Exploring the Determinants of Intent to Adopt Mobile Value-Added Services by Women's Micro and Small Businesses in Tonga

2021 ◽  
Vol 17 (4) ◽  
pp. 16-36
Author(s):  
Malia Benedine Faasolo ◽  
Eli Sumarliah
Keyword(s):  
Social Support ◽  
Technology Acceptance ◽  
Small Businesses ◽  
Value Added ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Intention To Adopt ◽  
Intent To Use

This paper examines factors affecting the intention to adopt mobile value‐added services (MVS) by women's micro and small businesses (WMSBs) in the Kingdom of Tonga. Previous research on technology acceptance reveals that perceived ease of use and perceived usefulness affect the intent to use technologies. Nevertheless, studies on behavior propose that societal values affect the intent to use. The study tries to fill the gap by examining those three variables' effects on the intent to adopt MVS in Tonga—a Pacific island nation that embraces a distinctive culture of mutuality and sharing. After surveying 267 women microbusiness owners, the study reveals that the most influential determinant of intent to use MVS is social support. Social support also affects perceived ease of use and perceived usefulness of MVS. Therefore, in collective cultures such as Tonga, leaders and decision-makers should involve social networks to expand the adoption of technologies.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

Technology Acceptance Model

2007 ◽  
pp. 306-308
Author(s):  
M. McCord
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Technologies ◽  
Employee Performance ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Intent To Use ◽  
Acceptance Model

The Technology Acceptance Model (TAM) (Davis, 1989) measures perceived usefulness and perceived ease of use as predictors of a user’s intent to use computer technology, and their actual usage on the job. The measure first appeared in 1989, in an MIS Quarterly article by Fred Davis and in a coauthored article in Management Science(Davis, 1989; Davis, Bagozzi, & Warshaw, 1989). Extending the Theory of Reasoned Action (Ajzen & Fishbein, 1980) to technology, Perceived usefulness (U) is defined as “the degree to which a person believes a particular system would enhance his or her job performance.” Perceived ease of use (EOU) is defined as “the degree to which a person believes that using a particular system would be free of effort.” ‘Usage intentions’ (BI) was measured through self-predicted future usage and ‘user acceptance’ was measured through self-reported current usage. Although information technology is adopted to improve employee performance, these gains are often lost or diminished by users’ unwilling to accept and use the information system. Davis wanted to understand why users rejected or accepted information technologies, to better predict, explain and increase user acceptance. The TAM model has since become one of the most established models for predicting user acceptance.

Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S72-S89 ◽  
Author(s):  
Amit Shankar ◽  
Biplab Datta
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
User Centric ◽  
Adoption Intention

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.

Factors Affecting University Students' Use of Moodle

2017 ◽  
Vol 13 (1) ◽  
pp. 14-26 ◽  
Author(s):  
Daniel Danso Essel ◽  
Osafo Apeanti Wilson
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Teaching And Learning ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Management Systems ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Acceptance Model ◽  
The University

Higher education institutions are faced with the complex challenges of serving increased enrollment levels within tight budgets. This challenge is prompting many universities to explore new approaches including the use of Learning Management Systems (LMS) such as Moodle for delivering courses to help extend teaching and learning beyond the classroom. Using Technology Acceptance Model (TAM) as an underlying theory, this study investigated students' perceived usefulness as well as the perceived ease of use of Moodle in the University of Education, Winneba in Ghana. The study also used multiple linear regression to determine if these factors have any impact on the rate at which students use Moodle. Data was collected from a random sample of 229 students from the Faculty of Science Education using a questionnaire. The analysis revealed that students' perceived usefulness of Moodle and perceived challenges in using Moodle combined contributes significantly to students' rate of Moodle use.

scholarly journals Check This Word Out! Exploring the Factors That Affect Students’ Vocabulary Learning Using Smartphones via Partial Least Squares

