Enhancing an Academic Library's Social Media Presence Using Peer-to-Peer Marketing

2021 ◽  
pp. 411-427
Author(s):  
Laurel D. Eby ◽  
Elisabeth A. Thomas
Keyword(s):  
Social Media ◽  
Peer To Peer ◽  
State University ◽  
San Jose ◽  
Student Preferences ◽  
University Library ◽  
The Social ◽  
Social Media Presence ◽  
San Jose State University ◽  
Student Assistants

The San José State University Library first became involved in social media in 2011 with the formation of a social media team. The team quickly realized that maintaining an academic library's social media presence—creating original content, monitoring posts and feeds, and maximizing exposure to the library's target audience—can take a sizeable chunk of time. Additionally, it is important to understand student preferences regarding the kind of content they are interested in seeing from their university library on social media so that the time spent creating content has not been wasted. This chapter will discuss how the social media team dealt with these questions and others, such as how to adapt to the regularly changing world of social media and how to reap the benefits of hiring student assistants to help create an engaging, relevant social media presence.

Enhancing an Academic Library's Social Media Presence Using Peer-to-Peer Marketing

2019 ◽  
pp. 134-149
Author(s):  
Laurel D. Eby ◽  
Elisabeth A. Thomas
Keyword(s):  
Social Media ◽  
Peer To Peer ◽  
State University ◽  
San Jose ◽  
Student Preferences ◽  
University Library ◽  
The Social ◽  
Social Media Presence ◽  
San Jose State University ◽  
Student Assistants

The San José State University Library first became involved in social media in 2011 with the formation of a social media team. The team quickly realized that maintaining an academic library's social media presence—creating original content, monitoring posts and feeds, and maximizing exposure to the library's target audience—can take a sizeable chunk of time. Additionally, it is important to understand student preferences regarding the kind of content they are interested in seeing from their university library on social media so that the time spent creating content has not been wasted. This chapter will discuss how the social media team dealt with these questions and others, such as how to adapt to the regularly changing world of social media and how to reap the benefits of hiring student assistants to help create an engaging, relevant social media presence.

Diversifying Content Across Social Media Platforms

2019 ◽  
pp. 55-73 ◽  
Author(s):  
Maggie Clarke ◽  
Jillian Eslami
Keyword(s):  
Social Media ◽  
Student Engagement ◽  
Comprehensive University ◽  
Social Media Platform ◽  
University Library ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Social Media Presence

In this chapter, the authors describe how a committee of librarians' project to revamp the social media presence at a public comprehensive university library has helped foster deeper student engagement. By temporarily restructuring the library social media committee into subcommittees and assigning each one a single social media platform, librarians were able to develop stronger understanding of the content, norms, and audience of each platform and create more diverse and targeted content for each. This change has resulted in increased interaction with students across all platforms leading to higher attendance at library events. Preliminary findings also suggest that increased student engagement has the potential to illuminate opportunities for partnership across campus.

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

Social Media-Specific Epistemological Beliefs: A Scale Development Study

2019 ◽  
Vol 58 (2) ◽  
pp. 478-501 ◽  
Author(s):  
Ismail Celik
Keyword(s):  
Social Media ◽  
Preservice Teachers ◽  
Construct Validity ◽  
Epistemological Beliefs ◽  
Face Validity ◽  
State University ◽  
Critical Approach ◽  
Validity Analysis ◽  
The Social ◽  
Media Environments

Social media users should have a critical approach and look at any of knowledge in social media environments through a rational lens outside of their personal beliefs. In the era of posttruth, the rational lens concerns the epistemological beliefs that are about questioning the source of knowledge and perceive knowledge with criticism. The purpose of this study was to develop the social media-specific epistemological beliefs scale. The dimensions for the scale to be developed in the study were determined on the basis of a theoretical structure earlier proposed in the literature. The development of the social media-specific epistemological beliefs scale consisted of five stages: creating item pool, content and face validity analysis, construct validity analysis, reliability analysis, and language validity analysis. The study group created to analyze the construct validity of the scale consists of 432 preservice teachers who are studying in the education faculty of a large state university in Turkey. As a result of exploratory and confirmatory factor analysis, the social media-specific epistemological beliefs scale was found to be composed of 15 items as a five-point Likert-type, which was fallen under three factors. Findings on the social media-specific epistemological beliefs scale showed that the scale was valid and reliable.

