Digital Learning Analytics Recommender System for Universities

2020 ◽  
pp. 184-199
Author(s):  
Hadeel Alharbi ◽  
Kamaljeet Sandhu
Keyword(s):  
Technology Acceptance ◽  
Recommender System ◽  
Learning Analytics ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Digital Learning ◽  
Research Model ◽  
Continuance Usage ◽  
Acceptance Model ◽  
Continuance Usage Intention

The aim of this chapter is to present the multivariate analyses results of the factors that influence students' acceptance and the continuance usage intention of digital learning analytics recommender systems at higher education institutions in Saudi Arabia. Data was collected from 353 Saudi Arabian university students via an online digital survey questionnaire. The research model was then used to examine the hypothesized relationships between user experiences of the digital learning analytics recommender system and their intentions for long-term adoption of the system. The research model was primarily based on the technology acceptance model (TAM) developed by Davis (1989)—the variables ‘perceived usefulness', ‘perceived ease of use', and ‘acceptance', particularly—with ‘continuance usage intention' added as an endogenous construct and with ‘service quality' and ‘user experience' added as external variables.

PLS Model Performance for Factors Influencing Student Acceptance of E-Learning Analytics Recommender

2020 ◽  
Vol 10 (2) ◽  
pp. 1-14
Author(s):  
Kamaljeet Sandhu ◽  
Hadeel Alharbi
Keyword(s):  
Technology Acceptance ◽  
Learning Analytics ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Continuance Usage ◽  
E Learning ◽  
Continuance Usage Intention

The aim of this article is to present the multivariate analyses results of the factors that influence students' acceptance and the continuance usage intention of e-learning analytics recommender systems in higher education institutions in Saudi Arabia. Data was collected from 353 Saudi Arabian university students via an online survey questionnaire. The research model was then used to examine the hypothesised relationships between user experiences of an e-learning analytics recommender system and their intentions for long-term adoption of the system. The research model was primarily based on the Technology Acceptance Model (TAM) developed by Davis (1989) – the variables ‘perceived usefulness,' ‘perceived ease of use,' and ‘acceptance,' particularly – with ‘continuance usage intention' added as an endogenous construct, and with ‘service quality' and ‘user experience' added as external variables.

Empirical Analysis for E-Services Acceptance Model

2013 ◽  
pp. 310-322
Author(s):  
Kamaljeet Sandhu
Keyword(s):  
Technology Acceptance ◽  
Empirical Analysis ◽  
User Experience ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Continued Use ◽  
Acceptance Model ◽  
User Motivation

This study investigates factors that influence the acceptance and use of e-Services. The research model includes factors such as user experience, user motivation, perceived usefulness, and perceived ease of use in explaining the process of e-Services acceptance, use, and continued use. The two core variables of the Technology Acceptance Model (TAM), perceived usefulness and perceived ease of use, are integrated into the Electronic Services Acceptance Model (E-SAM).

The Use of Technology Acceptance Model in Mobile Banking

2021 ◽  
pp. 478-487
Author(s):  
Kadriye Burcu Öngen Bilir
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Research Model ◽  
Normative Pressure ◽  
Use Of Technology ◽  
Customer Attitude ◽  
Acceptance Model

This chapter aims to determine the variables that explain using mobile banking. This study identifies and investigates the factors that influence the adoption of mobile banking, and specifically focuses on the evaluation of mobile banking application with users or non-users. The research model includes the basic concepts of the technology acceptance model. The technology acceptance model (TAM) tries to explain the adoption process and underlying influencing factors in technology acceptance. The survey was conducted to gather data which was coded in SPSS 17. Confirmatory factor analysis was used to analyze data, and structural equation modeling using Amos 17 software was used to validate the research model. The result shows that perceived ease of use, perceived usefulness, and perceived normative pressure significantly influences customer attitude, which affects the adoption of mobile banking.

scholarly journals M-Payment as Financial Inclusion Strategy in Islamic Boarding School Cooperatives

