Stakeholder Perceptions and Word-of-Mouth on CSR Dynamics

Author(s):  
Andrée Marie López-Fernández ◽  
Zamira Burgos Silva

Corporate social responsibility is a strategy by which firms address social issues whilst tending to their profit enhancing objectives. However, is a socially responsible firm fulfilling its objectives if current and potential stakeholders perceive it to be unethical, engaging in poor and questionable practices? The article analyzes Big Data retrieved from Twitter related to five firms that have stated to be socially responsible but have yet to obtain stakeholders' legitimacy granted by the engagement in corporate social responsibility. The article contributes to the understanding and effects of firm dynamics in corporate social responsibility or lack thereof, on social networking sites by means of Big Data analysis.

Author(s):  
Andrée Marie López-Fernández ◽  
Zamira Burgos Silva

Corporate social responsibility is a strategy by which firms address social issues whilst tending to their profit enhancing objectives. However, is a socially responsible firm fulfilling its objectives if current and potential stakeholders perceive it to be unethical, engaging in poor and questionable practices? The article analyzes Big Data retrieved from Twitter related to five firms that have stated to be socially responsible but have yet to obtain stakeholders' legitimacy granted by the engagement in corporate social responsibility. The article contributes to the understanding and effects of firm dynamics in corporate social responsibility or lack thereof, on social networking sites by means of Big Data analysis.


2013 ◽  
Vol 10 (3) ◽  
pp. 237-249 ◽  
Author(s):  
Mahesh Joshi ◽  
Jasvinder Sidhu ◽  
Monika Kansal

The purpose of this paper is to examine corporate social responsibility (CSR) reporting by the BSE TECk Sector in the developing economy of India. Using content analysis, this study analyses the disclosures of corporate social responsibility elements by the BSE TECk Sector in the annual reports. CSR disclosures are analysed in context of sources, nature and the item of information.The findings of the study advice that all the companies in the BSE TECk index disclose social issues in their annual reports. Human resources related issues have found greater attention in annual report of the sample companies and less attention has been provided to ethical issues. The study highlights that it is important for the corporate sector to disclose CSR related matters as part of their overall corporate and business performance reporting model. The paper also provides some practical implications about reporting of socially responsible activities for knowledge based companies.


