Influence of Perceived Benefits on Consumers' Online Purchase Behaviour

2017 ◽  
Vol 9 (3) ◽  
pp. 38-64 ◽  
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
Global Markets ◽  
Perceived Benefits ◽  
Key Factors ◽  
Corporate Managers ◽  
Online Sales ◽  
Online Purchase ◽  
Factors Influencing ◽  
The World ◽  
Shopping Experience

This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.

Influence of Perceived Benefits on Consumers' Online Purchase Behaviour

2021 ◽  
pp. 1835-1863
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Perceived Benefits ◽  
Key Factors ◽  
Corporate Managers ◽  
Online Sales ◽  
Online Purchase ◽  
Factors Influencing ◽  
The World ◽  
Shopping Experience

This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.

scholarly journals Key Factors Analysis of E-Commerce and Marketplace Purchasing Decision in Palembang

2019 ◽  
Vol 2 (4) ◽  
pp. 347
Author(s):  
Aslamia Rosa ◽  
Iisnawati Iisnawati ◽  
Islahuddin Daud
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Positive Influence ◽  
Purchase Decision ◽  
Market Place ◽  
Key Factors ◽  
Online Purchase ◽  
Factors Analysis ◽  
Shopping Experience

We could find the existing of many e-commerce and market place in Palembang, such as MatahariMall.com, Zalora, Lazada, Tokopedia, Blibli, Shopee, Elevania and Bukalapak. To win the competition and build a sustainable competitiveness, those e-commerce and market place need to hold the key factors of online purchase decision. This research purpose is to investigate online shopping experience, word of mouth and web brand image affect to web trustworthiness and whether purchase decision affected by web trustworthiness and online shopping experience. The data taken from questionnaires that distributed to 100 respondents in Palembang. This research analyzed by using Structural Equation Modelling (SEM). The results show a positive influence between online shopping experience and branding image to web trustworthiness. Word of mouth does not have influence to web trustworthiness. The result found that positive influence between web trustworthiness to purchase decision, whereas online shopping experience does not have influence to purchase decision.

India Goes Digital..Smartphone is the New Shopping Destination

2018 ◽  
Vol 6 (8) ◽  
pp. 289
Author(s):  
Shankar Chaudhary
Keyword(s):  
Online Shopping ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile Commerce ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
The World ◽  
Shopping Experience ◽  
User Friendly

Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.

scholarly journals An An Analysis of Customer Satisfaction towards Online Shopping with Special Reference to Madurai City

2021 ◽  
Vol 9 (1) ◽  
pp. 164-168
Author(s):  
J Akila Mary ◽  
S Benita
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Online Marketing ◽  
Advanced Technology ◽  
Business Organizations ◽  
Marketing Performance ◽  
Factors Influencing ◽  
Online Retailers ◽  
The World ◽  
Convenience Sampling

In recent days, online marketing is a great revolution in the world. Over the last decade, most business organizations are running with modern technological change. The advanced technology getting better marketing performance. In this society, retailers are devising strategies to meet out the demand of online buyers. Online retailers are studying buyer’s behavior and perception of the consumer in the field of web shopping. Therefore, we have also chosen to analyses consumer’s attitudes towards online shopping and also studying the factors influencing consumers to buy their product on the web in this busiest fast-moving world. The population selected for the research is Madurai city, and narrowed down to buyers who are using the internet to buy online, includes students, homemakers, professionals; the sample size selected for this analysis is 50, and we have used the convenience sampling technique.

scholarly journals The Influence of Perceived Trust on the Relationship Between Image Interactive Technology and Behavioral Intention Associated with Online Purchase of Goods in Malang City

2021 ◽  
pp. 213-220
Author(s):  
Syarif Hidayatullah ◽  
Harianto Respati ◽  
Ahmad Farhan ◽  
Ike Kusdyah Rachmawati ◽  
Eko Aristanto
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Interactive Technology ◽  
Perceived Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Relationship

