  
Author(s):  
Carina Petsch ◽  
Natália Lampert Batista ◽  
Ana Paula Kiefer ◽  
Franciele Delevati Ben
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Theoretical Analysis ◽  
Redes Sociales ◽  
Social Media Platform ◽  
Palabras Clave ◽  
The Social ◽  
Media Platform ◽  
Great Relevance ◽  
The Subject

Resumo: O conceito de Cartografia Viral ainda é pouco debatido e aprofundado por geógrafos(as). Todavia, na contemporaneidade, os mapas virais ganham cada vez mais espaço nas mídias sociais. Assim, esse tema se torna relevante aos estudos geográficos e abre inúmeras possibilidades de entendimento e de abordagem frente à viralização destes conteúdos nas redes sociais. Sendo assim, o objetivo desse artigo é realizar uma análise teórica da associação de Cartografia com os conteúdos virais e apresentar e discutir as postagens criadas pelas páginas do projeto “Cartografia Viral” nas plataformas de mídia social Facebook e Instagram. Quanto ao conteúdo produzido, verifica-se diferenças quanto às postagens com maior interação, considerando as duas plataformas e salienta-se que o Instagram é mais adequado para verificar quantitativamente a viralização de um mapa, por meio de suas métricas. O mapa da América Invertida, foi o único conteúdo que foi amplamente curtido, compartilhado e comentado, nas duas plataformas. Concluiu-se que o tema é de grande relevância para a atualidade e que precisa ser explorado pelos pesquisadores da Geografia e da Cartografia, visto que não foram encontradas pesquisas no Brasil que abordem o assunto.  Palavras-chave: Viralização. Mapas virais. Cartografia escolar. Facebook. Instagram.  WHAT DOES A MAP NEED TO HAVE TO GAIN LIKES, COMMENTS AND SHARES ON INSTAGRAM AND FACEBOOK FROM THE VIRAL CARTOGRAPHY PROJECT? Abstract: The concept of Viral Cartography is still little debated and deepened by geographers. However, in contemporary times, viral maps are gaining more and more space on social media. Thus, this theme becomes relevant to geographic studies and opens up numerous possibilities for understanding and approaching the viralization of these contents on social networks. Therefore, the objective of this article is to conduct a theoretical analysis of the association of Cartography with viral content and to present and discuss the posts created by the pages of the “Viral Cartography” project on the social media platform Facebook and Instagram. As for the content produced, there are differences regarding posts with greater interaction, considering the two platforms, and it should be noted that Instagram is more suitable for quantitatively checking the viralization of a map, through its metrics. The map of Inverted America was the only content that was widely liked, shared and commented, on both platforms. It was concluded that the theme is of great relevance for the present time and that it needs to be explored by the researchers of Geography and Cartography, since there were no studies found in Brazil that address the subject. Keywords: Viralization. Viral maps. Innovation. School cartography. Facebook. Instagram. ¿QUÉ NECESITA UN MAPA PARA TENER ME GUSTA, COMENTARIOS Y COMPARTIDOS EN INSTAGRAM Y FACEBOOK PARA EL PROYECTO DE CARTOGRAFÍA VIRAL? Resumen: El concepto de cartografía viral es poco debatido y estudiado por los geógrafos. Sin embargo, hoy en día, los mapas virales están ganando más espacio en las redes sociales. Así, este tema gana relevancia para los estudios geográficos y abre innumerables posibilidades para comprender y abordar la viralización de estos contenidos en las redes sociales. Por tanto, el objetivo de este artículo es realizar un análisis teórico de la asociación de la cartografía con el contenido viral y también presentar y discutir los posts creados por las páginas del proyecto “Cartografia Viral” en las plataformas de redes sociales Facebook e Instagram. En cuanto al contenido producido, existen diferencias en las publicaciones con mayor interacción, teniendo en cuenta las dos plataformas, y se enfatiza que Instagram es más adecuado para verificar cuantitativamente la viralización de un mapa, mediante sus métricas. El Mapa da América Invertida fue el único contenido que fue ampliamente apreciado, compartido y comentado en ambas redes sociales. Se concluyó que el tema es de gran relevancia para la actualidad y que necesita ser explorado por investigadores en Geografía y Cartografía, ya que no se encontraron investigaciones en Brasil que aborden el tema. Palabras clave: Viralización. Mapas virales. Cartografía escolar. Facebook. Instagram.

Scale to estimate the aspect-oriented sentiment polarity under anaphors influence (SPAI)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sudarshan S. Sonawane ◽  
Satish R. Kolhe
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Design Methodology ◽  
Predictive Analytics ◽  
Anaphora Resolution ◽  
Content Type ◽  
Open Platform ◽  
Proposed Model ◽  
The Social ◽  
Media Platform

PurposeThe purpose of this paper is to handle the anaphors through anaphora resolution in aspect-oriented sentiment analysis. Sentiment analysis is one of the predictive analytics of social media. In particular, the social media platform Twitter is an open platform to post the opinion by subscribers on contextual issues, events, products, individuals and organizations.Design/methodology/approachThe sentiment polarity assessment is not deterministic to conclude the opinion of the target audience unless the polarity is assessed under diversified aspects. Hence, the aspect-oriented sentiment polarity assessment is a crucial objective of the opinion assessment over social media. However, the aspect-oriented sentiment polarity assessment often influences by the curse of anaphora resolution.FindingsFocusing on these limitations, a scale to estimate the aspects oriented sentiment polarity under anaphors influence has been portrayed in this article. To assess the aspect-based sentiment polarity of the tweets, the anaphors of the tweets have been considered to assess the weightage of the tweets toward the sentiment polarity.Originality/valueThe experimental study presents the performance of the proposed model by comparing it with the contemporary models, which are estimating the sentiment polarity tweets under anaphors impact.

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