Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry

2021 ◽  
pp. 158-177
Author(s):  
Vera Lúcia Lourenço ◽  
André Whiteman Catarino ◽  
Manuel José Fonseca ◽  
Bruno Barbosa Sousa
Keyword(s):  
Decision Process ◽  
Purchase Intention ◽  
Perceived Quality ◽  
Modern Technology ◽  
The Other ◽  
Purchase Decision ◽  
The Internet ◽  
Virtual Communication ◽  
Brand Relationship

Luxury management can be considered the management of paradoxes between intangibility and functionality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, which presents an analysis grid with the most varied characteristics; these are divided into six groups: identification, content, product page, utility, entertainment and complementary relationship, speed and other presences visible on three websites of luxury furniture brands. The other method is the quantitative one, which was a questionnaire with the understanding the perceived quality of the website using the WebQual scale, as well as understanding the purchase intention and the importance of the internet in the purchase decision process.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Influence of Customer Relationship Management, Brand Equity, Perceived Product Quality, Perceived Price on Customer Value and Purchase Intention (Studies Philips Light Bulb in Batam)

2017 ◽  
Vol 9 (7) ◽  
pp. 122 ◽  
Author(s):  
Lukmanul Hakim ◽  
Nanis Susanti ◽  
Ujianto
Keyword(s):  
Customer Relationship Management ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Relationship Management ◽  
Perceived Quality ◽  
Customer Relationship ◽  
Light Bulb ◽  
Perceived Price

This study tried to determine and analyze the deeper understanding of the influence of customer relationship management, brand equity, perceived of product quality, perceived value and price to the customer at the customer's purchase intention Philips light bulb in Batam.The population in this study are all users (consumers) electric light bulb philips brands in the city of Batam. Testing of the model in this study, with Generalized Least Square Estimation (GLS), analysis of structural equation modeling (SEM), proportional random sampling method and software assistance Amos 22, on 240 respondents from eight times the 30 indicators the study variables. The test results indicate the model (fit) seen from the GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, each of 0915, 0901, 0949, 0953, 0063, and 1,376 are all that are in the range of expected values so that the model can be accepted.The results showed that: 1). Customer relationship management influence on customer value, it shows that with good customer relationship management program, will increase customer value. 2) Customer relationship management influence on purchase intention, it shows that with good customer relationship management program, will increase customer value. 3) Brand equity effect on customer value, it shows that with a good brand equity, will increase customer value. 4). Brand equity effect on purchase intention, it shows that with a good brand equity, will increase customer value. 5) Perceived quality of product effect on customer value, it indicates that the perceived quality of a good product, will increase customer value. 6). Perceived quality of product effect on purchase intention, this suggests that the perceived quality of a good product, will increase purchase intention. 7). Perceived price effect on customer value, it indicates that the perceived price friendly, will increase customer value. 8) Perceived price effect on purchase intention, this suggests that the perceived price friendly, will increase purchase intention. 9). Customer value effect on purchase intention, it shows that with high customer value, will raise the purchase intention.

scholarly journals The Influence of the Frequency of the Internet Use on the Behavioral Relationship Model of the Mobile Device-Based Shopping

2016 ◽  
Vol 11 (6) ◽  
pp. 32 ◽  
Author(s):  
Shwu-Ing Wu ◽  
Rou Jyun Chen
Keyword(s):  
Mobile Devices ◽  
Mobile Device ◽  
Internet Use ◽  
Information Quality ◽  
Positive Influence ◽  
The Other ◽  
The Internet ◽  
Relationship Model ◽  
Significant Positive Influence

