Artificial Intelligence, Marketing, and the Fourth Industrial Revolution

2021 ◽  
pp. 1-13
Author(s):  
Andreas Kaplan
Keyword(s):  
Artificial Intelligence ◽  
Case Studies ◽  
Industrial Revolution ◽  
Metropolitan Museum ◽  
Ethical Concerns ◽  
Fourth Industrial Revolution ◽  
The World

Artificial intelligence has been part of the world of marketing for some time now. This chapter will look at how artificial intelligence is defined and classified, illustrating its potential for the marketing domain with a variety of examples from various industries and sectors. Ethical concerns arising from the application of AI marketing will be discussed in the second part of this chapter. Before concluding, three brief case studies will give further insights, looking in detail at the AI activities of Airbnb, NYC's Metropolitan Museum of Artificial Intelligence, and retail giant Walmart.

Disruptions of the Fourth Industrial Revolution

2021 ◽  
pp. 189-199
Author(s):  
Idris Olayiwola Ganiyu ◽  
Ola Olusegun Oyedele ◽  
Evelyn Derera
Keyword(s):  
Artificial Intelligence ◽  
Technological Innovation ◽  
Industrial Revolution ◽  
Technological Innovations ◽  
Fourth Industrial Revolution ◽  
Skill Gaps ◽  
The World ◽  
The Future ◽  
The Impact ◽  
And Robotics

The Fourth Industrial Revolution has resulted in the disruption of the world of work whereby technological innovation such as artificial intelligence (AI) and robotics. These disruptions may be creative in that as some jobs are lost due to the development of artificial intelligence, new ones are created. This chapter explored the impact of disruptive technological innovations on the future of work. The skill gaps brought about by the emergence of the Fourth Industrial Revolution was also explored in this chapter.

scholarly journals Future of Jobs and the Challenge of Artificial Intelligence

2020 ◽  
Vol V (I) ◽  
pp. 32-39
Author(s):  
Noor Fatima ◽  
Farrukh Khan Pitafi ◽  
Muhammad Imran Ashraf
Keyword(s):  
Artificial Intelligence ◽  
Game Theory ◽  
Industrial Revolution ◽  
Deductive Reasoning ◽  
Technological Transformation ◽  
Fourth Industrial Revolution ◽  
Internet Resources ◽  
Political Impact ◽  
The World ◽  
Zero Sum

This paper then looks at some important questions. First, does the age of automation and technological transformation often referred to as the fourth industrial revolution pose any threat to human employability? Second, what is the scope of the challenge and how soon should we expect it? Third, what might be the socio-political impact of such displacement around the world?. Fourth, whether there is enough preparedness or at least awareness of the threat posed? Finally, what has been done and can be done to thwart an unemployment apocalypse. The theoretical framework adopted is plain old zero-sum game from game theory. And the entire scope of the study required simple deductive reasoning. An important caveat worth spelling out at the outset is that this piece focuses on the very latest and mostly current developments, therefore in the absence of widely accessible material internet resources have been used for sourcing

Like a Cog in a Machine

2021 ◽  
pp. 1-20
Author(s):  
Ali B. Mahmoud
Keyword(s):  
Artificial Intelligence ◽  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Industry 4.0 ◽  
Industrial Revolution ◽  
Ethical Concerns ◽  
Fourth Industrial Revolution

Similar to its sisters, the Fourth Industrial Revolution (Industry 4.0) has sparked varying sentiments and views regarding the ethicality and effectiveness of employing artificial intelligence (AI) tools in human resource management (HRM) in a way that triggers the need for a synthesis of current published work on the different views in that respect. This chapter presents an attempt to engage the different cogs with each other so the millstone will go around, and an updated understanding of AI-powered HRM from different angles is provided. This work reviews the main concepts revolving around AI and Industry 4.0. Also, it offers an up-to-date investigation of AI uses in HRM (e.g., People Analytics) and what risks or ethical concerns are being argued in contemporary discourse.

ARTIFICIAL INTELLIGENCE IN MILITARY

2020 ◽  
Vol 59 (10) ◽  
pp. 105-109
Author(s):  
Leyla Mobil Khankishiyeva ◽  
Keyword(s):  
Artificial Intelligence ◽  
Economic Growth ◽  
Key Words ◽  
Industrial Revolution ◽  
Fourth Industrial Revolution ◽  
Autonomous Weapons ◽  
The World ◽  
Military Systems ◽  
New Form

Considered to be the fourth Industrial Revolution, Artificial Intelligence (AI) has contributed to substantial economic growth in recent years and, as ever-increasing levels of investment and expertise are entering the sector, further growth is expected. The number of AI applications is bound to increase in the future. Businesses and academics have contributed to the growth of AI to date. Military implementations have lagged behind, but as these technologies mature, they will be used in a growing number of military systems. Military institutions around the world are looking forward to technologies, hoping that this revolutionary technology will help them solve their limitations or provide a new form of overlap. Moreover, world leaders, such as Obama, Trump, Putin and etc, have all made significant remarks that illustrate the role of AI, which can be summed up in what Putin said in September 2017: whoever becomes AI leader will dominate the world. Key words: Artificial Intelligence, Human Role in Military Artificial Intelligence, Autonomous Weapons

scholarly journals The world of work and the crisis of capitalism: Marx and the Fourth Industrial Revolution