2014 ◽  
Vol 2014 ◽  
pp. 1-10 ◽  
Author(s):  
Mohammad Madallh Alhabahba ◽  
Omer Hassan Ali Mahfoodh ◽  
Ambigapathy Pandian ◽  
Yazan Mdala Mohammad ◽  
Enas Waleed Ahmed ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Vocabulary Acquisition ◽  
Vocabulary Learning ◽  
Vocabulary Development ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Students Attitudes ◽  
Preparatory Year

A rigorous understanding of the use of Smartphones for foreign language vocabulary acquisition is crucial. Employing the technology acceptance model, this study aims to investigate students’ behavioural factors affecting Saudi students’ attitudes towards employing Smartphones for foreign vocabulary acquisition. Two hundred and seventy-three students studying in a preparatory year programme were surveyed. SmartPLS was employed to analyse the data obtained from the study’s sample. The results revealed that perceived usefulness and attitude proved to be significantly and positively related to vocabulary development. In addition, perceived usefulness and perceived ease of use proved to be significant predictors of students’ attitudes towards the use of Smartphone for vocabulary learning. However, the study showed that the relationship between perceived ease of use and vocabulary development is not significant. Thus, publishers of dictionaries may find it necessary to take into account the important role played by the design of dictionaries interfaces in facilitating the use of dictionaries in Smartphones. Furthermore, teachers and educators are encouraged to employ creative activities (e.g., word guessing games) that invest students’ use of Smartphones to learn vocabularies. Using Smartphones in learning improves interaction among students and teachers. Discussion and conclusions are also provided.

scholarly journals Validating Pupils’ Behaviour Intention to Use E-Book Technology in their Learning

2018 ◽  
Vol 7 (2.29) ◽  
pp. 511
Author(s):  
Moamar Elyazgi
Keyword(s):  
Technology Acceptance ◽  
Convergent Validity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Face Validity ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Perceived Enjoyment ◽  
Acceptance Model

The purpose of this study was to develop and validate a new learning environments instrument designed to aid investigators and practitioners in measuring and researching the pupils’ behaviour intention to use e-book technology. The use of e-book technology in schools is now ubiquitous, but the effectiveness on the learning environment has mixed results. This study intends to investigate factors affecting pupils’ behavioural intentions to use the e-book technology. Integrating Child Computer Interaction (CCI) factors such as usability and interface with the Technology Acceptance Model (TAM) factors such as Perceived Enjoyment (PE),  Perceived Ease of Use (PEOU), Perceived Usefulness (PU) and Behaviour Intention (BI). Using e-book technology acceptance survey was developed, field-tested with 40 pupils from school aged 10-17 years  and then validated. The proposed questionnaire has 33 items allocated to six scales: (1) Usability; (2) interface; (3) Perceived Enjoyment; (4) Perceived Ease of Use; (5) Perceived Usefulness and (6) Behaviour Intention. The proposed questionnaire was administered to pupils in the schools. Six experts in the field of computer science, information system and technology to justify it, especially in relation to the elements of each concept, assessed content validity or face validity of the questionnaire. Then alpha reliability, convergent validity and discernment validity have been calculated in this study.   The questionnaire of e-book technology acceptance has strong evaluative and discriminative properties and can be used with confidence to measure the e-book acceptance for pupils.  

Determinants of Adoption of Location-Based Services in Bangladesh

2017 ◽  
pp. 79-101
Author(s):  
Afrin Rifat ◽  
Mehree Iqbal ◽  
Nabila Nisha
Keyword(s):  
Technology Acceptance ◽  
Vital Role ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Location Based Services ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Related Services ◽  
Intention To Adopt ◽  
Acceptance Model