<p class="ArticleTitle">In recent years, the increasingly innovative and diverse mobile devices have significantly promoted the mobile device-based shopping. What factors influence this kind of shopping? Will consumers purchase things with mobile devices? These are two topics that need to be explored. Through the literature analysis and the empirical research, this study aims to analyze the quality of information, system, service and mobile devices on the mobile device-based shopping platform. Moreover, it studies the attitude of consumers towards mobile device-based shopping, their willingness to adopt the shopping method and the behavioral relationship model in the actual mobile device-based shopping as well as compares the groups of different frequencies of the Internet use in terms of the relationship model.</p>　　With the convenient sampling, this study made an investigation among some of those who had experienced shopping on such mobile devices as tablets or smart phones. The 765 retrieved valid copies of questionnaire were divided into three groups—“often”, “average” and “seldom” according to the frequency consumers undertook mobile device-based shopping and were then compared. The results showed that there were significant differences among the three groups in four relationship paths, including: 1) the information quality of the mobile device-based shopping platform has more significant positive influence on consumers’ attitude path of mobile device-based shopping in the “average” group than in the other two; 2) the service quality of the mobile device-based shopping platform has more significant positive influence on consumers’ attitude path of mobile device-based shopping in the “seldom” group than in the other two; 3) the preference for mobile device-based shopping has much significant positive influence on the behavior path of mobile device-based shopping in the “often” group. According to the research results, different groups have different behavior models. These results can serve as reference information in the decision-making of those who establish mobile device-based shopping platforms and manufacture mobile devices.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

Perceived Quality of an Intermediary and Its Relations with Image and Perceived Value

2017 ◽  
pp. 286-316
Author(s):  
Vikrant Janawade
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Airline Alliances ◽  
Perception Of Quality ◽  
Dramatic Shift ◽  
Airline Alliance

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.

Electronic Commerce for Health Products Services-Problems- Quality and Future

2009 ◽  
pp. 190-197 ◽  
Author(s):  
Bill Ag. Drougas
Keyword(s):  
Web Sites ◽  
Modern Technology ◽  
The Internet ◽  
Internet Users ◽  
Scientific Organizations ◽  
Health Products ◽  
Quality Health ◽  
On Line ◽  
Enormous Number

Internet today is one of the most useful tools for information, education and business or entertainment. It is one of the modern technology tools giving us many applications world wide in various fields. One of the most important applications of the Internet is the e-commerce for quality health and medical products. There are an enormous number of Web sites offering health products with the method of E-commerce but still there are many problems with the quality of these products. To the other side many individuals are not able to choice and to know about the quality of these health products that offered today on line with the Internet companies. There are many serious proposals today in to the direction of the quality of the products in health. In this paper summarized many informations about the on line commerce for health products, some of the most popular products and the methodology to train individuals in to the direction to buy and choose quality products. In this paper also presented and analyzed the characteristics and criteria of one serious Internet health company and its Web site. Also how the different scientific organizations can help people and the electronic health commerce to be more effective in to various fields in the division of the popular health. This will be more effective after training and giving criteria and or educating Internet users for a serious choice in to their on line commerce with the E-Health Commerce Web Organizations.

Perceived Quality of an Intermediary and Its Relations with Image and Perceived Value

2021 ◽  
pp. 1496-1526
Author(s):  
Vikrant Janawade
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Airline Alliances ◽  
Perception Of Quality ◽  
Dramatic Shift ◽  
Airline Alliance

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.

Cultural heritage: the art library cuts across borders in Sweden

2008 ◽  
Vol 33 (4) ◽  
pp. 39-41
Author(s):  
Kerstin Assarsson-Rizzi
Keyword(s):  
Cultural Heritage ◽  
Modern Technology ◽  
Research Community ◽  
The Internet ◽  
Library Services ◽  
Internet Search ◽  
Royal Swedish Academy ◽  
Search Service ◽  
National Heritage

Vitterhetsakademiens Library (The Library of the Royal Swedish Academy of Letters, History and Antiquities) at the Swedish National Heritage Board is a partner in the development of new services in Sweden, both physically at the Library and digitally on the internet. An agreement signed by four partners in September 2007 aimed to strengthen and develop the Library’s services to the research community. In 2005 seven libraries in Stockholm formed a network with the specific aim of improving the quality of library services for research in the humanities. And in 2007 a new internet search service was launched which enables cross searching of major databases that cover various aspects of the Swedish cultural heritage; this includes two databases hosted by the Library. This process of cutting across institutional and sectoral borders has been facilitated by modern technology.

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