How Online Consumer Reviews Influence Purchase Intention in Virtual Communities?

2014 ◽  
Vol 5 (3) ◽  
pp. 40-50
Author(s):  
Yi-Fen Chen ◽  
Chia-Wen Tsai ◽  
Shih-Mei Hsu
Keyword(s):  
Purchase Intention ◽  
Virtual Communities ◽  
Emerging Market ◽  
Virtual Community ◽  
Future Research ◽  
Product Reviews ◽  
Product Price ◽  
Web Based ◽  
Consumer Purchase Intention ◽  
Negative Messages

With the growing availability and popularity of Web-based opinion platforms, online product reviews are now an emerging market phenomenon that is playing an important role in consumer purchasing decisions. This study investigates the influence of electronic Word-of-Mouth (eWOM) on purchase intention in the virtual community. The authors conducted a 2x2x2x2 online experiment involving 261 subjects. The experiment results demonstrate that message number and positive messages in the virtual community can influence consumer purchase intention. Product price and the involvement moderate the effects of eWOM on purchase intention. However, negative messages are negatively related to purchase intentions. This finding offers potential for finding better ways for sellers or managers in a virtual community. Finally, the conclusion presents implications, limitations, and directions for future research.

Trust in Virtual Communities

2008 ◽  
pp. 2500-2504
Author(s):  
Eun G. Park
Keyword(s):  
Virtual Communities ◽  
Virtual Community ◽  
Integrated Approach ◽  
Future Research ◽  
Trust Building ◽  
Web Based ◽  
Trust Establishment ◽  
Cultural Aspects ◽  
Definition Of ◽  
Technical Solutions

Trust is one of the key factors that emerged as a significant concept in virtual communities. Trust is so complicated that it is hard to define in one standardized way. Trust issues have evolved into two major ways in the fields of virtual community and security. Among a huge literature concerning trust in virtual communities, a majority of literature addresses technical solutions on trust-building by providing new Web-based applications. They range from human users authorization, semantic Web, agent technologies and access control of network to W3C standardization for content trust and security. Some examples include AT&T’s Policymaker or IBM’s Trust Establishment Module (Blaze, Feigenbaum, & Lacy, 1996; Herzberg, 2000). Only a minority deals with understanding the concept of trust and sources of trust-building from social and cultural aspects. It appears to miss the essence of trust in virtual communities, although an integrated approach is needed for building trust in communication and the use of virtual communities. This article aims to present the definition of trust and relevant concepts for recognizing sources of trust-building in virtual communities. This article also presents future research implications for further development on trust and trust-building in virtual communities.

Trust in Virtual Communities

2011 ◽  
pp. 449-451
Author(s):  
Eun G. Park
Keyword(s):  
Virtual Communities ◽  
Virtual Community ◽  
Integrated Approach ◽  
Future Research ◽  
Trust Building ◽  
Web Based ◽  
Trust Establishment ◽  
Cultural Aspects ◽  
Definition Of ◽  
Technical Solutions

Trust is one of the key factors that emerged as a significant concept in virtual communities. Trust is so complicated that it is hard to define in one standardized way. Trust issues have evolved into two major ways in the fields of virtual community and security. Among a huge literature concerning trust in virtual communities, a majority of literature addresses technical solutions on trust-building by providing new Web-based applications. They range from human users authorization, semantic Web, agent technologies and access control of network to W3C standardization for content trust and security. Some examples include AT&T’s Policymaker or IBM’s Trust Establishment Module (Blaze, Feigenbaum, & Lacy, 1996; Herzberg, 2000). Only a minority deals with understanding the concept of trust and sources of trust-building from social and cultural aspects. It appears to miss the essence of trust in virtual communities, although an integrated approach is needed for building trust in communication and the use of virtual communities. This article aims to present the definition of trust and relevant concepts for recognizing sources of trust-building in virtual communities. This article also presents future research implications for further development on trust and trust-building in virtual communities.

