Privacy in Online Social Networks

Author(s):  
Ramanpreet Kaur ◽  
Tomaž Klobučar ◽  
Dušan Gabrijelčič

This chapter is concerned with the identification of the privacy threats to provide a feedback to the users so that they can make an informed decision based on their desired level of privacy. To achieve this goal, Solove's taxonomy of privacy violations is refined to incorporate the modern challenges to the privacy posed by the evolution of social networks. This work emphasizes on the fact that the privacy protection should be a joint effort of social network owners and users, and provides a classification of mitigation strategies according to the party responsible for taking these countermeasures. In addition, it highlights the key research issues to guide the research in the field of privacy preservation. This chapter can serve as a first step to comprehend the privacy requirements of online users and educate the users about their choices and actions in social media.

Author(s):  
Ramanpreet Kaur ◽  
Tomaž Klobučar ◽  
Dušan Gabrijelčič

This chapter is concerned with the identification of the privacy threats to provide a feedback to the users so that they can make an informed decision based on their desired level of privacy. To achieve this goal, Solove's taxonomy of privacy violations is refined to incorporate the modern challenges to the privacy posed by the evolution of social networks. This work emphasizes on the fact that the privacy protection should be a joint effort of social network owners and users, and provides a classification of mitigation strategies according to the party responsible for taking these countermeasures. In addition, it highlights the key research issues to guide the research in the field of privacy preservation. This chapter can serve as a first step to comprehend the privacy requirements of online users and educate the users about their choices and actions in social media.


Information ◽  
2020 ◽  
Vol 11 (3) ◽  
pp. 154 ◽  
Author(s):  
Ricardo Resende de Mendonça ◽  
Daniel Felix de Brito ◽  
Ferrucio de Franco Rosa ◽  
Júlio Cesar dos Reis ◽  
Rodrigo Bonacin

Criminals use online social networks for various activities by including communication, planning, and execution of criminal acts. They often employ ciphered posts using slang expressions, which are restricted to specific groups. Although literature shows advances in analysis of posts in natural language messages, such as hate discourses, threats, and more notably in the sentiment analysis; research enabling intention analysis of posts using slang expressions is still underexplored. We propose a framework and construct software prototypes for the selection of social network posts with criminal slang expressions and automatic classification of these posts according to illocutionary classes. The developed framework explores computational ontologies and machine learning (ML) techniques. Our defined Ontology of Criminal Expressions represents crime concepts in a formal and flexible model, and associates them with criminal slang expressions. This ontology is used for selecting suspicious posts and decipher them. In our solution, the criminal intention in written posts is automatically classified relying on learned models from existing posts. This work carries out a case study to evaluate the framework with 8,835,290 tweets. The obtained results show its viability by demonstrating the benefits in deciphering posts and the effectiveness of detecting user’s intention in written criminal posts based on ML.


Author(s):  
Kazutoshi Sasahara ◽  
Wen Chen ◽  
Hao Peng ◽  
Giovanni Luca Ciampaglia ◽  
Alessandro Flammini ◽  
...  

Abstract While social media make it easy to connect with and access information from anyone, they also facilitate basic influence and unfriending mechanisms that may lead to segregated and polarized clusters known as “echo chambers.” Here we study the conditions in which such echo chambers emerge by introducing a simple model of information sharing in online social networks with the two ingredients of influence and unfriending. Users can change both their opinions and social connections based on the information to which they are exposed through sharing. The model dynamics show that even with minimal amounts of influence and unfriending, the social network rapidly devolves into segregated, homogeneous communities. These predictions are consistent with empirical data from Twitter. Although our findings suggest that echo chambers are somewhat inevitable given the mechanisms at play in online social media, they also provide insights into possible mitigation strategies.


2021 ◽  
pp. 1-13
Author(s):  
C S Pavan Kumar ◽  
L D Dhinesh Babu

Sentiment analysis is widely used to retrieve the hidden sentiments in medical discussions over Online Social Networking platforms such as Twitter, Facebook, Instagram. People often tend to convey their feelings concerning their medical problems over social media platforms. Practitioners and health care workers have started to observe these discussions to assess the impact of health-related issues among the people. This helps in providing better care to improve the quality of life. Dementia is a serious disease in western countries like the United States of America and the United Kingdom, and the respective governments are providing facilities to the affected people. There is much chatter over social media platforms concerning the patients’ care, healthy measures to be followed to avoid disease, check early indications. These chatters have to be carefully monitored to help the officials take necessary precautions for the betterment of the affected. A novel Feature engineering architecture that involves feature-split for sentiment analysis of medical chatter over online social networks with the pipeline is proposed that can be used on any Machine Learning model. The proposed model used the fuzzy membership function in refining the outputs. The machine learning model has obtained sentiment score is subjected to fuzzification and defuzzification by using the trapezoid membership function and center of sums method, respectively. Three datasets are considered for comparison of the proposed and the regular model. The proposed approach delivered better results than the normal approach and is proved to be an effective approach for sentiment analysis of medical discussions over online social networks.


Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.


Author(s):  
Sunil Kr Pandey ◽  
Vineet Kansal

Many popular online social networks such as Twitter, LinkedIn, and Facebook have become increasingly popular. In addition, a number of multimedia networks such as Flickr have also seen an increasing level of popularity in recent years. Many such social networks are extremely rich in content, and contain tremendous amount of content and linkage data which can be leveraged for analysis. The linkage data is essentially the graph structure of the social network and the communications between entities; whereas the content data contains the text, images and other multimedia data in the network. The growth of the usage and penetration of social media in the recent years has been enormous and unprecedented. This significant increase in its usage and increased number of users, there has been trend of a substantial increase in the volume of information generated by users of social media. Irrespective of primary domain in which organization is operating in to, whether it is insurance sector, social media (including facebook, twitter etc), medical science, banking etc. Virtually a large number of varying nature and services of organizations are making significant investments in social media. But it is also true that many are not systematically analyzing the valuable information that is resulting from their investments. This chapter aims at providing a data-centric view of online social networks; a topic which has been missing from much of the literature and to draw unanswered research issues which can be further explored to strengthen this area.


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