2020 ◽  
Vol 86 ◽  
pp. 01040
Author(s):  
B APramuka ◽  
P D I Kusuma ◽  
Sugiarto
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Boarding School ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Financial Inclusion ◽  
Mobile Payment ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Financial inclusion refers to the use of financial services such as electronic money. Digital money receives tremendous attention globally, from buyers to sellers, as an alternative form of payment. The passions on this technology enormous and infectious, therefore attracting more followers from large merchant to smaller one including the cooperative. School cooperative serves as a center of economic with a wide range of activities, such as mini market, canteen, to serve the needs of students, teachers, and people in the surrounding area. One of the programs launched by the Central Bank of Indonesia is a financial inclusion to increase the financial literacy of people living in the remote area. In this case, Islamic conventional boarding school cooperative can become influencers in most of the surrounding community to attract people’s interest to adopt the technology. The purpose of this inquiry is to find out factors influencing the adoption of mobile payment and user’s intention and decision to adopt m-payment. Authors proposed an innovative research model based on the theory of technology acceptance model with the innovation characteristics of the diffusion of innovations, perceived security and intention to recommend the technology. The research model has empirically tested at 205 employees Islamic boarding schools across four regions. The independent variables under study include perceived ease of use, perceived usefulness, perceived credibility, subjective norms, and trust while the dependent variables are mobile payment adoption and intention to recommend the technology. The study uses structural equation modeling as a tool for analysis. The result indicated that perceived ease of use, perceived usefulness, and subjective norms have a significant influence on the adoption of mobile payment. The study also confirmed the relevance of users’ intention to recommend mobile payment technology. Thus, future research needs to include social media campaigns and technology adoption studies. For researchers, the result of this study act as a basis for further refinement of personal technology acceptance model. For practitioners, understanding the key constructs is crucial to design, refine, and implement mobile payment services, applications, and products that achieve high consumer acceptance, value, and high rates of positive recommendations in social networks.

scholarly journals Evaluation of Online Video Usage and Learning Satisfaction: An Extension of the Technology Acceptance Model

2018 ◽  
Vol 19 (1) ◽  
Author(s):  
Judit T Nagy
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning Performance ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
The Core ◽  
Learning Satisfaction ◽  
Acceptance Model

<p class="3">The aim of the study was to examine the determining factors of students' video usage and their learning satisfaction relating to the supplementary application of educational videos, accessible in a Moodle environment in a Business Mathematics Course. The research model is based on the extension of <em>Technology Acceptance Model </em>(TAM), in which the core TAM constructs – perceived usefulness, perceived ease of use, attitude – and internet self-efficacy were included as the explanatory factors of video usage. As regards the determinants of learning satisfaction, beside the core TAM constructs, the role of learning performance, learner-learner interaction, and learner-teacher interaction was examined. Data were collected from 89 students using a questionnaire, on which the partial least-squares structural equation modelling approach was used to evaluate the research model. The results confirmed that perceived usefulness, attitude, and internet self-efficacy had a direct effect on the video usage. Learning satisfaction was directly influenced by learner-learner interaction, perceived ease of use, and learning performance. Furthermore, the results indicated that video usage had a significant effect both on learning performance and on learning satisfaction. The findings show that the extended TAM model can be applied for predicting the university students' video technology usage and their learning satisfaction regarding the usage.</p>

scholarly journals Information and Communications Technology Used in Higher Education: An Empirical Study on Digital Learning as Sustainability

2021 ◽  
Vol 13 (13) ◽  
pp. 7074
Author(s):  
Amer Mutrik Sayaf ◽  
Mahdi Mohammed Alamri ◽  
Mohammed Ayid Alqahtani ◽  
Waleed Mugahed Al-Rahmi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Computer Anxiety ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Information And Communications Technology ◽  
Communications Technology ◽  
Digital Learning ◽  
Perceived Enjoyment ◽  
Acceptance Model