scholarly journals Social Media Research Network: Social Media Toolkit

2021 ◽  
Author(s):  
Akash Shroff ◽  
Chantelle A Roulston ◽  
Marian Ruiz ◽  
Sharon Chen
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Research Network ◽  
Research Groups ◽  
The Social ◽  
Large Audience ◽  
Social Media Platforms ◽  
Media Research ◽  
Social Media Research ◽  
Social Media Presence

The Social Media Research Network was co-founded by Chantelle Roulston and Akash Shroff in August 2021 with the support of Dr. Jessica Schleider and the Lab for Scalable Mental Health (LSMH). Since 2018, LSMH has been recruiting adolescents and parents using social media—primarily Facebook and Instagram. As of September 2021, our social media presence has reached 1.4 million people across the world. More than 35,000 individuals have interacted with our posts and messages and more than 6,000 youth, young adults, and parents have completed our single-session interventions. We wanted to share our current success and improve our processes by forming a collaboration of psychology/adolescent development research labs.The SMRN Social Media Toolkit is designed to consolidate social media experiences and suggestions from various labs into a useful document for others to use. This is by no means an exhaustive list of social media platforms and suggestions. We have limited the toolkit to include the use of Facebook and Instagram, owned and trademarked by Meta Platforms, Inc.. Instagram and Facebook encompass a very large audience (diverse in age, location, and race/ethnicity). The platforms have a lot of overlap and have been successful in research efforts for the authors. This toolkit outlines broad concepts of branding, post design, and post management. It also provides details, suggestions, and tips on how to create an account, gain a following, increase engagement, and more on both Facebook and Instagram. . Lastly, it details the process of using paid Facebook and Instagram advertisements for research purposes (i.e., recruiting participants).The ultimate goal of SMRN is to increase collaboration across research groups so that we can leverage the entire network’s social media presence to improve recruitment, science communication, and outreach efforts for all research groups involved. We hope this document will serve as a preliminary guide for the research groups within the network.

Nuclear science programs at San Jose State University

1993 ◽  
Vol 171 (1) ◽  
pp. 167-175
Author(s):  
A. Campbell Ling ◽  
P. A. J. Englert ◽  
C. A. Stone
Keyword(s):  
State University ◽  
San Jose ◽  
Nuclear Science ◽  
San Jose State University

JAPANTOWN PREPARED AND ORGANIZATIONAL STUDIES: CAMPUS-COMMUNITY PARTNERSHIPS FOR DISASTER PREPAREDNESS

2021 ◽  
Vol 43 (4) ◽  
pp. 31-37
Author(s):  
Cheryl Cowan ◽  
Kalyn Mumma ◽  
Johnny Nguyen ◽  
A.J. Faas
Keyword(s):  
Disaster Preparedness ◽  
Organizational Studies ◽  
State University ◽  
San Jose ◽  
Community Based ◽  
The Core ◽  
Core Elements ◽  
Community Based Organization ◽  
San Jose State University

Abstract Universities and community-based organizations partner to provide benefits to students and to communities where universities are situated. We examine the core elements of a successful partnership in a case study of an ongoing collaboration between San José State University (SJSU) and Japantown Prepared, a community-based organization whose mission is to advance disaster preparedness at the household and community level within San José, California’s, historic Japantown. We demonstrate these core elements of success through a discussion of the development and execution of several projects designed to build capacity within Japantown Prepared and provide real-world experience for Organizational Studies students at SJSU. We conclude that the relationship between SJSU and Japantown Prepared meets the core elements of a successful partnership and provide further suggestions for its continued success.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

The new media landscape.

2021 ◽  
pp. 67-80
Author(s):  
Richard W. Benfield
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Studies ◽  
Use Case ◽  
The Social ◽  
Social Media Presence

Abstract This chapter examines the new media landscape of communities (blogging and podcasting), platforms, and social media that gardens use. Case studies are presented of the social media presence of some UK and US gardens.

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