Comparing retail formats in an emerging market

2014 ◽  
Vol 6 (1) ◽  
pp. 48-69 ◽  
Author(s):  
Gordhan K. Saini ◽  
Arvind Sahay
Keyword(s):  
Purchase Intention ◽  
Emerging Market ◽  
Retail Store ◽  
Policy Implications ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Purchase Intention ◽  
Low Levels ◽  
Low Price Guarantee ◽  
Retail Formats

Purpose – This study aims to examine the importance of credit and low price guarantee (LPG) on consumer purchase intention across types of retail store formats in an emerging market context. Design/methodology/approach – A 2 (kirana/modern retail)×2 (high/low LPG)×2 (credit/no credit) experimental design was used for this study. A sample of 200 respondents was asked about their purchase intention for a newly introduced hypothetical toothpaste brand and six hypotheses were tested. Findings – Findings show that credit and level of LPG determine consumer's purchase intention across store formats. The presence of credit and high LPG increases the purchase intention; however, relatively importance of these two varies by type of store. The absence of credit at kirana store definitely reduces the buying intention, while same is not true for modern retail store, where level of LPG is more important than the credit. Interestingly, buyer is likely to discount high LPG for a month's credit offered by a kirana store. Practical implications – The study can help practitioners and scholars to understand consumer responses to credit and LPG in buying decisions, and subsequently in designing a better product offer at a particular store format in emerging markets. Originality/value – Important insights are provided about the consumer behavior resulting from the presence or absence of credit and high or low levels of LPG in an emerging market context. The study also has public policy implications in a country where FDI in retail is a hotly debated topic.

scholarly journals The Influence of YouTube Beauty Vloggers on Indonesian Consumers’ Purchase Intention of Local Cosmetic Products

2020 ◽  
Vol 15 (5) ◽  
pp. 100
Author(s):  
Jui-Lung Chen ◽  
Apritika Dermawan
Keyword(s):  
Social Media ◽  
Information Exchange ◽  
Purchase Intention ◽  
Future Research ◽  
Web Based ◽  
Practical Applications ◽  
Mainstream Media ◽  
Marketing Tool ◽  
Willingness To Purchase ◽  
The Impact

Social media are web-based technology and social platform that involve social, personal and technological factors, which have triggered the development and evolution of website-based communities. Moreover, relevant web-based applications have also become the mainstream media for value creation and information exchange. The proliferation, convenience, and immediacy of social media have attracted many enterprises to adopt social media as a marketing tool. Among them, Electronic Word-of-Mouth (E-WoM), used mostly by vloggers (video bloggers), enables its users to review products and express their opinions on social media. Therefore, E-WoM has gradually become an important source of information for consumers, which influences their purchasing decisions. YouTube, a video sharing platform affiliated with Google, is a popular social media with tons of users. One of its most appealing and popular communities is Beauty Blogger, where beauty vloggers create and upload videos about beauty products. This study explored the impact of YouTube beauty vlogger on the attitude of Indonesian women towards locally made cosmetics and their willingness to purchase them. Based on the research results, relevant conclusions and recommendations were proposed which can be used as a reference for future research and practical applications.

Influence of e-WOM engagement on consumer purchase intention in social commerce

2018 ◽  
Vol 32 (4) ◽  
pp. 493-504 ◽  
Author(s):  
Ali Sahabi Yusuf ◽  
Ab Razak Che Hussin ◽  
Abdelsalam H. Busalim
Keyword(s):  
Social Support ◽  
Consumer Behavior ◽  
Purchase Intention ◽  
Positive Influence ◽  
Future Research ◽  
Social Commerce ◽  
Current Effort ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
Information Characteristics