2019 ◽  
Vol 19 (1) ◽  
pp. 59-71 ◽  
Author(s):  
Carl Hughes ◽  
Alan Southern
Keyword(s):  
Artificial Intelligence ◽  
Job Loss ◽  
Industrial Revolution ◽  
Raw Material ◽  
Contemporary Debate ◽  
Work Period ◽  
Fourth Industrial Revolution ◽  
The World ◽  
The Individual ◽  
Means Of Production

Marx’s work on machines showed an initial clarity on where he believed technology sits in the means of production. The machine, its differentia specifica, while it consumes other forms of raw material just as the labourer consumes food, does not appear as the means of labour in the same way as that of the individual worker. How this fits in with contemporary debate around the Fourth Industrial Revolution and its re-shaping of the world of work is the focus in this article. Our examination of this is in the broader context of the crisis of capitalism, the tendency towards objectified labour and the view that automation, the ‘Uberization’ of the economy, is likely to sharpen the contradictions between capital and labour. Whether we are entering a time of post capitalism, or a post-work period, warnings of job loss associated with the convergence of robotisation, big data digitisation, bio-tech and artificial intelligence indicate that the tension and complexity of decreased labour inputs will lead to a more acute world of work. Here, we draw on the work of Marx to help stimulate ideas for investigating and analysing what the Fourth Industrial Revolution means for labour and how the neutrality of the technologies remains to be socially shaped.

DEVELOPING THE SCIENTIFIC MAGAZINE IN THE PERIOD OF THE FOURTH INDUSTRIAL REVOLUTION 4.0

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Nguyen Duy Dung
Keyword(s):  
Artificial Intelligence ◽  
Information Technology ◽  
Industrial Revolution ◽  
Scientific Journal ◽  
Publishing Research ◽  
The Other ◽  
High Tech ◽  
Fourth Industrial Revolution ◽  
Socio Economic Development ◽  
International Scientific Journal

Characteristics of the industrial revolution 4.0 is the wide application of high-tech achievements, especially information technology, digitalization, artificial intelligence, network connections for management to create sudden changes in socio-economic development of many countries. Therefore, to reach the high-tech time, many magazines in Vietnam have changed dramatically, striving to reach the international scientific journal system of ISI, Scopus. The publication of international standard scientific journal will meet the demand of publishing research results of local scientists, on the other hand contribute to strengthening exchange, cooperation, international integration in science and technology.

Desserts With Oasis—SkillGap Analysis Into Dubai’s Labour Intensive Market

2019 ◽  
Vol 118 (11) ◽  
pp. 533-541
Author(s):  
Dr. Premila Koppalakrishnan
Keyword(s):  
General Population ◽  
Industrial Revolution ◽  
Digital Transformation ◽  
Digital Revolution ◽  
Scholarly Community ◽  
Fourth Industrial Revolution ◽  
The World ◽  
Basic Level ◽  
The Revolution

The world stands on the precarious edge of an innovative transformation that will on a very basic level modify the manner in which we live, work, and identify with each other. In its scale, degree, and unpredictability, the change will be not normal for anything mankind has encountered previously. We don't yet know exactly how it will unfurl, however one thing is clear: the reaction to it should be incorporated and exhaustive, including all partners of the worldwide nation, from the general population and private segments to the scholarly community and common society. It is The Fourth Industrial Revolution, the digital revolution. The digital revolution has opened way for many impacts. All of the emirates are experiencing the effects of the “Fourth Industrial Revolution.” This revolution reflects the velocity, scope, and systems impact of a digital transformation that is changing economies, jobs, and work as it is currently known. Characteristics of the revolution include a fusion of technologies across the physical, digital, and biological spheres.

scholarly journals The fourth industrial revolution and labour market regulation in Singapore

2020 ◽  
Vol 31 (3) ◽  
pp. 347-363
Author(s):  
Peter Waring ◽  
Azad Bali ◽  
Chris Vas
Keyword(s):  
Artificial Intelligence ◽  
Labour Market ◽  
Industrial Revolution ◽  
Autonomous Systems ◽  
Market Regulation ◽  
Jel Codes ◽  
Fourth Industrial Revolution ◽  
Labour Market Regulation ◽  
Social Safety Nets ◽  
Large Survey

The race to develop and implement autonomous systems and artificial intelligence has challenged the responsiveness of governments in many areas and none more so than in the domain of labour market policy. This article draws upon a large survey of Singaporean employees and managers (N = 332) conducted in 2019 to examine the extent and ways in which artificial intelligence and autonomous technologies have begun impacting workplaces in Singapore. Our conclusions reiterate the need for government intervention to facilitate broad-based participation in the productivity benefits of fourth industrial revolution technologies while also offering re-designed social safety nets and employment protections. JEL Codes: J88, K31, O38, M53

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