Revealing Customer Behavior on Smartphones

2015 ◽  
Vol 6 (2) ◽  
pp. 33-49 ◽  
Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari ◽  
Heru Susanto ◽  
Chin Kang Chen
Keyword(s):  
Reasoned Action ◽  
Smart Phone ◽  
Customer Behavior ◽  
Smart Phones ◽  
Specific Product ◽  
Consumption Behavior ◽  
Brunei Darussalam ◽  
Action Model ◽  
Functional Features ◽  
New Generation

Recent development of mobile phones is very interesting as the new generation, known as “smart phones”, offer highly attractive features. The main advantage of smart phones is the ability to connect to the Internet from anywhere, consequently enabling them to remain continuously in touch with their social networks. This paper discusses how consumers in Brunei Darussalam (Brunei) responded to the survey of smart phones. A Theory of Reasoned Action Model is used to understand customers preference in choosing a specific product over the other. To assess the use of smart phones, the authors conducted surveys with consumers, stressing on product preferences, consumption behavior of smart phones, as well as opinions on the functionality of smart phones. The smart phone market in Brunei is dominated by the younger generation who is less sensitive towards price. In terms of usability, consumers prefer smart phones more than tablets or other mobile devices, the reason for their preference being the superior functional features which exist in smart phones.

How People Choose and Use Their Smartphones

2019 ◽  
pp. 1592-1609
Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari ◽  
Heru Susanto ◽  
Chin Kang Chen
Keyword(s):  
Social Networking ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
The Other ◽  
Specific Product ◽  
Consumption Behavior ◽  
Brunei Darussalam ◽  
Reasoned Action Model ◽  
Action Model ◽  
The Way

Global adoption of smartphones has changed the way people communicate, interact and perform their daily tasks. Smartphones have many highly attractive features that assist people in performing their daily tasks. This paper discusses a survey on the utilization of smartphones by consumers in Brunei Darussalam (Brunei). We use the Theory of Reasoned Action Model to reveal customers preference in choosing a specific product over the other. We conducted a survey with consumers, stressing on product preferences, consumption behavior of smartphones, as well as opinions on the functionality of smartphones. Smartphones are considered very useful by the majority of the respondents who are strongly attached to them as they are heavily used in social networking. As such, smartphones have reached to become necessary devices in Brunei and for many Bruneians, performance and appearance are more important than price.

How People Choose and Use Their Smartphones

2018 ◽  
pp. 235-252 ◽  
Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari ◽  
Heru Susanto ◽  
Chin Kang Chen
Keyword(s):  
Social Networking ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
The Other ◽  
Specific Product ◽  
Consumption Behavior ◽  
Brunei Darussalam ◽  
Reasoned Action Model ◽  
Action Model ◽  
The Way

Global adoption of smartphones has changed the way people communicate, interact and perform their daily tasks. Smartphones have many highly attractive features that assist people in performing their daily tasks. This paper discusses a survey on the utilization of smartphones by consumers in Brunei Darussalam (Brunei). We use the Theory of Reasoned Action Model to reveal customers preference in choosing a specific product over the other. We conducted a survey with consumers, stressing on product preferences, consumption behavior of smartphones, as well as opinions on the functionality of smartphones. Smartphones are considered very useful by the majority of the respondents who are strongly attached to them as they are heavily used in social networking. As such, smartphones have reached to become necessary devices in Brunei and for many Bruneians, performance and appearance are more important than price.

Location-Based Services and Navigation in Smart Phones

2012 ◽  
pp. 196-229
Author(s):  
Ling Pei ◽  
Zhengjun Liu
Keyword(s):  
Communication Networks ◽  
Basic Concept ◽  
State Of The Art ◽  
Smart Phone ◽  
The State ◽  
Location Based Services ◽  
Smart Phones ◽  
Technical Solutions ◽  
New Generation

The ubiquitous positioning ability and abundant computation capability of a smart phone allow the provision of a variety of location-based services (LBSs). This chapter focuses on the fundamental elements and principles of LBS in a smart phone. First, the basic concept of LBS is introduced. Second, the state-of-the-art smart phones and communication networks are described. Afterwards, the smart phone positioning technologies are presented as three groups: satellite-based technologies, network-based solutions, and sensor-based approaches. Then, the location relevant services, contents, data, and context in a smart phone are explained. Furthermore, in the perspective of the new generation of LBS, the emerging features and technical solutions are discussed. Finally, three examples show how the above elements are integrated into the LBS applications in a smart phone.