2013 ◽  
Vol 2 (2) ◽  
pp. 1-10
Author(s):  
Regina Andriukaitienė

Theoretical substantiation. Lithuania, as an EU member contributing to the Lisbon strategy, aims at building a competitive and dynamic knowledge-based economy, grounded on sustainable economic development, harmonious relations between business, government and civil society. It has approved CSR development vision and development as well as implementation of its priority areas (Astromskiene, Adamoniene, 2009). Social responsibility of the organization is also integrally linked with the organization’s management culture represented by the criteria such as scientific knowledge management, the ability to apply leadership activities, perception of its own role in organizational and social structures, the organization of processes, personal culture and leadership. These are the factors which provide conditions for socially responsible, environmentally sustainable organizational behavior (Andriukaitiene, 2013). According to Z. Simanaviciene, A. Simanavicius and R. Kovaliov (2012), companies that decide to implement the concept of corporate social responsibility first need to define the priority of the area of corporate social responsibility: social responsibility to employees, social responsibility to the local community, social responsibility to the environment and expansion of the company’s value. According to the authors, companies implementing the company’s social responsibility (hereinafter CSR) have to understand that only innovative, high-quality producing and the best consumer-oriented companies can expect to increase their competitiveness and market value after implementing CSR, in particular regarding the positive attitude of the population and willingness to buy their products. V. Juscius and A. Sneideriene (2013) highlight that CSR practice helps to obtain “the public license to operate”, take into account environmental and social issues, create success measurement tools, enhance the brand, improve the company’s financial activities, attract and retain the best employees, increase productivity, improve the quality of goods and services, avoid legal violations, raise capital, avoid public discontent. According to R. Ciegis and R. Norkute (2012), larger organizations uniting more employees as well as providing their goods or services to a greater consumer market are interested in and aim to implement company’s social responsibility. The object of the survey was the reliability of the questionnaire subscales. The aim of study was to verify the organization’s and the employee’s social behaviour questionnaire subscales and their methodological characteristics. The following research objectives were set to achieve the aim: 1) to discuss theoretical aspects of the corporate social responsibility; 2) to validate the reliability of scales and their methodological characteristics; 3) to compare the methodological characteristics of the questionnaire scales Methods Scientific literature analysis and questionnaire survey methods were used. These methods were used for empirical data processing: factorization (primary and secondary), psychometric characteristics for the determination of the reliability of scales. The study sample consisted of 1717 respondents representing all layers of the organization’s staff according to the positions. The survey was conducted in two industrial company groups with 1915 employees in total (1030 and 885 employees) during the study period. The survey nature and terms were combined with the group of companies’ senior management. The empirical study was conducted using article author’s developed questionnaire. The survey carried out in July – August of 2013. The study data was processed using SPSS (Statistical Package for the Social Sciences) programme (Version 21). Findings. Results of this study are one of the constituent parts of the research “Establishment of management culture level in order to implement the concept of a socially responsible company”. Only the methodological characteristics of the social responsibility unit scales of the questionnaire are provided in this article. The study results confirmed that the organization’s social behavior and employees’ social behavior scales can be used separately from the management culture block in the questionnaire. Both social responsibility scales matched reliability and validation requirements and no significant differences between the quality characteristics of these scales were observed. The calculations show that the questionnaire is adequate to diagnose the company’s readiness to become socially responsible.


Author(s):  
Iryna Kubareva ◽  
Olha Maliarchuk ◽  
Nataliia Pohuda

The article investigates the essence of socially responsible business and its importance for the strategic development of the tourist enterprises. It is noted that CSR includes business, environmental and social issues, as they have a direct and significant impact on the company, its employees and strategic partners. It is determined that the main principles of CSR are voluntariness, reliability and timeliness, creation of values for all levels of the corporate environment. In the article the classification of strategies for the development of corporate social responsibility (CSR) based on the concept by I. Adizes is determined. The system of evaluation metrics for justification of a CSR directions on the base of the Balanced Scorecard and stakeholder theory is proposed. Strategic profile of CSR for the tourist enterprises is constructed and appropriate strategies for their development are proposed.


Oikos ◽  
2014 ◽  
Vol 16 (33) ◽  
pp. 53
Author(s):  
Ana Cecilia Chumaceiro Hernández ◽  
Judith Josefina Hernández de Velazco

aVenezuelan Tax Law as a Promoter of Corporate Social Responsibility   RESUMEN El presente artículo tiene por objetivo disertar sobre los dispositivos contenidos en la legislación tributaria venezolana que actúan como promotores de la responsabilidad social empresarial (RSE), para ello se utilizó el paradigma Cualitativo, bajo un enfoque hermenéutico – interpretativo, cuyo método fue análisis de contenido. En tal sentido se han observado los aspectos, elementos y mecanismos que se encuentran en la LISLR, LIVA y LOCTI que fomentan, incentivan o coadyuvan la RSE; finalmente se plantearan lineamientos para la aceptación de una nueva cultura de RSE con dimensión tributaria. Considerando, que dentro de la legislación tributaria no existen dispositivos específicos que promuevan la RSE, y, ello debe ser tomado en cuenta por el legislador para modificar ciertas normas y crear el incentivo necesario para que las empresas sean de forma congruente socialmente responsables. Palabras clave: legislación tributaria, empresa, promoción, responsabilidad social empresarial. ABSTRACT The objective of this study is to explore regulatory provisions from Venezuelan tax law as promoters of corporate social responsibility (CSR). For the methodological analysis of content, the study uses the qualitative paradigm and a hermeneutical-interpretative approach. The research observes different elements and mechanisms from LISLR, LIVA and LOCTI which encourage and contribute to corporate social responsibility. The study also proposes guidelines for the acceptance of a CSR culture from a tax dimension. The fact that there are no regulatory provisions within the Venezuelan tax law needs to be taken into account by legislators in order to amend certain norms and create the necessary incentives for companies to be socially responsible. Keywords: tax law; companies; encouragement; corporate social responsibility. Este trabajo es el resultado de investigaciones que se desarrollan en la línea “Responsabilidad Social, Empresa y Estado” del Centro de Estudios e Investigaciones Socioeconómicas y Políticas (CEISEP-UNERMB). 