Purpose As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from seller to buyer. S-commerce is a combination a commercial and social activities in which individuals may spread word of mouth (WOM) about their shopping experiences and knowledge and provide information about product and services to their to their friends. This kind of social interactions among individuals has increased the potentials of eWOM communication. Given such a backdrop, this paper aims to look into the influence of eWOM engagement on consumers’ purchase intention in s-commerce, which may complement the current effort of the research community in this area. Design/methodology/approach This study used elaboration likelihood model, theory of reasoned action and social support theory to investigate the influence of eWOM engagement on consumers’ purchase intention in s-commerce. The study used 218 respondents to evaluate the proposed model using SmartPLS. Findings The empirical results indicate that information characteristics, consumer behavior and technological factors exert a positive influence on consumer purchase intentions. All hypotheses between attitude toward eWOM, information credibility, innovativeness, website quality and eWOM engagement are significant. Also, eWOM engagement has a significant positive influence on consumer purchase intention. However, information quality and social support does not have any significant relationship with eWOM engagement. Research limitations/implications This study seeks to address the dearth of research in the field of s-commerce, especially as it relates to eWOM. The study proposes a new model and empirically validates the hypothesized relationships. This research can serve as a stepping stone for future research in this field. Practical implications This study is one of the early studies focusing on the influence of eWOM engagement, especially in s-commerce. The study offers comprehensive and empirically validated factors pertaining to eWOM engagement in s-commerce. The results of this study are also important to practitioners and online companies’ managers. The study’s model has demonstrated the contextualization of what makes customers engage in eWOM and its influence in s-commerce. The study will also offer insights for firms on how to encourage eWOM engagement among customers. Originality/value A new eWOM engagement model in s-commerce is proposed with consideration on information characteristics, consumer behavior, technological and social factors. The model is validated afterwards.

scholarly journals Selected Antecedents of Consumer Attitude toward a Product in an Eco-Label Context

2016 ◽  
Vol 11 (5) ◽  
pp. 33
Author(s):  
Sven Gross ◽  
Phillip Wilson ◽  
Jie Zhang ◽  
Chris Shao ◽  
Alan J. Dubinsky
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Empirical Work ◽  
Purchase Behavior ◽  
Future Research ◽  
Consumer Attitude ◽  
Environmental Attitude ◽  
Environmental Friendliness ◽  
Perceived Credibility ◽  
Consumer Purchase Intention

Marketers’ use of eco-labels—verifying the environmental friendliness of products—has steadily grown. Earlier studies have focused on the direct influence of eco-labels on consumer purchase intention for these products. Findings from that empirical work revealed that eco-labels can have a positive impact on purchase intention. Other investigations disclosed a positive relationship between consumer attitude toward the brand and purchase intention. Based on the foregoing research efforts, the purpose of the present work was to examine selected factors that may influence consumer attitude toward eco-labeled products. The following constructs were discerned to have that impact: recognition/awareness of eco-labels, perceived credibility of the eco-label, and current purchase behavior of eco-labeled products. Environmental attitude, though, was found to be unrelated to consumer attitude toward eco-labeled products. Implications and suggestions for future research are provided.

3D Avatars and Collaborative Virtual Environments

2011 ◽  
pp. 1-6
Author(s):  
Koon-Ying Raymond Li ◽  
James Sofra
Keyword(s):  
Virtual Environments ◽  
Social Presence ◽  
Virtual Communities ◽  
Virtual Community ◽  
Collaborative Virtual Environments ◽  
Web Based ◽  
Collaborative Virtual Environment ◽  
Communication Processes ◽  
Potential Benefits ◽  
Collaborative Activities

With the exponential growth in desktop computing power and advancements in Web-based technologies over the past decade, the virtual community is now a reality. The latest derivative of the virtual community, made possible by 3D avatars, is called the collaborative virtual environment (CVE). These CVEs often provide “fantasy-themed online worlds” for participants to socially interact. Instead of placing emphasis on teamplaying, the sharing of information, and collaborative activities, a CVE focuses on social presence and communication processes. Unlike virtual environments which allow participants to discuss what is going on in the real world, the participants’ experiences of the virtual world provided by the CVE are often the main topics for discussion. These CVEs, just like their real counterparts, have their own issues and problems. This article will analyze the potential benefits of avatars, helping to build virtual communities and explore the possible issues that are associated with the CVE.