KULLANICILARININ AKILLI TELEFONLARI DEĞERLENDİRMELERİ: KASTAMONU ŞEHİR MERKEZİNDE BİR UYGULAMA THE USERS’ EVALUATIONS ABOUT THE SMARTPHONES: AN APPLICATION AT KASTAMONU CITY CENTRE

2014 ◽  
Vol 1 (2) ◽  
pp. 127
Author(s):  
Neslişah Taner
Keyword(s):  
Mobile Phones ◽  
New Technology ◽  
Smart Phone ◽  
Social Needs ◽  
Smart Phones ◽  
City Centre ◽  
Study Results ◽  
Confirmatory Factor ◽  
Manova Analysis ◽  
New Generation

 In recent years, mobile phones are turned into smart phones that is known multimedia machine   from interpersonal device.These devices  known smartphones are programmable mobile phones that  offer advanced talent and features  to  consumers in their personal and business lives.In  rapidly changing mobile phone market, new generation smart phone producers  incline consumers  with also being under the sway of social influence to buy and use this new  technology .It has an important  to establish smart phones offered as multi functional devices with different features   in terms of   which criteria  of them are prefered and which features whether used or not by their consumers. The purpose of this paper is to assess smartphones in terms of their users. As a result of literature review, smartphones assesment criterias that are social needs, social influences,convenience,dependency and purchase behaviour are surveyed .200 smartphone users live in the city centre of Kastamonu are surveyed in this study.  Results via  frequency analysis,Stage Ranking Analysis and Confirmatory Factor Analysis  revealed the consumers’ smartphone preference reasons,usage  and dependendency level.Factors in the literature are confirmed by the confirmatory analysis.  Results via MANOVA analysis reveal that there are differences between smartphone users consideration in terms of their demographic features.

KULLANICILARININ AKILLI TELEFONLARI DEĞERLENDİRMELERİ: KASTAMONU ŞEHİR MERKEZİNDE BİR UYGULAMA

2014 ◽  
Vol 1 (2) ◽  
pp. 127
Author(s):  
Neslişah Taner
Keyword(s):  
Mobile Phones ◽  
New Technology ◽  
Smart Phone ◽  
Social Needs ◽  
Smart Phones ◽  
City Centre ◽  
Study Results ◽  
Confirmatory Factor ◽  
Manova Analysis ◽  
New Generation

 In recent years, mobile phones are turned into smart phones that is known multimedia machine   from interpersonal device.These devices  known smartphones are programmable mobile phones that  offer advanced talent and features  to  consumers in their personal and business lives.In  rapidly changing mobile phone market, new generation smart phone producers  incline consumers  with also being under the sway of social influence to buy and use this new  technology .It has an important  to establish smart phones offered as multi functional devices with different features   in terms of   which criteria  of them are prefered and which features whether used or not by their consumers. The purpose of this paper is to assess smartphones in terms of their users. As a result of literature review, smartphones assesment criterias that are social needs, social influences,convenience,dependency and purchase behaviour are surveyed .200 smartphone users live in the city centre of Kastamonu are surveyed in this study.  Results via  frequency analysis,Stage Ranking Analysis and Confirmatory Factor Analysis  revealed the consumers’ smartphone preference reasons,usage  and dependendency level.Factors in the literature are confirmed by the confirmatory analysis.  Results via MANOVA analysis reveal that there are differences between smartphone users consideration in terms of their demographic features.

KULLANICILARININ AKILLI TELEFONLARI DEĞERLENDİRMELERİ: KASTAMONU ŞEHİR MERKEZİNDE BİR UYGULAMA THE USERS’ EVALUATIONS ABOUT THE SMARTPHONES: AN APPLICATION AT KASTAMONU CITY CENTRE

2014 ◽  
Vol 1 (2) ◽  
pp. 127
Author(s):  
Neslişah Taner
Keyword(s):  
Mobile Phones ◽  
New Technology ◽  
Smart Phone ◽  
Social Needs ◽  
Smart Phones ◽  
City Centre ◽  
Study Results ◽  
Confirmatory Factor ◽  
Manova Analysis ◽  
New Generation

