Influence of Perceived Benefits on Consumers' Online Purchase Behaviour

2021 ◽  
pp. 1835-1863
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Perceived Benefits ◽  
Key Factors ◽  
Corporate Managers ◽  
Online Sales ◽  
Online Purchase ◽  
Factors Influencing ◽  
The World ◽  
Shopping Experience

This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.

Influence of Perceived Benefits on Consumers' Online Purchase Behaviour

2017 ◽  
Vol 9 (3) ◽  
pp. 38-64 ◽  
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
Global Markets ◽  
Perceived Benefits ◽  
Key Factors ◽  
Corporate Managers ◽  
Online Sales ◽  
Online Purchase ◽  
Factors Influencing ◽  
The World ◽  
Shopping Experience

This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.

India Goes Digital..Smartphone is the New Shopping Destination

2018 ◽  
Vol 6 (8) ◽  
pp. 289
Author(s):  
Shankar Chaudhary
Keyword(s):  
Online Shopping ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile Commerce ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
The World ◽  
Shopping Experience ◽  
User Friendly

Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.

scholarly journals Application of CBIR in E-commerce

2020 ◽  
Vol 9 (2) ◽  
pp. 439-444
Keyword(s):  
Neural Network ◽  
Online Shopping ◽  
Content Based Image Retrieval ◽  
The Internet ◽  
Learning Method ◽  
Query Image ◽  
The World ◽  
Shopping Experience ◽  
Time Required ◽  
The Given

The rise of technology and the rapidly increasing inventions in Science have completely changed many aspects of the world today. Many sectors such as communication, banking, media, etc. have gained momentum because of the internet. Online shopping is one such sector that has flourished in recent times because of the internet. This paper presents a method which employs the system of Content Based Image Retrieval (CBIR) in online shopping. Using this system, the time required to shop online will be reduced. CBIR is the activity of fetching images from the database which have some similarity to the given query image. Traditionally customers would have to search from different categories and apply various filters to buy the product that they want. But in this system, they will be provided with an option to directly upload the image of the product that they wish to buy. If similar products are available, it will be displayed to the customer immediately. Thus, the time required for a customer to buy a product reduces considerably thereby making the shopping experience fun, easy and convenient. The system works in a way such that when an image is uploaded, the features of this image are extracted by using the deep learning method of Convolutional Neural Network (CNN). These extracted features are compared with the features of the available images stored in the database. Then, the similarity measure is calculated and images that are akin to the query image are found and are set out as result. This method significantly helps in reducing the time required to search for a particular product.

scholarly journals Key Factors Analysis of E-Commerce and Marketplace Purchasing Decision in Palembang

2019 ◽  
Vol 2 (4) ◽  
pp. 347
Author(s):  
Aslamia Rosa ◽  
Iisnawati Iisnawati ◽  
Islahuddin Daud
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Positive Influence ◽  
Purchase Decision ◽  
Market Place ◽  
Key Factors ◽  
Online Purchase ◽  
Factors Analysis ◽  
Shopping Experience

We could find the existing of many e-commerce and market place in Palembang, such as MatahariMall.com, Zalora, Lazada, Tokopedia, Blibli, Shopee, Elevania and Bukalapak. To win the competition and build a sustainable competitiveness, those e-commerce and market place need to hold the key factors of online purchase decision. This research purpose is to investigate online shopping experience, word of mouth and web brand image affect to web trustworthiness and whether purchase decision affected by web trustworthiness and online shopping experience. The data taken from questionnaires that distributed to 100 respondents in Palembang. This research analyzed by using Structural Equation Modelling (SEM). The results show a positive influence between online shopping experience and branding image to web trustworthiness. Word of mouth does not have influence to web trustworthiness. The result found that positive influence between web trustworthiness to purchase decision, whereas online shopping experience does not have influence to purchase decision.

scholarly journals SWOT Analysis of Top Two Online Shopping Companies of India

2020 ◽  
pp. 144-146
Keyword(s):  
Swot Analysis ◽  
Online Shopping ◽  
The Internet ◽  
The World ◽  
Lengthy Process

The world of the Internet is so big that the more you learn about the Internet, the less. Due to Internet, our life has become a lot easier. You may not even think that today you can get the exam results online with the help of the Internet, connect with friends online, earn money online from the internet, and still do much more online. But nowadays the most popular is online shopping. Because of online shopping we can buy anything from home. And the same thing we bought comes to the address we have provided. We don't have to go anywhere. Online shopping is convenient, and consumers also have a wider range of choice. But people need to understand that no company or trader can afford to hurt you by giving you cheap or free. So instead of being tempted to buy from free and discount schemes, it is important to consider such websites and their 'non-refundable' policy and the complicated and lengthy process of returning items. Nowadays everyone recommends shopping online because of their busy and fast life. The more convenient it is, the more troubles can arise.

