Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them

2020 ◽  
pp. 361-376
Author(s):  
José G. Vargas-Hernández
Keyword(s):  
Business Model ◽  
Millennial Generation ◽  
Business Models ◽  
General Strategy ◽  
Case Review ◽  
The Future ◽  
Key Topics ◽  
Successful Business ◽  
A Company

The following research is a literature and case review focused on the characteristics of the Millennial Generation and their importance as consumers, through a case study of the company Airbnb as an example of a disruptive business model that has been able to capitalize on this generation. The structure of the work is the following: Firstly, the authors contextualize the research by defining the key topics, such as collaborative economy, strategic advantages, the millennial generation. Then they discuss the history and strategies of the company Airbnb, as a disruptive and successful business model, explaining their general strategy and challenges they have faced, as well as their strategy specifically geared towards the Millennial niche. Finally, they conclude on the importance of disruptive business models and the challenges that companies like Airbnb are facing and will have to face in the future in order to continue in the market. The main contribution of this research is the analysis of Airbnb's strategies as they grow as a company and focus their efforts on the Millennial Generation in order to ensure their survival in an important and long-established market.

scholarly journals Driving internationalization through business model innovation

2019 ◽  
Vol 28 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Angelo Cavallo ◽  
Antonio Ghezzi ◽  
Bertha Viviana Ruales Guzmán
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Business Models ◽  
International Entrepreneurship ◽  
Single Case ◽  
Business Model Innovation ◽  
Content Type ◽  
A Company ◽  
North Western

Purpose This paper aims to investigate how a firm may innovate its business model to internationalize. Design/methodology/approach Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia. Findings The study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship. Originality/value This study connects business model innovation and internationalization as few studies have done before.

scholarly journals Can The Business Model Of Handelsbanken Be An Archetype For Small And Medium Sized Banks? A Comparative Case Study

2014 ◽  
Vol 30 (3) ◽  
pp. 869 ◽  
Author(s):  
Morten Kousgaard Larsen ◽  
Jacob Lange Nissen ◽  
Rainer Lueg ◽  
Christian Schmaltz ◽  
Joachim Rojkjaer Thorhauge
Keyword(s):  
Business Model ◽  
Business Models ◽  
Banking Sector ◽  
Comparative Case Study ◽  
Successful Business

The Danish Banking sector faces increasing requirements regarding regulation and profitability, which especially threatens small and medium sized banks. This study analyzes whether the successful business model of Handelsbanken (The Handelsbanken Way) can serve as a blueprint for small and medium sized banks. We conduct a comparative case study by interviewing Handelsbanken and the disguised Danish Local Bank (DLB). The DLB is a representative example of small and medium sized Danish banks. This study is structured according to the frameworks from business model implementations and from implied organizational structures.Using the notion of Osterwalder and Pigneur (2010), this study reveals only minor differences in the business models of Handelsbanken and DLB. Despite the supposedly obvious advantages of The Handelsbanken Way, this study suggests that the financially troubled small and medium sized banks in Denmark will not necessarily benefit from the tactical choice of decentralization unless they incorporate specific adjustments. This study contributes to the existing theory if Handelsbankens approach to banking can improve the situation of financially troubled small and medium sized banks.

scholarly journals An analysis of the pre-incubation process

2020 ◽  
Vol 8 (6) ◽  
pp. 01-15
Author(s):  
Guilherme Paraol de Matos ◽  
Milena Meridimi Teixeira ◽  
Clarissa Stefani Teixeira
Keyword(s):  
Learning Environment ◽  
Knowledge Sharing ◽  
Business Model ◽  
Business Models ◽  
Business World ◽  
Successful Business ◽  
The Creation ◽  
Management Changes

Innovation habitats have fostered entrepreneurship and assisted in the creation and development of innovative ventures. Among the existing innovation habitats, the pre-incubator has contributed to the creation of a successful business model. Thus, the current study aims to analyze the perception of the pre-incubated on the importance of pre-incubation in the development of their business. A case study was conducted through personal interviews with participants from the pre-incubator in Florianópolis. As a main result, it verified that the pre-incubator contributed to the development of the business model of its pre-incubated. In addition, it served as a learning environment on entrepreneurship and the business world. However, negative points also raised, such as management changes in the middle of the pre-incubation process. Finally, it noted that the environment positively evaluated by the informants, mainly as a place of knowledge sharing and development of their business models.