 In recent years, mobile phones are turned into smart phones that is known multimedia machine   from interpersonal device.These devices  known smartphones are programmable mobile phones that  offer advanced talent and features  to  consumers in their personal and business lives.In  rapidly changing mobile phone market, new generation smart phone producers  incline consumers  with also being under the sway of social influence to buy and use this new  technology .It has an important  to establish smart phones offered as multi functional devices with different features   in terms of   which criteria  of them are prefered and which features whether used or not by their consumers. The purpose of this paper is to assess smartphones in terms of their users. As a result of literature review, smartphones assesment criterias that are social needs, social influences,convenience,dependency and purchase behaviour are surveyed .200 smartphone users live in the city centre of Kastamonu are surveyed in this study.  Results via  frequency analysis,Stage Ranking Analysis and Confirmatory Factor Analysis  revealed the consumers’ smartphone preference reasons,usage  and dependendency level.Factors in the literature are confirmed by the confirmatory analysis.  Results via MANOVA analysis reveal that there are differences between smartphone users consideration in terms of their demographic features.

India Goes Digital..Smartphone is the New Shopping Destination

2018 ◽  
Vol 6 (8) ◽  
pp. 289
Author(s):  
Shankar Chaudhary
Keyword(s):  
Online Shopping ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile Commerce ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
The World ◽  
Shopping Experience ◽  
User Friendly

Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.

scholarly journals Phone-Based Restaurant Recommendation System by Using Position Information and Association Rules

2012 ◽  
Vol 6-7 ◽  
pp. 783-789
Author(s):  
Jian Feng Dong ◽  
Tian Yang Dong ◽  
Jia Jie Yao ◽  
Ling Zhang
Keyword(s):  
Mobile Phone ◽  
Real Time ◽  
Association Rules ◽  
Recommendation System ◽  
Rapid Development ◽  
Smart Phone ◽  
Smart Phones ◽  
Location Information ◽  
Position Information ◽  
The Real

With the rapid development of smart-phone applications, how to make the ordering process via smart-phones more convenient and intelligent has become a hotspot. This paper puts forward a method of restaurant dish recommendation relying on position information and association rules. In addition, this paper has designed and developed a restaurant recommendation system based on mobile phone. The system would fetch the real-time location information via smart-phones, and provide customers personalized restaurant and dish recommendation service. According to the related applications, this system can successfully recommend the related restaurants and food information to customers.

Women Safety Application Designed for Smart Phones to Enable Protection and Security Services

2020 ◽  
Vol 17 (12) ◽  
pp. 5358-5363
Author(s):  
K. Nimala ◽  
M. Sangeetha ◽  
D. Saveetha
Keyword(s):  
Physical Abuse ◽  
Real Life ◽  
Smart Phone ◽  
User Interaction ◽  
Smart Phones ◽  
Equal Rights ◽  
Men And Women ◽  
Personal Security ◽  
Security Services ◽  
Safety Application

In India we live in a society where men and women have equal rights but as far as it goes these don’t hold up in real life scenarios and practical situations for women. Despite having all these laws and regulations to protect the rights of a woman, they still face problems. Women have grown powerful and are conquering our world’s greatest positions/frontiers but they face issues with our society’s narrow-minded behavior. Every third woman faces physical abuse/harassment in this world. Women Safety is a matter of concern and a smart phone can be used efficiently for personal security and other protection purposes. The existing apps need the user to interact with the interface and follow a sequence of steps to make them work. We are going to solve it by eliminating the user interaction with the app by providing an instant solution.

scholarly journals The implementation of fisher yates shuffle on aljabar learning media based on hybrid application

2018 ◽  
Vol 197 ◽  
pp. 01006 ◽  
Author(s):  
Iyon Maryono ◽  
Wildan Budiawan Zulfikar ◽  
Rahayu Kariadinata
Keyword(s):  
School Environment ◽  
Smart Phone ◽  
Smart Phones ◽  
Training Module ◽  
Application Technology ◽  
Screen Size ◽  
Different Types ◽  
Unified Process

Learning media are widely circulated in the school environment, especially Madrasah Tsanawiyah is a native-shaped media for a particular type of smart phone. There is a problem if there are learners who use different types of smart phones of different types of OS, brand, type, and screen size. This work proposed a hybrid application technology to design the learning media so that it can be accessed by various types of smart phones. Rational Unified Process (RUP) implementing as the main framework. The Fisher Yates Shuffle algorithm applied to the training module and exam to display the sequence of questions and random answer options.

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