Teaching and learning are significantly influenced by information and communications technology (ICT). The goal of this study was to develop a new model and conduct confirmatory factor analysis to learn more about how students use ICT for digital learning as sustainability. The purpose of this research project was to investigate computer self-efficacy, computer anxiety, perceived enjoyment and acceptance of digital learning as sustainability at Saudi universities, based on students’ satisfaction with actual ICT usage for digital learning as sustainability. This research project made use of structural equation modelling with SEM-AMOS and an expanded variant of the technology acceptance model as the research model. A questionnaire based on the technology acceptance model and social cognitive theory was employed as the main data collection method and was distributed to 684 students from students at two universities. Students’ answers were categorized into seven categories and evaluated to determine how satisfied students were with ICT and how likely they were to continue using it for digital learning as sustainability. The findings revealed a connection between computer self-efficacy, computer anxiety and perceived enjoyment, factors which all played a significant role in perceived usefulness and ease of use. Perceived usefulness and ease of use also had an impact on students’ continued intention to use and satisfaction. This research-built model was effective in explaining students’ continued desire to use ICT and their satisfaction with it.

The Use of Technology Acceptance Model in Mobile Banking

2019 ◽  
pp. 28-37
Author(s):  
Kadriye Burcu Öngen Bilir
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Research Model ◽  
Normative Pressure ◽  
Use Of Technology ◽  
Customer Attitude ◽  
Acceptance Model

This chapter aims to determine the variables that explain using mobile banking. This study identifies and investigates the factors that influence the adoption of mobile banking, and specifically focuses on the evaluation of mobile banking application with users or non-users. The research model includes the basic concepts of the technology acceptance model. The technology acceptance model (TAM) tries to explain the adoption process and underlying influencing factors in technology acceptance. The survey was conducted to gather data which was coded in SPSS 17. Confirmatory factor analysis was used to analyze data, and structural equation modeling using Amos 17 software was used to validate the research model. The result shows that perceived ease of use, perceived usefulness, and perceived normative pressure significantly influences customer attitude, which affects the adoption of mobile banking.

scholarly journals Integrated Mobile Payment Technology for High Speed Financial Literacy in Cooperatives

2020 ◽  
Vol 86 ◽  
pp. 01036
Author(s):  
Bambang Agus Pramuka ◽  
Poppy Dian Indira Kusuma ◽  
Sugiarto ◽  
Wiwiek Rabiatul Adawiyah
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Financial Literacy ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Digital money receives tremendous attention globally, from buyers to sellers, as an alternative form of payment. The passions on this technology enormous and infectious, therefore attracting more followers from large merchant to smaller one including the cooperative. School cooperative serves as a center of economic with a wide range of activities, such as mini market, canteen, to serve the needs of students, teachers, and people in the surrounding area. One of the programs launched by the Central Bank of Indonesia is a financial inclusion to increase the financial literacy of people living in the remote area. In this case, Islamic conventional boarding school cooperative can become influencers in most of the surrounding community to attract people’s interest to adopt the technology. The purpose of this inquiry is to find out factors influencing the adoption of mobile payment and user’s intention and decision to adopt m-payment. Authors proposed an innovative research model based on the theory of technology acceptance model with the innovation characteristics of the diffusion of innovations, perceived security and intention to recommend the technology. The research model has empirically tested at 205 employees Islamic boarding schools across four regions. The independent variables under study include perceived ease of use, perceived usefulness, perceived credibility, subjective norms, and trust while the dependent variables are mobile payment adoption and intention to recommend the technology. The study uses structural equation modeling as a tool for analysis. The result indicated that perceived ease of use, perceived usefulness, and subjective norms have a significant influence on the adoption of mobile payment. The study also confirmed the relevance of users’ intention to recommend mobile payment technology. Thus, future research needs to include social media campaigns and technology adoption studies. For researchers, the result of this study act as a basis for further refinement of personal technology acceptance model. For practitioners, understanding the key constructs is crucial to design, refine, and implement mobile payment services, applications, and products that achieve high consumer acceptance, value, and high rates of positive recommendations in social networks.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

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