Exploring the Links Between CSR, Good Governance, and Corporate Reputation

2021 ◽  
pp. 59-83
Author(s):  
Mercedes Rubio-Andrés ◽  
Mª del Mar Ramos-González ◽  
Miguel Ángel Sastre-Castillo
Keyword(s):  
Knowledge Management ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Research ◽  
Business Model ◽  
Corporate Reputation ◽  
Good Governance ◽  
Business Management ◽  
Codes Of Ethics ◽  
Corporate Social

The chapter looks to contribute in a theoretical way to the measurement of the concepts of CSR (corporate social responsibility), good governance, and reputation in SMEs, since they are concepts of great importance in business management and are related. Social responsibility actions through the exercise of good governance means that SMEs can obtain a solid reputation. The purpose of the chapter is to develop how companies that incorporate social responsibility into their business model achieve a better image in the eyes of their stakeholders. Codes of ethics play an important role as an instrument of good governance. As a result, the chapter proposes measurement indicators to be used in future empirical research to verify the effects of causality. They can be a valuable tool for knowledge management as a source of innovation for SMEs.

Exploring the Links Between CSR, Good Governance, and Corporate Reputation

2021 ◽  
pp. 125-149
Author(s):  
Mercedes Rubio-Andrés ◽  
Mª del Mar Ramos-González ◽  
Miguel Ángel Sastre-Castillo
Keyword(s):  
Knowledge Management ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Research ◽  
Business Model ◽  
Corporate Reputation ◽  
Good Governance ◽  
Business Management ◽  
Codes Of Ethics ◽  
Corporate Social

The chapter looks to contribute in a theoretical way to the measurement of the concepts of CSR (corporate social responsibility), good governance, and reputation in SMEs, since they are concepts of great importance in business management and are related. Social responsibility actions through the exercise of good governance means that SMEs can obtain a solid reputation. The purpose of the chapter is to develop how companies that incorporate social responsibility into their business model achieve a better image in the eyes of their stakeholders. Codes of ethics play an important role as an instrument of good governance. As a result, the chapter proposes measurement indicators to be used in future empirical research to verify the effects of causality. They can be a valuable tool for knowledge management as a source of innovation for SMEs.

scholarly journals Social responsibility and corporate reputation on the performance of the brand

2017 ◽  
Vol 15 (2) ◽  
Author(s):  
Karen Cecilia Alarcon Galeano
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Model ◽  
Corporate Reputation ◽  
Corporate Responsibility ◽  
Competitive Advantages ◽  
Brand Positioning ◽  
Strategic Study ◽  
Corporate Social ◽  
A Company

According to the value that today companies attribute to corporate reputation and social responsibility as part of competitive advantages and their impact on brand positioning, this article seeks to reflect the use of this strategy and its impact on consumer behavior. The document presents theoretical reflections that are subsequently evaluated considering the analysis of the business model of Coca Cola FEMSA, a company with recognition of Corporate Social Responsibility, thus identifying the actions that it carries out in the Colombian economy. The strategic study of the company succeeds in explaining how adapting to the environment can contribute to the creation of advantageous scenarios where the construction of an image favorable through corporate responsibility, contributes to the positioning, guarantees the Corporate success.De acuerdo con el valor que las compañías atribuyen hoy en día a la reputación corporativa y la responsabilidad social como parte de las ventajas competitivas y su incidencia sobre el posicionamiento de la marca, el presente artículo busca reflexionar y estudiar el uso de esta estrategia y su incidencia sobre el comportamiento del consumidor. El documento expone reflexiones teóricas que posteriormente son evaluadas considerando el análisis del modelo de negocio de Coca Cola Femsa, una empresa con reconocimiento de Responsabilidad Social Empresarial, identificando así las acciones que la misma efectúa en el entorno de la economía colombiana. El estudio estratégico de la compañía logra dar cuenta de cómo la adaptación al entorno puede contribuir en la creación de escenarios ventajosos en donde la construcción de una imagen favorable por medio de la responsabilidad corporativa contribuye al posicionamiento de la organización, garantizando en gran medida el éxito corporativo.De acordo com o valor que as empresas atribuem a reputação corporativa e responsabilidade social como parte das vantagens competitivas e seu impacto sobre o posicionamento da marca, este artigo procura reflectir e estudar o uso desta estratégia e hoje seu impacto no comportamento do consumidor. O artigo apresenta reflexões teóricas que são depois avaliadas considerando a análise do modelo de negócio da Coca-Cola Femsa, uma empresa com o reconhecimento da responsabilidade social corporativa, identificando as ações que ele executa no ambiente da economia colombiana. A revisão estratégica da empresa não consegue explicar como adaptação ao ambiente pode contribuir para criar cenários vantajosas, onde a construção de uma imagem favorável através da responsabilidade corporativa, contribui para o posicionamento da organização, garantindo grandemente o sucesso empresarial.

Corporate Social Responsibility-A Perspective of Larsen and Toubro Group

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Honey Tyagi ◽  
Vikalp Tyagi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Corporate Reputation ◽  
Good Governance ◽  
Citizenship Behavior ◽  
Organization Citizenship Behavior ◽  
Corporate Social ◽  
Employer Attractiveness

Indian business, which is today viewed globally as a responsible component of the ascendancy of India Businesses are an integral part of society, and have a critical and active role to play in the sustenance and improvement of healthy ecosystems, in fostering social inclusiveness and equity, and in upholding the essentials of ethical practices and good governance. The study aims at analyzing the existing Corporate Social Responsibility (CSR) level, Corporate Reputation & Organizational Citizenship Behavior (OCB) in Larsen & Toubro Limited and to measure its effectiveness in Corporate Reputation (CR), Employer Attractiveness and Organization Citizenship Behavior (OCB)/Employee Engagement. The data collected was analyzed using SPSS to test the relationship between Employer attraction, Corporate reputation and Organizational Citizenship behavior. The findings suggest that there is a positive relations between CSR as Corporate Reputation, Employer Attractiveness and Organization Citizenship Behavior (OCB).

Managing the adverse effect of supply chain risk on corporate reputation: The mediating role of corporate social responsibility practices

2021 ◽  
Vol 46 (4) ◽  
pp. 251-261
Author(s):  
Nitya P. Singh
Keyword(s):  
Corporate Social Responsibility ◽  
Supply Chain ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Negative Impact ◽  
Research Question ◽  
Necessary Condition ◽  
Supply Chain Risk Management ◽  
Supply Chain Risk ◽  
Corporate Social

Within the last decade, research has focussed on corporate social responsibility (CSR) practices as a strategic tool that enables firms to improve stakeholder perception, brand image and corporate reputation. However, one area that remains understudied is the role played by CSR practices in managing corporate reputation under conditions of supply chain risk. To answer this research question, we conduct a literature review and develop the corresponding hypothesis. We test our hypothesis using quantitative analysis of both primary and secondary data collected from organizations dispersed globally. The results highlight that under conditions of supply chain network disruption risk, CSR practices play an important role in enabling firms to manage the negative impact of such risk drivers on corporate reputation. The study further suggests that CSR practices positively impact supply chain risk management (SCRM) practices and are a necessary condition for SCRM practices to be effective in improving corporate reputation of organizations.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

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