How perceived quality of online reviews affects consumer purchase intention

This study tried to determine and analyze the deeper understanding of the influence of customer relationship management, brand equity, perceived of product quality, perceived value and price to the customer at the customer's purchase intention Philips light bulb in Batam.The population in this study are all users (consumers) electric light bulb philips brands in the city of Batam. Testing of the model in this study, with Generalized Least Square Estimation (GLS), analysis of structural equation modeling (SEM), proportional random sampling method and software assistance Amos 22, on 240 respondents from eight times the 30 indicators the study variables. The test results indicate the model (fit) seen from the GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, each of 0915, 0901, 0949, 0953, 0063, and 1,376 are all that are in the range of expected values so that the model can be accepted.The results showed that: 1). Customer relationship management influence on customer value, it shows that with good customer relationship management program, will increase customer value. 2) Customer relationship management influence on purchase intention, it shows that with good customer relationship management program, will increase customer value. 3) Brand equity effect on customer value, it shows that with a good brand equity, will increase customer value. 4). Brand equity effect on purchase intention, it shows that with a good brand equity, will increase customer value. 5) Perceived quality of product effect on customer value, it indicates that the perceived quality of a good product, will increase customer value. 6). Perceived quality of product effect on purchase intention, this suggests that the perceived quality of a good product, will increase purchase intention. 7). Perceived price effect on customer value, it indicates that the perceived price friendly, will increase customer value. 8) Perceived price effect on purchase intention, this suggests that the perceived price friendly, will increase purchase intention. 9). Customer value effect on purchase intention, it shows that with high customer value, will raise the purchase intention.

Download Full-text

CREMOR: CREdibility Model on Online Reviews-How people Consider Online Reviews Believable

International Business Research ◽

10.5539/ibr.v10n7p56 ◽

2017 ◽

Vol 10 (7) ◽

pp. 56 ◽

Cited By ~ 1

Author(s):

Patrizia Grifoni ◽

Fernando Ferri ◽

Tiziana Guzzo

Keyword(s):

Purchase Intention ◽

Source Credibility ◽

Online Reviews ◽

Online Information ◽

Perceived Credibility ◽

Product Service ◽

Fake Reviews ◽

The Impact ◽

The Web

The Internet is deeply changing how buyers and sellers interact in the marketplace. The Web enables consumers to be informed on their purchases both online and offline thanks to crowdsourced reviews. However, recent studies have found evidence that online consumers review could be not truthful as some users such as owners, competitors, paid users, sometimes post fake reviews. In this context the question of credibility is becoming more and more relevant in the Web 2.0 environment in which the concepts of social influence and electronic word of mouth are acquiring a great importance. The user’s perception of online reviews can influence source credibility and the perception of the quality of a product/service, as well as the likelihood that someone will purchase the product/service. This study proposes a model that analyses elements that influence online information credibility and the impact of the perceived credibility on purchase intention.

Download Full-text

Measuring Service Quality Effect on Consumer Purchase Intention in Retailing

International Journal of Modern Agriculture ◽

10.17762/ijma.v9i3.162 ◽

2020 ◽

Vol 9 (3) ◽

pp. 375-388

Author(s):

Dr. Trilok Pratap Singh

Keyword(s):

Quality Of Service ◽

Service Quality ◽

Qualitative Analysis ◽

Purchase Intention ◽

Analysis Data ◽

Retail Stores ◽

Consumer Purchase Intention ◽

The Impact ◽

Positive Effect

The objective of this research is to measure the impact of service quality on consumer purchase intention in the retail environment. Implicitly, natural and informative focus has an effect on the customer's buying intentions. For qualitative analysis, data were collected from 477 customer surveys in large retail stores. The findings of the study indicate that quality of service have a positive effect on the purchase intention of the consumer. The results also showed that consumers do not intervene with pricing in large retail stores, as consumers feel that fair pricing are charged by retailers. Most consumers depend on the reputation and efficiency of the service quality.