scholarly journals Customer Perception Towards Online Shopping in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 278-280
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Internet Shopping ◽  
Web Based ◽  
Effective Utilization ◽  
Customer Perception ◽  
The World ◽  
Online Stores ◽  
Chennai City ◽  
Number Of Individuals

Online based purchasing is the way toward buying products and enterprises from traders who sell them online through Internet. Since the rise of the World Wide Web, sellers have tried to offer their items to individuals who browser the Internet. Customers can visit online stores from their homes and shop comfortably. Presently a day shopping has turned out to be mainstream among individuals through browsing which has increased their web knowledge and effective utilization of internet. So internet shopping has become accustomed to the buyers which made the researcher to study the perception on internet based shopping. The principle aim of the this research is to find out the opinion of the respondents towards internet shopping. These days, there has been a flood in web based shopping. The Internet has been utilized by clothing organizations to sell their items and advance their brands. As an ever increasing number of individuals purchase attire on the web, there have been an expanding number of inquires about.

Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour

2020 ◽  
Vol 10 (4) ◽  
pp. 74-86
Author(s):  
Juin Ghosh Sarkar ◽  
Tuhin Mukherjee ◽  
Isita Lahiri
Keyword(s):  
Neural Network ◽  
Technological Innovation ◽  
Online Shopping ◽  
Dynamic Environment ◽  
The Internet ◽  
Online Purchase ◽  
Daunting Task ◽  
Demographic Attributes ◽  
Internet Revolution

Online shopping is the new trend and is quickly becoming an integral part of our lifestyle. Due to the internet revolution and massive e-commerce usage by traders, online shopping has seen mammoth growth in recent years. In today's intensely competitive and dynamic environment with technological innovation in every sphere, knowing the consumer mind is the most daunting task for the success of any business. In this backdrop, the researchers have developed a neural network model. They have also made an attempt to classify the customers into two disjoint classes that are interested and uninterested online customers regarding purchase of home appliances through internet in and around Kolkata based on five demographic attributes, namely age, gender, place of residence, occupation, and income. The paper also focuses to optimise the parameters of the proposed neural network and test the efficiency of the constructed model and compare the result by reviewing the existing literatures on the related topic.

Big Data: A Very Short Introduction

2017 ◽  
Author(s):  
Dawn E. Holmes
Keyword(s):  
Social Media ◽  
Big Data ◽  
Online Shopping ◽  
The Internet ◽  
Gps Data ◽  
Security Risks ◽  
Short Introduction ◽  
Business World ◽  
The World ◽  
Diverse Cultures

Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world’s population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, videos, and photos; all our social media traffic; our online shopping; even the GPS data from our cars. Big Data: A Very Short Introduction explains how big data works and is changing the world around us, the effect it has on our everyday lives and in the business world, and it considers the attendant security risks.

scholarly journals Consumer Attitudes toward Online Shopping

2014 ◽  
Vol 5 (3) ◽  
pp. 13-24 ◽  
Author(s):  
Ahmad Nabot ◽  
Vanja Garaj ◽  
Wamadeva Balachandran
Keyword(s):  
Social Sciences ◽  
Human Resources ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
The Internet ◽  
It Infrastructure ◽  
Goods And Services ◽  
Factors Influencing ◽  
Level Of Experience ◽  
Structured Questionnaire

In the era of the diffusion of e-commerce and its services offered to the consumers over the Internet, the Internet is commonly used by both consumers and businesses to buy and sell their goods and services worldwide. This study focuses on the factors influencing customers' decisions and attitudes toward adopting online shopping in Jordan. The study found that online shopping in Jordan is still not very common, due to challenges and barriers that affect the diffusion of online shopping: delivery barriers, such as the lack of prepared transportation and mapping infrastructure, lack of reliable delivery system for delivering bought goods to the customers caused by the lack of postcode system; and lack of knowledge and awareness about the benefits of e-commerce among retailers and consumers. A structured questionnaire was distributed among 50 participants (university students, employees/professionals etc.), and then the collected data were analyzed using the Statistical Package for Social Sciences Version 18.02 (SPSS). The results show that attitudes toward online shopping and intention to shop online were affected by lack of human resources, such as low level of experience in using the Internet and shopping websites for shopping, lack of developed IT infrastructure, trust in e-retailers, and online payment and delivery service concerns. However, Jordanian consumers are willing to adopt and recommend online shopping for others as an alternative way for shopping.

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