scholarly journals Future business models of the library – An actor-based case study at Aarhus Urban Mediaspace

2015 ◽  
Vol 4 (2) ◽  
pp. 21-31
Author(s):  
Michael Elkjær ◽  
Henriette Haugaard ◽  
Jonas Råbjerg ◽  
Benjamin Trads
Keyword(s):  
Business Model ◽  
Business Models ◽  
Public Libraries ◽  
Research Question ◽  
Pragmatic Constructivism ◽  
New Ideas ◽  
State Library ◽  
A Company ◽  
Citizen Service

Given the changes in the environment, customer demands, and alternative media portals, public libraries are starting to rethink their business models. The purpose of this study is to investigate how business models for public libraries can look in the future. Using pragmatic constructivism as a paradigm, this paper investigates the research question through a case study of the Urban Media space Aarhus (Aarhus Library) with additional comparable data from Aarhus State Library. The empirical data has been collected through interviews with the administrative director of the citizen service center and libraries and with the area director from Aarhus State Library. According to the six types of business models by Henry Chesbrough, Aarhus Library lies between type 5 and 6, which is a company with a quit open business model that has close connections to both partnerships and customers.The study of these libraries implies that different elements need to be taken into account when defining a business model for public libraries. These elements are customer integration, innovation, and broad collaboration in order to satisfy the diverse customers’ demands. We suggest that future libraries have to be well adapted to changes and be quick at picking up new ideas both from customers and partners and other actors in society in order to cope with the ever changing environment.

scholarly journals ANALYSIS OF FAMILY BUSINESS DEVELOPMENT MODEL BASED ON BUSINESS MODEL CANVAS (CASE STUDY IN CV. MXY)

2020 ◽  
Vol 1 (5) ◽  
pp. 829-841
Author(s):  
Frendy Hermawan
Keyword(s):  
Business Model ◽  
Family Business ◽  
Business Models ◽  
Spare Parts ◽  
Family Management ◽  
Business Model Canvas ◽  
Library Research ◽  
Family Business Group ◽  
A Company

Generator set (genset) is one of the solution on overcoming the problem of electricity in Indonesia. CV. MXY, which was established in 2009, is a genset spare parts distributor company headquartered in Jakarta. As a company that belongs to the middle-scale family business group, since its foundation CV. MXY has never had a concept of its business model. Amid the turbulent global economic situation, and the consequences of the Covid-19 pandemic. The company feel the need to make internal improvements in the organization. This was done in order to survive in a very competitive market. The purpose of this research is to identify and design a business model of CV. MXY based on the business model canvas and provides recommendation to companies, with due regard to the condition of family management. This research also to provide insight and alternative choices for family business that are trying to develop their business models. The research method used is a descriptive method based on case studies. Research was conducted in Jakarta in 2020 with data collection techniques carried out through interviews, field observations and library research. From the result of the research can be designed a business model CV. MXY based on business model canvas. In addition, the business model canvas is a simple and easy-to-understand solution as a first step in creating a business model.

Strategic Business Models in Times of Transformational Change and Crisis

2020 ◽  
Vol 2 (1) ◽  
pp. 28-41
Author(s):  
Nikos Leandros ◽  
Lambrini Papadopoulou
Keyword(s):  
Business Model ◽  
Business Models ◽  
Transformational Change ◽  
Case Study Methodology ◽  
Media Companies ◽  
Digital Ecosystem ◽  
Study Methodology ◽  
A Company ◽  
Depth Interviews

Media companies worldwide are trying to adapt to the new challenges brought about by the economic crisis and technological revolution. However, some of these efforts are doomed to fail because media tends to concentrate on adapting particular elements of their business models, instead of changing the entire business model logic. This work proposes an innovative business model typology and is based on the hypothesis that if a company could re-arrange its structural elements around this typology, it could have much better chances in its fight to overcome the challenges posed by the ever changing and competitive digital ecosystem. To test this typology the authors used case study methodology and drew from evidence collected from in-depth interviews with journalists from two Greek websites. Ultimately, the article provides the basis for generating new theories about business models and finds that even in times of crisis and transformational change, media companies can survive as long as they perceive crisis -and any other kind of challenge for that matter- as an opportunity for creative change.