The high potential for growth in the digital economy through e-commerce has penetrated various aspects of business life. This research focused on image interactive technology because using animation and image design through social media can provide an attractive nuance to the viewer and generate more trust. The sale of goods online requires an active and attractive nuance of content so that customers are happy and choose online sales media as a convenient online shopping medium. This research was conducted in Malang City, East Java, with a sample of 190 respondents, all of whom have transacted online or bought their necessities online. The data were analysed through path analysis and hypothesis testing. The results demonstrate that image interactive technology influences perceived trust and behavioral intention, either directly or indirectly. Keywords: (IIT) Image Interactive Technology, behavioral intention, perceived trust, online

scholarly journals Investigating Factors Influencing Customer Online Buying Satisfaction In Gauteng, South Africa

2014 ◽  
Vol 13 (5) ◽  
pp. 1187
Author(s):  
Sharon Rudansky-Kloppers
Keyword(s):  
South Africa ◽  
Quantitative Research ◽  
Online Shopping ◽  
Future Research ◽  
Gauteng Province ◽  
Time Saving ◽  
Online Sales ◽  
Factors Influencing ◽  
Online Shoppers ◽  
Online Buying

Online shopping has increased significantly worldwide in the last few years. South Africa is no exception, but although this country has experienced an increase in online shopping, it seems to lag behind the rest of the world where this development is concerned. Research into the factors which influence customer online shopping satisfaction is thus imperative in order for South African retailers to develop the correct strategies for online sales. With this information, they can convert potential customers into real customers and retain them. This research investigates the factors which influence customer online buying satisfaction in the Gauteng province of South Africa. The researcher made use of secondary research to construct a model of factors influencing online customer satisfaction and then tested the model among South Africans living in the Gauteng province. A sample of 111 online shoppers was used and quantitative research was conducted by means of a structured questionnaire. It was found that convenience, delivery, and time saving were viewed by customers as the most important reasons for buying online, while branding was viewed as the least important factor. The research results confirmed the model developed by the researcher. Results of the study, as well as recommendations for future research, are presented.

Online Shopping Experience

2004 ◽  
pp. 15-44 ◽  
Author(s):  
Yi M. Guo
Keyword(s):  
Influencing Factors ◽  
Web Sites ◽  
Online Shopping ◽  
Individual Characteristics ◽  
Consumer Experience ◽  
Preliminary Results ◽  
Factors Influencing ◽  
Shopping Experience ◽  
Research Questions ◽  
Online Consumer

In this chapter, a model of online shopping experience is proposed to unify previous works of online consumer experience. Online shopping experience (OSE) is the interaction between shoppers and commercial web sites. It consists of physical, cognitive, and affective activities, and in-progress responses. Factors influencing shopping experience include individual characteristics of shoppers, characteristics of stores and commercial web sites, characteristics of products and shopping task, and other contextual factors. The outcomes of shopping experience have been studied in many ways. Based on this model, series of research questions can be asked to examine relationships between components of shopping experience and influencing factors, and between shopping experience and shopping outcomes. Preliminary results of a study are reported to illustrate the usefulness of the concept of online shopping experience.

scholarly journals How Social Ties Influence Customers’ Involvement and Online Purchase Intentions

2020 ◽  
Vol 16 (3) ◽  
pp. 395-408
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Xiaoyan Ding ◽  
Gaoshan Wang
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Social Ties ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Customer Involvement ◽  
Online Purchase ◽  
Shopping Experience ◽  
Positive Effect

A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the online shopping experience to social ties and the effect of their strength on purchase intentions. This study adapted the stimuli–organism–response (S–O–R) model to analyze the effects of the online shopping experience on customer involvement and online purchase intention under conditions of weak and strong social ties. Two quasi-experiments were conducted to test the research model and hypotheses. The results showed that online shopping experience had a positive effect on customer involvement, and this involvement in turn had a positive effect on online purchase intention in the strong-tie group and the weak-tie group. Cognitive and affective involvement played partial mediating roles between the online shopping experience and online purchase intention in the weak-ties group and full mediating roles in the strong-ties group. The effects of online shopping experience on customer involvement and online purchase intention differed between the two tie strength groups. The implications of these findings for researchers and practitioners are discussed.

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