Download Full-text

Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.20220701.oa4 ◽

2022 ◽

Vol 13 (2) ◽

pp. 1-12

Author(s):

Lim Sanny ◽

Tita Dwi Julianto ◽

Serafim Savionus ◽

Beni Widarman bin Yus Kelena

Keyword(s):

Purchase Intention ◽

Perceived Quality ◽

Sales Promotion ◽

Primary Data ◽

Fashion Industry ◽

Sales Promotions ◽

Promotion Strategy ◽

Fashion Products ◽

The Impact

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Download Full-text

EFFECTS OF COUNTERFEITS ON BRANDED PRODUCTS IN GARMENTS INDUSTRY: A PERSPECTIVE ON CONSUMER BEHAVIOUR

Journal of Islamic Economics Perspectives ◽

10.35719/jiep.v2i1.27 ◽

2020 ◽

Vol 2 (1) ◽

pp. 11-32

Author(s):

Arbab Gul ◽

Muhammad Ali ◽

Muhammad Ahmad Khan Qazi ◽

Nuzulul Fatimah

Keyword(s):

Data Analysis ◽

Purchase Intention ◽

Consumer Behaviour ◽

Perceived Quality ◽

Two Dimensions ◽

Purchase Intentions ◽

Status Consumption ◽

Counterfeit Products ◽

Buying In

Counterfeit products are fake replicas of the real products. Deceptive counterfeits buying (consumer is well-aware about counterfeits) and non-deceptive counterfeits buying (consumer is not aware of counterfeits) are two dimensions of counterfeits buying. In Pakistan counterfeiting is an embryonic issue for many markets i.e., cosmetics, cellular, electronics, home appliances, and medicines. Furthermore, in last decade counterfeiting predominantly affect the garment’s market of branded products in Pakistan. This study aims to investigate the counterfeit effects on consumer buying perception of branded garments products. The various determinants used in this research for counterfeit brands’ purchase intentions and attitude towards counterfeits in Pakistani context have not been used in the way as they are used in the current research. After the data analysis it has been found that Purchase Intention of branded products and Attitude towards the branded products have positive significant impact on Counterfeits Products. Perceived quality of branded products has negative significant impact on counterfeits products while Status consumption has no significant impact on counterfeits Products.

Download Full-text

Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry

Building Consumer-Brand Relationship in Luxury Brand Management - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-7998-4369-6.ch008 ◽

2021 ◽

pp. 158-177

Author(s):

Vera Lúcia Lourenço ◽

André Whiteman Catarino ◽

Manuel José Fonseca ◽

Bruno Barbosa Sousa

Keyword(s):

Decision Process ◽

Purchase Intention ◽

Perceived Quality ◽

Modern Technology ◽

The Other ◽

Purchase Decision ◽

The Internet ◽

Virtual Communication ◽

Brand Relationship

Luxury management can be considered the management of paradoxes between intangibility and functionality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, which presents an analysis grid with the most varied characteristics; these are divided into six groups: identification, content, product page, utility, entertainment and complementary relationship, speed and other presences visible on three websites of luxury furniture brands. The other method is the quantitative one, which was a questionnaire with the understanding the perceived quality of the website using the WebQual scale, as well as understanding the purchase intention and the importance of the internet in the purchase decision process.

Download Full-text

Impact of brand consciousness, perceived quality of products, price sensitivity and product availability on purchase intention towards ‘green’ products

International Journal of Technology Management and Sustainable Development ◽

10.1386/tmsd_00018_1 ◽

2020 ◽

Vol 19 (1) ◽

pp. 107-118

Author(s):

Sargam Bahl Walia ◽

Harish Kumar ◽

Naveen Negi

Keyword(s):

Purchase Intention ◽

Explanatory Power ◽

Perceived Quality ◽

Price Sensitivity ◽

Green Products ◽

Product Availability ◽

Simple Regression Analysis ◽

Quality Of Products ◽

The Relationship

This study attempts to investigate the factors underlying fluctuations in the purchase intentions of consumers towards selected green products specified herein as fast-moving consumer goods (FMCGs). A survey was conducted covering 500 respondents associated with four retail outlets selling green products and conventional products in Dehradun, Uttarakhand. Factor analysis was first applied to the survey data to reduce the number of variables to be considered in the process of investigation without losing the significance of the explanatory power of variables. This led to the extraction of the maximum common variance from all variables. Simple regression analysis was then carried out to understand the relationship between the dependent variable (purchase intention) and the independent variables (brand consciousness, perceived quality of products, price sensitivity and product availability). The results show that brand consciousness, perceived quality of products, price sensitivity and product availability have significant effects on the purchase intention of consumers towards green products. The relative importance of the factors that affect consumers’ purchase intention has been analysed, and the practical and theoretical implications of the results of the study are also discussed.