scholarly journals Secondary Business Model Innovation in Emerging Economies

2021 ◽  
pp. 1-30
Author(s):  
Sonia Mehrotra ◽  
S. Ramakrishna Velamuri
Keyword(s):  
Organizational Learning ◽  
Business Model ◽  
Emerging Economies ◽  
Business Models ◽  
Business Model Innovation ◽  
Street Vendors ◽  
China And India ◽  
Successful Business ◽  
Quick Service

ABSTRACT We study two quick-service restaurant (QSR) chains based on regional ethnic foods that were launched in China and India. The products that these QSR ventures offered had hitherto been sold by fragmented street vendors who typically operated single outlets. Inspired by the successful business models of international QSR brands, these entrepreneurs developed business models to popularize their chosen regional ethnic foods in multiple new regions and grew their organizations to 1,400 and 300 outlets in China and India, respectively. We build on the recently coined concept of ‘secondary’ business model innovation (SBMI), which is based on inter-organizational learning, break down its constituents into creative and imitative, specify the mechanisms through which it is achieved, and propose that it is a specific case of the more general construct of creative imitation.

scholarly journals Semantic and knowledge based support to business model evaluation to stimulate green behaviour of electric vehicles’ drivers and energy prosumers

2021 ◽  
Author(s):  
Beniamino Di Martino ◽  
Dario Branco ◽  
Luigi Colucci Cante ◽  
Salvatore Venticinque ◽  
Reinhard Scholten ◽  
...  
Keyword(s):  
Business Model ◽  
Model Evaluation ◽  
Business Models ◽  
Real Case ◽  
Sustainable Mobility ◽  
Semantic Framework ◽  
Knowledge Based ◽  
Survey Results ◽  
Energy Prosumers

AbstractThis paper proposes a semantic framework for Business Model evaluation and its application to a real case study in the context of smart energy and sustainable mobility. It presents an ontology based representation of an original business model and examples of inferential rules for knowledge extraction and automatic population of the ontology. The real case study belongs to the GreenCharge European Project, that in these last years is proposing some original business models to promote sustainable e-mobility plans. An original OWL Ontology contains all relevant Business Model concepts referring to GreenCharge’s domain, including a semantic description of TestCards, survey results and inferential rules.

Artificial Intelligence as a Growth Engine for Health Care Startups: Emerging Business Models

2018 ◽  
Vol 61 (2) ◽  
pp. 59-83 ◽  
Author(s):  
Massimo Garbuio ◽  
Nidthida Lin
Keyword(s):  
Artificial Intelligence ◽  
Health Care ◽  
Business Model ◽  
Value Creation ◽  
Critical Analysis ◽  
Business Models ◽  
Health Conditions ◽  
The World ◽  
The Future

The future of health care may change dramatically as entrepreneurs offer solutions that change how we prevent, diagnose, and cure health conditions, using artificial intelligence (AI). This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace. It identifies areas of value creation for the application of AI in health care and proposes an approach to designing business models for AI health care startups.

A University of Greenwich Case Study of Cloud Computing

2015 ◽  
pp. 1140-1161 ◽  
Author(s):  
Victor Chang ◽  
Gary Wills
Keyword(s):  
Cloud Computing ◽  
Supply Chain ◽  
Business Model ◽  
Business Models ◽  
The Other ◽  
Added Value ◽  
It Services ◽  
Success Criteria ◽  
The University

This chapter proposes a new Supply Chain Business Model in the Education domain and demonstrates how Education as a Service (EaaS) can be delivered. The implementation at the University of Greenwich (UoG) is used as a case study. Cloud computing business models are classified into eight Business Models; this classification is essential to the development of EaaS. A pair of the Hexagon Models are used to review Cloud projects against success criteria; one Hexagon Model focuses on Business Model and the other on IT Services. The UoG case study demonstrates the added value offered by Supply Chain software deployed by private Cloud, where an Oracle suite and SAP supply chain can demonstrate supply chain distribution and is useful for teaching. The evaluation shows that students feel more motivated and can understand their coursework better.

Sign in / Sign up

Export Citation Format

Share Document