2018 ◽  
Vol 1 (3) ◽  
pp. 56-66
Author(s):  
Anupam Singh ◽  
Dr. Priyanka Verma

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.


Author(s):  
M. John Foster

AbstractIn essence firms or companies are usually thought to exist to make products for or provide services of some sort to third parties, other companies or individuals. The philosophical question which naturally arises then is ‘to the benefit of whom should a firm’s activities be aimed?’ Possible answers include the owners of the firm, the firm’s employees or wider society, the firm’s local community or their host nation. It is because of firms’ location within a wider society that the issue of corporate social responsibility arises. The issue is do they contribute in a positive way to the fabric of society. In this paper we conduct an exploratory investigation whose research questions, broadly, are whether there is public evidence of corporate social responsibility activity by firms listed in the UK and to what extent, if any, such activities may amount to genuinely socially responsible management by the firms. We examined the most up to date annual reports of a split sample of 36 firms listed in the FTSE 350. The short answers to the two research questions above are: to some degree and no by some margin, based on data from the sample firms.


Author(s):  
Yuming Zhang ◽  
Fan Yang

Companies use corporate social responsibility (CSR) disclosures to communicate their social and environmental policies, practices, and performance to stakeholders. Although the determinants and outcomes of CSR activities are well understood, we know little about how companies use CSR communication to manage a crisis. The few relevant CSR studies have focused on the pressure on corporations exerted by governments, customers, the media, or the public. Although investors have a significant influence on firm value, this stakeholder group has been neglected in research on CSR disclosure. Grounded in legitimacy theory and agency theory, this study uses a sample of Chinese public companies listed on the Shanghai Stock Exchange to investigate CSR disclosure in response to social media criticism posted by investors. The empirical findings show that investors’ social media criticism not only motivates companies to disclose their CSR activities but also increases the substantiveness of their CSR reports, demonstrating that companies’ CSR communication in response to a crisis is substantive rather than merely symbolic. We also find that the impact of social media criticism on CSR disclosure is heterogeneous. Non-state-owned enterprises, companies in regions with high levels of environmental regulations, and companies in regions with local government concern about social issues are most likely to disclose CSR information and report substantive CSR activities. We provide an in-depth analysis of corporate CSR strategies for crisis management and show that crises initiated by investors on social media provide opportunities for corporations to improve their CSR engagement.


2021 ◽  
Vol 13 (15) ◽  
pp. 8658
Author(s):  
Vojko Potocan

This study examined the importance of technologies in advancing modern organizations’ corporate social responsibility (CSR). Drawing upon environmentalist and technological theories, we analyzed the shift from the traditional development of technology to the development of sustainable technologies for the further sustainable advancement of organizations. Technology has decisively influenced the development of humankind, but its research has traditionally excluded sustainable development issues. Newer technological visions have addressed the incorporation of technologies in all industries more comprehensively to solve social issues related to environmental protection and sustainable economic development. Such an orientation is followed by several conceptual solutions, such as the sustainable use of traditional technologies, development of sustainable technologies, and interdisciplinary treatment of sustainable technology to extend the CSR model. The results of our study have theoretical implications, highlighting the effects of technological development and new technologies on the course of further societal sustainable development. Practical implications include extending CSR’s Triple Bottom model with a technological dimension to improve organizations’ further sustainable operating and behavior.


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