Location-based services (LBSs) are technology related services that can provide individual users with the capability of being constantly reachable and accessing network services while on the move. The growing influence of LBS has attracted significant attention in developing countries like Bangladesh, where LBS is a new tool for the marketers. However, it is yet to become popular among the mass people. It is therefore important to understand the users' intention to adopt and use LBS extensively in their daily life. In this regard, original technology acceptance model (TAM) has been used along with several other factors to develop a conceptual model for this study. Results claim that constructs like self-efficacy, perceived social value, perceived convenience value, personalization, perceived usefulness and perceived ease of use plays vital role in the adoption of LBS in Bangladesh. Accordingly, implications for practice and research, limitations and future research directions of this study are discussed.

scholarly journals Factors Affecting Indonesian Pre-Service Teachers’ Use of m-LMS: A Mix Method Study

2020 ◽  
Vol 14 (06) ◽  
pp. 137
Author(s):  
Aman Aman ◽  
Lantip Diat Prasojo ◽  
Muhammad Sofwan ◽  
Amirul Mukminin ◽  
Akhmad Habibi ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Teacher Development ◽  
Teacher Educators ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
The Difference ◽  
Acceptance Model ◽  
Supporting Condition

The purpose of this research is to investigate factors affecting Indonesian pre-service teachers’ (PSTs) teachers’ use of m-learning management systems (m-LMS) in higher education. The difference regarding the use of m-LMS based on some demographic information namely gender, university, year in university, and age are also reported as well as gaining an in-depth understanding of the use of m-LMS in Indonesian universities. To achieve this, two approaches, quantitative and qualitative, were applied. First, we developed and distributed a survey instrument to 210 students teachers based on the technology acceptance model (TAM). In addition, we interviewed 7 of the PSTs to obtain an in-depth understanding of the use of m-learning in their learning. Some statistical calculations were presented such as mean, standard deviation, Cronbach’s alpha, t-test, and ANOVA. Findings suggest that PSTs’ use m-LMS are related to their Perceived usefulness and perceived ease of use, Subjective norm and attitudes Self-efficacy and supporting condition. From these results, we recommend that teacher educators should target these factors within teacher development programs to prepare PSTs for successful use of m-LMS.

scholarly journals An Analysis of Learners’ Intentions Toward Virtual Reality Learning Based on Constructivist and Technology Acceptance Approaches

2018 ◽  
Vol 19 (1) ◽  
Author(s):  
Hsiu-Mei Huang ◽  
Shu-Sheng Liaw
Keyword(s):  
Virtual Reality ◽  
Technology Acceptance ◽  
Life Experience ◽  
Real Life ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning Motivation ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Wide Range

<p class="3">Within a constructivist paradigm, the virtual reality technology focuses on the learner's actively interactive learning processes and attempts to reduce the gap between the learner’s knowledge and a real-life experience. Recently, virtual reality technologies have been developed for a wide range of applications in education, but further research is needed to establish appropriate and effective learning techniques and practices to motivate meaningful learning. Results showed that perceived self-efficacy and perceived interaction are two crucial factors affecting perceived ease of use, perceived usefulness and learning motivation. Furthermore, learning motivation is also a predictor to affect perceived usefulness. After that, perceived ease of use, perceived usefulness, and learning motivation are three important factors affecting learner intention to use the virtual reality learning environment.</p>

scholarly journals Chinese parents’ perceptions and practices of EFL technology usage with young children

2020 ◽  
pp. 61-67
Author(s):  
Xing Liu
Keyword(s):  
Technology Acceptance ◽  
Large Body ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Media Technology ◽  
Factors Affecting ◽  
Individual Interviews ◽  
Chinese Parents ◽  
Acceptance Model

Despite a large body of literature on the Technology Acceptance Model (TAM), studies on young children’s usage of media technology in China are still scant. This paper characterises the variations in Chinese parental acceptance and intent to continue related to their children’s use of web-based English as a Foreign Language (EFL) technologies. A sample of 20 parents from an inland city in China participated in individual interviews and reported factors affecting their acceptance and preferences. Thematic analysis reveals that parents’ beliefs about EFL affect the perceived ease of use and perceived usefulness of EFL technologies. The study has also found that Chinese parents are now attaching more importance to children’s emotional and social skills development.

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