Download Full-text

PENGARUH KUALITAS PRODUK, HARGA DAN STORE ATMOSPHERETERHADAP MINAT BELI KONSUMEN PADA TOKO EMAS DAN MUTIARA DISEKARBELA KOTA MATARAM

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL ◽

10.29303/jmm.v4i1.55 ◽

2015 ◽

Vol 4 (1) ◽

Author(s):

Yusi Faizathul Octavia

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Purchase Intention ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Product Price ◽

Consumer Purchase Intention ◽

Variable Quality

This study aimed to analyze the significant influence between product quality, price,and store atmosphere toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. Intake of respondents conducted with convenience samplingtechnique using a questionnaire distributed to 100 respondents. The data analysis techniqueused is multiple linear regression analysis. Based on the analysis conducted, it can beconcluded that the variable quality of the product, price, and store atmosphere positive andsignificant impact toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. This means that if the quality of the product, price, and storeatmosphere is enhanced by the gold and pearls shop owners in Sekarbela city of Mataram,can be increasing the consumer purchase intention. While the dominant variable affectingconsumer purchase intention is the store atmosphere variable.Keywords:Quality of Product, Price, Store Atmosphere and Purchase Intention.

Download Full-text

Tourist’s preferences in selection of local food: perception and behavior embedded model

Tourism Review ◽

10.1108/tr-04-2017-0079 ◽

2018 ◽

Vol 73 (1) ◽

pp. 111-132 ◽

Cited By ~ 11

Author(s):

Muhammad Sabbir Rahman ◽

Mahmud Habib Zaman ◽

Hasliza Hassan ◽

Chong Chin Wei

Keyword(s):

Significant Relationship ◽

Purchase Intention ◽

Local Food ◽

Perceived Quality ◽

Purchase Behavior ◽

Local Foods ◽

Research Attention ◽

Content Type ◽

And Behavior

Purpose Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the paper is to develop and empirically examine a conceptual framework on tourist’s preferences in selecting local foods. The framework includes tourists’ satisfaction, quality of food, tourist’s perception, purchase intention and purchase behavior among tourist’s selection for local foods. Design/methodology/approach The research is designed as quantitative in nature. A sum of 280 usable questionnaires was used from 300 distributed instruments by using convenient sampling techniques. Findings The results show that the relationship of tourist satisfaction and behavior is mediated by purchase intention, whereas tourist’s satisfaction and perception have a positive and significant impact on the intention of purchasing local foods. There is also a significant relationship between tourist’s satisfaction and perceived quality toward the tourist’s perception of local foods. Moreover, a significant relationship exists between tourist’s intentions and tourist’s purchase behavior. Research limitations/implications The study derived the purchase behavior dimensions of local foods by the tourists through literature and verified the conceptual model through empirical testing. Based on these findings, managers of local food restaurants require maximizing the purchase behavior of the visitors by considering satisfaction and perceived quality. In summation, they also should consider perception and behavioral intention of tourists. The limitation of this research relates to the sample, where data were collected from the major city of a tourist-friendly country. Future research could investigate the perceived value and gender variance as moderating variables in and between purchase intention and purchase behavior. Practical implications Managers and policymakers may use the outcome of this research as a guideline to understand the depth of tourist’s behavior. By identifying the antecedents of the behavioral factors may assist the managers to strengthen the restaurant’s competitive position within the industry. Finally, policymakers may use the research to assess tourists’ perceptions of local foods acceptability in promoting the nation’s culture to other parts of the world. Originality/value This work adds to tourism behavior research by exploring the effect of satisfaction, perceived quality, perception and intention on behaviors associated with local foods purchase behavior. In particular, the study highlights the relationships between tourist’s perception, perceived quality of local foods and satisfaction of local foods to measure tourist’s behavior through purchase intention for local foods from the perspective of restaurant settings, which have received less research attention.

Download Full-text