Cyber-Identities and Social Life in Cyberspace

2010 ◽  
pp. 27-39 ◽  
Author(s):  
Eleni Berki ◽  
Mikko Jäkälä
Keyword(s):  
Social Life ◽  
Virtual Communities ◽  
Identity Management ◽  
Virtual Community ◽  
Social Boundaries ◽  
Social Software ◽  
Future Research ◽  
Future Research Agenda ◽  
Information And Communication ◽  
Definition Of

Information and communication technology gradually transform virtual communities to active meeting places for sharing information and for supporting human actions, feelings and needs. In this chapter the authors examine the conceptual definition of virtual community as found in the traditional cyberliterature and extend it to accommodate latest cybertrends. Similar to the ways that previous social and mass media dissolved social boundaries related to time and space, cyber-communities and social software seem to also dissolve the boundaries of identity. This, in turn, questions the trust, privacy and confidentiality of interaction. The authors present a way of classifying and viewing self-presentation regarding cyber-identity management in virtual communities. It is based on the characteristics that cyber-surfers prefer to attribute to themselves and accordingly present themselves to others. In so doing, the authors coin the terms for five distinct phenomena, namely nonymity, anonymity, eponymity, pseudonymity and polynymity. They subsequently compare and contrast these terms, summarising information from their investigation, and outlining emerging questions and issues for a future research agenda.

scholarly journals The intersection of cultural dimensions, social media usage and consumer purchase intention

2019 ◽  
pp. 34-41
Author(s):  
Andrėja Juršė ◽  
Aistė Makackaitė ◽  
Gabija Jakutytė ◽  
Laura Kievišienė
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Cultural Dimensions ◽  
Future Research ◽  
Cultural Backgrounds ◽  
Media Usage ◽  
Cross Cultural Communication ◽  
Consumer Purchase Intention ◽  
Social Media Platforms

The role of social media in today’s life is almost imperative. Social media platforms, such as Facebook, Instagram or Youtube are widely used all over the world. Above all, social media has become a global phenomenon, which has dramatically changed the concept of cross-cultural communication not only between individuals, but also brands and consumers. Varieties of social media platforms provide a new channel to acquire information through peer communication, thus influencing consumer purchase intention. Although diverse cultures have different cultural backgrounds, they affect the acceptance of social media usage. In order to broaden the understanding of this rapidly changing field, this paper provides a framework, based on Hofstede’s dimensions and Technology Acceptance model, for examining the intersection of cultural differences, social media usage and consumer behaviour to set the agenda for future research.

scholarly journals Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research

2021 ◽  
Vol 6 (9) ◽  
pp. 347-354
Author(s):  
Siti Anis Adilah Tarmazi ◽  
Wan Rusni Wan Ismail ◽  
Nur Aisya Syazwani Noor Azmin ◽  
Ahmad Redhuan Abu Bakar
Keyword(s):  
Service Delivery ◽  
Sample Size ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
New Technology ◽  
Food Delivery ◽  
Future Research ◽  
Demographic Profile ◽  
Delivery Service ◽  
Consumer Purchase Intention

In Malaysia, online food delivery service provider has experienced steady growth in term of the increasing numbers of companies offering this service. This study aims to analyze consumer purchase intention towards online food delivery service based on factors of control, convenience, needs for interaction, technology anxiety, and consumer satisfaction. Additionally, this study highlighted which service delivery provider that are more preferred by consumers and help to identify the actual demographic profile and market segments for this service. This research was carried out using a quantitative approach and data was collected using a questionnaire and distributed through an online platform. Purposive sampling was used with screening questions. Sample size was determined using power analysis with total number of 147 respondents were identified as the appropriate minimum sample size for this study. The findings indicate intention of using an online food delivery provider is strongly influenced by independent variables tested in this study. However, findings from this study have shed some light concerning the demographic profile of consumers who use services from online service delivery. For instance, it is believed that this service is much more appealing to the younger generation due to their ability to adopt a new technology and the older generations are more resistant to changes. Thus, this study has proved that generation X are the heavy users of online food delivery service due to the advantages its offers in term of convenience and satisfaction. This indicates that these segments have less resistance to new technology and services.

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